Amax Fire & Security
Amax Fire & Security is a London-based, NSI Gold and BAFE-accredited integrator designing, installing, maintaining, and remotely monitoring integrated fire, intruder, CCTV, and access-control systems for commercial, residential, and institutional clients across 25+ UK verticals with growing international project delivery.
- Company typePrivate
- Founded1994
- HeadquartersMiddlesex, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Amax Fire & Security does
Amax Fire & Security Ltd is a privately held London-based fire and security systems integrator founded in 1993-94 by Pradeep Mehta and headquartered in Harrow, Middlesex. The company designs, installs, maintains, and remotely monitors integrated security platforms combining CCTV surveillance, access control, intruder and fire alarms, biometric authentication, fibre-optic perimeter detection, and business-intelligence analytics for commercial, residential, and institutional clients across 25+ vertical sectors including entertainment, education, waste management, retail, banking, healthcare, airports, stadia, and luxury hospitality.
The technical stack is built on vendor-partnered IP-based networked systems (Avigilon, SALTO, Paxton, Texecom, Future Fibre Technologies, BT Redcare, CSL DualCom) wrapped with bespoke system-design, integration, and maintenance services. Amax layers AI-adjacent capabilities — computer-vision analytics, people counting, heat mapping, facial recognition, and BI dashboards — primarily through third-party software rather than proprietary models. Core product categories include CCTV, fire alarm, access control, intruder alarms, remote monitoring, biometric access, door entry, turnstiles, business intelligence, health & safety, process management, queue/crowd control, and fibre-optic security systems, supported by consultancy, integration, project management, international, and maintenance services.
Revenue is generated across three streams: project-based professional services for design and installation, recurring multi-year maintenance contracts, and 24/7 managed remote-monitoring services delivered via partner Alarm Receiving Centres (Southern Monitoring Services, Camera Security Services). Go-to-market is enterprise field sales with specifier/referrer relationships (architects, designers, electrical contractors). Pricing is bespoke quotation-based with free site surveys; no public pricing exists. The group also includes wholly-owned subsidiaries Amax IT (Amax Supplies) and Amax Marketing.
Amax Fire & Security firmographics
Firmographics- Name
- Amax Fire & Security
- Legal name
- Amax Fire & Security Ltd
- Website
- https://amaxfireandsecurity.co.uk
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Amax Fire & Security is a London-based, NSI Gold and BAFE-accredited integrator designing, installing, maintaining, and remotely monitoring integrated fire, intruder, CCTV, and access-control systems for commercial, residential, and institutional clients across 25+ UK verticals with growing international project delivery.
- Ownership category
- akta.pro rank
Amax Fire & Security industry classification
Industry- Product category
- Fire and Security Systems Integration Services
- NAICS
- Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)
- SIC
- Services-Computer Integrated Systems Design (7373), Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Fire Alarm & Life Safety Systems Integration (BPAKAGAF)
- akta.pro secondary industries
- Security Management Platforms Integration (PSIM/SOC, Command & Control) (BPAKAGAH), Security, Safety & Fire/Life Safety Management (BPABAAAE)
Keywords
Where Amax Fire & Security is headquartered
LocationHeadquarters
- HQ city
- Middlesex
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Amax Fire & Security business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Security System Design and Installation: Bespoke design and installation of comprehensive security systems including CCTV, access control, fire alarms, intruder alarms, and integrated security solutions. Systems are configured specifically for each client following thorough site surveys.
- Security System Maintenance: Ongoing maintenance contracts providing regular servicing, system health checks, firmware updates, emergency call-outs, and priority support. Maintenance covers intruder alarms, fire alarms, CCTV, access control, and intercoms.
- Remote Monitoring Services: 24/7 monitoring centre services with real-time alerts, visual verification, live audio warnings, and emergency service escalation. Provides constant oversight of premises with UK-based security professionals.
- Consultancy Services: Security consulting and design services including site surveys, vulnerability assessments, risk-aware strategies, and bespoke security system design.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke quotation based on site-specific requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Amax Fire & Security product offering
Product offeringCore offering
Amax Fire & Security is a London-headquartered integrator that designs, installs, integrates and maintains fire alarm, intruder alarm, CCTV, access control and remote monitoring systems for commercial, institutional and high-end residential clients across the UK. The company delivers end-to-end security solutions through consultancy, bespoke system design, professional installation, 24/7 UK-based remote monitoring and ongoing preventative maintenance. It also supplies sector-specific solutions for airports, stadiums, banks, retail, education, healthcare, government and luxury hospitality clients.
Product overview
Amax Fire & Security offers a unified portfolio of fire and security systems comprising core surveillance and detection products (CCTV Systems, Fire Alarm Systems, Access Control, Intruder Alarms), monitoring services (Remote Monitoring Systems), and specialised add-on modules (Biometric Access Control, Door Entry Systems, Turnstiles, Business Intelligence Systems, Health & Safety Management Systems, Process Management Systems, Queue & Crowd Control Systems, Fibre Optic Security Systems). These products are delivered alongside professional services including Security Consultancy & Design, Security System Integration, Project Management, International Security Projects, and Maintenance & Servicing. The company provides vertical-specific solutions for retail, airports, arenas/stadiums, banks, art galleries, casinos, and other specialist sectors. The architecture is a consultative, bespoke approach where products are tailored and integrated based on site-specific requirements rather than a one-size-fits-all SaaS platform.
