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Turning Pointe Wealth Management

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Namestring
Turning Pointe Wealth Management
Legal namestring
Turning Pointe Wealth Management
Websiteurl
tpwm.co
Company typeenum
Private
Founded yearint
2011
Descriptiontext

Turning Pointe Wealth Management is a privately held, independent wealth management advisory firm headquartered in Tempe, Arizona, operating under The AmeriFlex Group (independent RIA) and Cambridge Investment Research (broker/dealer, FINRA/SIPC). Founded by Keith Klein, CFP®, ChFC®, CLU®, CASL®, the firm delivers personalized financial planning, retirement planning, investment management, insurance review, and estate planning services to individuals, families, business owners, and retirees through a five-step proprietary process (Discover, Define, Educate, Implement, Navigate). Service delivery is structured across three tiers — Guided Project (point-in-time engagements), Compass Investor (delegated investment management), and Turning Pointe Planner (comprehensive wealth management with quarterly reviews) — and is currently licensed to serve residents of 15 U.S. states.

The firm's go-to-market is consultative and relationship-driven, with no proprietary technology platform; core infrastructure consists of FMG Suite for content and website, plus the Cambridge/AmeriFlex stack for custody and trade execution. Revenue is generated through fee-based advisory accounts and securities transactions, with the primary advisor (Keith Klein) serving as the central relationship manager supported by a single operations manager (Ana Brown). The firm invests in content marketing (weekly blog, ebooks, resource center) for top-of-funnel lead capture and offers free consultations as a bottom-of-funnel conversion mechanism. There is no disclosed external funding, AUM, or revenue, and the practice operates as a bootstrapped, founder-owned entity with no parent company or institutional ownership.

Customer concentration is high by structural necessity: the firm runs on a single revenue-producing advisor, with no disclosed institutional or enterprise clients, no published AUM, and a fragmented long-tail of household accounts across 15 states. The competitive position rests on the founder's credentials, the branded Turning Pointe Method, and the fiduciary/quarterly-review service model — none of which constitutes a durable technological or scale moat.

Short descriptiontext

Turning Pointe Wealth Management is a Tempe, Arizona-based independent wealth advisory firm offering financial planning, retirement, investment, insurance, and estate services to individuals, families, business owners, and retirees across 15 U.S. states through a three-tier engagement model.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersTempe, United States
HQ citystring
Tempe
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
wealth management services, financial planning advisory, retirement planning services, investment advisory services, estate planning services
Industry2 codes
1Financial Planning–Led RIAs
CodeFSAAACABPrimaryYes
2Financial Planning & Goals-Based Advice (Mass Affluent)
CodeFSAAAAAFPrimaryNo
NAICS code1 code
  • Portfolio Management and Investment Advice52394
SIC code1 code
  • Investment Advice6282
Product category
Wealth Management and Financial Advisory Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Securities and Investment Advisory Services
TypeSubscription Recurring
Description

The firm generates revenue through fee-based investment advisory accounts and securities transactions. Securities are offered through Cambridge Investment Research, Inc., a broker/dealer, member FINRA/SIPC. Investment advisory services are provided through The AmeriFlex Group, an independent registered investment advisor.

tpwm.co
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Turning Pointe Wealth Management is an independent wealth management practice that delivers personalized financial planning, retirement planning, investment management, insurance review, and estate planning services to individuals, families, business owners, and retirees. Services are delivered through a five-step Turning Pointe Method and three engagement tiers (Guided Project, Compass Investor, Turning Pointe Planner), with securities offered via Cambridge Investment Research and advisory services via The AmeriFlex Group.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Turning Pointe Wealth Management offers a suite of financial planning services organized around their five-step process (Discover, Define, Educate, Implement, Navigate). The core service portfolio includes Financial Planning, Retirement Planning, Insurance Review, Investment Planning, and Estate Planning. These are delivered through three client engagement tiers: Guided Project (for specific financial turning points), Compass Investor (investment delegation), and Turning Pointe Planner (comprehensive holistic wealth management). Specialized services address Business Owner Services and Retirement Income Planning for specific client segments.

