TolHouse

What TolHouse does

TolHouse is a private members club operating from a single 60,000+ square foot venue in downtown Toledo, Ohio, owned by the holding company aWLCo (founded and led by Will Lucas). The club consolidates coworking, hospitality, dining, live music, and professional programming under one roof through multiple interlocking spaces: Panda Workspace (coworking), Earth Coffeehouse (daytime coffee and lunch service), Lucille's Jazz Lounge and Vibrant Lounge (live music and cultural programming), Bar One and Muse (evening bars and entertainment), and several boardrooms (Commission, Brooklyn, Echelon). A companion F&B brand, Commons Pizza & Cinnamon Rolls, operates in-house and has expanded from member-only to public access. TolHouse also curates a recurring programming calendar including Office Hours advisory exchanges (with the Toledo-Lucas County Port Authority and other experienced members), Tech Night with EmpoweredAI, Unplugged Soul Sessions with 1983 The Brand, and Poetry & SOUL Sessions.

The technical backbone is a custom Member App 2.0 (launched March 2026) that delivers location-based check-in with a points and loyalty tier system (Silver, Premier, Vanguard), space and boardroom booking, a member directory with a skill- and interest-based discovery engine, push notifications (via OneSignal), and secure storage of WiFi credentials. Payments are processed through Stripe, and the app does not store card data on TolHouse servers. The application infrastructure is otherwise lean — no proprietary AI, no third-party model integrations, and no disclosed data assets beyond member profiles.

TolHouse's business model is anchored in tiered recurring membership subscriptions — Standard ($255/month), Under 40 ($130/month), Under 30 ($100/month), Tour ($175/month for non-local members), Couples ($295/month), and Corporate ($600/month for up to 30 employees, recently tripled from 10 seats at unchanged pricing) — supplemented by an annual option ($2,805), a non-refundable $35 application fee, F&B sales across coffee, bar, and dining venues, and ticketed public events (e.g., $125 for the AI Board of Advisors workshop). Go-to-market is community-led: prospective members apply online and undergo a committee review process, with growth driven by member referrals, word-of-mouth, and free public events that serve as discovery mechanisms. The company is private, founder-led, and has not disclosed external funding.

Name

TolHouse

Legal name

TolHouse

Website

https://tolhouse.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

TolHouse is a private members club in Toledo, Ohio combining coworking, dining, live music, and cultural programming under tiered subscriptions (Standard $255/mo, Corporate $600/mo) for entrepreneurs, creatives, and professionals.

Ownership category

akta.pro rank

Product category

Private Members Club

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Private Memberships & Invitation-Only Experiences (HSACAMAL)

akta.pro secondary industries

Regional & Local Membership Warehouse Clubs (CRAEADAH), Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Private members club
• Coworking space
• Live music venue
• Professional networking hub
• Hospitality services

Headquarters

HQ city

Toledo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Membership Subscriptions: Monthly and annual membership dues across multiple tiers (Standard, Under 40, Under 30, Tour, Corporate) providing recurring revenue. Annual payment option offers one month free. Corporate membership covers up to 30 people.
2. Food & Beverage Sales: Earth Coffeehouse coffee and food service, bar and lounge drinks, Commons Pizza & Cinnamon Rolls dining, weekday lunch specials with member discounts. Kitchen opens 4:00 PM daily, bars open Tuesday-Thursday 3:30 PM-9:30 PM, Friday 3:30 PM-10:00 PM.
3. Event Tickets: Ticketed events and programming open to public and guests. Events include Tech Night (free), AI Board of Advisors workshop ($125 general public), live music at Lucille's Jazz Lounge, and various hosted events.
4. Application Fee: Non-refundable $35 application fee for new member applications processed through Stripe payment platform.
5. Space Rental: Complimentary space rental included with membership; meeting rooms, boardrooms (Commission, Brooklyn, Echelon), and event spaces available for member use.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

TolHouse operates a private members club in Toledo, Ohio that bundles coworking space, coffeehouse service, dining, bars, a jazz lounge, and curated live-music and professional programming into tiered monthly and annual memberships. Members gain access to multiple distinct physical spaces (Panda Workspace, Earth Coffeehouse, Lucille's Jazz Lounge, Bar One, Vibrant Lounge, Muse, Commission, Brooklyn, Echelon), a companion mobile app for check-in, booking, and member discovery, and event programming such as Tech Night, Unplugged Soul Sessions, and Office Hours. Revenue is generated from recurring membership dues (Standard $255/month, Under 40 $130/month, Under 30 $100/month, Tour $175/month, Corporate $600/month for up to 30 people), food and beverage sales through Earth Coffeehouse and Commons Pizza & Cinnamon Rolls, ticketed events, and a $35 application fee.

