Paint Love

What Paint Love does

Paint Love is a registered 501(c)(3) nonprofit organization (EIN 46-5570236), founded in 2014 by Atlanta artist Julie McKevitt and headquartered at a studio in Decatur, Georgia. The organization delivers trauma-informed arts programming to youth facing poverty and trauma, operating through partnerships with three major Georgia school districts (Atlanta Public Schools, Cobb County, DeKalb County) and a network of 15+ youth-serving nonprofit partners including Kate's Club, Camp Peace, New American Pathways, Covenant House, and Wellspring Living. Its program portfolio comprises in-person direct programming (mural projects, workshops, after-school programs, summer camps, artist residencies), the year-long Artist Cohort professional development program for artists (expanding to include a trauma-informed arts education certificate in 2026), and a digital curriculum and merchandise e-commerce shop.

Paint Love does not operate on a technology platform; its core capability is a multidisciplinary team of professional artists, social workers, clinicians, and trauma-informed specialists who deliver programming on-site at partner locations. The business model is a hybrid nonprofit revenue structure combining individual and corporate donations, foundation and government grants (Georgia Council for the Arts, National Endowment for the Arts, The Andy Warhol Foundation, Helen Frankenthaler Foundation, Genesis Inspiration Foundation), program delivery to school and nonprofit partners, modest shop revenue from digital downloads (often free or with a $5 suggested donation) and merchandise, and pro bono services (legal, design). The organization is led by Executive Director Laura Shaw with Program Director Mandy Noa, under Board Chair Cara Hergenroether, and operates with 1-10 employees across a single regional market in Georgia.

Name

Paint Love

Legal name

Paint Love, Inc.

Website

https://gopaintlove.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Paint Love is a 501(c)(3) nonprofit founded in 2014 that delivers trauma-informed arts programming to youth facing poverty and trauma through partnerships with Georgia school districts and youth-serving nonprofits, supported by donations, foundation grants, and curriculum sales.

Ownership category

akta.pro rank

Product category

Youth Arts Education

NAICS

Fine Arts Schools (61161)

akta.pro primary industry

Arts Education & Community Arts Programs (BPAGAHAC)

akta.pro secondary industry

Visual Arts (Drawing, Painting, Illustration) (EDAAAGAA)

Keywords

• Youth arts education
• Trauma-informed programming
• Nonprofit arts services
• Community art programs
• Art curriculum guides

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Donations and Charitable Contributions: Paint Love operates as a registered 501(c)(3) nonprofit organization (EIN 46-5570236) and relies primarily on donations from individuals, corporations, and foundations. The website encourages financial gifts as a primary support mechanism.
2. Shop Sales: Paint Love generates revenue through its online shop selling art supplies, digital downloads (project guides, curriculum), apparel, and merchandise. Digital downloads range from free to $5 suggested donation, with some items having specific price points.
3. Foundation and Grant Funding: Paint Love receives support from foundations and government arts agencies including Georgia Council for the Arts, National Endowment for the Arts, The Andy Warhol Foundation for the Visual Arts, Helen Frankenthaler Foundation, and various other grant-making organizations.
4. Pro Bono and In-Kind Support: The organization receives pro bono support including legal services from Pro Bono Partners of Atlanta and graphic design/website services from Russell Shaw Design.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Paint Love is a 501(c)(3) nonprofit that delivers trauma-informed arts programming — including in-school workshops, mural projects, after-school programs, summer art camps, and a year-long Artist Cohort professional development program — to youth facing poverty and trauma through partnerships with schools and youth-serving nonprofits in metro Atlanta. The organization also sells digital curriculum/project guides, apparel, and art supplies through an online shop to support caregivers, teachers, and individual supporters.

Product overview

Paint Love is a nonprofit organization offering arts programming for youth facing poverty and trauma. Their product portfolio consists of in-person programming services (Art Adventure Camp summer program and Artist Cohort professional development), digital curriculum products (project guides and coloring books), and an e-commerce platform for art resources. The core offering combines direct youth programming with educational materials distributed through their digital shop, all unified by a trauma-informed arts education approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Art Adventure Camp Two-week themed summer art camp for ages 6-13, including Mural Makers (ages 6-9) and Public Art in Motion (ages 10-13), delivered in partnership with the Museum of Design Atlanta at Paint Love's studio in Decatur, Georgia.
• Artist Cohort Program Year-long professional development program for artists focused on trauma-informed arts education, providing immersive training, collaborative learning, and real-world application, with a professional certificate in trauma-informed arts education beginning in 2026.
• Paint Love Project Guide (digital download)
• Paint Love Shop (E-commerce Storefront) Online shop selling art supply kits, Paint Love apparel, art project guides, and curriculum materials for caregivers and teachers across categories including aftercare, apparel, art supplies, camps/classes, digital downloads, and Buy 1-Give 1 items.
• Volunteer Background Check Required background check service for all Paint Love volunteers, priced at $12.
• Partner School and Nonprofit Programming Delivery Core direct service: turnkey, artist-led, trauma-informed arts programming delivered on-site to partner schools and youth-serving nonprofits, including mural projects, workshops, artist residencies, and after-school programs.

Quantifiable outcome

• 50-65% of campers receive financial aid including full and partial scholarships annually
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and supporting.

