AGUR
AGUR is a French family-owned water and sanitation utility that operates delegated public-service contracts across multiple departments in Nouvelle-Aquitaine and Occitanie, serving residential and municipal customers with remote meter reading and a digital self-service portal.
- Company typePrivate
- Founded1992
- HeadquartersBayonne, France
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What AGUR does
AGUR is a French independent water and sanitation utility operator headquartered in Anglet (Pyrénées-Atlantiques), founded in 1992 and operating as an SAS with €10,000,000 of share capital. The company delivers drinking-water distribution, wastewater collection and treatment, and related customer services under affermage public service delegation contracts with municipalities, communautés d'agglomération, and water syndicats across at least four departments in the Nouvelle-Aquitaine and Occitanie regions, including communes such as Anglet, Hendaye, Cognac, Saintes, Libourne, Villeneuve-sur-Lot, and Jurançon. AGUR is 100% family-owned by the Etchart family, carries no external debt, and reinvests all profits, positioning itself as an alternative model between large corporate water groups and public régie systems.
AGUR's operational technology centers on two proprietary remote meter-reading systems: Radio-relève, which transmits meter index data when an agent passes nearby on foot or by vehicle, and Télérelève, which provides daily automated transmission from meters to fixed receiver stations on water towers and rooftops for real-time consumption monitoring and anomaly/leak alerts. The digital customer layer consists of the 'Agence en ligne' self-service portal at ael.agur.fr, where subscribers can manage contracts, view consumption history, pay bills by card, set up direct debit, and request services, supplemented by E-facture electronic invoicing and Prélèvement automatique automatic bank debit. A link integration with the government's Vigieau drought-restriction platform extends the digital surface for regulatory communications.
The business model is subscription- and consumption-based recurring revenue under regulated French water tariffs, billed monthly to residential and commercial end customers, with one-time fees for new connections and branching work. Go-to-market to end consumers is primarily through delegated authority contracts (B2G/B2B2C) combined with a digital self-serve channel, telephone customer service, and 24/7 emergency response. Pricing is set per commune under délégation contracts in compliance with French water-agency levies and oversight. AGUR is a member of the Fédération des Distributeurs d'Eau Indépendants (FDEI), the industry body representing independent French water distributors.
AGUR firmographics
Firmographics- Name
- AGUR
- Legal name
- AGUR
- Website
- https://agur.fr
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AGUR is a French family-owned water and sanitation utility that operates delegated public-service contracts across multiple departments in Nouvelle-Aquitaine and Occitanie, serving residential and municipal customers with remote meter reading and a digital self-service portal.
- Ownership category
- akta.pro rank
AGUR industry classification
Industry- Product category
- Water and Sanitation Utility Services
- NAICS
- Water, Sewage and Other Systems (2213), Water Supply and Irrigation Systems (221310), Sewage Treatment Facilities (22132)
- SIC
- Water Supply (4941), Sanitary Services (4950), Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- Water Retail Programs & Demand Management (conservation programs, rebates, water budgets, drought surcharges) (EUANAIAJ)
- akta.pro secondary industries
- Water Supply & Wastewater Utilities Administration (BPAIACAG), Water & Wastewater Compliance (NPDES/Stormwater, Pretreatment, Drinking Water/SDWA) (EUAHABAB)
Keywords
Where AGUR is headquartered
LocationHeadquarters
- HQ city
- Bayonne
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
AGUR business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Water and Sanitation Service Fees: Revenue generated from water distribution and sanitation services to residential and commercial customers through delegated public service contracts with local authorities. Includes subscription fees, consumption-based charges, and service connection fees.
- Connection and Branching Services: Fees charged for new water and sanitation connection requests, including meter installation and branching work for new construction projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard water service subscription |
Distribution channels3 records
Marketing channels6 records
AGUR product offering
Product offeringCore offering
AGUR manages the distribution of drinking water and the collection/treatment of wastewater for French municipalities through public service delegation contracts (affermage). It operates the water and sanitation infrastructure, handles billing, meter reading (including proprietary radio-relève and télérelève systems), customer support, and 24/7 emergency response across multiple communes in the Nouvelle-Aquitaine and Occitanie regions.
Product overview
AGUR provides public water and sanitation services through a combination of operational services and digital platforms. The core offering includes water distribution and wastewater treatment managed via local operational teams. Digital products include the Agence en ligne (ael.agur.fr) customer portal for contract management, billing, and consumption tracking. Advanced meter reading technologies — Radio-relève and Télérelève — enable remote consumption monitoring. Payment services include automatic bank debit (prélèvement automatique) and e-invoicing (e-facture). AGUR also integrates with the government Vigieau platform for drought restriction information.
Differentiator
Problem solved
Functional benefit
Products and services
- Water Distribution and Sanitation Services End-to-end management of drinking water supply and wastewater/sanitation services under delegated public service contracts with local authorities. Includes network operation, maintenance, billing, customer support, and emergency response for residential and business subscribers.
- Agence en ligne (Online Customer Portal) Web-based self-service platform that allows subscribers to manage their water subscription, view consumption history, pay bills, set up direct debit, request new connections, submit meter readings, and contact customer service.
- Prélèvement automatique (Automatic Bank Debit) Subscription billing service that automatically debits customers' bank accounts on a monthly or due-date basis for their water service charges.
