Maxwell Investments Group

What Maxwell Investments Group does

Maxwell Investments Group (MIG) is a Ghana-based private investment and agro-commodity company founded by Dr. Maxwell Ampong in 2016–2017, headquartered in Tema with liaison offices in Dover, Delaware (USA) and London (UK). Its core business is the sourcing, processing, and export of African agricultural commodities — non-GMO soya beans, cashew nuts, shea nuts, and sesame seeds — sold to global commodity buyers, food manufacturers, and shea-butter importers under FDA, USDA, and EcoCert certifications. The company operates as a Ghana Free Zones-registered exporter with documented shipments of up to 50,000kg per truck, sourcing directly from farming communities through a field-officer network and an agro-commodity traceability system that links farmgate origin to export delivery.

The technology backbone is a proprietary multinational USSD framework accessed via country-specific shortcodes across 10+ African countries, compartmentalising users by need, location, and business type and enabling registration for impact products, micro-credit (Wellmax Micro-Credit), micro-insurance (Wellmax Micro-Insure Limited, in collaboration with the National Insurance Commission), and virtual marketplace access without requiring smartphones or internet connectivity. Revenue is generated through transaction-based margin on agro-commodity trading, processing fees, embedded export service fees, distribution economics on impact/financial products, and professional-services revenue from the Africa School of Entrepreneurship programs.

Beyond the core commodities business, MIG operates a broader ecosystem that includes the MIG Foundation (ESG/social impact), the Africa School of Entrepreneurship, the Maxwell Arts and Tourism Hub at the Kwame Nkrumah Memorial Park, the weekly 'How Did I Get Here' television program on GHOne TV and DSTV Channel 361, and strategic partnerships with MTN aYo, GAWU, GCB Bank PLC, the University of Ghana, GhanaWeb, Development Bank Ghana, and Koranteng & Koranteng Legal Advisors. The company serves four primary customer segments: African smallholder farming communities, global commodity importers, Persons of Concern and micro-entrepreneurs, and corporate/SME partners seeking last-mile African distribution.

Name

Maxwell Investments Group

Legal name

Maxwell Investments Group Ltd

Website

https://maxwellinvestmentsgroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Maxwell Investments Group is a Ghana-based private company that sources, processes, and exports African agricultural commodities (soya beans, cashew nuts, shea nuts, sesame seeds) to global buyers, and distributes micro-credit, micro-insurance, and impact products across 10+ African countries via a proprietary USSD platform.

Ownership category

akta.pro rank

Product category

Agricultural Commodity Trading

NAICS

Support Activities for Crop Production (11511)

SIC

Agricultural Services (700)

akta.pro primary industry

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

akta.pro secondary industries

Pulses & Legumes Trading/Wholesale (AFAIAKAG), SME & Entrepreneurship Development (Trade-Linked) (BPADAMAE)

Keywords

• Agro commodities trading
• Agricultural commodity exports
• Soft commodities sourcing
• Commodity processing services
• Farmgate procurement

