AGUR

What AGUR does

AGUR is a French independent water and sanitation utility operator headquartered in Anglet (Pyrénées-Atlantiques), founded in 1992 and operating as an SAS with €10,000,000 of share capital. The company delivers drinking-water distribution, wastewater collection and treatment, and related customer services under affermage public service delegation contracts with municipalities, communautés d'agglomération, and water syndicats across at least four departments in the Nouvelle-Aquitaine and Occitanie regions, including communes such as Anglet, Hendaye, Cognac, Saintes, Libourne, Villeneuve-sur-Lot, and Jurançon. AGUR is 100% family-owned by the Etchart family, carries no external debt, and reinvests all profits, positioning itself as an alternative model between large corporate water groups and public régie systems.

AGUR's operational technology centers on two proprietary remote meter-reading systems: Radio-relève, which transmits meter index data when an agent passes nearby on foot or by vehicle, and Télérelève, which provides daily automated transmission from meters to fixed receiver stations on water towers and rooftops for real-time consumption monitoring and anomaly/leak alerts. The digital customer layer consists of the 'Agence en ligne' self-service portal at ael.agur.fr, where subscribers can manage contracts, view consumption history, pay bills by card, set up direct debit, and request services, supplemented by E-facture electronic invoicing and Prélèvement automatique automatic bank debit. A link integration with the government's Vigieau drought-restriction platform extends the digital surface for regulatory communications.

The business model is subscription- and consumption-based recurring revenue under regulated French water tariffs, billed monthly to residential and commercial end customers, with one-time fees for new connections and branching work. Go-to-market to end consumers is primarily through delegated authority contracts (B2G/B2B2C) combined with a digital self-serve channel, telephone customer service, and 24/7 emergency response. Pricing is set per commune under délégation contracts in compliance with French water-agency levies and oversight. AGUR is a member of the Fédération des Distributeurs d'Eau Indépendants (FDEI), the industry body representing independent French water distributors.

Name

AGUR

Legal name

AGUR

Website

https://agur.fr

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

AGUR is a French family-owned water and sanitation utility that operates delegated public-service contracts across multiple departments in Nouvelle-Aquitaine and Occitanie, serving residential and municipal customers with remote meter reading and a digital self-service portal.

Ownership category

akta.pro rank

Product category

Water and Sanitation Utility Services

NAICS

Water, Sewage and Other Systems (2213), Water Supply and Irrigation Systems (221310), Sewage Treatment Facilities (22132)

SIC

Water Supply (4941), Sanitary Services (4950), Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Water Retail Programs & Demand Management (conservation programs, rebates, water budgets, drought surcharges) (EUANAIAJ)

akta.pro secondary industries

Water Supply & Wastewater Utilities Administration (BPAIACAG), Water & Wastewater Compliance (NPDES/Stormwater, Pretreatment, Drinking Water/SDWA) (EUAHABAB)

Keywords

• Water utility services
• Sanitation management
• Public water distribution
• Remote meter reading
• Wastewater treatment

Headquarters

HQ city

Bayonne

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Water and Sanitation Service Fees: Revenue generated from water distribution and sanitation services to residential and commercial customers through delegated public service contracts with local authorities. Includes subscription fees, consumption-based charges, and service connection fees.
2. Connection and Branching Services: Fees charged for new water and sanitation connection requests, including meter installation and branching work for new construction projects.

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

AGUR manages the distribution of drinking water and the collection/treatment of wastewater for French municipalities through public service delegation contracts (affermage). It operates the water and sanitation infrastructure, handles billing, meter reading (including proprietary radio-relève and télérelève systems), customer support, and 24/7 emergency response across multiple communes in the Nouvelle-Aquitaine and Occitanie regions.

