Cranes Aerial Truck Service

What Cranes Aerial Truck Service does

Cranes Aerial Truck Service, operating commercially as Cranes101 and Cranes101Online, is a privately held, founder-led provider of OSHA-compliant crane, bucket truck, and heavy equipment safety training, certification, inspection, and repair services headquartered in Bellingham, Massachusetts. Founded in September 2001 by Jay Sturm, the company combines a cloud-based Safety Management Portal (mobile-first inspections, automated OSHA reminders, equipment and training records with infinite retention) with a Moodle-based online learning platform, in-person classes at its Bellingham training academy, and on-site training delivered nationwide and internationally via a network of vetted safety experts. Its curriculum is mapped to OSHA, ANSI, ASME, FRA, and NFPA standards, and it holds NCCER accreditation as a Mobile Crane Operator Training and Assessment Center, making it the only state-licensed provider authorized to offer the National Crane Operator License course in Massachusetts.

The company monetizes across five distinct revenue streams: self-paced online safety courses starting at $49.95 (transactional and subscription pricing), in-person and on-site training priced between $95 and $2,220 per course or flat-rate for groups up to six, NCCER-accredited mobile crane operator certification programs, third-party inspections and heavy equipment repair services, and recurring Safety Management Portal subscriptions ranging from $9.95 to $59.95 per month based on fleet size plus periodic-inspection setup and per-submission fees. Customers span nine verticals including Construction, Energy & Utilities, Industrial & Manufacturing, Transportation & Logistics, Specialty Trades, Arboriculture & Landscaping, and Emergency & Public Services, with named enterprise clients such as Primetals Technologies, Epic Crane, Maine DOT, Mi Nina Tortilla, JAG Field Service, and C. White Marine.

The go-to-market is multi-motion: a sales-led enterprise team handles on-site custom training and certifications; a product-led self-serve channel drives online courses and portal sign-ups; an event-driven field-sales presence at conferences such as SAFETY 26 and the Ocean State Construction & Equipment Show generates enterprise leads; and an industry-association-backed referral program supports SMB acquisition. The business is supported by founder Jay Sturm's active roles on the ASME crane code writing committee and ANSI Z133 committee, plus partnerships with the Massachusetts SafetyWorks Training Grant Program and memberships in 20+ professional associations, reinforcing its regulatory positioning in a niche market where compliance credentials are the primary purchase driver.

Name

Cranes Aerial Truck Service

Legal name

Cranes Aerial Truck Service

Website

https://cranes101.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Cranes Aerial Truck Service (Cranes101) is a founder-led, NCCER-accredited provider of OSHA-compliant crane, bucket truck, and heavy equipment safety training, certification, inspections, and a cloud-based Safety Management Portal serving construction, utilities, industrial, and public-sector customers nationwide.

Ownership category

akta.pro rank

Product category

Construction Safety Training and Inspection Services

NAICS

Construction Machinery Manufacturing (333120), Agriculture, Construction, and Mining Machinery Manufacturing (3331), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Crane & Hoist Installation, Inspection & Maintenance Services (IMAHAJAM)

akta.pro secondary industries

Crane & Hoist Safety & Monitoring Systems (Limiters, Anti-collision, Load Monitoring) (IMAHAJAL), Cranes, Hoists & Rigging Equipment MRO (Mobile/Tower Cranes, Winches) (TLAKAHAE)

Keywords

• Crane safety training
• Heavy equipment inspections
• OSHA compliance training
• Aerial lift certification
• Construction safety services

Headquarters

HQ city

Bellingham

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Online Safety Training Courses: Self-guided online courses for crane safety, OSHA compliance, and state license preparation. Courses delivered via Moodle platform accessible on mobile devices.
2. In-Person Training Services: Live classroom and hands-on training at customer sites or headquarters. Pricing varies by course type with flat rates for groups up to 6 attendees and discounts for additional students.
3. Nationally Accredited Certification Programs: NCCER accredited mobile crane operator certification programs with hybrid (online + in-person exams) and fully in-person options. Certification includes written and practical exams.
4. Safety Management Portal Subscriptions: Monthly subscription plans for digital inspection management and compliance tracking. Plans based on number of equipment units with full training management features included.
5. Third-Party Inspections: Periodic inspection services with per-inspection fees for crane and heavy equipment inspections.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Cranes Aerial Truck Service (operating as Cranes101) provides OSHA-compliant safety training, nationally accredited crane operator certification, third-party inspections, and heavy equipment repair services for cranes, bucket trucks, and digger derricks. The company delivers its offerings through a cloud-based Safety Management Portal, a Moodle-based online learning platform, and in-person/on-site training nationwide, supplemented by expert witness and consulting services.

