What Equus Design Consultants does

EQ Brand (formerly Equus Design Consultants) is a Singapore-headquartered strategic branding and design consultancy founded in 1994. The firm delivers 360-degree brand services covering brand strategy, visual identity systems, brand messaging, website and app design, retail and environmental design, packaging design, annual report design, brand toolkits/brand books, staff brand training, and digital and print collateral. Its client base spans enterprise and mid-market organizations across banking (DBS), aviation (Manta Air), visual media (Motion Elements), cultural institutions (National Gallery Singapore), security services (AETOS Holdings), hospitality (Raffles), energy (Sembcorp), architecture (RSP), retail (Beato), and F&B (Leung Sang Hong Kong Pastries), with project delivery extending into the Maldives, Japan, South Korea, Hong Kong, Australia, and the United States. The firm has completed more than 300 projects and accumulated over 100 local and international awards, including Singapore Design Awards, Annual Report Awards, and Hong Kong Designers Association Awards.

The business operates a professional services revenue model, generating revenue through bespoke, quote-based project engagements scoped individually with each client. Engagements typically span strategy through execution and are delivered by a partner-led team of approximately 8-10 branding, design, and digital imaging specialists anchored by Partners Sarah Fandi (Business, Client Director) and Myct Boon (Business, Design Director). The firm is structured as a privately held Singapore Pte Ltd company (EQ Brand Pte Ltd, which acquired Equus Design Consultants Pte Ltd in 2024), with no external institutional investors, no funding rounds, and no public listing.

The go-to-market motion is sales-led, combining direct enterprise engagement, referrals driven by client testimonials, and award-based credibility. Distribution includes a content-led top-of-funnel approach via blog thought leadership and organic social, plus a unique Singapore SMB channel through the company's participation in Enterprise Singapore's Enterprise Development Grant under a #supportsmallbiz package for qualifying locally owned small businesses. The company is technology-agnostic in product terms — it does not sell software, APIs, or AI products — and its value derives from senior-led creative judgment, accumulated portfolio credibility, and cross-industry brand experience rather than from proprietary technology platforms.

Name

Equus Design Consultants

Legal name

EQ Brand Pte Ltd

Website

https://equus-design.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

EQ Brand is a Singapore-based strategic branding and design consultancy, founded in 1994, that delivers 360-degree brand services (strategy, identity, digital, packaging, annual reports) to enterprise and mid-market clients across banking, aviation, cultural, retail, and F&B sectors regionally and internationally.

Ownership category

akta.pro rank

Product category

Branding and Design Consultancy

NAICS

Graphic Design Services (54143), Graphic Design Services (541430)

akta.pro primary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Brand strategy consultancy
• Brand identity design
• Rebranding services
• Packaging design
• Annual report design

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Branding & Design Consultancy: Professional services revenue derived from brand strategy, brand identity design, rebranding projects, annual report design, visual media, retail design, website design, digital and print collateral, packaging design, brand toolkit development, and staff brand training engagements. Projects are typically bespoke and scoped individually with clients across multiple industries.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Equus Design Consultants (operating as EQ Brand) is a Singapore-based branding and design consultancy providing 360-degree brand services for enterprise and mid-market clients. The firm delivers brand strategy, brand identity, visual language, website and app design, packaging design, retail and environmental design, annual report design, and staff brand training on a custom-scoped, project basis. The company has completed more than 300 brand projects since 1994 across airlines, banks, museums, technology firms, retail, F&B, and healthcare clients.