• Museum of Design Atlanta (MODA)coreStrategic or Co-development PartnerPaint Love partners with MODA for Art Adventure Camp, offering two weeks of collaborative mural camps. The partnership began for a second consecutive year in 2026, with camps taking place at Paint Love's studio in Decatur's Legacy Park. Camps include Art Adventures: Mural Makers (ages 6-9) and Art Adventures: Public Art in Motion (ages 10-13).
• Georgia Center for Child AdvocacycoreStrategic or Co-development PartnerCurrent nonprofit partner organization receiving Paint Love arts programming services.
• Camp PeacecoreStrategic or Co-development PartnerSummer program by Women's Resource Center to End Domestic Violence; partner since 2016 serving 50 kids each summer with 2-hour sessions weekly for two months.
• Kate's ClubcoreStrategic or Co-development PartnerOrganization providing safe space for youth who have experienced loss of a parent or sibling; ongoing arts programming partner.
• New American PathwayscoreStrategic or Co-development PartnerRefugee resettlement organization; partner since 2017 providing art programming for refugee youth to strengthen communication skills as art transcends language barriers.
• Covenant HousecoreStrategic or Co-development PartnerShelter serving teens and young adults facing homelessness; received mural installation and ongoing art programming.
• Pro Bono Partners of AtlantasupportingImplementation/ SI/ Consulting PartnerProvides pro bono legal support services to Paint Love.
• Russell Shaw DesignsupportingImplementation/ SI/ Consulting PartnerProvides pro bono graphic design, website creation, creative assets and branding services.
• The Creatives ProjectsupportingStrategic or Co-development PartnerPartner artist organization that collaborated on projects including outdoor classroom art at Austell Elementary School.
• DeKalb County Office of Youth ServicessupportingStrategic or Co-development PartnerPartner in 2024 providing additional vouchers for summer camp to ensure every child could attend regardless of financial concerns.
• Whiskey Bird RestaurantsupportingStrategic or Co-development PartnerLocal restaurant partner starting in 2022 that served hundreds of nourishing lunches family style during summer camps.
• Wellspring LivingcoreStrategic or Co-development PartnerCurrent nonprofit partner organization.
• Wilderness WorkscoreStrategic or Co-development PartnerCurrent nonprofit partner organization.
• Our HousecoreStrategic or Co-development PartnerCurrent nonprofit partner organization.
• Jesse's HousecoreStrategic or Co-development PartnerCurrent nonprofit partner organization.
• Refugee Women's NetworkcoreStrategic or Co-development PartnerCurrent nonprofit partner organization serving refugee women and families.
• Decatur Education FoundationsupportingStrategic or Co-development PartnerEducation foundation partner supporting arts programming in Decatur schools.
• Atlanta Public SchoolscoreStrategic or Co-development PartnerCurrent school partner serving multiple schools including Fickett Elementary, College Park Elementary, Vickery Mill Elementary, Howard Middle, and Midtown High.
• Cobb County SchoolscoreStrategic or Co-development PartnerCurrent school partner serving multiple schools including Dowell Elementary, Still Elementary, Mableton Elementary, Ford Elementary, Clarkdale Elementary, Marietta High, and South Cobb Early Learning Center.
• DeKalb County SchoolscoreStrategic or Co-development PartnerCurrent school partner serving multiple schools including Beacon Hill Middle, Global Villages Middle, Fifth Ave Elementary, Talley Street Elementary, Indian Creek Elementary, and Cristo Rey High.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Marwen: Chicago-based nonprofit offering free arts education to underserved middle and high school students. Closely comparable business model—free programming for low-income youth delivered by professional teaching artists.
• Creative Growth: Oakland-based nonprofit advancing arts education, studio programming, and exhibition opportunities for artists with disabilities. Comparable nonprofit arts-education business model with professional artist instruction.
• Free Arts for Abused Children: National nonprofit delivering free arts programming to youth affected by abuse, neglect, and homelessness. Highly comparable trauma-informed, artist-led arts programming model for vulnerable youth.
• WonderRoot: Atlanta-based nonprofit combining arts programming with community engagement and social impact initiatives. Operates in the same metro area with overlapping youth arts and social-justice programming, making it the closest comparable peer.
• Inner-City Arts: Los Angeles-based nonprofit providing arts education to underserved youth through studio-based programming with professional teaching artists. Highly comparable mission, target demographic, and artist-led delivery model.
• A Reason to Survive (ARTS): San Diego-based nonprofit using arts and creativity to help trauma-affected youth. Shares Paint Love's trauma-informed arts education focus and target demographic of youth facing adversity.

Broad incumbents

• Big Thought: Dallas-based nonprofit providing arts and creative learning programs to youth, including partnership with Dallas ISD. Comparable mission and school-district partnership model but at broader geographic and institutional scale.
• Turnaround Arts: National Kennedy Center initiative bringing arts education resources to high-need schools. Directly comparable focus on Title 1 and low-performing schools, though operating at a national policy/programmatic level.
• Young Audiences: National nonprofit network dedicated to arts education for K-12 youth. Operates broadly across many states with similar artist-in-residence programming for schools, but at significantly larger scale than Paint Love.

Emerging players

• The Creatives Project: Atlanta-based nonprofit supporting emerging artists and community arts programming. Already a Paint Love collaborator (outdoor classroom art at Austell Elementary), making it an adjacent emerging peer in the same metro ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/intent/tweet?url=https%3A%2F%2Fwww.gopaintlove.org%2Fshop%2Fpaint-love-coloring-book-free-digital-download&text=13+pages+of+beautifully+designed+coloring+sheets+from+Paint+Love+...
• Instagraminstagram.com/paintlove
• Facebookfacebook.com/gopaintlove
• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paint Love