Product overview

TolHouse is a private members club in Toledo, Ohio offering a unified hospitality and workspace ecosystem. The club operates multiple distinct spaces: Panda Workspace for coworking, Earth Coffeehouse for daytime coffee and casual meetings, Lucille's Jazz Lounge for jazz and music programming, Bar One and Vibrant Lounge for evening hospitality, and Muse for entertainment. The membership portfolio includes tiered plans (Standard, Under 40, Under 30, Tour, and Corporate for up to 30 people) providing access to workspaces, dining, live music, events, and professional programming. A companion mobile app (Member App 2.0) enables check-ins, space booking, and member discovery. Professional programming includes Office Hours advisory sessions. Food offerings include Commons Pizza & Cinnamon Rolls.

Differentiator

Problem solved

Functional benefit

Brands

• Earth Coffeehouse: Coffeehouse within TolHouse serving coffee, casual meetings, and daytime energy.
• Lucille's Jazz Lounge
• Panda Workspace
• Commons Pizza & Cinnamon Rolls

Products and services

• TolHouse Membership Private club membership granting access to coworking (Panda Workspace), daytime coffeehouse (Earth Coffeehouse), live music and jazz lounge, dining, bars, boardrooms, and curated events; available in Standard ($255/month), Under 40 ($130/month), Under 30 ($100/month), Tour ($175/month), Couples ($295/month), and Corporate ($600/month for up to 30 people) tiers, with annual prepay discount (pay 11, get 12).
• Commons Pizza & Cinnamon Rolls Artisan hand-stretched pizza and Kota Cinnamon Roll dining concept operating within TolHouse, originally launched as a Member-exclusive experience and expanded to serve the broader Toledo community.
• TolHouse Member App 2.0 Custom-built mobile application for TolHouse Members featuring location-based check-in with loyalty point tiers, space and boardroom booking, member directory with a skill and interest-based discovery engine, events and news feed, status tracking, and secure storage of WiFi passwords and member-only access codes.
• Earth Coffeehouse Coffeehouse within TolHouse serving coffee, casual meetings, and weekday lunch with member discounts; open to the public for coffee and food service.
• Lucille's Jazz Lounge Listening-room jazz venue within TolHouse featuring live music, jazz performances, and cultural programming open to members and the public via ticketed events.
• Office Hours at TolHouse Member-led advisory exchange hosted in Panda Workspace where experienced members and partners offer structured 20-minute one-on-one conversations on professional topics including entrepreneurship, finance, law, economic development, brand strategy, real estate, leadership, technology, and nonprofit growth.

Quantifiable outcome

• Corporate Membership expanded from 10 to 30 seats at same dues price
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, key, minor and infrastructure.

