Autobedrijf Kreijne

What Autobedrijf Kreijne does

Autobedrijf Kreijne is a privately held, fourth-generation Dutch family automotive group headquartered in Amersfoort, founded in 1928 by Gerrit Kreijne as a moped and bicycle shop in Hoogland. The group operates as a multi-brand mobility retailer and service provider across six locations in Midden-Nederland (Amersfoort, Hoogland, Hilversum, Harderwijk, Almere, Zwolle), with two fuel stations (Peut Hoogland, Esso de Hoogekamp), two auto body repair facilities (ASN Kreijne Autoschade in Amersfoort and Kreijne Autoschade in Nunspeet), a vehicle rental arm (Kreijne Verhuur), an online tire webshop, and a bakery café (Bakery Bun). The company is authorized to sell and service Mazda, Suzuki, and (from July 2026) BYD electric vehicles, and works with Daihatsu for service; approximately 342 used vehicles are stocked across the group. Kreijne Verhuur operates the vehicle rental business, Kreijne Tankstations operates the fuel business, and a Tank & Schenk loyalty program at the Peut station has donated €100,000 to local charities since 2016.

The company makes money through six primary revenue streams: one-time new vehicle sales (Mazda, Suzuki, BYD) and used vehicle sales; recurring private lease subscriptions (Mazda2 Hybrid from €349/month, Suzuki Swift from €299/month, both 72-month all-inclusive contracts); subscription-style maintenance and repair services in the workshop; usage-based vehicle rental fees; professional services revenue from accident damage repair at body shops working with all insurance companies; and hardware-style revenue from fuel sales at the two company-operated stations. Pricing varies materially by transaction type, with used vehicles ranging from approximately €9,000 to over €25,000. The company employs over 130 staff and is governed by the Kreijne family, with current board members Rosan Kreijne (joined 2016), Toine Kreijne (joined 2023), and Jasper Kreijne representing the fourth generation.

Customer segments span individual private consumers (primary) for vehicle purchase, lease, and service; SMEs and freelancers via the Kreijne Tankpas fuel card with consolidated digital invoicing; and any vehicle owner seeking maintenance or APK inspection across brands. Go-to-market is sales-led through owned dealership showrooms, with marketing concentrated on local community sponsorships, regional events, and word-of-mouth. The business has no app, no public API, and relies on standard dealer management and OEM systems. Strategic direction is toward an EV-led franchise mix (BYD, Mazda6e, Suzuki E-Vitara), continued body shop network expansion (Nunspeet acquisition closed December 2024), and gradual channel diversification via online tire sales and rental.

Name

Autobedrijf Kreijne

Legal name

Kreijne holding B.V.

Website

https://kreijne.nl

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

51–100 employees

Short description

Autobedrijf Kreijne is a fourth-generation Dutch family automotive group operating since 1928 across six Midden-Nederland locations, selling and servicing Mazda, Suzuki, and BYD vehicles, plus used cars, private lease, fuel stations, auto body repair, rental, and a bakery café. It serves individual consumers, SMEs, and fleet customers in the Amersfoort region.

Ownership category

akta.pro rank

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new vehicles (Mazda, Suzuki, BYD) and used vehicles (occasions) through dealership showrooms
2. Maintenance and Repair Services: Workshop services including maintenance, APK inspections, and repair work
3. Fuel Sales: Sale of fuel products at company-owned and operated gas stations (Peut Hoogland and Esso de Hoogekamp)
4. Private Lease: Private lease offerings for Mazda and Suzuki vehicles with all-inclusive monthly payments
5. Vehicle Rental: Car rental services through Kreijne Verhuur
6. Accident Damage Repair: Body shop services for all vehicle brands, working with all insurance companies

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Autobedrijf Kreijne is a multi-brand automotive dealership and mobility services group operating authorized new car sales for Mazda, Suzuki, and BYD (with Daihatsu service), approximately 342 used vehicles, maintenance and repair workshops, accident damage repair body shops, two fuel stations, private lease and vehicle rental programs, an online tire webshop, and a bakery café. Operations span six locations across the Midden-Nederland region (Amersfoort, Hoogland, Hilversum, Harderwijk, Almere, Zwolle).

Product overview

Autobedrijf Kreijne is a multi-brand automotive dealership operating as a family business since 1928, offering a diversified mobility portfolio. The core offering consists of authorized new vehicle sales for BYD (electric), Mazda, and Suzuki brands across six locations (Amersfoort, Hoogland, Hilversum, Harderwijk, Almere, Zwolle). The portfolio is extended through approximately 342 used vehicles (occasions) in stock, a private lease program for Mazda and Suzuki models, two fuel stations (Peut Hoogland and Esso de Hoogekamp) with a proprietary Kreijne Tankpas loyalty card and Tank&Schenk charitable donation program, an auto body repair division (Kreijne Autoschade) in Amersfoort and Nunspeet, vehicle rental (Kreijne Verhuur), an online tire webshop, and a bakery café (Bakery Bun) at the Esso station. The company is led by Rosan, Toine, and Jasper Kreijne (fourth generation) and employs over 130 staff.

