What DIAC LOCATION does

Mobilize Lease&Co France (formerly DIAC Location and Overlease) is a French financial services subsidiary of Renault Group, specializing in vehicle financing and fleet management for professional and business clients. The company traces its origins to 1924 as DIAC, an auto financing specialist, and was rebranded in 2024 under the Mobilize brand to unify its LLD and fleet operations within Renault Group's new mobility ecosystem. Its core offerings are Location Longue Durée (LLD) long-term vehicle rental with predetermined duration and mileage, comprehensive fleet management (Gestion de Flotte) covering vehicles regardless of acquisition mode, professional insurance products (Renault Assurances Pro), and standalone battery rental for electric vehicles. Supporting platforms include Fleet Board and Mobilize Fleet Connect for fleet monitoring and telematics, E-Facture for electronic invoicing, and a dedicated battery rental client portal.

The business model is B2B and recurring in nature: long-term rental contracts, fleet management subscriptions, insurance commissions, and battery kilometer-package subscriptions generate predictable multi-year revenue streams. Go-to-market is sales-led, executed through dedicated account managers (interlocuteurs) who engage professional customers and fleet operators directly, with pricing conducted on a quote-based basis rather than published rates. The company does not disclose revenue, headcount, or technical architecture in the available source material; no proprietary technology, AI capabilities, patents, or third-party technology partnerships are referenced. Strategic positioning leans heavily on Renault Group's brand equity, captive vehicle supply, dealer network integration, and the heritaged credibility of a 100-year-old French auto financing franchise.

Name

DIAC LOCATION

Legal name

Mobilize Lease&Co – France

Website

https://diaclocation.fr

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Mobilize Lease&Co France (formerly DIAC Location) is a Renault Group subsidiary providing long-term vehicle rental, fleet management, professional insurance, and battery rental services to businesses and fleet operators in France.

Ownership category

akta.pro rank

Product category

Vehicle Leasing and Fleet Management

NAICS

Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321), Passenger Car Rental (532111), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Finance Lessors (6172)

akta.pro primary industry

Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)

akta.pro secondary industries

Dealer/Manufacturer Captive Leasing Programs (OEM/Dealer Lease) (TLABAAAL), Long-Term Commercial Van & Truck Rentals (Monthly/Contract) (THADAJAK), Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD)

Keywords

• Long-term vehicle rental
• Fleet management services
• Business vehicle leasing
• Professional fleet insurance
• Battery rental services

Headquarters

HQ city

Noisy-le-grand

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Long-term Vehicle Rental (LLD): The company generates revenue through Location Longue Durée (long-term vehicle rental) contracts, where customers lease vehicles for predetermined durations and mileage. Payments are made regularly over the contract period.
2. Fleet Management Services: Revenue is earned through fleet management services that provide comprehensive vehicle fleet administration regardless of how the fleet was acquired.
3. Battery Rental: Separate revenue stream from renting vehicle batteries, allowing customers to lease batteries independently from vehicle purchase.
4. Insurance Products (Renault Assurance Pro): Insurance products tailored for professional vehicle fleets, generating commission-based revenue.
5. Vehicle and Driver Services: Additional services including vehicle services, mobility services, and driver services that generate supplementary revenue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Mobilize Lease&Co France (formerly DIAC Location) offers long-term vehicle rental (Location Longue Durée, LLD) contracts for professional customers and fleets under predetermined duration and mileage terms. It also provides comprehensive fleet management services irrespective of how the fleet was acquired, professional vehicle insurance (Renault Assurances Pro), battery rental for electric vehicles, and supplementary vehicle, mobility, and driver services. The offering is supported by digital customer platforms for fleet tracking, connected services, billing, and battery lease administration.

Product overview

Mobilize Lease&Co France (formerly DIAC Location et Overlease) is a Renault Group subsidiary offering a comprehensive vehicle leasing and fleet management ecosystem. The core offering consists of Location Longue Durée (LLD) for long-term vehicle rental and Gestion de Flotte for fleet management, supported by insurance products (Renault Assurances Pro) and battery rental services for electric vehicles. These are complemented by customer-facing digital platforms including Fleet Board, Mobilize Fleet Connect, E-facture, and the Espace Location de Batterie portal, as well as driver and vehicle services. The company positions itself as an auto financing expert since 1924.