- Radio-relève (Drive-by Meter Reading) Proprietary low-power radio remote meter reading system in which a radio module on the customer's water meter transmits the consumption index when an AGUR field agent passes nearby with a vehicle or on foot, eliminating manual readings.
- Télérelève (Daily Remote Meter Reading) Proprietary fixed-network meter reading system that transmits daily water consumption data to receiver stations located on water towers or rooftops, enabling real-time consumption monitoring, abnormal usage detection, and SMS/email alerts.
- New Water and Sanitation Connection Services (Branchements) Connection and branching service handling new water and sanitation hookups for new subscribers and construction projects, including meter installation in the public domain (private plumbing handled by third-party contractors).
Quantifiable outcome
- Tele-relève equipped communes: Gironde (COBAN, CC Val de l'Eyre), Dordogne (SIAEP Montpon), Charente-Maritime (Eau17 - Saintes and Ile-de-Ré Nord)
- +1 more outcomes
Companies that use AGUR
Customer profileSegments3 records
Ideal customer profiles3 records
AGUR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AGUR partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fédération des Distributeurs d'Eau Indépendants (FDEI)industryAGUR is a member of FDEI, the federation representing independent water distributors. FDEI represents and advocates for independent water utility operators in France, promoting the alternative model between large groups and public régie systems.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
AGUR competitors and assessment
Company assessmentOthers
- FDEI (Fédération des Distributeurs d'Eau Indépendants): Industry federation of which AGUR is a member, representing independent French water distributors. Relevant as the institutional ecosystem AGUR belongs to and that collectively competes with national incumbents.
- Veolia Water Technologies: Technology and equipment provider serving water utilities including metering, treatment, and network management. Adjacent comparator as a supplier of the smart-metering and remote-reading capabilities AGUR itself operates.
Direct peers
- SDEI (Société de Distribution des Eaux Intercommunales): Independent water distributor serving French collectivités under affermage contracts. Comparable operating model, customer mix, and scale to AGUR as a fellow independent operator.
- Nantaise des Eaux: Independent French water operator similar in profile to AGUR, providing delegated water and sanitation services to local authorities. Closely comparable mid-sized independent positioning in the same FDEI-aligned market segment.
Broad incumbents
- SEDIF (Syndicat des Eaux d'Île-de-France): Large public water authority serving much of the Paris region. Comparable as a delegated public water service operator with similar contractual structure, though operating as a public syndicate rather than private company.
- Saur: One of France's three principal private water operators, serving municipalities under delegated public service contracts. Competes head-to-head with AGUR in Nouvelle-Aquitaine and Occitanie tenders.
- Suez Eau France: Major French water and wastewater service provider operating delegated contracts nationwide. Direct competitor to AGUR for municipal tenders and comparable in scope of customer-facing metering and billing services.
- Lyonnaise des Eaux (Suez subsidiary): Historic French water utility brand and Suez subsidiary operating delegated water and sanitation contracts. Directly comparable on contract structure, customer-facing services, and smart metering deployments.
- Veolia Eau (Veolia): France's largest private water utility operator, providing water and sanitation services to municipalities across the country. Comparable as the dominant full-service incumbent competing with AGUR for affermage tenders in the same regions.
Regional players
- Société des Eaux de Marseille: Regional water utility serving the Marseille metropolitan area under delegated contracts. Comparable as a regional delegated-services water operator with similar B2C/B2B customer mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AGUR social profiles
Digital presenceAGUR financial estimates
Financial estimateRevenue estimate
Valuation estimate
AGUR leadership team
Management profileNumber of profiles
Profiles1 record
AGUR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AGUR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AGUR
What does AGUR do?
AGUR manages the distribution of drinking water and the collection/treatment of wastewater for French municipalities through public service delegation contracts (affermage). It operates the water and sanitation infrastructure, handles billing, meter reading (including proprietary radio-relève and télérelève systems), customer support, and 24/7 emergency response across multiple communes in the Nouvelle-Aquitaine and Occitanie regions.
Is AGUR a public or private company?
AGUR is a private company. It is classified as family owned and is currently operating.
When was AGUR founded?
AGUR was founded in 1992. It employs 51 to 100 people.
Where is AGUR based?
AGUR is headquartered in Bayonne, France, in the Europe region.
How does AGUR make money?
Two revenue lines are on record. Water and Sanitation Service Fees are the primary driver. The others are connection and Branching Services.
Who are AGUR's main competitors?
Others on record are FDEI (Fédération des Distributeurs d'Eau Indépendants) and Veolia Water Technologies. Direct peers are SDEI (Société de Distribution des Eaux Intercommunales) and Nantaise des Eaux. Broad incumbents are SEDIF (Syndicat des Eaux d'Île-de-France), Saur, Suez Eau France, Lyonnaise des Eaux (Suez subsidiary) and Veolia Eau (Veolia). Société des Eaux de Marseille is listed as a regional player.
Does AGUR have an API?
No public API is recorded for AGUR.
What industry is AGUR in?
AGUR's product category is Water and Sanitation Utility Services. Its primary akta.pro industry code is EUANAIAJ, Water Retail Programs & Demand Management (conservation programs, rebates, water budgets, drought surcharges), with a secondary code of BPAIACAG, Water Supply & Wastewater Utilities Administration. Its NAICS code is 2213 and its SIC code is 4941.