Synega

What Synega does

Synega Regnskap AS is a Norwegian online accounting services company that delivers bookkeeping, VAT filing, payroll, bank reconciliation, shareholder register reporting, and annual financial statement preparation to Norwegian small businesses, sole proprietors (ENK), and limited companies (AS). All services are delivered entirely online by a distributed network of freelance Norwegian accountants who are certified across five leading Norwegian accounting software platforms — Conta, Fiken, PowerOffice, Tripletex, and DNB Regnskap — with no physical office footprint. The company operates under a statutory concession from Finanstilsynet (the Norwegian Financial Supervisory Authority) and is subject to ongoing supervision by Finanstilsynet and Regnskap Norge.

The core product is delivered through a cloud-based customer dashboard (Kundedashboard) that gives clients real-time visibility into service progress, time spent, and projected monthly costs. Customer requests are submitted via the website and routed to consultants through a self-serve pickup-list workflow, eliminating face-to-face meetings. The platform supports three pricing tiers: full accounting outsourcing at 15 NOK/minute, accounting review and control at 15 NOK/minute, and on-demand accountant access at 24 NOK/minute, supplemented by a fixed-price annual report package (NOK 4,950 for ENK, NOK 6,950 for AS) that includes closing in Synega's own annual settlement system.

Synega's business model is usage-based revenue with a small fixed-fee component, monetized through per-minute billing of consultant time and fixed-price annual reports. The go-to-market is fully self-serve digital (synega.com, sales.synega.com), supported by SEO-optimized content and a LinkedIn presence, with phone and email support for inbound leads. The company claims over 1,000 satisfied customers in Norway. In June 2025, Hawk Infinity Software AS announced acquisition of 51% of Synega as part of a six-company Nordic/Baltic consolidation valued at NOK 623 million combined upfront enterprise value, pending regulatory approval expected by end of June 2025.

Name

Synega

Legal name

Synega Regnskap AS

Website

https://synega.no

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Synega Regnskap AS is a Norwegian online accounting services firm that delivers bookkeeping, VAT, payroll, and annual reporting to Norwegian SMBs and sole proprietors via a distributed network of certified Norwegian freelance consultants, monetized through usage-based per-minute and fixed-price pricing.

Ownership category

akta.pro rank

Product category

Accounting Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Management Services (8741)

akta.pro primary industry

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

Keywords

• Online accounting services
• Bookkeeping services
• Annual financial statements
• Accounting software support
• Tax compliance services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Per-Minute Accounting Services: Time-based billing where customers pay per minute for accounting services. Two tiers: 15 kr/minute for complete accounting help, 24 kr/minute for accounting control services. Lower cost structure due to online-only operations.
2. Fixed Price Annual Reports: Fixed-price packages for annual financial statements: 4,950 NOK for sole proprietors (ENK), 6,950 NOK for corporations (AS). Includes annual closing services with savings on accounting software modules.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Synega Regnskap AS delivers online accounting and bookkeeping services to Norwegian small businesses and sole proprietors through a network of certified Norwegian freelance accountants. Customers choose between full outsourcing, review-and-control, or on-demand accountant support on per-minute pricing, with optional fixed-price annual reports. All services are ordered, delivered, and tracked through Synega's online customer dashboard with no physical office visits required.

Product overview

Synega Regnskap AS is a Norwegian online accounting services company operating as a single unified platform offering three tiers of accounting services — Hjelp til hele regnskapet (full outsourcing), Kontroll av regnskapet (review and control), and Regnskapsfører ved behov (on-demand accounting) — supplemented by a fixed-price annual settlement add-on. All client interactions are managed through the cloud-based Kundedashboard (customer portal). Synega's consultants, who are Norwegian and work remotely, are certified across five Norwegian accounting software platforms (Conta, Fiken, PowerOffice, Tripletex, and DNB Regnskap), and the company operates under a license from the Norwegian Financial Supervisory Authority (Finanstilsynet).

Differentiator

Problem solved

Functional benefit

Products and services

• Hjelp til hele regnskapet (Full Accounting Help) Full outsourcing of accounting services in which Synega handles the entire bookkeeping, VAT, payroll, bank reconciliation, and annual settlement on behalf of the client. The client only invoices customers and approves/pays bills in their bank. Billed at 15 NOK per minute.
• Kontroll av regnskapet (Accounting Control) Review and control service in which clients do part of the accounting themselves while Synega reviews, flags errors, and corrects them directly, including full annual settlement in Synega's own system. Billed at 15 NOK per minute.
• Regnskapsfører ved behov (Accountant on Demand) On-demand accounting service for clients who manage their own bookkeeping and need intermittent help with accounting questions or a review before major submissions. Billed at 24 NOK per minute, with no guaranteed capacity during busy periods.
• Fastpris årsoppgjør (Fixed-Price Annual Report — ENK / AS) Fixed-price annual settlement package: NOK 4,950 for sole proprietors (ENK) and NOK 6,950 for limited companies (AS), performed in Synega's own annual settlement system so the client does not need to purchase an annual-report module in their accounting software.

Quantifiable outcome

• Over 1,000 satisfied customers in Norway
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Visma: Largest Nordic provider of accounting, ERP, HR, and business management software. A broad incumbent whose portfolio (including e-conomic) competes with Synega in SMB accounting, though Visma's scale and product breadth make it a category leader rather than niche player.
• Xero: Global cloud accounting platform serving SMBs across multiple countries, including Norway. Competes indirectly with Synega by enabling direct self-service bookkeeping, but operates as a broad software incumbent rather than an accounting service provider.

Direct peers

• Pilot: US-based online bookkeeping, accounting, and CFO services for SMBs, including startups and small businesses. Comparable outsourced accounting business model with technology-augmented delivery and transparent pricing, though operating in a different geography.
• 24SevenOffice: Nordic cloud-based business platform offering ERP, accounting, CRM, and project management for SMBs. Highly comparable to Synega in targeting small businesses with online accounting and back-office functionality, though with broader scope.
• Fortnox: Leading Swedish cloud-based accounting, invoicing, and payroll platform for SMBs. Comparable business model focused on digital-first financial services for small Nordic businesses, with similar per-minute/usage-based pricing philosophies.
• Bench: North American online bookkeeping service combining software with dedicated bookkeepers for SMBs. Closely mirrors Synega's hybrid model of technology platform plus human accountant service, targeting similar small business customers.
• e-conomic: Danish-owned (by Visma) cloud accounting platform serving SMBs across the Nordics. Comparable online accounting service targeting Scandinavian small businesses with self-service software plus accountant collaboration features.

Emerging players

• Botkeeper: US-based AI-powered bookkeeping service combining machine learning with human accountants for SMBs. Represents the emerging automation-driven variant of Synega's model, with potential to undercut per-minute pricing through efficiency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/synega
• Xx.com/synega

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synega