Strictly Ballroom Dance Studio

What Strictly Ballroom Dance Studio does

Strictly Ballroom Dance Studio is a privately-held, single-location dance instruction business founded in 2002 by Michael Scott and headquartered at 125 Olde Greenwich Drive, Suite 190, Fredericksburg, Virginia. The studio teaches American Smooth, American Rhythm, International Standard/Latin, and Night Club dances (ballroom, Latin, swing, salsa, bachata) to adult learners ranging from absolute beginners through competitive amateurs aged roughly 15 to 80. The business serves Fredericksburg and surrounding Central Virginia with no disclosed plans for additional locations.

The studio generates revenue through a diversified service portfolio: tiered private lessons ($75 to $115 per 45-minute session with package discounts), multi-week group class series ($60 to $240), structured wedding dance packages ($540 to $1,275 plus venue coaching), competition training (Pro/Am and Amateur), an annual membership with community-group discounts, facility rental ($100 to $200 per hour), practice time rentals, and supplementary yoga classes. Pricing is published on the website; payment is predominantly transactional (pay-as-you-go and package purchases) with one annual subscription tier.

The underlying technology is minimal: a GoDaddy-hosted marketing website, SMS opt-in communications, and online account creation support lead capture and customer administration. All instruction is delivered in-person by a small staff led by Master Instructor Michael Scott (multi-decade National Championship American Smooth finalist) and Champion Staff Instructor Heidi Boyd (top-six nationally in Open American Smooth). Distribution is entirely local and physical: walk-ins, phone inquiries, website contact forms, and Saturday Night Socials drive acquisition. There is no mobile app, no e-commerce delivery, no public API, and no disclosed external investment, parent company, or acquisition activity.

Name

Strictly Ballroom Dance Studio

Legal name

Strictly Ballroom Dance Studio

Website

https://strictlyballroom.net

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Strictly Ballroom Dance Studio is a privately-held, single-location Fredericksburg, Virginia dance studio founded in 2002, offering private and group lessons, wedding choreography, competition training, yoga, and facility rental to adult beginners through competitive dancers.

Ownership category

akta.pro rank

Product category

Dance Instruction Services

NAICS

Fine Arts Schools (61161), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYEDAAAGAD

Dance & Movement (Ballroom, Contemporary, Social Dance)

Education/Adult & Continuing Education/Personal Enrichment & Hobby Learning (Arts, Crafts, Music, Cooking)

Keywords

• Ballroom dance instruction
• Group dance classes
• Private dance lessons
• Wedding dance choreography
• Dance competition training

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Private Lessons: One-on-one personalized dance instruction with expert instructors. Offered at multiple price points based on instructor level (Master Instructor $115, Champion Staff $95, Certified Staff $75 per 45-minute session). Package discounts available for 5-lesson (5% off) and 10-lesson (10% off) purchases.
2. Group Classes: Multi-week series classes teaching specific dance styles. Pricing varies by series length and type: 4-week 100 Intro Series ($60), 4-week 101 & 102 Series ($80), 6-week 100 Series ($90), 6-week 101 & 102 Partner Series ($120), 6-week 200 Series ($120). Drop-in classes available at $15-$20 per session.
3. Wedding Dance Services: Wedding consultation ($59) and comprehensive packages: Crucial Package (6 lessons/$540), Essentials Package (10 lessons/$875), Total Package (15 lessons/$1,275). Single lessons at $95, venue coaching at $125. Additional services for father/daughter, mother/son, and wedding party dances priced upon request.
4. Studio Memberships: Annual memberships offering discounted rates on group classes, dance socials, themed parties, and floor time during business hours. Special discounts for military/veterans (25% off), first responders (25% off), and seniors 70+ (25% off).
5. Facility Rental: Ballroom rental at $100/hour, full facility rental at $200/hour. Practice time for non-member students ($15/hour single, $20/hour couple) and non-students ($20/hour single, $25/hour couple).
6. Yoga Classes: Yoga 101 classes offered on Tuesdays and Thursdays at 10:30 am, complementing dance training. Private yoga sessions available by appointment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Strictly Ballroom Dance Studio delivers in-person ballroom, Latin, and swing dance instruction at a single Fredericksburg, Virginia studio. Core services include one-on-one private lessons, multi-week group class series, wedding first-dance choreography, DanceSport competition coaching, social dance events, and complementary yoga classes, with facility rental and an annual membership program.

