What Diagrama Foundation does

Diagrama Foundation is a UK-registered charity (registered charity number 1128532, company limited by guarantee number 6396577) and the British arm of Spain's Fundación Diagrama, which was established in 1991. Founded in the UK in 2009 and headquartered in Chatham, Kent, the charity operates an integrated portfolio of social care services for vulnerable children, young people, and adults across Kent, Essex, London, and West Sussex. Its service lines include not-for-profit fostering (Diagrama Fostering) and voluntary adoption (Diagrama Adoption), both Ofsted-rated 'Good'; residential and nursing/dementia care at Edensor Care Centre (50 beds, Clacton-on-Sea); supported living and residential care for adults with learning disabilities at Cabrini House (23 adults, Orpington); semi-independent living for care leavers aged 16-24 at Willow House (Canterbury); day opportunities and community services delivered from the 100-acre Duckyls Farm site in East Grinstead; and supported living under a 5-year London Borough of Bromley contract. The model applies a holistic psychosocial intervention methodology inherited from the parent organization, with documented adaptations such as Montessori methods for adults with learning disabilities, the Tovertafel 'Magic Table' interactive projector for dementia residents, and use of the Mind of My Own (MOMO Express) app to capture children's voices in care reviews.

Revenue is generated through multiple streams: local authority commissioning contracts for residential, supported living and day opportunities services; fees for fostering and adoption placements (paid by commissioners, free to service users); charitable donations, legacies, and community fundraising via JustGiving and Give as You Live; grants from trusts and government bodies including Big Lottery Fund, Monument Trust, Golding Homes Community Chest, and East Grinstead Memorial Estate Ltd; and training income from United Safe Care, a wholly-owned first aid and personal safety training arm whose profits are gift-aided to the charity (e.g., Emergency First Aid at Work from £25 per student, personal safety from £36, Mini Medics from £15 per child, business first aid from £69 per person). The organization is led by Chief Executive David McGuire, with Baron John Bird MBE as patron, and operates with 51-100 employees. Customer concentration is heavily skewed to UK local authorities and NHS commissioners, with named contracts spanning West Sussex County Council, the London Borough of Bromley, and Essex County Council.

Name

Diagrama Foundation

Legal name

Diagrama Foundation

Website

https://diagramafoundation.org.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Diagrama Foundation is a UK-registered charity and the British arm of Spain's Fundación Diagrama. It delivers fostering, adoption, residential, nursing, dementia, supported living, and day services to vulnerable children and adults across Kent, Essex, London, and West Sussex, funded by local authority commissioning, grants, and donations.

Ownership category

akta.pro rank

Product category

Social Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Residential Intellectual and Developmental Disability Facilities (62321), Other Residential Care Facilities (623990), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industry

Memory Care Units within Assisted Living Communities (HLADACAB)

Keywords

• Residential care services
• Fostering and adoption
• Supported living care
• Learning disability support
• Dementia elderly care

Headquarters

HQ city

Chatham

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: Diagrama Foundation receives charitable donations from individuals, including major gifts, one-off donations, monthly direct debits, and legacy gifts bequeathed in wills. Fundraising events include community challenges, corporate partnerships, and individual campaigns.
2. Charitable Grants: The organization receives grant funding from trusts, foundations, and government bodies including Big Lottery Fund, Golding Homes Community Chest, East Grinstead Memorial Estate Ltd, and local authority commissioning contracts.
3. United Safe Care Training Services: Diagrama's wholly-owned training arm United Safe Care delivers accredited first aid and safety courses to individuals, charities, and businesses. All profits from training are gifted back to the charity. Courses include Emergency First Aid at Work, Paediatric First Aid, and personal safety training. Additional offerings include Mini Medics first aid training for schools.
4. Fostering and Adoption Agency Fees: As a voluntary adoption agency and not-for-profit fostering agency, Diagrama charges fees for adoption and fostering services, funded through local authority commissioning arrangements and direct enquiries.
5. Residential and Supported Living Care Fees: Diagrama generates revenue through contracted care fees for residential care homes, supported living services, and day opportunities, commissioned by local authorities including West Sussex County Council and Bromley.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Diagrama Foundation operates residential care homes, supported living services, fostering and adoption agencies, and community day services for vulnerable children, adults with learning disabilities, and elderly people with dementia across the UK. Its wholly-owned training arm, United Safe Care, delivers accredited first aid and safety courses with profits gifted back to the charity.