Differentiator
Problem solved
Functional benefit
Products and services
- CCTV Systems High-definition commercial CCTV systems with intelligent video analytics, remote access, motion detection, facial recognition and integration with access control and alarm systems for live and recorded property surveillance.
- Fire Alarm Systems Commercial fire detection and alarm systems compliant with BS5839 and EN54 pt 2, including smoke, heat and gas detection, fire panels, sounders, beacons and fire risk assessment services.
- Access Control Systems Electronic access control systems using proximity readers, swipe cards, biometric readers and coded readers with integration to fire alarm systems for managing staff and visitor access.
- Intruder Alarm Systems Monitored commercial intruder alarms linked to BT Redcare or CSL DualCom signalling with police response options, including wired and wireless panels and bespoke configurations for retail, warehousing and office environments.
- Remote Monitoring Systems 24/7 UK-based alarm receiving centre providing remote CCTV monitoring, alarm response, real-time alerts and visual verification through partnerships with Southern Monitoring Services and Camera Security Services.
- Biometric Access Control Systems Biometric security using fingerprint, iris and facial recognition scanners to authenticate identity, prevent tailgating and enable digital time and attendance tracking.
- Door Entry Systems Electronic door entry solutions including IP, wireless GSM and battery-powered access control, electronic locking, aesthetic entrance panels, audio and video intercoms, and fob or swipe card readers.
- Turnstiles Full height and tripod turnstile systems with key card access, hard and soft pass back detection and tailgate detection for regulating personnel and visitor movement.
- Business Intelligence Systems Intelligent analytics platforms combining CCTV analytics, access control logs, alarm events, footfall data, heat mapping and people counting into unified dashboards for multi-site operational insights.
- Health & Safety Management Systems Automated health and safety monitoring integrating fire detection, carbon monoxide monitoring, lone worker protection, access control and emergency notifications into centralised dashboards for compliance reporting.
- Process Management Systems Workflow automation systems tracking staff movements, equipment usage logs and compliance monitoring with integration to CCTV and intruder detection for end-to-end site control.
- Queue & Crowd Control Systems AI-driven video analytics for queue monitoring and crowd control with automated people counting, heat mapping, flow direction tracking, digital signage and real-time overcapacity alerts.
- Fibre Optic Security Systems Fibre optic perimeter intrusion detection systems delivered through partnership with Future Fibre Technologies for protecting high-value assets and data networks.
- Security Consultancy & Design Security consulting and bespoke system design including site surveys, vulnerability assessments, risk-aware strategies and integrated system design for commercial and residential properties.
- Security System Integration Integration services unifying access control, surveillance, alarms and other security measures into a single streamlined operation with centralised control and comprehensive security posture visibility.
- Project Management Services End-to-end project management from initial concept to final implementation including planning, execution, post-installation support, ongoing maintenance and continuous oversight for complex security solutions.
- International Security Projects Global fire and security project services covering risk assessment, system design, installation and commissioning for international clients across critical infrastructure, corporate, government and residential sectors.
- Maintenance & Servicing Preventative maintenance and servicing for CCTV, intruder alarms, fire alarms, access control and door entry systems including 24/7 support, emergency call-outs, health checks and system upgrades.
Quantifiable outcome
- Managers can monitor multiple sites from management solution programs, reducing travel by following in-house designed SLAs.
- +2 more outcomes
Companies that use Amax Fire & Security
Customer profileNamed customers8 records
Segments15 records
Ideal customer profiles3 records
Amax Fire & Security technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature5 records
Amax Fire & Security partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Future Fibre TechnologiescoreStrategic partnership with Future Fibre Technologies, a leader in fibre optic intrusion detection. Amax offers cutting-edge fibre installations for perimeter intrusion detection, data network security, and risk consultancy. Future Fibre Technologies is part of The Ava Group.
- AvigiloncoreProvider of CCTV, video analytics, network video management software, hardware, and access control solutions. Avigilon products are integrated into Amax's comprehensive security offerings.
- SALTO SystemscoreAccess control systems that are simple to use and extremely efficient, forming part of Amax's comprehensive access control offerings.
- Ellis WhittamminorProvider of Health and Safety training services integrated into Amax's comprehensive offering.
- Paxton AccesscoreIP access control, door entry and building intelligence systems provider, forming part of Amax's core access control portfolio.
- TexecomcoreEurope's largest independent security alarm specialist, supplying intruder alarm products integrated into Amax's solutions.
- Southern Monitoring Servicescore24-hour Alarm Receiving Centre partner. Telephone calls to their monitoring station on 0844 871 2223 are recorded for security and legal purposes. Systems are monitored and incidents managed through this partnership.