Product and service10 records
1Financial Planning
CategoryCore service
Description

Comprehensive financial planning service providing custom analysis of risk tolerance, investment management, net worth analysis, cash flow and budget review, asset allocation review, portfolio rebalancing, tax planning, and estate planning services for individuals and families.

2Retirement Planning
CategoryCore service
Description

Long-term retirement planning service using a life-cycle approach to help clients plan for income during retirement, safeguard assets, plan for legacy, with ongoing reviews and pension/benefits decision support.

3Insurance Review
CategoryCore service
Description

Assessment of current and future insurance needs including detailed summary of existing policies, projections, health/lifestyle evaluation, recommendations, restructuring strategies, and ongoing annual policy reviews with complete market studies every 5 years.

4Investment Planning
CategoryCore service
Description

Investment strategy development and management including understanding financial goals, point-in-time snapshot analysis, personalized investment strategy proposals, implementation guidance, and ongoing monitoring and review.

5Estate Planning
CategoryCore service
Description

Estate planning services including will assistance, Powers of Attorney creation, executor selection guidance, beneficiary designation, dependent needs planning, tax planning considerations, and asset distribution planning.

6Guided Project
CategoryService tier
Description

Entry-level engagement tier for clients with limited financial planning needs addressing specific turning points such as 401(k) rollovers, IRA establishment, insurance planning, and budgeting with defined scope and end points.

7Compass Investor
CategoryService tier
Description

Investment management service tier for clients who want to delegate investment analysis, recommendations, and management to a trusted advisor through fee-based investment accounts with annual investment reviews.

8Turning Pointe Planner
CategoryService tier
Description

Comprehensive total wealth management partnership with quarterly reviews covering growth of wealth, preservation, distribution, and maintenance of wealth and wishes after death.

9Business Owner Services
CategorySpecialized service
Description

Specialized service for business owners including goals review, net worth analysis, executive compensation planning, business management consulting, buy/sell planning, business valuation, key man insurance, disability buyout insurance, and transition services for business monetization.

10Retirement Income Planning
CategorySpecialized service
Description

Specialized retirement income planning service focused on decreasing financial risk and building robust income streams, including Social Security optimization, defined contribution/pension planning, long-term care planning, and retirement cash flow planning.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership2 partners
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Securities offered through Cambridge Investment Research, Inc., a broker/dealer member FINRA/SIPC. Cambridge provides the regulatory and custodial infrastructure for securities transactions.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Investment advisory services offered through The AmeriFlex Group, an independent registered investment advisor. Cambridge is a minority owner of The AmeriFlex Group.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Independent, planning-led RIA providing comprehensive wealth management for individuals, families, and business owners — including retirement, estate, and tax planning. Closely comparable fiduciary model, fee-only structure, and target segments to Turning Pointe.

TypeBroad incumbent
Description

Large wealth-management and financial-planning franchise serving individuals and business owners across retirement, investment, and estate planning. Overlaps with Turning Pointe's full-service planning offering but at much larger scale with a national branded advisor network.

TypeDirect peer
Description

Large, planning-led independent RIA offering holistic wealth management, retirement, estate, and tax planning — the same comprehensive-planning service that Turning Pointe Planner targets. Directly comparable in fiduciary positioning and tiered planning engagements, though at much larger scale.

TypeDirect peer
Description

Planning-led RIA platform serving individuals, families, and business owners with holistic wealth management. Closely comparable in customer segments and tiered service structure, with a similar fiduciary, education-driven GTM.

TypeDirect peer
Description

Planning-led RIA focused on goals-based financial planning and evidence-based investing for individuals and families. Highly comparable to Turning Pointe's Compass Investor and Turning Pointe Planner tiers, with similar fiduciary messaging and recurring AUM fees.

TypeBroad incumbent
Description

Large investment-management firm serving high-net-worth individuals and retirees with managed portfolios and retirement planning. Overlaps with Turning Pointe's investment-planning and retiree segments but operates at significantly larger scale and narrower focus on discretionary management.

TypeBroad incumbent
Description

One of the largest independent RIAs offering comprehensive financial planning and investment management to individuals and workplace plan participants. Overlaps with Turning Pointe on retirement planning and holistic wealth services but at materially larger scale with workplace-plan distribution.