Product overview

Diagrama Foundation operates as a charity providing a diverse portfolio of care and support services for vulnerable children, young people, and adults across the UK. The organization offers a coordinated ecosystem of services centered around fostering and adoption (through Diagrama Fostering and Diagrama Adoption sub-brands), residential care (including Edensor Care Centre for elderly/dementia care and Cabrini House for adults with learning disabilities), supported living programs, day opportunities (with Duckyls Farm as a flagship 100-acre therapeutic farm setting), and community services. The foundation also operates United Safe Care as a first aid training arm, with profits reinvested into charitable services. Willow House provides semi-independent living for care leavers aged 16-24. Services span Kent, London, Essex, and West Sussex regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Learning Disability Support Long-term support and care for adults with learning disabilities and complex needs, delivered through residential, supported living, and day service settings using a holistic psychosocial intervention model and an adapted Montessori Method.
• Senior and Dementia Care Specialist residential and nursing care for older people with dementia, providing person-centred support in dedicated care environments such as Edensor Care Centre and Cabrini House.
• Residential Care Round-the-clock residential care for children, young people, and adults with complex needs, delivered from dedicated homes including sites such as Duckyls Farm, Cabrini House, and Edensor Care Centre.
• Supported Living Supported living services that enable adults and young people to live as independently as possible in the community, including the Bromley Supported Living Service for adults with learning disabilities.
• Day Opportunities and Community Services Structured day services and community programmes delivered from sites such as Duckyls Farm, providing meaningful activities, learning, and social engagement for children, adults with learning disabilities, and other service users.
• Diagrama Fostering (Not-for-Profit Fostering Agency) Not-for-profit fostering agency recruiting, assessing, training, and supporting foster carers to provide stable placements for children referred by local authorities and partner agencies, including international referrals.
• Diagrama Adoption (Voluntary Adoption Agency) Voluntary adoption agency providing assessment, preparation, family finding, and post-adoption support for prospective adopters, with a new website launched on 2024-08-06 to support recruitment and enquiries.
• Willow House (Semi-Independent Living for Care Leavers) Dedicated semi-independent living service established in 2016 for care leavers, providing accommodation alongside ongoing pastoral and life-skills support to help young people transition to independence.
• United Safe Care Training Wholly-owned training business delivering accredited first aid and safety courses to businesses, schools, and members of the public, with all profits gifted back to the Diagrama Foundation.

Quantifiable outcome

• 84% non-reoffending rate at Fundación Diagrama's custodial centres in Spain
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor, core and major.