Differentiator

Problem solved

Functional benefit

Brands

• Fleet Board: Fleet management and monitoring platform for vehicle fleets
• Mobilize Fleet Connect
• Renault Assurances Pro
• E-Facture
• Renault Assurance Pro

Products and services

• Location Longue Durée (LLD) Long-term vehicle rental service allowing businesses to lease a car or fleet for predetermined durations and mileage under fixed contract terms, with regular payments over the rental period.
• Gestion de Flotte (Fleet Management) Comprehensive fleet management service providing access to the full range of Mobilize Lease&Co services regardless of how the vehicle fleet was acquired, enabling businesses to outsource the administration of their entire automotive fleet.
• Renault Assurances Pro (Renault Assurance Pro) Insurance product specifically designed for business fleets, offering coverage solutions tailored to company vehicles and professional use.
• Location de Batterie (Battery Rental) Battery rental service allowing electric vehicle users to lease batteries separately from vehicle purchase, with options for different annual kilometer packages and the ability to anticipate and upgrade annual mileage allowances.
• Services au Véhicule Vehicle-related services including maintenance, repairs, and technical support for professional vehicles and fleets.
• Mobilité (Mobility Services) Mobility services providing flexible transportation solutions to address a range of business mobility needs beyond traditional vehicle leasing.
• Services au Conducteur Driver services including assistance, roadside support, and driver-related benefits for fleet operators and their drivers.
• Fleet Board Fleet management and vehicle tracking platform providing data analytics and fleet performance monitoring for professional clients.
• Mobilize Fleet Connect Connected fleet platform enabling remote vehicle monitoring, diagnostics, and fleet connectivity services for professional customers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ayvens (formerly ALD Automotive / LeasePlan): Global leader in fleet leasing and mobility solutions with strong French market presence post-ALD/LeasePlan merger. Ayvens directly competes with Mobilize Lease&Co France in long-term rental, fleet management, and integrated mobility services for corporate clients.
• Volkswagen Financial Services: Captive finance arm of Volkswagen Group providing fleet leasing, financing, and mobility services across Europe. Mirrors Mobilize Lease&Co France's model as an OEM-affiliated long-term rental and fleet management provider with German OEM backing.
• Crédit Agricole Leasing & Factoring: French bank-affiliated lessor providing vehicle and equipment leasing alongside fleet management services. Directly competes with Mobilize Lease&Co France in the French B2B long-term rental market with comparable corporate customer focus.
• Stellantis Financial Services: Captive finance operation of Stellantis covering multiple brands (Peugeot, Citroën, Opel, Fiat, etc.). Directly comparable as an OEM-captive vehicle leasing and fleet management business targeting European corporate and professional customers.
• Kinto (Toyota Mobility Service): Toyota's European mobility brand offering long-term rental, subscription, and fleet services. Comparable as another OEM-backed integrated mobility services provider expanding subscription-style offerings alongside traditional leasing.
• Arval: BNP Paribas-owned full-service vehicle leasing and fleet management player operating in 30+ countries. Arval is the closest direct competitor to Mobilize Lease&Co France, offering long-term rental, fleet management, and mobility services to corporate and professional clients with comparable product breadth.

Broad incumbents

• BMW Financial Services: Captive finance and mobility arm of BMW Group offering leasing, financing, and fleet services across multiple European markets. Comparable as another premium OEM-driven leasing and fleet management provider with broader geographic scope.
• Mercedes-Benz Mobility: Global captive finance and mobility arm of Mercedes-Benz offering leasing, financing, fleet management, and subscription services. Comparable as a premium OEM-affiliated mobility provider operating broader portfolios than Mobilize Lease&Co France's niche.

Emerging players

• FINN Auto: Digital-first car subscription provider based in Germany, offering fixed monthly all-inclusive vehicle subscriptions. Comparable as an emerging subscription player whose monthly fixed-term model mirrors certain LLD use cases and pressures traditional lessors on digital UX.
• Bipi: Madrid/Spain-headquartered digital car subscription platform offering flexible monthly vehicle subscriptions across European markets. Comparable as an emerging subscription-focused alternative to traditional LLD, increasingly encroaching on the same B2B and prosumer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/diac-location

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIAC LOCATION