Product overview

Cranes Aerial Truck Service (Cranes101) operates as a unified platform combining cloud-based safety management technology with comprehensive training and inspection services. The core offering consists of the Cranes101 Safety Management Portal (a cloud-based SaaS platform for managing inspections, training, and compliance records) and Cranes101Online (a Moodle-based e-learning system for self-paced training). These are complemented by in-person and hybrid certification programs. The product portfolio includes: (1) Nationally Accredited Mobile Crane Operator Certification (NCCER-accredited hybrid program), (2) State-specific licensing prep for MA, RI, CT, and NY, (3) OSHA-compliant operator safety courses for overhead cranes, forklifts, MEWPs, bucket trucks, signal persons/riggers, and fall protection, (4) Inspector certification programs including mobile crane, bucket truck with dielectric testing, and hi-rail gear, (5) Third-party inspections and heavy equipment repairs, and (6) expert witness/consulting services. The Safety Management Portal serves as the central hub for customers to manage all safety compliance activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Cranes101 Safety Management Portal Cloud-based SaaS platform for managing daily and periodic inspections of heavy equipment, employee training records, certifications, OSHA compliance tracking, and equipment databases with automated reminders and infinite record retention.
• Cranes101Online E-Learning Platform Self-guided Moodle-based online learning platform for crane and safety training courses accessible via web or mobile app, covering OSHA-compliant certification and state-specific licensing preparation.
• Nationally Accredited Mobile Crane Operator Certification Program NCCER-accredited hybrid certification program combining online coursework with in-person practical exams for boom truck, telescoping boom, and lattice boom crane operators available nationwide.
• Massachusetts Hoisting License Prep & Continuing Education State-specific training courses for MA Hoisting Engineer Licenses covering Class 1 (1A-1D: lattice boom, telescoping boom, forklifts) and Class 2 (2A-2D: excavators, backhoes, loaders) and Class 4 specialties.
• Rhode Island Hydraulic Crane Hoisting Engineer License Preparation State-specific license preparation course for operating hydraulic cranes in Rhode Island under Rhode Island General Laws 28-26-5.
• Connecticut Full Crane License Exam Preparation State-specific crane license exam preparation course for Connecticut crane operators.
• New York Class C Crane Operator Exam Preparation State-specific crane operator exam preparation course for New York Class C certification.
• Overhead Crane Operator Safety Course

Quantifiable outcome

• 100% of Sutton factory workforce at Primetals Technologies achieved crane certification through custom training program
• +3 more outcomes

Named customers6 records

Segments9 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core, major and supporting.

• NCCER (National Center for Construction Education and Research)coreStrategic or Co-development PartnerNCCER is the primary accreditation body for construction and crane operator training programs. Cranes101 is a NCCER Mobile Crane Operator Training and Assessment Center, providing nationally accredited certification programs that meet OSHA requirements.
• ASME (American Society of Mechanical Engineers)coreStrategic or Co-development PartnerCranes101 founder Jay Sturm is an active member of the ASME crane safety standards committee, providing early access to regulatory changes and ability to influence industry standards.
• ANSI (American National Standards Institute)coreStrategic or Co-development PartnerCranes101 training materials aligned with ANSI standards including ANSI/ASME B30.5, ANSI/ITSDF B56.1, and ANSI/SAIA A92.22. Founder Jay Sturm serves on ANSI Z133 committee.
• Massachusetts SafetyWorks Training Grant ProgrammajorGTM or Marketing PartnerMassachusetts employers eligible for up to $25,000 in reimbursement through SafetyWorks training grants. Cranes101 is the only state-licensed provider authorized to offer National Crane Operator License course in Massachusetts.
• Professional Industry Associations (ABC MA, AEM, ASSP, CCAA, CTPA, ISA, MAA, MACIA, MMA, MTWFA, NBM, MHA, NEPCA, NPCA, NRLA, NSC, SFNE, TCIA, UAA)supportingOthersCranes101 is a proud member of 20+ professional industry associations including ABC Massachusetts, AEM, ANSI, ASME, ASSP, CCAA, CTPA, ISA, MAA, MACIA, MMA, MTWFA, NBM highway association, MHA, NEPCA, NPCA, NRLA, NSC New England, SFNE, TCIA, UAA.

Scale indicators6 records

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• 360training (OSHA.com):
• ClickSafety (Vector Solutions): Vector Solutions owns ClickSafety, one of the largest U.S. providers of online OSHA-compliant safety training and workforce compliance SaaS. Comparable to Cranes101's online courses and Safety Management Portal, but at vastly larger scale and across all EHS verticals rather than crane/aerial specialized.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/cranes_101
• YouTubeyoutube.com/@Cranes101
• Facebookfacebook.com/cranes101
• LinkedInlinkedin.com/company/cranes
• Instagraminstagram.com/cranes_101
• TikToktiktok.com/@cranes_101

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cranes Aerial Truck Service