Sheldon College
Sheldon College is an independent, non-denominational, not-for-profit K-12 school in Sheldon, Queensland, serving students from 15 months to Year 12 on a 56-acre campus, with ATAR pathways, the proprietary ATLAS co-curricular program, and Luminare wellbeing program.
- Company typePrivate
- Founded1997
- HeadquartersCapalaba, Australia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Sheldon College does
Sheldon College is an independent, co-educational, non-denominational school located on a 56-acre semi-rural campus at 43-77 Taylor Road, Sheldon, Queensland, approximately 28 km from Brisbane CBD. Founded in 1997 by Dr. Lyn Bishop with 110 students and 6 teachers, the school now serves students from an Early Learning Centre (15 months) through to Year 12, with 251-500 employees. It operates as a not-for-profit Australian public company limited by guarantee, governed by a Board of Directors and registered with the Australian Charities and Not-for-profits Commission (ACNC).
The core offering is a continuous academic and co-curricular program spanning Early Years, Primary, and Secondary, including ATAR and VET pathways in senior years. The College runs the proprietary ATLAS co-curricular framework (Advocacy, Technology, Learning Enrichment, Arts and Sport) enrolling over 1,000 students in arts alone, a bespoke Luminare wellbeing program launched in 2024, the iLINQ parent/student mobile platform, and the Sheldon Academy of Sport for elite performance pathways. The College is the only Australian educational institution certified to ISO 9001:2015 and ISO 45001:2018, and was selected as a Tennis Australia National Talent Hub.
Revenue is generated primarily through recurring per-term tuition (Prep-Year 4 at $14,308/yr; Years 5-6 at $16,220/yr; Years 7-12 at $18,840/yr), supplemented by application and acceptance fees, uniform and retail sales, co-curricular charges, outside-school-hours care, and international student fees. Go-to-market combines direct consumer enrolment via an online portal and campus tours with channel partnerships through international education agents, Browns English Language School, and Union Institute of Language for HSP/PSP preparation and study tour programs.
Sheldon College firmographics
Firmographics- Name
- Sheldon College
- Legal name
- Sheldon College
- Website
- https://sheldoncollege.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Sheldon College is an independent, non-denominational, not-for-profit K-12 school in Sheldon, Queensland, serving students from 15 months to Year 12 on a 56-acre campus, with ATAR pathways, the proprietary ATLAS co-curricular program, and Luminare wellbeing program.
- Ownership category
- akta.pro rank
Where Sheldon College is headquartered
LocationHeadquarters
- HQ city
- Capalaba
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Sheldon College business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Tuition and Term Fees: Core revenue from tuition fees charged per term, with different rates for Preparatory to Year 4 ($14,308/year), Years 5-6 ($16,220/year), and Years 7-12 ($18,840/year). Fees include tuition, camps and sundry levies.
- Application and Acceptance Fees: Non-refundable enrolment application fee of $160 and acceptance fee of $695 for new students
- International Student Fees: Fees for international students on student visas, including long-term enrolment program and study tour programs
- Co-curricular and Ancillary Fees: Additional fees for optional co-curricular programs, uniforms, retail items, and outside school hours care services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Preparatory to Year 4: $3,577 per term ($14,308 per year) |
| Subscription | Annual | Years 5 to 6: $4,055 per term ($16,220 per year) |
| Subscription | Annual | Years 7 to 12: $4,710 per term ($18,840 per year) |
| Subscription | Annual | Kindergarten: Fee calculator available (~$12,364 annually) |
| One time/ perpetual license | Pay-as-you-go | International Long-term Enrolment Application Fee: $AUD450.00 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Sheldon College product offering
Product offeringCore offering
Sheldon College is an independent, co-educational, non-denominational K-12 school delivering comprehensive education from Early Learning Centre (15 months) through to Year 12 on a 56-acre campus in Sheldon, Queensland. Core offerings include ATAR and VET academic pathways, the ATLAS co-curricular program, the Luminare bespoke wellbeing program, and international long-term enrolment and study tour programs, supported by the proprietary iLINQ parent/student platform and specialised facilities including an IAAF-certified athletics track and Tennis Australia National Talent Hub.
Product overview
Sheldon College is an independent, co-educational, non-denominational school located in Sheldon, Queensland, Australia, serving students from Early Learning (15 months) to Year 12. The institution operates as a unified educational institution rather than a product/software company. The college offers a comprehensive educational program encompassing Early Years (ELC, Kindergarten), Primary (Preparatory to Year 6), Secondary (Years 7-12), and International Programs. No distinct software products, modules, or technology offerings were identified in the source data.
Differentiator
Problem solved
Functional benefit
Brands
- ATLAS Program: Sheldon College's co-curricular program designed to empower students to pursue their passions, extend their talents, and shape their own journey beyond the classroom. Built around Advocacy, Technology, Learning Enrichment, Arts and Sport.
- Luminare
- iLINQ App
- Sheldon Academy of Sport (SAS)
Quantifiable outcome
- 2025 median ATAR of 89.05 with top ATAR of 99.85
- +5 more outcomes
Companies that use Sheldon College
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Sheldon College technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sheldon College partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Tennis AustraliacoreSheldon College selected as a Tennis Australia National Talent Hub - one of only three school-based Hubs in Australia and the sole school-based Hub in Greater Brisbane. The partnership provides direct funding and exclusive professional development programs from Tennis Australia to enhance the tennis program.