Headquarters

HQ city

Tema

HQ country

Ghana

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agro-Commodities Trading: Sourcing, trading, and exporting of agricultural commodities (soya beans, cashew nuts, shea nuts, sesame seeds) from African farming communities to global markets. Revenue is generated through the margin between farmgate procurement prices and international sale prices, with operations spanning hand-cleaned and machine-cleaned variants, raw and processed forms.
2. Processing Services: Processing raw agricultural produce into standardised, export-ready commodities. Services include cleaning, grading, rebagging, and value-adding (e.g., refining shea butter). Revenue model applies processing fees to commodities handled.
3. Export Services: As a Ghana Free Zones-registered company, MIG provides end-to-end export services covering documentation, compliance, customs clearance, and international freight. Export service fees are embedded in the delivered commodity pricing.
4. Impact Products and Micro-Finance: MIG distributes impact products and micro-finance services through its USSD platform, including micro-credit (Wellmax Micro-Credit) and micro-insurance (Wellmax Micro-Insure Limited) offerings targeting Persons of Concern (POCs) and micro-entrepreneurs across Africa.
5. Entrepreneurship Programs and Training: Revenue-generating entrepreneurship education programs delivered through the Africa School of Entrepreneurship, including the 'Entrepreneur In You' Campus Tour, mentorship programs, business bootcamps, and pitch competitions. Some programs are supported by partners such as GCB Bank PLC.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Maxwell Investments Group is an integrated agro-commodity company that sources, processes, and exports African agricultural commodities — primarily soya beans, cashew nuts, shea nuts, and sesame seeds — to global buyers under Non-GMO and FDA/USDA/EcoCert certifications. Operations span farmgate procurement via field officers, value-add processing (cleaning, grading, shea butter refining), and end-to-end export logistics under Ghana Free Zones registration. The company also operates a proprietary multinational USSD distribution platform and an ecosystem of social-impact, entrepreneurship education, and micro-finance/insurance subsidiaries targeting African micro-entrepreneurs.

Product overview

Maxwell Investments Group operates as a diversified investment and trading company with a primary focus on agro commodities. The core offerings consist of Agro Commodities Trading (sourcing soya beans, cashew nuts, shea nuts, and sesame seeds), Processing Services (quality-controlled transformation of raw produce), and Export Services (Ghana Free Zones-registered international delivery). These are supported by a USSD Infrastructure Platform providing country-specific shortcodes for impact product and service distribution across Africa. Beyond commodities, the company runs the Maxwell Arts and Tourism Hub (MATH) in partnership with the Kwame Nkrumah Memorial Park, the MIG Foundation for social impact and ESG initiatives, the Africa School of Entrepreneurship (ASOE) with its Entrepreneur In You program, the How Did I Get Here television program on GHOne TV/DSTV, and the Karma Initiative for community engagement.

Differentiator

Problem solved

Functional benefit

Brands

• The MIG Foundation: MIG's Social impact and ESG division that safeguards the MIG Goals and validates MSMEs through the MIG Business Club.
• Africa School of Entrepreneurship (ASOE)
• Maxwell Arts and Tourism Hub (MATH)
• How Did I Get Here

Quantifiable outcome

• 50,000kg per single truck shipment, demonstrating scalable logistics capacity
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, key and supporting.