Product overview

Strictly Ballroom Dance Studio operates as a local dance instruction business offering a comprehensive portfolio of dance-related services centered around ballroom, Latin, and swing dancing. The core instructional offerings consist of Private Dance Lessons and Group Dance Classes, supported by specialized services including Wedding Dance Packages, Competition Training, and Yoga Classes. Additional services include Studio Rental, a Membership program with tiered discounts, an Introductory promotional package for new students, and Social Dance Events including weekly Saturday socials and themed parties. The studio functions as a single-location service provider in Fredericksburg, Virginia, with all offerings centered around in-person instruction and facility-based services.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Dance Lessons One-on-one personalized dance instruction in ballroom, Latin, and swing styles, available as single 45-minute lessons or discounted 5- and 10-lesson packages. Tiered by instructor level: Master Instructor (Michael Scott) $115/lesson, Champion Staff (Heidi Boyd) $95/lesson, Certified Staff $75/lesson.
• Group Dance Classes Structured multi-week group series teaching American Smooth, American Rhythm, International Standard/Latin, and Night Club styles. Levels 100/101/102/200 series priced $60-$240 per series; drop-in technique, skill builder, and Saturday Night Social classes available from $15.
• Wedding Dance Packages Wedding-specific choreography including initial consultation ($59), Crucial Package (6 lessons/$540), Essentials Package (10 lessons/$875), Total Package (15 lessons/$1,275), single lessons ($95), venue coaching ($125), and father/daughter, mother/son, and wedding party dance instruction.
• Competition Training Coaching and preparation for DanceSport competitions including Pro/Am partnerships (student paired with professional instructor) and Amateur events. Covers American Smooth, American Rhythm, International Latin, International Standard, and Night Club categories for competitors aged 15-80.
• Yoga Classes Yoga 101 group classes offered Tuesday and Thursday mornings at 10:30 am, designed to complement ballroom, Latin, and swing dance training by addressing alignment, anatomy, and body awareness. Private yoga sessions available by appointment.
• Strictly Ballroom Membership Annual membership program providing discounted rates on group classes, Saturday Night Socials, themed parties, and floor time during business hours. Includes 25% discount for active duty military, veterans, spouses with retired military ID, first responders, and seniors age 70+.
• Studio Rental Facility rental for private events including parties, birthdays, receptions, and charity events. Ballroom rental $100/hour; full facility rental $200/hour. Tables, chairs, music, and linens available for additional fee.
• Intro to Ballroom Dance Package Promotional beginner package priced $99 single/$149 couple, including one 45-minute introductory partner dance lesson, 50% off the first 100 or 101 group series, and entry to one Saturday Night Social event.
• Social Dance Events Weekly Saturday Night Socials (7pm-10pm) with rotating dance styles and light refreshments, plus monthly themed parties (Luau Potluck, 1950s Jitterbug, etc.) that begin with a group lesson. Open to members and non-members.
• Practice Time Floor rental for individual dance practice available to Strictly Ballroom students at $15/hour single or $20/hour couple, and to non-students at $20/hour single or $25/hour couple. Also available for traveling teachers.

Quantifiable outcome

• Multi-decade National Championship American Smooth finalist
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ryan HomesminorOthersRyan Homes hosted a Dance-A-Thon Charity Event at Strictly Ballroom Dance Studio, raising money and awareness for Breast Cancer. This represents a charitable community partnership rather than a commercial or strategic alliance.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• City Ballroom: Independent ballroom studio offering group classes, private lessons, social dance nights, and competition preparation. Comparable pricing tiers and instructor-level structure to Strictly Ballroom.
• Fred Astaire Dance Studios: National franchisor offering private and group ballroom, Latin, and swing lessons plus wedding dance packages across hundreds of U.S. studios. Most direct comparable in service mix, customer segments, and pricing model.
• Ballroom Dance Chicago: Independent studio in Chicago providing private lessons, group classes, wedding choreography, and social dance events. Comparable service portfolio and pricing structure to a single-location premium studio.
• Ballroom Factory: Boutique ballroom and Latin studio with private and group instruction, wedding choreography, and competition teams. Similar premium studio positioning and customer demographics.
• Gotta Dance Studio: Independent dance studio offering ballroom, Latin, and social dance instruction with private lessons, group classes, and social events. Similar product mix targeting adult recreational and competitive dancers.
• Arthur Murray International: Global ballroom dance franchise with structured private lesson programs, group classes, wedding choreography, and competition teams. Closest peer in curriculum, instructor-tier pricing, and franchise-style scaling.

Regional players

• DanceSport DC: Mid-Atlantic ballroom and Latin studio offering private lessons, group classes, and competition training. Comparable Mid-Atlantic metro positioning and target demographic (adult amateurs, wedding couples, competitors).
• DanceSport of Fredericksburg: Local/regional dance instruction operator in the Fredericksburg/Northern Virginia area. Direct geographic overlap and similar adult ballroom/Latin curriculum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/strictlyballroomds
• LinkedInlinkedin.com/company/strictly-ballroom-dance-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strictly Ballroom Dance Studio