• Moor House SchoolminorGTM or Marketing Partner · 1 January 2024In 2024, Moor House School selected Diagrama Foundation as its Charity of the Year and enjoyed a visit to Duckyls Farm. A local school partnership to raise awareness and funds.
• Fundación Diagrama (Spain)coreStrategic or Co-development PartnerFundación Diagrama (Diagrama Psychosocial Intervention Foundation, Spain) is Diagrama Foundation's parent organisation, established in 1991. It works with vulnerable and socially disadvantaged people with a focus on defending and promoting human rights. Diagrama Foundation applies the same holistic methodology and psychosocial intervention approach that Fundacion Diagrama uses, including its education-focused and community-centric approach to youth justice rehabilitation with an 84% non-reoffending rate.
• Association Diagrama (France)coreStrategic or Co-development PartnerAssociation Diagrama (France) is dedicated to supporting vulnerable children, young people, and families through tailored social, educational, and care services across France. A partner in the REVIJ European project coordinated by Fundacion Diagrama.
• Istituto Don Calabria (Italy)coreStrategic or Co-development PartnerIstituto Don Calabria (Italy) is committed to promoting social inclusion and supporting vulnerable individuals through education, rehabilitation, and community-based care rooted in human dignity and solidarity. Partner in REVIJ European project.
• Universidade Católica Portuguesa do Porto (Portugal)coreStrategic or Co-development PartnerUniversidade Católica Portuguesa do Porto plays a key role in research, education, and social innovation, contributing academic expertise to support and improve practices in youth justice and social care across Europe as a partner in REVIJ.
• Observatorio Internacional de Justicia Juvenil (OIJJ, Belgium)coreStrategic or Co-development PartnerThe International Juvenile Justice Observatory is a global reference in promoting juvenile justice reform, advocating for the rights of young people, and fostering international cooperation in the development of fair and effective youth justice systems. Partner in REVIJ project.
• Home for GoodmajorGTM or Marketing PartnerHome for Good is a Christian charity working in partnership with Diagrama to raise awareness of the need for foster and adoptive parents, encouraging and supporting families to offer safe and caring homes for children in care. They jointly organised a celebration of fostering and adoption at Rochester Cathedral with the Diocese of Rochester and provided Faith Literacy training for Diagrama's Adoption and Fostering team.
• Groep Ubuntu (Belgium)coreStrategic or Co-development PartnerBelgian partner in the GALA (Gentle Art, Living Art) European project. Groep Ubuntu runs a ground-breaking art college for adults with learning disabilities in Kortrijk and developed the GALA methodology. Their artworks are exhibited across the world.
• Association ProVita (Romania)minorStrategic or Co-development PartnerRomanian partner in the GALA European art project, working with vulnerable people through arts.
• l'Art et la Maniere (France)minorStrategic or Co-development PartnerFrench partner in the GALA European art project.
• International Juvenile Justice Observatory (OIJJ)coreStrategic or Co-development PartnerDiagrama Foundation partnered with the International Juvenile Justice Observatory to host the 5th Biennial Conference in London in 2012. The OIJJ is a global reference in juvenile justice reform.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Lifeways: UK specialist provider of supported living and residential care for adults with learning disabilities, autism, and complex needs. Directly comparable to Diagrama's Bromley supported living service and Cabrini House, with similar local-authority commissioned fee structures.
• Hft: UK charity providing supported living, residential care, and day services for people with learning disabilities. Operates a person-centred model similar to Diagrama's Montessori-for-Adults approach at Cabrini House, and competes for similar local authority contracts across England.
• Voyage Care: UK provider of residential, supported living, and day services for adults with learning disabilities, autism, acquired brain injuries, and complex needs. Directly comparable to Diagrama's Cabrini House and Duckyls Farm operations across similar geographies and service user profiles.
• National Fostering Agency: Independent UK fostering agency placing children with foster carers across multiple regions. Direct competitor to Diagrama Fostering for local-authority commissioned fostering placements, particularly for sibling groups and children with additional needs.
• MacIntyre: UK charity providing lifelong learning disability services including residential care, supported living, and day opportunities. Comparable in mission, scale (charity), and service mix to Diagrama's learning disability portfolio.

Broad incumbents

• Barnardo's: One of the UK's largest children's charities, with significant fostering, adoption, and children's residential services alongside broader family support. Larger, national-scale competitor to Diagrama's fostering and adoption offering with broader programme portfolio.
• Barchester Healthcare: One of the UK's largest private operators of residential and nursing care homes for older people, including dementia care. Comparable to Diagrama's Edensor Care Centre offering, but operating at national scale with a primarily private-pay and local-authority mix.
• Priory Group: Large UK provider of residential, supported living, and community services across learning disability, mental health, and children's services. Overlaps with Diagrama's residential and supported living portfolio at significantly greater scale and with PE backing.
• Action for Children: Major UK children's charity operating fostering, adoption, and children's services across the country. Comparable to Diagrama's fostering and adoption sub-brands, but at substantially larger national scale and with a wider service mix.
• Care UK: Major UK operator of residential and nursing care homes, with a strong dementia care focus. Overlaps with Diagrama's Edensor Care Centre offering for elderly and dementia residents, though at much larger national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/diagramauk
• Facebookfacebook.com/diagramafoundation
• LinkedInlinkedin.com/company/diagrama-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Diagrama Foundation