• MTN aYocoreStrategic or Co-development PartnerMTN aYo provides health insurance and life insurance services to MIG's beneficiaries across multiple African countries through MIG's USSD framework using a bespoke shortcode. This partnership addresses MIG Goal 5 (Access to Essential Healthcare) by delivering micro-insurance to low-income communities where conventional insurance penetration is minimal. The service is delivered via USSD, making it accessible without smartphones or internet connectivity.
• GAWU (Ghana Agricultural Workers Union)coreStrategic or Co-development PartnerGAWU is Ghana's largest trade union under the Trade Union Congress (TUC), representing agricultural workers contributing approximately 50% of Ghana's GDP. The partnership aligns with MIG Goals 1, 2, 8, and 9. GAWU provides MIG with organised access to a large community of well-managed agricultural entrepreneurs, serving as a stable implementation partner for community buy-in and collective community projects.
• GhanaWebkeyGTM or Marketing PartnerGhanaWeb, Ghana's leading tech and media platform, entered a strategic content partnership with MIG for the publication of entrepreneurship-based content. MIG's articles authored by Dr. Maxwell Ampong are published on GhanaWeb's business section, extending MIG's reach to GhanaWeb's large online audience and providing editorial credibility.
• University of GhanakeyStrategic or Co-development PartnerUniversity of Ghana signed an MOU with Maxwell Investments Group and Africa School of Entrepreneurship to build next-generation business leaders through joint programs, mentorship initiatives, entrepreneurship education, and skills development. The partnership positions MIG as a key academic-industry bridge in Ghana's entrepreneurship ecosystem.
• Kwame Nkrumah Memorial ParkkeyStrategic or Co-development PartnerThe Maxwell Arts and Tourism Hub is an initiative of Maxwell Investments Group in partnership with the Kwame Nkrumah Memorial Park. The Hub is situated on the park premises and aims to promote Ghanaian arts and culture through exhibitions, auctions, guided tours, and digital platforms, contributing to community well-being and economic development in Accra.
• Africa School of Entrepreneurship (ASOE)coreStrategic or Co-development PartnerAfrica School of Entrepreneurship (duly registered since 2017) is MIG's flagship social entrepreneurship vehicle providing a continent-wide platform for knowledge transfer through initiatives including 'Entrepreneur In You', 'Sika Adesua', mentorship programs, business bootcamps, pitch competitions, micro-credentials, funding platforms, mastermind groups, incubators, and accelerators. ASOE is integrated with MIG's impact agenda and MIG Goals.
• Koranteng & Koranteng Legal AdvisorssupportingImplementation/ SI/ Consulting PartnerKoranteng & Koranteng Legal Advisors serve as MIG's legal advisors and collaborate on ESG and sustainability knowledge-transfer programs, including webinars and forums to enlighten stakeholders on ESG and sustainability topics. MIG attended one of their ESG webinars and found it highly informative.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Olam Agri: Major global agricultural commodity trader with significant African operations in cocoa, coffee, nuts, grains and edible oils. Comparable to MIG in agro sourcing, processing and export, but at vastly larger scale and with broader commodity breadth.
• Bunge: Global agribusiness and food ingredients major with oilseed processing and origination across Africa, including shea and other soft commodities. Comparable to MIG as a vertically integrated sourcing-processing-exporter of African oilseeds and tree crops.
• Louis Dreyfus Company: Global commodity merchant active across oilseeds, grains, coffee and other soft commodities with significant African origination. Comparable to MIG's multi-commodity sourcing and export model from African producers to global buyers.
• Wilmar International: Asia-headquartered agribusiness with significant global oilseed and specialty fats processing, including African shea. Comparable to MIG on the shea and oilseed value-chain angle, though at much larger scale.
• Cargill: Global agribusiness giant with substantial African agricultural commodity origination, processing and trading operations, including cocoa and oilseeds. Comparable to MIG as a broad agro-commodity exporter sourcing from African producers for international buyers.
• MTN Group: Africa's largest mobile network operator with mobile money (MTN MoMo) and micro-insurance (MTN aYo) spanning many of the same countries MIG's USSD platform covers. A current MIG partner via aYo, but also the most visible comparator for mobile-driven financial inclusion across multi-country African footprints.

Direct peers

• Export Trading Group: One of Africa's largest integrated agricultural commodity traders, sourcing, processing and exporting African soft commodities (including sesame, cashew and pulses) across multiple African countries for global buyers - directly comparable to MIG's agro-trading, processing and export model.

Emerging players

• Pula Advisors: Africa-focused micro-insurance and reinsurance provider for smallholder farmers, distributing inclusive insurance products across multiple African markets - directly comparable to MIG's planned Wellmax Micro-Insure distribution via USSD.
• M-Kopa: Kenya-headquartered pay-as-you-go solar and micro-finance company serving low-income African customers via mobile channels, similar to MIG's mobile-driven financial inclusion model for Persons of Concern and micro-entrepreneurs.
• Apollo Agriculture: Africa-focused agritech using mobile and data tools to finance and supply smallholder farmers, including offtake of their produce. Comparable to MIG on the intersection of smallholder farmer financial access and African agricultural value chains.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/maxwell_inv
• Facebookfacebook.com/MaxwellInvestmentsGroup
• LinkedInlinkedin.com/company/miggroup
• Instagraminstagram.com/maxwellinvestmentsgroup

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxwell Investments Group