Musicar
Musicar SAS provides sensory marketing solutions using music to enhance customer experiences and boost sales.
- Company typePrivate
- Founded1980
- HeadquartersCali, Colombia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Musicar does
Musicar offers creative sensory marketing solutions aimed at stimulating customer senses and enhancing sales. The company focuses on providing experiences through music and sound, helping businesses create interactions with their clients. Their services are designed to integrate into various environments, offering tailored solutions that align with client needs. Musicar collaborates with businesses to develop strategies that leverage the power of sound to influence consumer behavior and brand perception.
Musicar firmographics
Firmographics- Name
- Musicar
- Legal name
- Musicar SAS.
- Website
- https://www.musicar.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Musicar SAS provides sensory marketing solutions using music to enhance customer experiences and boost sales.
- Ownership category
- akta.pro rank
Musicar industry classification
Industry- Product category
- Sensory Marketing Services
- NAICS
- Sound Recording Studios (51224)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Music Discovery & Curation Platforms (Recommendations, Playlists) (MPAIACAH)
Keywords
Where Musicar is headquartered
LocationHeadquarters
- HQ city
- Cali
- HQ country
- Colombia
- HQ region
- Latin America
Offices8 records
Markets served
Musicar business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Music Streaming Subscription: Monthly subscription for music streaming via 19+ channels, billed monthly at COP 41,000. Music is delivered via streaming platform with no ads and permanent song updates.
- Voice Experience Production Services: One-time professional voice-over and audio production services for advertising spots (cuñas), perimeter announcements (perifoneo), and social media audio content. Prices range from COP 116,000 to 463,000 depending on duration (5-60 seconds), message type, and locution style (dramatized, institutional, promotional).
- Audio Equipment Sales: One-time sale of audio equipment including speakers (ceiling, garden/rock-type, fire-resistant), amplifiers, and related hardware. Products include T-105FP ceiling speaker (COP 192,200), T-300B garden speaker (COP 239,766), TF-700 fire-resistant speaker (COP 90,000 discounted from COP 120,000).
- Scent Diffusion Equipment and Fragrance Subscription: Sale and subscription of scent diffusion equipment (A8 diffuser at COP 298,920; Olfa Experience Pro 300 subscription at COP 116,620/month). Fragrance refills sold separately at COP 349,860 to 1,399,440. Subscription terms of 3, 6, or 12 months available.
- Service and Equipment Maintenance: Preventive and corrective maintenance services for audio equipment and networks related to the company's core business.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly music streaming subscription with 19+ channels |
| Usage-based | Pay-as-you-go | Voice Experience audio production with flexible duration and style options |
| Unit Pricing | Pay-as-you-go | Fire-resistant and standard speakers for commercial installations |
| Unit Pricing | Pay-as-you-go | A8 scent diffuser with fragrance (one-time purchase) |
| Subscription | Monthly | Pro 300 scent diffusion equipment with monthly fragrance subscription |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Musicar product offering
Product offeringCore offering
Musicar provides multi-sensory marketing solutions for businesses, combining ambient music streaming (19+ royalty-free genre channels), professional voice-over and audio production services, audiovisual content creation, automated scent diffusion equipment with fragrance subscriptions, and commercial audio equipment sales and installation. The offerings target retailers, shopping centers, hotels, restaurants, and corporate clients seeking differentiated in-store customer experiences through integrated music, voice, visual, and olfactory channels.
Product overview
Musicar is a sensory marketing company offering a multi-experience platform composed of five core services: Musical Experience (streaming music), Voice Experience (audio production), Visual Experience (audiovisual content), Olfa Experience (olfactory branding), and Service & Equipment Experience (audio systems and equipment). The product portfolio also includes physical products such as streaming subscriptions, professional speakers (ceiling, outdoor rock-style, and fire-resistant models), and scent diffusers with fragrance options. The offerings are designed for businesses seeking to create memorable sensory experiences for their customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Musical Experience Ambient music streaming service offering 19+ channels with diverse genres for businesses to create memorable customer experiences. Music is royalty-free with no additional public communication rights fees and includes permanent song updates with current hits.
- Voice Experience Professional voice-over and audio production service for advertising, informational, commercial, and explanatory communications including radio spots (cuñas), perimeter announcements (perifoneo), IVR messages, jingles, and audio branding. Includes musicalized audio messages with royalty-free musical curtains.
- Visual Experience Development, creation, and management of dynamic audiovisual content for any digital medium including social networks, presentations, video editing, mailing, and infographics.
- Olfa Experience Sensory olfactory branding and marketing consultancy that advises and supports brands in building an olfactory identity and sensory marketing strategy at both internal and external organizational levels.
- Música Vía Streaming Monthly music streaming subscription service providing access to over 19 music channels with unlimited, ad-free music including permanent song updates and current hits, billed at COP 41,000 per month.
- TF-700 Fire-Resistant Speaker Fire-resistant wall-mount speaker with 100V/70V transformer, 5-inch full range driver, multiple power taps (0.75W-6W), ceramic connector, thermal fuse, and fireproof cable. Designed for fire alarm and audio evacuation systems per EN54-24 standard, priced at COP 90,000.