TypeOthers
Description

Independent broker-dealer/RIA platform supporting independent advisors in providing holistic financial planning. Comparable to Turning Pointe's Cambridge/AmeriFlex operating model — a platform on which similarly structured small RIAs build planning-led practices.

TypeDirect peer
Description

National RIA providing comprehensive financial planning, investment management, and retirement-income services for households and business owners. Directly comparable service mix including business-owner exit planning and retirement income that Turning Pointe specializes in.

TypeOthers
Description

The broker-dealer platform through which Turning Pointe offers securities and a partial owner of The AmeriFlex Group RIA platform. Directly comparable as the underlying infrastructure enabling Turning Pointe's practice, and itself a network of independent advisors offering financial planning.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Turning Pointe Wealth Management

Wealth Management and Financial Advisory Servicestpwm.co

Turning Pointe Wealth Management is a Tempe, Arizona-based independent wealth advisory firm offering financial planning, retirement, investment, insurance, and estate services to individuals, families, business owners, and retirees across 15 U.S. states through a three-tier engagement model.

What Turning Pointe Wealth Management does

Turning Pointe Wealth Management is a privately held, independent wealth management advisory firm headquartered in Tempe, Arizona, operating under The AmeriFlex Group (independent RIA) and Cambridge Investment Research (broker/dealer, FINRA/SIPC). Founded by Keith Klein, CFP®, ChFC®, CLU®, CASL®, the firm delivers personalized financial planning, retirement planning, investment management, insurance review, and estate planning services to individuals, families, business owners, and retirees through a five-step proprietary process (Discover, Define, Educate, Implement, Navigate). Service delivery is structured across three tiers — Guided Project (point-in-time engagements), Compass Investor (delegated investment management), and Turning Pointe Planner (comprehensive wealth management with quarterly reviews) — and is currently licensed to serve residents of 15 U.S. states.

The firm's go-to-market is consultative and relationship-driven, with no proprietary technology platform; core infrastructure consists of FMG Suite for content and website, plus the Cambridge/AmeriFlex stack for custody and trade execution. Revenue is generated through fee-based advisory accounts and securities transactions, with the primary advisor (Keith Klein) serving as the central relationship manager supported by a single operations manager (Ana Brown). The firm invests in content marketing (weekly blog, ebooks, resource center) for top-of-funnel lead capture and offers free consultations as a bottom-of-funnel conversion mechanism. There is no disclosed external funding, AUM, or revenue, and the practice operates as a bootstrapped, founder-owned entity with no parent company or institutional ownership.

Customer concentration is high by structural necessity: the firm runs on a single revenue-producing advisor, with no disclosed institutional or enterprise clients, no published AUM, and a fragmented long-tail of household accounts across 15 states. The competitive position rests on the founder's credentials, the branded Turning Pointe Method, and the fiduciary/quarterly-review service model — none of which constitutes a durable technological or scale moat.

Turning Pointe Wealth Management firmographics

Firmographics
Name
Turning Pointe Wealth Management
Legal name
Turning Pointe Wealth Management
Website
https://tpwm.co
Company type
Private
Founded year
2011
Operating status
Operating
Headcount range
1–10 employees
Short description
Turning Pointe Wealth Management is a Tempe, Arizona-based independent wealth advisory firm offering financial planning, retirement, investment, insurance, and estate services to individuals, families, business owners, and retirees across 15 U.S. states through a three-tier engagement model.
Ownership category
akta.pro rank

Turning Pointe Wealth Management industry classification

Industry
Product category
Wealth Management and Financial Advisory Services
NAICS
Portfolio Management and Investment Advice (52394)
SIC
Investment Advice (6282)
akta.pro primary industry
Financial Planning–Led RIAs (FSAAACAB)
akta.pro secondary industry
Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

Keywords

  • Wealth management services
  • Financial planning advisory
  • Retirement planning services
  • Investment advisory services
  • Estate planning services

Where Turning Pointe Wealth Management is headquartered

Location

Headquarters

HQ city
Tempe
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Turning Pointe Wealth Management business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

  1. Securities and Investment Advisory Services: The firm generates revenue through fee-based investment advisory accounts and securities transactions. Securities are offered through Cambridge Investment Research, Inc., a broker/dealer, member FINRA/SIPC. Investment advisory services are provided through The AmeriFlex Group, an independent registered investment advisor.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Turning Pointe Wealth Management product offering

Product offering

Core offering

Turning Pointe Wealth Management is an independent wealth management practice that delivers personalized financial planning, retirement planning, investment management, insurance review, and estate planning services to individuals, families, business owners, and retirees. Services are delivered through a five-step Turning Pointe Method and three engagement tiers (Guided Project, Compass Investor, Turning Pointe Planner), with securities offered via Cambridge Investment Research and advisory services via The AmeriFlex Group.