- Camera Security ServicescoreCCTV monitoring partner for off-site surveillance services. Amax shares customer information including name, address and telephone number with this partner for monitoring purposes.
- NSI (National Security Inspectorate)coreCertification body to which Amax shares customer information including name, address, details of system type installed, and service history for certification purposes.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Amax Fire & Security competitors and assessment
Company assessmentEmerging players
- Pyronix: UK-based intruder alarm and detection manufacturer (part of Hikvision) supplying products integrated by UK security installers. Comparable UK security technology peer with overlap in the installer channel serving similar residential and commercial markets.
- Paxton Access: UK manufacturer of IP access control, door entry, and building intelligence systems, with Amax as a core installation partner. Comparable UK security technology peer overlapping heavily in the installer channel and access-control product category.
- Texecom: UK-based manufacturer of intruder alarm panels and detectors, supplying products that Amax integrates. Comparable UK security market peer with overlapping customer base among accredited installers, though operating as a product manufacturer rather than full integrator.
Broad incumbents
- Chubb Fire & Security: UK and Ireland arm of UTC/Carrier's Chubb brand, providing fire detection, intruder alarms, CCTV, access control, and monitoring to enterprise and SME customers. Comparable offering across fire and security systems, with substantially greater scale and enterprise penetration.
- Mitie Security: UK facilities services and security division of Mitie, offering integrated security systems (CCTV, access, intruder, fire) plus guarding and monitoring. Comparable in full-stack offering but with far larger scale, FM cross-sell, and corporate customer base than Amax.
- Allied Universal (G4S UK): UK security services provider following G4S acquisition, offering integrated security systems, guarding, and monitoring at national scale. Comparable security offering with substantially greater scale, corporate customers, and capital backing than Amax.
- Securitas UK (ADT): Major UK security services and systems provider offering intruder alarms, CCTV, access control, fire safety, and 24/7 monitoring at national scale. Directly comparable offering to Amax but with substantially larger engineering and monitoring footprint, broader geographic coverage, and corporate backing.
Direct peers
- CSL Group: UK specialist in dual-path alarm signalling and connected security communications, partnering with installers (including Amax via CSL DualCom) for monitored alarm transmission. Comparable UK security technology peer with overlapping installer ecosystem and recurring monitoring economics.
- Banham: London-based security systems integrator offering CCTV, access control, intruder alarms, fire safety, locksmith and monitoring services. Comparable to Amax in size, London focus, full-stack security offering, and accredited installer model (NSI/BAFE) targeting residential and commercial customers.
- Kings Security Systems: UK-based accredited security integrator providing intruder alarms, CCTV, access control, fire detection, and monitoring services to commercial and public-sector customers. Comparable mid-sized NSI/BAFE-accredited integrator competing for similar project contracts in similar verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Amax Fire & Security social profiles
Digital presenceAmax Fire & Security compliance and trust
Trust signalCompliance12 records
Amax Fire & Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amax Fire & Security leadership team
Management profileNumber of profiles
Profiles5 records
Amax Fire & Security subsidiaries and ownership
Company hierarchySubsidiaries2 records
Amax Fire & Security funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amax Fire & Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amax Fire & Security
What does Amax Fire & Security do?
Amax Fire & Security is a London-headquartered integrator that designs, installs, integrates and maintains fire alarm, intruder alarm, CCTV, access control and remote monitoring systems for commercial, institutional and high-end residential clients across the UK. The company delivers end-to-end security solutions through consultancy, bespoke system design, professional installation, 24/7 UK-based remote monitoring and ongoing preventative maintenance. It also supplies sector-specific solutions for airports, stadiums, banks, retail, education, healthcare, government and luxury hospitality clients.
Is Amax Fire & Security a public or private company?
Amax Fire & Security is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amax Fire & Security founded?
Amax Fire & Security was founded in 1994. It employs 11 to 50 people.
Where is Amax Fire & Security based?
Amax Fire & Security is headquartered in Middlesex, United States, in the North America region.
How does Amax Fire & Security make money?
Four revenue lines are on record. Security System Design and Installation is the primary driver. The others are security System Maintenance, remote Monitoring Services and consultancy Services.
Who are Amax Fire & Security's main competitors?
Emerging players on record are Pyronix, Paxton Access and Texecom. Broad incumbents are Chubb Fire & Security, Mitie Security, Allied Universal (G4S UK) and Securitas UK (ADT). Direct peers are CSL Group, Banham and Kings Security Systems.
Does Amax Fire & Security have an API?
No public API is recorded for Amax Fire & Security.
What industry is Amax Fire & Security in?
Amax Fire & Security's product category is Fire and Security Systems Integration Services. Its primary akta.pro industry code is BPAKAGAF, Fire Alarm & Life Safety Systems Integration, with a secondary code of BPAKAGAH, Security Management Platforms Integration (PSIM/SOC, Command & Control). Its NAICS code is 561621 and its SIC code is 7373.