What Lift North America does

Lift North America Inc. (LNA) is a privately held, Ontario-based material handling equipment dealer and service provider founded in 2006 by Derek Radford and Ian McNeill, and headquartered at 6180 Ordan Drive in Mississauga. The company sells, rents, services, and parts-supplies forklifts, narrow-aisle trucks, pallet jacks, stackers, scissor lifts, industrial sweepers, scrubber driers, and related warehouse accessories, operating from two Mississauga facilities (a Sales & Rentals Centre at 6180 Ordan Drive and a Parts & Service Centre at 6160 Ordan Drive). LNA is the exclusive authorized dealer of HELI Material Handling Equipment and the exclusive dedicated parts distribution center for ENGO Equipment across North America, and also distributes Kärcher (including the KIRA B50 autonomous cleaning robot) and Dustbane industrial cleaning products. Revenue is generated through new and used equipment sales, short- and long-term rentals (starting at $50/day), parts, 24/7 service and repair, customized preventative maintenance plans, fleet management, operator training and re-certification, Ontario LDI safety inspections, and a consignment program for used forklifts, supplemented by a Tabit-powered Buy Now Pay Later financing option for buyers. The company employs 51–100 staff, runs 50+ mobile service vehicles, has serviced 20,000+ units, and serves 5,000+ customers across warehouses, manufacturers, logistics providers, construction companies, distribution centers, and a range of vertical applications including agriculture, food storage, mining, oil & gas, rail yards, and retail. Craig MacAdam joined as financial and strategic partner in 2015, bringing institutional portfolio management experience, and LNA added WSIB Health & Safety Excellence Program membership and ISNetworld certification in 2023.

Name

Lift North America

Legal name

Lift North America Inc.

Website

https://liftnorthamerica.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Lift North America is a Mississauga-based, privately held dealer and service provider of forklifts, material handling equipment, and industrial cleaning products, operating as the exclusive HELI forklift dealer in Ontario and exclusive ENGO parts distributor across North America, serving 5,000+ Ontario customers with sales, rentals, parts, and 24/7 service.

Ownership category

akta.pro rank

Product category

Material Handling Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Services-Miscellaneous Equipment Rental & Leasing (7350), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industries

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ), Lifting & Hoisting Rental & Leasing (IMAHAJAN)

Keywords

• Material handling equipment
• Forklift sales rentals
• Industrial equipment service
• Warehouse equipment maintenance
• Lift truck dealer

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales (New & Used): Sales of new and used forklifts including electric, LP, and diesel models with various capacity ratings
2. Equipment Rentals: Short and long-term forklift rentals with rates starting from $50 per day
3. Parts Sales: Parts sales for all major brands of material handling equipment including batteries, chargers, and accessories
4. Service & Repair: Service and repair for all brands of material handling equipment with 24/7 emergency support
5. Preventative Maintenance Plans: Customized preventative maintenance programs based on customer needs and environment
6. Operator Training: Training on all types of forklifts and scissor lifts, including new certifications and re-certifications
7. Buy Now, Pay Later Financing: BNPL financing powered by Tabit offering $500-$800,000 funding amounts with repayment options from 4-52 weeks

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Lift North America sells, rents, and services material handling equipment including forklifts (new, used, electric, LP, and diesel), scissor lifts, industrial sweepers and scrubbers, and related parts and accessories. The company also delivers preventative maintenance, fleet management, operator training, and LDI safety certification services through a 50+ vehicle mobile service fleet operating across Ontario.

Product overview

Lift North America is a material handling equipment company operating as an exclusive authorized dealer of HELI forklifts, offering new, used, and rental forklifts along with industrial sweepers, scrubbers, and scissor lifts. The product portfolio includes electric lift trucks, narrow aisle equipment, pallet jacks, and internal combustion forklifts across various weight capacities. Services encompass preventative maintenance plans, fleet management, operator training, LDI safety certifications, equipment refurbishment, and industrial batteries/accessories. The company also distributes ENGO ice arena equipment and offers a consignment program for forklift sales.