Product overview

Turning Pointe Wealth Management offers a suite of financial planning services organized around their five-step process (Discover, Define, Educate, Implement, Navigate). The core service portfolio includes Financial Planning, Retirement Planning, Insurance Review, Investment Planning, and Estate Planning. These are delivered through three client engagement tiers: Guided Project (for specific financial turning points), Compass Investor (investment delegation), and Turning Pointe Planner (comprehensive holistic wealth management). Specialized services address Business Owner Services and Retirement Income Planning for specific client segments.

Differentiator

Problem solved

Functional benefit

Products and services

  • Financial Planning Comprehensive financial planning service providing custom analysis of risk tolerance, investment management, net worth analysis, cash flow and budget review, asset allocation review, portfolio rebalancing, tax planning, and estate planning services for individuals and families.
  • Retirement Planning Long-term retirement planning service using a life-cycle approach to help clients plan for income during retirement, safeguard assets, plan for legacy, with ongoing reviews and pension/benefits decision support.
  • Insurance Review Assessment of current and future insurance needs including detailed summary of existing policies, projections, health/lifestyle evaluation, recommendations, restructuring strategies, and ongoing annual policy reviews with complete market studies every 5 years.
  • Investment Planning Investment strategy development and management including understanding financial goals, point-in-time snapshot analysis, personalized investment strategy proposals, implementation guidance, and ongoing monitoring and review.
  • Estate Planning Estate planning services including will assistance, Powers of Attorney creation, executor selection guidance, beneficiary designation, dependent needs planning, tax planning considerations, and asset distribution planning.
  • Guided Project Entry-level engagement tier for clients with limited financial planning needs addressing specific turning points such as 401(k) rollovers, IRA establishment, insurance planning, and budgeting with defined scope and end points.
  • Compass Investor Investment management service tier for clients who want to delegate investment analysis, recommendations, and management to a trusted advisor through fee-based investment accounts with annual investment reviews.
  • Turning Pointe Planner Comprehensive total wealth management partnership with quarterly reviews covering growth of wealth, preservation, distribution, and maintenance of wealth and wishes after death.
  • Business Owner Services Specialized service for business owners including goals review, net worth analysis, executive compensation planning, business management consulting, buy/sell planning, business valuation, key man insurance, disability buyout insurance, and transition services for business monetization.
  • Retirement Income Planning Specialized retirement income planning service focused on decreasing financial risk and building robust income streams, including Social Security optimization, defined contribution/pension planning, long-term care planning, and retirement cash flow planning.

Companies that use Turning Pointe Wealth Management

Customer profile

Segments3 records

Ideal customer profiles3 records

Turning Pointe Wealth Management technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Turning Pointe Wealth Management partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

  • Cambridge Investment Research, Inc.coreChannel Partner/ Reseller/ DistributorSecurities offered through Cambridge Investment Research, Inc., a broker/dealer member FINRA/SIPC. Cambridge provides the regulatory and custodial infrastructure for securities transactions.
  • The AmeriFlex GroupcoreChannel Partner/ Reseller/ DistributorInvestment advisory services offered through The AmeriFlex Group, an independent registered investment advisor. Cambridge is a minority owner of The AmeriFlex Group.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Turning Pointe Wealth Management competitors and assessment