Product overview

EQ Brand (formerly Equus Design Consultants) is a Singapore-based branding and design consultancy offering 360-degree branding services. The company operates as a single unified service offering rather than a modular software platform. Their core product portfolio includes Brand Strategy Services, Brand Identity Design, Visual Language Systems, Website and App Design, Brand Messaging, and Brand Toolkit/Brand Book as primary deliverables. Supporting services encompass Annual Report Design, Retail and Environmental Design, Packaging Design, Staff Brand Training, Inflight and Collateral Design, and Digital and Print Collateral. The company has delivered over 300 projects since 1994 across diverse industries including airline (Manta Air), technology (Prolink), retail (Beato), cultural institutions (National Gallery Singapore), and F&B (Leung Sang Hong Kong Pastries). They also offer a government grant-supported '#supportsmallbiz' package for qualifying Singapore small businesses under Enterprise Singapore's Enterprise Development Grant.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy and Rebranding Services Strategic consulting engagements that define brand positioning, core purpose, messaging frameworks, and brand transformation roadmaps for enterprise and mid-market clients undertaking brand creation or rebranding.
• Brand Identity Design Design of logos, brandmarks, color palettes, and typographic systems that give a brand its visual representation, delivered to enterprise and mid-market organizations across multiple sectors.
• Visual Language Systems Comprehensive visual frameworks encompassing supergraphics, iconography, photography direction, and design motifs that ensure consistent brand expression across physical, digital, and editorial touchpoints.
• Website and App Design Design of websites and mobile applications built upon the client's brand identity, covering UX/UI design, visual design, and alignment with the broader visual language system.
• Packaging Design Design of product packaging that translates brand identity into physical retail experiences, serving clients in pharmaceutical, F&B, and consumer goods sectors.
• Retail and Environmental Design Design of physical retail spaces, signage systems, and environmental graphics that translate brand identity into in-person customer environments for retail, F&B, and hospitality clients.
• Annual Report Design Editorial and design service for corporate annual reports including concept development, strategic messaging, artwork direction, photography management, and print production, serving banks, government-linked corporations, museums, and listed companies.
• Brand Training and Workshops Training engagements including Brand DNA workshops and staff brand training programs that ensure client teams understand and consistently apply brand standards internally and externally.

Quantifiable outcome

• Over 300 projects completed since 1994
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Enterprise SingaporecoreOthersEnterprise Singapore is a government statutory board that supports Singapore enterprises through grants such as the Enterprise Development Grant (EDG). EQ Brand participates in this program, offering a #supportsmallbiz package to qualifying Singapore-based small businesses meeting criteria: registered company in Singapore, at least 30% local shareholding, and financially viable to complete the project. Applications are assessed by Enterprise Singapore based on project scope, project outcomes, and competency of the service provider.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Interbrand: Omnicom-owned global brand consultancy with offices across Asia Pacific including Singapore. Comparable as a strategic branding firm offering brand strategy, identity, and design services to enterprise clients across diverse sectors.
• FutureBrand: Interpublic-owned global brand consultancy with APAC presence. Comparable as a strategic brand consultancy offering brand strategy, naming, identity design, and experience design; competes for similar enterprise mandates.
• Landor & Fitch: WPP-owned global brand consultancy with extensive APAC footprint. Comparable as a larger brand strategy and design firm serving enterprise clients; broader scale and global reach position it as an incumbent competitor for the same RFPs EQ targets.

Direct peers

• Bulletproof: Independent global brand strategy and design consultancy with APAC presence. Comparable as a mid-sized brand consultancy offering strategy, identity, packaging, and experience design for FMCG, hospitality, and enterprise clients.
• Superunion: Global brand consultancy within WPP with strong presence across Asia Pacific including Singapore. Directly comparable as a full-service branding and design consultancy delivering strategy, identity, and experience design for enterprise clients.
• Saffron Brand Consultants: Independent global brand strategy consultancy headquartered in London with offices including Mumbai and Singapore. Directly comparable as a strategic brand consultancy serving enterprise clients across industries with a similar scope of strategy-to-execution services.
• MetaDesign: Global brand consultancy with offices in Beijing, Berlin, and Zurich. Comparable as a brand strategy and design firm delivering identity systems and brand experiences for enterprise clients across diverse industries.
• Pentagram: Independent global design firm with partner-led model delivering brand identity, strategy, and design. Directly comparable as a boutique-style, partner-led design practice with strong award-winning portfolio across multiple sectors.

Market position

Strengths5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/equusdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equus Design Consultants