• aWLCocoreOthersaWLCo is a holdings company founded and led by Will Lucas, spanning hospitality, marketing technology, real estate, and software. It owns and operates Creadio and TolHouse. Will Lucas serves as founder and CEO, actively developing 60,000+ square feet of real estate along the downtown waterfront corridor. He also serves as Brand Manager for AfroTech and Black Tech Green Money.
• Baldoni ContemporarycoreStrategic or Co-development PartnerBaldoni Contemporary helps shape the visual energy and atmosphere of TolHouse through art curation, ensuring the experience feels cultural, current, and alive from the moment people walk in. They contribute to the 'Architecture of Belonging' philosophy.
• 1983 The BrandkeyGTM or Marketing Partner1983 The Brand presents the Unplugged Soul Sessions, a recurring event series held every 1st & 3rd Tuesday at TolHouse featuring soulful R&B, live music, open mic, and karaoke. Hosted by Jojuan Thomas with Band 83 and DJ Lu.
• AI CollectivekeyStrategic or Co-development PartnerAI Collective hosts AI Office Hours at TolHouse, an open Q&A session for anyone curious about artificial intelligence from newcomers to active builders. Sessions run before Tech Night events.
• EmpoweredAIkeyGTM or Marketing PartnerEmpoweredAI hosts Tech Night at TolHouse every 2nd and 4th Tuesday, positioning Toledo as the AI and innovation capital of the Midwest. Open to tech enthusiasts, entrepreneurs, developers, investors, and tech-curious professionals.
• Toledo-Lucas County Port AuthoritykeyStrategic or Co-development PartnerThe Toledo-Lucas County Port Authority partners with TolHouse for Office Hours programming. Dana Clark, PACE Program Manager, hosts sessions on building financing, loan structuring, and financial planning for property owners, developers, and business owners.
• Mom's House of ToledominorOthersNonprofit organization guiding at-risk single parents through education and parenting support. Hosted Celebrity Bartender fundraiser at TolHouse with Executive Director Christina Rodriguez and new Director of Development Elizabeth Elzey behind the bar.
• StripeinfrastructureOthersStripe processes payments for membership applications, dues, event tickets, and other charges. TolHouse does not store full card data on its own servers.
• OneSignalinfrastructureTechnology or IntegrationOneSignal sends push notifications through the TolHouse mobile app to deliver event reminders, booking updates, and community activity alerts to members.
• Commons Pizza & Cinnamon RollskeyOthersRestaurant brand originally created as an exclusive member dining experience at TolHouse, featuring artisan pizzas and Kota Cinnamon Rolls. Demand led to expansion to serve the broader Toledo community from within the TolHouse venue.
• Will LucascoreOthersWill Lucas is founder and CEO of aWLCo, which owns TolHouse. He hosts events including 'How to Build Your AI Board of Advisors.' He is also Brand Manager for AfroTech (38,000+ technologists, founders, and investors) and hosts the Black Tech Green Money podcast (NAACP Image Award-nominated). A Toledo native, he is developing 60,000+ square feet of waterfront real estate.
• Kesha 'Kay Renee' ValentineminorOthersCurator and host of Poetry & SOUL Sessions at Lucille's Jazz Lounge, a monthly event featuring spoken word, live music by Soulful Collective, and community connection for Toledo's poetry and performance art scene.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WeWork: Largest coworking operator globally, offering shared workspace, meeting rooms, and event spaces. WeWork overlaps with TolHouse on coworking and corporate memberships but lacks the curated cultural programming and gated community model.
• Industrious: Premium flexible workspace provider offering private offices, coworking, and meeting rooms. Competes with TolHouse on the workspace side and increasingly on premium positioning, but lacks the cultural and F&B vertical.
• Convene: Premium meeting, event, and flexible workspace provider with hospitality-grade F&B. Overlaps with TolHouse on boardroom and event programming, though Convene primarily serves enterprise rather than individual members.

Direct peers

• The Ned: Private members clubs and hotels combining workspace, restaurants, bars, live music, and event programming. The Ned's vertical integration across hospitality, F&B, and membership parallels TolHouse's model.
• Zero Bond: Private social club in NYC with curated membership, dining, and cultural programming. Comparable to TolHouse in its selective application process and F&B-led engagement model.
• NeueHouse: Private membership-based workspaces and cultural venues in Brooklyn, Los Angeles, and Miami. NeueHouse blends coworking, event programming, dining, and creative community—closely aligned with TolHouse's Third Space positioning.
• Spring Place: Members-only coworking and social club with locations in NYC and Los Angeles. Combines workspace, dining, events, and curated community, targeting similar creative/professional personas as TolHouse.
• Soho House: Global private members club operator combining coworking, dining, and cultural programming with curated membership. Soho House is the category-defining analog to TolHouse, though it operates primarily in major metros globally rather than mid-tier cities.

Regional players

• Club Quarters: Membership-based hotel and workspace concept primarily in U.S. cities. Comparable to TolHouse in combining accommodation/workspace with member access, though with less cultural programming.

Emerging players

• Workfrom: Remote work community platform connecting professionals with cafés, coworking spaces, and member clubs. Adjacent to TolHouse in serving the remote-work and community-seeking professional persona, though operating as a marketplace rather than a venue operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TolHouse