Company assessment

Direct peers

  • Halbert Hargrove: Independent, planning-led RIA providing comprehensive wealth management for individuals, families, and business owners — including retirement, estate, and tax planning. Closely comparable fiduciary model, fee-only structure, and target segments to Turning Pointe.
  • Creative Planning: Large, planning-led independent RIA offering holistic wealth management, retirement, estate, and tax planning — the same comprehensive-planning service that Turning Pointe Planner targets. Directly comparable in fiduciary positioning and tiered planning engagements, though at much larger scale.
  • Carson Wealth: Planning-led RIA platform serving individuals, families, and business owners with holistic wealth management. Closely comparable in customer segments and tiered service structure, with a similar fiduciary, education-driven GTM.
  • Buckingham Strategic Wealth: Planning-led RIA focused on goals-based financial planning and evidence-based investing for individuals and families. Highly comparable to Turning Pointe's Compass Investor and Turning Pointe Planner tiers, with similar fiduciary messaging and recurring AUM fees.
  • Mercer Advisors: National RIA providing comprehensive financial planning, investment management, and retirement-income services for households and business owners. Directly comparable service mix including business-owner exit planning and retirement income that Turning Pointe specializes in.

Broad incumbents

  • Ameriprise Financial: Large wealth-management and financial-planning franchise serving individuals and business owners across retirement, investment, and estate planning. Overlaps with Turning Pointe's full-service planning offering but at much larger scale with a national branded advisor network.
  • Fisher Investments: Large investment-management firm serving high-net-worth individuals and retirees with managed portfolios and retirement planning. Overlaps with Turning Pointe's investment-planning and retiree segments but operates at significantly larger scale and narrower focus on discretionary management.
  • Edelman Financial Engines: One of the largest independent RIAs offering comprehensive financial planning and investment management to individuals and workplace plan participants. Overlaps with Turning Pointe on retirement planning and holistic wealth services but at materially larger scale with workplace-plan distribution.

Others

  • Commonwealth Financial Network: Independent broker-dealer/RIA platform supporting independent advisors in providing holistic financial planning. Comparable to Turning Pointe's Cambridge/AmeriFlex operating model — a platform on which similarly structured small RIAs build planning-led practices.
  • Cambridge Investment Research: The broker-dealer platform through which Turning Pointe offers securities and a partial owner of The AmeriFlex Group RIA platform. Directly comparable as the underlying infrastructure enabling Turning Pointe's practice, and itself a network of independent advisors offering financial planning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Turning Pointe Wealth Management social profiles

Digital presence

Turning Pointe Wealth Management financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Turning Pointe Wealth Management leadership team

Management profile

Number of profiles

Profiles2 records

Turning Pointe Wealth Management funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Turning Pointe Wealth Management M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turning Pointe Wealth Management

What does Turning Pointe Wealth Management do?

Turning Pointe Wealth Management is an independent wealth management practice that delivers personalized financial planning, retirement planning, investment management, insurance review, and estate planning services to individuals, families, business owners, and retirees. Services are delivered through a five-step Turning Pointe Method and three engagement tiers (Guided Project, Compass Investor, Turning Pointe Planner), with securities offered via Cambridge Investment Research and advisory services via The AmeriFlex Group.

Is Turning Pointe Wealth Management a public or private company?

Turning Pointe Wealth Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Turning Pointe Wealth Management founded?

Turning Pointe Wealth Management was founded in 2011. It employs 1 to 10 people.

Where is Turning Pointe Wealth Management based?

Turning Pointe Wealth Management is headquartered in Tempe, United States, in the North America region.

How does Turning Pointe Wealth Management make money?

One revenue line is on record: securities and Investment Advisory Services.

Who are Turning Pointe Wealth Management's main competitors?

Direct peers on record are Halbert Hargrove, Creative Planning, Carson Wealth, Buckingham Strategic Wealth and Mercer Advisors. Broad incumbents are Ameriprise Financial, Fisher Investments and Edelman Financial Engines. Others are Commonwealth Financial Network and Cambridge Investment Research.

Does Turning Pointe Wealth Management have an API?

No public API is recorded for Turning Pointe Wealth Management.

What industry is Turning Pointe Wealth Management in?

Turning Pointe Wealth Management's product category is Wealth Management and Financial Advisory Services. Its primary akta.pro industry code is FSAAACAB, Financial Planning–Led RIAs, with a secondary code of FSAAAAAF, Financial Planning & Goals-Based Advice (Mass Affluent). Its NAICS code is 52394 and its SIC code is 6282.

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