- Redlands Coast Eagles Netball ClubminorSheldon College is the home of the Redlands Coast Eagles Netball Club, a franchise competing in Queensland's premier netball competition (HART Sapphire Series). The partnership includes access to College's state-of-the-art training facilities and joint development sessions.
- Redlands Little AthleticsminorSheldon College is proud to be the home of Redlands Little Athletics, with the world-class athletics facility hosting the club's weekly meets. Sheldon College students can access discounted memberships.
- Griffith UniversityminorUniversity pathway partner with 100% early entry acceptance rate for Sheldon College students applying to Griffith University programs in 2025.
- Queensland University of Technology (QUT)minorUniversity pathway partner with 100% early entry acceptance rate for Sheldon College students applying to QUT programs in 2025.
- Browns English Language SchoolminorSheldon College works in partnership with Browns English Language School which provides quality High School Preparation (HSP) programs and Primary School Preparation (PSP) programs to prepare international students for mainstream study.
- Union Institute of LanguageminorSheldon College works in partnership with Union Institute of Language which provides quality High School Preparation (HSP) programs and Primary School Preparation (PSP) programs to prepare international students for mainstream study.
- International Education AgentsminorSheldon College works with a number of local and overseas education agents to assist in the recruitment and support of international students. Agent application forms and handbooks are available on the College website.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Sheldon College competitors and assessment
Company assessmentDirect peers
- Brisbane Boys' College: Independent boys' P–12 school in Toowong, Brisbane, with a long-standing premium reputation, comprehensive sport and co-curricular programs, and similar academic-outcome benchmarks. Competes for the same high-fee Brisbane family segment.
- The Southport School: Independent boys' P–12 school on the Gold Coast with a premium academic and boarding offering. Comparable to Sheldon in Queensland independent-school positioning and breadth of co-curricular and pathway programs.
- Somerville House: Independent girls' school in South Brisbane covering Preparatory to Year 12 with strong ATAR results and a premium co-curricular offering. Comparable to Sheldon in academic-outcome positioning and tuition band.
- Moreton Bay College: Independent girls' P–12 school in Manly West, Brisbane bayside — geographically adjacent to Sheldon. Operates a similar Early Learning through Year 12 model and competes directly for bayside families.
- Anglican Church Grammar School (Churchie): Independent boys' P–12 Anglican school in East Brisbane with a strong academic, sporting, and pastoral reputation. Comparable to Sheldon in fee band, ATAR outcomes, and breadth of co-curricular offering.
- St Peters Lutheran College: Large independent co-educational P–12 college in Indooroopilly, Brisbane, with a similar premium-fee positioning, extensive co-curricular program, and university pathway emphasis. Competes for the same Brisbane bayside/western suburban independent-school families.
- Citipointe Christian College: Independent co-educational Christian college located in Carindale, just minutes from Sheldon in Brisbane's bayside/suburban east. Operates a similar Early Learning through Year 12 model with comparable co-curricular breadth, making it the closest head-to-head competitor for Sheldon families.
- All Hallows' School: Independent Catholic girls' P–12 school in Brisbane CBD with strong academic outcomes and comprehensive co-curricular program. Comparable to Sheldon in premium positioning and Brisbane independent-school competitive set.
- Brisbane Grammar School: One of Queensland's most prestigious independent boys' schools, located in Spring Hill, Brisbane. Operates a similar high-academic, premium-fee P–12 model and competes for the same aspirational Brisbane family demographic.
- Matthew Flinders Anglican College: Independent co-educational P–12 Anglican college on the Sunshine Coast with a comprehensive academic, sport, and arts program. Similar to Sheldon in positioning as a leading regional Queensland independent school.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sheldon College social profiles
Digital presenceSheldon College compliance and trust
Trust signalCompliance3 records
Sheldon College financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sheldon College leadership team
Management profileNumber of profiles
Profiles10 records
Sheldon College funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sheldon College M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sheldon College
What does Sheldon College do?
Sheldon College is an independent, co-educational, non-denominational K-12 school delivering comprehensive education from Early Learning Centre (15 months) through to Year 12 on a 56-acre campus in Sheldon, Queensland. Core offerings include ATAR and VET academic pathways, the ATLAS co-curricular program, the Luminare bespoke wellbeing program, and international long-term enrolment and study tour programs, supported by the proprietary iLINQ parent/student platform and specialised facilities including an IAAF-certified athletics track and Tennis Australia National Talent Hub.
Is Sheldon College a public or private company?
Sheldon College is a private company. It is currently operating.
When was Sheldon College founded?
Sheldon College was founded in 1997. It employs 251 to 500 people.
Where is Sheldon College based?
Sheldon College is headquartered in Capalaba, Australia, in the Oceania region.
How does Sheldon College make money?
Four revenue lines are on record. Tuition and Term Fees are the primary driver. The others are application and Acceptance Fees, international Student Fees and co-curricular and Ancillary Fees.
Who are Sheldon College's main competitors?
Direct peers on record are Brisbane Boys' College, The Southport School, Somerville House, Moreton Bay College, Anglican Church Grammar School (Churchie), St Peters Lutheran College, Citipointe Christian College, All Hallows' School, Brisbane Grammar School and Matthew Flinders Anglican College.
Does Sheldon College have an API?
No public API is recorded for Sheldon College.