What Greg's Lawn & Landscaping does

Greg's Lawn & Landscaping is a privately held, family-owned exterior services company headquartered at 1200 Continental Place NE in Cedar Rapids, Iowa, founded in 1983. The company provides a full-stack offering across four core pillars: lawn care (residential and commercial mowing, trimming, fertilization, weed and pest control, core aeration, overseeding), landscaping (design-build, tree care, outdoor lighting, hardscape, patios, retaining walls, fire features), water management (smart irrigation design, installation, retrofit, drainage, water features, misting), and snow and ice management (plowing, de-icing, walkway clearing, roof snow removal, emergency response). Complementary services include parking lot sweeping, dump-truck and side-dump hauling, and distribution/installation of Arcadia Luxury Louvered Roofs.

The business serves a mix of residential homeowners (primary), commercial properties (retail, industrial, office, multi-family), homeowner associations, and institutional accounts (university campuses, municipal sites) across Cedar Rapids, Iowa City, and the broader Eastern Iowa region. Service delivery is performed by company-owned crews using company-owned equipment; channel mix is sales-led via phone-based quoting, a website quote-request form, on-site consultations, and community/affiliate referrals. Pricing is quote-based per project or recurring service, with no publicly disclosed standardized tiers.

The competitive position is anchored by a strong talent moat: Greg's employs two of only five Certified Snow Professionals (CSPs) in Iowa (40% of the state's CSP credential holders), alongside Certified Irrigation Technicians and Advanced Snow Managers. The company is affiliated with SIMA, NALP, IPLCA, ASCA, ICPI, and NCMA, and has earned five consecutive Best Companies / Best Places to Work recognitions (2019-2023). Differentiation also rests on a sustainability-led positioning using natural organic fertilizers and smart irrigation methods. Strategic posture is that of a stable, debt-free regional operator that has steadily expanded its service portfolio and premium offerings (hardscape, Arcadia Louvered Roofs, sustainability programs) without evidence of external capital, M&A, or geographic expansion beyond Eastern Iowa.

Name

Greg's Lawn & Landscaping

Legal name

Greg's Lawn and Landscaping

Website

https://gregslawn.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Greg's Lawn & Landscaping is a family-owned, Cedar Rapids-based exterior services company providing lawn care, landscaping, water management, and snow and ice management to residential, commercial, HOA, and municipal customers across Eastern Iowa.

Ownership category

akta.pro rank

Product category

Landscaping Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (541320)

SIC

Agricultural Services (700)

akta.pro primary industry

Seasonal Color, Planting & Horticultural Services (BPABADAL)

Keywords

• Lawn care services
• Landscape design
• Snow removal
• Irrigation services
• Commercial landscaping

Headquarters

HQ city

Cedar Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Lawn Care Services: Ongoing lawn maintenance services including mowing, trimming, fertilization, and core aeration for residential and commercial properties.
2. Landscaping Services: Design-build landscape projects, outdoor lighting installation, tree care and removal, and hardscape construction including patios and retaining walls.
3. Snow & Ice Management: Seasonal snow removal, de-icing, walkway clearing, and emergency snow removal services for residential and commercial properties.
4. Water Management & Irrigation: Irrigation system installation, repair, maintenance, and water conservation services including misting systems and water features.
5. Parking Lot Sweeping: Commercial parking lot maintenance services for debris removal and salt/sand cleanup.
6. Luxury Louvered Roofs: Distribution and installation of Arcadia Luxury Louvered Roof systems as official distributor.
7. Hauling Services: Dump truck and side dump hauling for dirt, rock, sand, snow, and materials for sub-contracting needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Greg's Lawn & Landscaping delivers full-service lawn care, landscape design and construction, water management, and snow and ice management for residential and commercial customers in Eastern Iowa. The company combines ongoing horticulture maintenance programs with design-build hardscape projects, smart irrigation installation, and certified seasonal snow operations under a single integrated service provider.

Product overview

Greg's Lawn & Landscaping is a full-service landscaping company offering a unified portfolio of lawn care, landscaping, water management, and snow & ice management services. The core offerings include Residential and Commercial Lawn Care, Landscaping Services (design, outdoor lighting, tree care), Water Management (smart irrigation, drainage, water features), and Snow & Ice Management. The company also provides complementary add-on services including Patios, Retaining Walls, Luxury Louvered Roofs (as Arcadia distributor), Parking Lot Sweeping, Hauling For Hire, and Sustainability Programs. Additional specialized services include Core Aeration and Overseeding, Fire Features, and Irrigation Systems. The company operates as a single integrated service provider rather than a modular software platform, serving residential, commercial, industrial, retail, multi-family, municipal, and campus clients in Iowa with over 40 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Lawn Care Comprehensive residential lawn care including mowing, trimming, fertilization, insect/disease control, spring and fall cleanups, sodding and seeding for homeowners in Eastern Iowa.
• Commercial Lawn Care Professional commercial property lawn care focused on presentation, environmental awareness, and green practices for retail, industrial, office, and multi-family sites.
• Landscaping Services Landscape design and construction services including outdoor lighting, tree care and removal, sprinkler installation and repair, and lawn maintenance.
• Water Management Design, installation, retrofitting, repair, and maintenance of smart irrigation and sprinkler systems, landscape drainage, water conservation, water features, fountains, and misting systems.
• Snow & Ice Management Snow removal, snow roof removal, walkway clearing, de-icing, rock salt application, driveway clearing, and emergency snow removal for residential, commercial, industrial, retail, multi-family, municipal, and campus sites.
• Retaining Walls Custom retaining wall construction using concrete blocks, poured concrete, treated timbers, or rocks/boulders to prevent soil erosion and add aesthetic features.
• Patios Sustainable patio construction to extend living space outdoors, entertain guests, and improve home appearance and value.
• Luxury Louvered Roofs Distribution and installation of Arcadia Luxury Louvered Roof systems, U.S.A.-manufactured from recycled aluminum and stainless steel, for patios, decks, lanais, and outdoor kitchens.
• Parking Lot Sweeping Commercial parking lot sweeping to remove debris, salt, and sand used during snow and ice management, keeping parking areas clean and presentable.
• Hauling For Hire Hauling services for dirt, rock, sand, snow, and other materials or debris using dump trucks and side dumps, available for sub-contracting needs.
• Sustainability Programs Eco-friendly landscaping using natural organic fertilizer, smart irrigation controllers, and renewable environmentally friendly methods to protect environment, people, and community.
• Outdoor Lighting Custom outdoor lighting solutions to highlight landscape features and provide security at night.
• Fire Features Fire pit and fire feature installations for outdoor living spaces.
• Core Aeration and Overseeding Lawn aeration service allowing more oxygen, nutrients, and water absorption, combined with overseeding for thicker lawn and better root systems.
• Irrigation Systems Smart irrigation system installation and maintenance with features for water conservation, time savings, and disease prevention.