Differentiator

Problem solved

Functional benefit

Brands

• Mazda Kreijne: Mazda dealership locations in Amersfoort, Hilversum, Harderwijk, Almere, and Zwolle offering sales, service and maintenance
• Suzuki Kreijne
• BYD Kreijne
• Kreijne Autoschade
• ASN Kreijne Autoschade
• Peut Hoogland
• Esso de Hoogekamp
• Kreijne Verhuur
• Bakery Bun
• Kreijne Tankstations

Named customers5 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BYDcoreChannel Partner/ Reseller/ Distributor · 1 July 2026Kreijne is an official BYD dealer starting July 2026 at Amersfoort location, with Harderwijk following in October 2026. BYD is a global electric vehicle brand focusing on new mobility with strong focus on EVs.
• Tank & Schenk (Peut)coreGTM or Marketing Partner · 1 January 2016Tank & Schenk is a savings program at Peut gas stations where customers can donate 1 cent per liter to local charities. Has raised €100,000 for local causes since 2016. Peut is a cooperative of about 20 smaller gas stations in the Netherlands.
• ASN SchadegroecoreStrategic or Co-development PartnerASN Kreijne Autoschade is part of one of the largest accident damage groups in the Netherlands (ASN). Operates digital damage handling and uses Portoview 2.0 software.
• EssominorChannel Partner/ Reseller/ DistributorEsso de Hoogekamp is an Esso-branded gas station operated by Kreijne. Offers various fuel types including Esso Diesel Blue and CNG.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Stern Groep: Dutch automotive services group with nationwide dealer and service operations representing multiple brands. Comparable to Kreijne in operating multi-brand dealerships, service centers, and related automotive retail functions across the Netherlands.
• Wensink Automotive: Northern Dutch multi-brand automotive dealer group operating multiple locations across the region. Comparable to Kreijne's multi-franchise dealership model offering new vehicles, service, parts, and used cars in regional Dutch markets.
• Dusseldorp Automotive Group: Dutch multi-brand automotive dealer group with multiple authorized franchise locations across the Netherlands. Comparable to Kreijne as a multi-location authorized dealer offering new and used vehicles, service, and parts in regional Dutch markets.
• AutoBinck: Dutch multi-brand automotive distributor and dealer group operating authorized franchises and related mobility services. Comparable to Kreijne as a multi-location dealer offering multiple vehicle brands with sales, service, and parts operations.
• Broekhuis: Dutch regional multi-brand automotive dealer group operating authorized franchises for Volkswagen, Skoda, Cupra, and others at multiple locations across the Netherlands. Comparable to Kreijne as a similarly sized multi-franchise authorized dealer with new vehicle sales, service, parts, and used car operations.

Broad incumbents

• Hedin Mobility Group: Large European automotive dealer and mobility group with operations in multiple countries including the Netherlands, Germany, and Sweden, representing multiple brands. Comparable to Kreijne's multi-brand dealer model, though at significantly broader geographic and operational scale.
• Van Mossel Automotive Group: Large Dutch multi-brand automotive dealer and mobility provider with dozens of locations across the Netherlands and Belgium, representing brands such as Volkswagen, Audi, Kia, and others. Comparable to Kreijne as a multi-location authorized dealer with new and used vehicle sales, service, leasing, and fleet operations.
• Louwman Group: Largest Dutch multi-brand automotive dealer group, operating authorized franchises for Toyota, Lexus, Mercedes-Benz and others with sales, service, and parts across the Netherlands. Comparable to Kreijne as a multi-franchise dealer group offering new vehicles, used cars, and service, though at substantially larger national scale.
• Pon Holdings (Pon Automotive): Large Dutch automotive conglomerate owning and operating multiple dealer and distribution businesses including Volkswagen, Audi, and others. Comparable to Kreijne's dealership operations as part of broader automotive ownership and distribution activities at significantly larger scale.

Others

• Autohopper: Dutch automotive services group focused on vehicle rental, leasing, and related mobility solutions for consumers and businesses. Comparable to Kreijne Verhuur and Kreijne Private Lease as an adjacent Dutch mobility services operator rather than a direct dealership competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/autobedrijfkreijne
• LinkedInlinkedin.com/company/kreijne

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autobedrijf Kreijne