- T-105FP Self-Amplified Ceiling Speaker Ceiling-mounted self-amplified speaker rated at 5 inches and 6W with Class D amplification, 110Hz-16kHz frequency response, splash-proof design for bathrooms, saunas, and hotel lobbies. Operates on 110/220VAC 50/60Hz. Priced at COP 192,200.
- T-300B Garden Rock Speaker Rock-shaped outdoor garden speaker rated at 15W with 70V/100V transformer, IP66 waterproof rating, and 6.5-inch plus 1.5-inch dual drivers. Designed for outdoor environments including gardens, pools, and landscape areas. Priced at COP 239,766.
- Olfa Experience Pro 300 Scent Diffuser Subscription Monthly subscription service providing PRO 300 scent diffuser equipment plus fragrances for commercial spaces. Covers up to 150 M² with programmable operation via mobile app and three-speed misting. Includes installation in major cities. Fragrance refills available separately.
- A8 Aroma Diffuser Kit Compact USB rechargeable aroma diffuser with app and Bluetooth control, dual pump expulsion, 30ml fragrance reservoir, and 30 M² coverage range. Includes initial fragrance charge. Priced at COP 298,920.
- Service & Equipment Experience Portfolio of audio equipment and services including cutting-edge audio systems, specialized transmission infrastructure, audio automation systems, and preventive/corrective maintenance services for audio equipment and networks.
Companies that use Musicar
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Musicar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Musicar partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights6 records
Musicar competitors and assessment
Company assessmentDirect peers
- Mood Media: Global leader in in-store music, scent, and digital signage solutions for retail and hospitality. Most directly comparable peer to Musicar given its multi-sensory commercial offering targeting the same customer verticals.
- Stingray Business (Stingray Group): Commercial music and in-store media services with curated channels for retailers and hospitality. Closely comparable to Musicar's curated streaming platform and multi-channel subscription model.
- Soundtrack Your Brand: B2B music streaming service for businesses including retail, hospitality, and fitness. Direct competitor to Musicar's streaming subscription with similar subscription pricing and channel-based curation.
- Cloud Cover Music: Subscription-based commercial background music service licensed for business use. Directly comparable streaming subscription offering for retail and hospitality venues.
- Rockbot: B2B music streaming and customer engagement platform for venues. Comparable as a commercial music subscription service targeting hospitality and retail with venue-management features.
- Scent Air: Global scent marketing solutions provider with proprietary diffusion hardware and fragrance subscriptions. Directly comparable to Musicar's Olfa Experience line including equipment, fragrances, and recurring service.
- Prolitec: Commercial scent diffusion technology and fragrance services. Comparable to Musicar's Olfa Experience scent marketing offering with hardware plus subscription fragrance model.
Broad incumbents
- Spotify for Business: Consumer streaming giant with a B2B background music offering. Overlaps with Musicar's music streaming subscription but is a broader incumbent without sensory or voice services.
- Sonos Pro: Premium commercial audio hardware and music service for businesses. Overlaps with Musicar's equipment and music offering but at higher price points and without integrated scent services.
Emerging players
- AMBX (Ambient Experiences): Specialist sensory branding and in-store experience agency with music, scent, and visual components. Comparable multi-sensory positioning but smaller scale and primarily Europe-focused versus Musicar's Latin American base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Musicar social profiles
Digital presenceMusicar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Musicar leadership team
Management profileNumber of profiles
Musicar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Musicar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Musicar
What does Musicar do?
Musicar provides multi-sensory marketing solutions for businesses, combining ambient music streaming (19+ royalty-free genre channels), professional voice-over and audio production services, audiovisual content creation, automated scent diffusion equipment with fragrance subscriptions, and commercial audio equipment sales and installation. The offerings target retailers, shopping centers, hotels, restaurants, and corporate clients seeking differentiated in-store customer experiences through integrated music, voice, visual, and olfactory channels.
Is Musicar a public or private company?
Musicar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Musicar founded?
Musicar was founded in 1980. It employs 101 to 250 people.
Where is Musicar based?
Musicar is headquartered in Cali, Colombia, in the Latin America region.
How does Musicar make money?
Five revenue lines are on record. Music Streaming Subscription is the primary driver. The others are voice Experience Production Services, audio Equipment Sales, scent Diffusion Equipment and Fragrance Subscription and service and Equipment Maintenance.
Who are Musicar's main competitors?
Direct peers on record are Mood Media, Stingray Business (Stingray Group), Soundtrack Your Brand, Cloud Cover Music, Rockbot, Scent Air and Prolitec. Broad incumbents are Spotify for Business and Sonos Pro. AMBX (Ambient Experiences) is listed as an emerging player.
Does Musicar have an API?
No public API is recorded for Musicar.
What industry is Musicar in?
Musicar's product category is Sensory Marketing Services. Its primary akta.pro industry code is MPAIACAH, Music Discovery & Curation Platforms (Recommendations, Playlists). Its NAICS code is 51224 and its SIC code is 7900.