Quantifiable outcome

• A healthy lawn and landscape can increase a property's value by up to 15%
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Arcadia Luxury Louvered RoofscoreChannel Partner/ Reseller/ DistributorOfficial distributor of Arcadia Luxury Louvered Roofs, a U.S.A.-manufactured product using recycled aluminum and stainless steel components. Greg's Lawn & Landscaping is one of the few Arcadia Louvered Roof retailers in Eastern Iowa, distributing and installing these luxury outdoor living products.
• National Association of Landscape Professionals (NALP)minorOthersAffiliated with NALP, an international organization serving lawn care professionals, exterior maintenance contractors, and installation/design/build professionals.
• Snow and Ice Management Association (SIMA)coreOthersAffiliated with SIMA, a nonprofit trade organization ensuring professionalism and safer communities through snow and ice management skills and practices. Greg's staff includes SIMA-certified professionals.
• Iowa Professional Lawncare Association (IP LCA)minorOthersAffiliated with IPLCA which provides positive role for regulations and has earned respect of regulators and legislators in Iowa.
• Accredited Snow Contractors Association (ASCA)minorOthersAffiliated with ASCA for snow contractor accreditation and professional standards.
• Interlocking Concrete Pavement Institute (ICPI)minorOthersAffiliated with ICPI, the North American trade association representing the interlocking concrete paving industry.
• National Concrete Masonry Association (NCMA)minorOthersAffiliated with NCMA, a trade association of manufacturers of concrete and masonry products founded in 1918.
• Certified Snow Professional (CSP) ProgramcoreOthersTwo of five CSPs in Iowa work for Greg's. CSP certification is the only certified contractor credential in snow and ice management in North America through SIMA.
• Certified Irrigation Technician (CIT)minorOthersStaff includes Certified Irrigation Technicians responsible for irrigation installation and equipment maintenance and repair.
• Advanced Snow Manager (ASM)minorOthersStaff includes Advanced Snow Managers who have passed SIMA's core courses on plowing operations, sidewalk operations, and ice management.

Scale indicators5 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Yellowstone Landscape: Large regional commercial landscaping company providing landscape maintenance, design/build, irrigation, and snow services to commercial clients across the Southeast and beyond. Directly comparable to Greg's commercial-focused full-service model including snow and irrigation.
• Lawn Doctor: National franchise-based residential and commercial lawn care company offering fertilization, weed control, and pest management services on recurring contracts. Comparable to Greg's residential lawn maintenance and fertilization programs.
• Mainscape: National commercial landscape management company providing lawn maintenance, landscape design, irrigation, and snow services to commercial customers. Highly comparable commercial multi-service offering to Greg's.
• Ruppert Landscape: Mid-Atlantic commercial landscape services company offering landscape management, design/build, irrigation, and snow services to commercial customers. Closely comparable multi-service commercial/residential model to Greg's.
• Senske Services: Western U.S. lawn care and pest control provider offering residential and commercial lawn maintenance, fertilization, and irrigation services. Comparable multi-service lawn care and irrigation focus to Greg's.

Regional players

• EarthWorks Landscape: Multi-state regional landscaping services provider focused on commercial clients with lawn care, irrigation, and snow management offerings. Comparable full-service model to Greg's but operating in different regional markets.
• Cliff's Landscape Service: Iowa-based landscaping company providing lawn care, landscape design, irrigation, and seasonal services to residential and commercial clients. Comparable regional Midwest operator with similar service mix and customer profile to Greg's.

Broad incumbents

• BrightView Landscapes: Largest commercial landscaping services provider in the U.S., offering lawn care, landscape design, snow and ice management, and irrigation across all major U.S. markets. Highly comparable to Greg's full-service commercial/residential lawn and snow offering, but operating at national scale and serving enterprise customers.
• Davey Tree Expert Company: Large national tree care and landscape services company offering tree removal, pruning, lawn care, irrigation, and snow services. Comparable to Greg's tree care, landscape, irrigation, and snow removal services but at much larger scale.
• TruGreen: Largest U.S. residential lawn care provider offering fertilization, weed control, aeration, and pest control on a recurring subscription basis. Comparable to Greg's recurring residential lawn care subscription revenue stream, though Greg's adds commercial and snow services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/gregslawn
• Xx.com/Kubekings
• Facebookfacebook.com/gregslawnserviceinc
• LinkedInlinkedin.com/company/gregslawnandlandscapinginc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greg's Lawn & Landscaping