Differentiator

Problem solved

Functional benefit

Products and services

• HelI Forklifts (New Equipment) New forklifts manufactured by HELI, available in various configurations including electric and internal combustion models with different load capacities, sold as part of an exclusive authorized dealer arrangement.
• Used Forklifts Pre-owned forklifts available for purchase, inspected and ready for deployment across various industrial applications.
• Forklift Rentals Short-term and long-term forklift rental solutions starting from $50 per day, providing flexibility for businesses with varying equipment needs.
• Industrial Sweepers and Scrubbers Floor cleaning equipment including industrial sweepers and scrubber driers for warehouse and manufacturing facility maintenance.
• Service & Repair Comprehensive repair and maintenance services for all brands of material handling equipment with 24/7 emergency support delivered via a 50+ mobile service vehicle fleet.
• Preventative Maintenance Plans Customized scheduled maintenance programs designed to reduce breakdowns and unplanned service calls, keeping equipment operating efficiently for business customers.
• Fleet Management Comprehensive fleet management solutions covering all major forklift and warehouse equipment brands, including preventative maintenance, emergency repairs, LDI inspections, and emissions testing to optimize equipment utilization.
• Operator Training Programs Training and certification programs for forklift operators, available for new participants and re-certifications, compliant with Ontario Regulation 851.
• LDI Safety Certificates Ontario Lifting Device Inspection (LDI) certification services required annually for all forklifts, conducted by Ontario-certified technicians.
• Parts Replacement parts for all major brands of material handling equipment, with next-day delivery available.
• Industrial Batteries & Accessories Batteries, chargers, roller stands, battery rooms, watering systems, and automotive batteries for material handling equipment.
• ENGO Ice Arena Equipment Distribution Exclusive distribution and factory-trained service support for ENGO ice resurfacing machines, dasher boards, and arena accessories across North America.
• Refurbishing Program Equipment refurbishment and reconditioning services to extend the life of forklifts and material handling equipment.
• Karcher KIRA B 50 Robotic Cleaning Robot AI-powered autonomous floor scrubbing robot with lithium-ion battery, featuring obstacle detection, navigation technology, and automatic docking capabilities, distributed by Lift North America as part of its Karcher partnership.

Quantifiable outcome

• Over 20,000 vehicles serviced
• +2 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• HELI ForkliftscoreChannel Partner/ Reseller/ DistributorExclusive authorized dealer of HELI Material Handling Equipment. Offers a full range of electric, LP, and diesel forklifts with various capacity ratings.
• ENGO North AmericacoreChannel Partner/ Reseller/ DistributorExclusive dedicated parts distribution centre for ENGO Equipment in North America. Factory-trained parts and service technical support available. Products include ice resurfacing machines, dasher boards, and arena accessories.
• KärchercoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Karcher products including the KIRA B50 robotic cleaning robot. Products available in stock in Mississauga, Ontario.
• DustbaneminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Dustbane industrial cleaning equipment, tools, and chemicals including Emerald Degreaser, Complex Orange, Bio-Bac II, and equipment like the Targa series vacuums and Gladiator sweepers.
• TabitminorGTM or Marketing PartnerBNPL (Buy Now, Pay Later) financing partner offering $500-$800,000 funding amounts with repayment options from 4-52 weeks. Rates starting at 2.99%.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Toromont Industries: Major Canadian industrial dealer group with material handling and lift truck operations alongside Caterpillar heavy equipment. Comparable business model - capital equipment sales, rentals, aftermarket service - with similar Ontario/Canadian geographic exposure.
• Gregory Poole Lift: Largest independent forklift/material handling dealer in the US Southeast, offering multi-brand sales, rentals, parts, and service. Closest analog to LNA's independent-dealer positioning at a similar scale, though operating in a different region.
• Wajax Corporation: Canadian publicly-traded industrial equipment distributor with a Material Handling segment across Ontario and other provinces. Directly comparable as a multi-brand forklift dealer with parts, service, and rental offerings in similar customer verticals.
• Alta Material Handling: North American independent material handling dealer network offering forklifts, aerial equipment, parts, and service to industrial customers. Operates a similar independent multi-brand dealer business model as LNA, scaled across multiple US regions.
• MH Equipment: Large US independent material handling dealer with forklifts, aerial equipment, and warehouse solutions across multiple states. Directly comparable on multi-brand service, fleet management, and rental business mix.

Broad incumbents

• Crown Equipment: One of the world's largest forklift OEMs with an extensive North American dealer/service network including Ontario. Competes with LNA through independent dealer channels and provides direct sales to large national accounts in the same verticals.
• Hyster-Yale Group: Global lift truck OEM (Hyster, Yale, Nuvera) with established North American dealer network serving similar warehouse, manufacturing, and distribution customers as LNA. Broad incumbent competing across the same product categories.
• Sunbelt Rentals: Largest North American equipment rental company with a material handling and aerial equipment fleet. Competes with LNA in the short-term forklift rental market and adjacent warehouse-equipment rentals, with much broader geographic coverage.
• Toyota Material Handling: Global forklift market leader with a Canadian dealer network selling and servicing Toyota, Raymond, and Cesab brands. Competes with LNA at the OEM-aligned end of the market with broader product depth and financing capability.

Others

• TVH Parts: Global multi-brand material handling parts distributor serving dealers and end-users. Not a direct competitor in sales/service but operates in the same parts ecosystem where LNA competes for parts revenue on competitor brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LNAequipment

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lift North America