Product overview

AGUR provides public water and sanitation services through a combination of operational services and digital platforms. The core offering includes water distribution and wastewater treatment managed via local operational teams. Digital products include the Agence en ligne (ael.agur.fr) customer portal for contract management, billing, and consumption tracking. Advanced meter reading technologies — Radio-relève and Télérelève — enable remote consumption monitoring. Payment services include automatic bank debit (prélèvement automatique) and e-invoicing (e-facture). AGUR also integrates with the government Vigieau platform for drought restriction information.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Distribution and Sanitation Services End-to-end management of drinking water supply and wastewater/sanitation services under delegated public service contracts with local authorities. Includes network operation, maintenance, billing, customer support, and emergency response for residential and business subscribers.
• Agence en ligne (Online Customer Portal) Web-based self-service platform that allows subscribers to manage their water subscription, view consumption history, pay bills, set up direct debit, request new connections, submit meter readings, and contact customer service.
• Prélèvement automatique (Automatic Bank Debit) Subscription billing service that automatically debits customers' bank accounts on a monthly or due-date basis for their water service charges.
• Radio-relève (Drive-by Meter Reading) Proprietary low-power radio remote meter reading system in which a radio module on the customer's water meter transmits the consumption index when an AGUR field agent passes nearby with a vehicle or on foot, eliminating manual readings.
• Télérelève (Daily Remote Meter Reading) Proprietary fixed-network meter reading system that transmits daily water consumption data to receiver stations located on water towers or rooftops, enabling real-time consumption monitoring, abnormal usage detection, and SMS/email alerts.
• New Water and Sanitation Connection Services (Branchements) Connection and branching service handling new water and sanitation hookups for new subscribers and construction projects, including meter installation in the public domain (private plumbing handled by third-party contractors).

Quantifiable outcome

• Tele-relève equipped communes: Gironde (COBAN, CC Val de l'Eyre), Dordogne (SIAEP Montpon), Charente-Maritime (Eau17 - Saintes and Ile-de-Ré Nord)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Fédération des Distributeurs d'Eau Indépendants (FDEI)industryStrategic or Co-development PartnerAGUR is a member of FDEI, the federation representing independent water distributors. FDEI represents and advocates for independent water utility operators in France, promoting the alternative model between large groups and public régie systems.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• FDEI (Fédération des Distributeurs d'Eau Indépendants): Industry federation of which AGUR is a member, representing independent French water distributors. Relevant as the institutional ecosystem AGUR belongs to and that collectively competes with national incumbents.
• Veolia Water Technologies: Technology and equipment provider serving water utilities including metering, treatment, and network management. Adjacent comparator as a supplier of the smart-metering and remote-reading capabilities AGUR itself operates.

Direct peers

• SDEI (Société de Distribution des Eaux Intercommunales): Independent water distributor serving French collectivités under affermage contracts. Comparable operating model, customer mix, and scale to AGUR as a fellow independent operator.
• Nantaise des Eaux: Independent French water operator similar in profile to AGUR, providing delegated water and sanitation services to local authorities. Closely comparable mid-sized independent positioning in the same FDEI-aligned market segment.

Broad incumbents

• SEDIF (Syndicat des Eaux d'Île-de-France): Large public water authority serving much of the Paris region. Comparable as a delegated public water service operator with similar contractual structure, though operating as a public syndicate rather than private company.
• Saur: One of France's three principal private water operators, serving municipalities under delegated public service contracts. Competes head-to-head with AGUR in Nouvelle-Aquitaine and Occitanie tenders.
• Suez Eau France: Major French water and wastewater service provider operating delegated contracts nationwide. Direct competitor to AGUR for municipal tenders and comparable in scope of customer-facing metering and billing services.
• Lyonnaise des Eaux (Suez subsidiary): Historic French water utility brand and Suez subsidiary operating delegated water and sanitation contracts. Directly comparable on contract structure, customer-facing services, and smart metering deployments.
• Veolia Eau (Veolia): France's largest private water utility operator, providing water and sanitation services to municipalities across the country. Comparable as the dominant full-service incumbent competing with AGUR for affermage tenders in the same regions.

Regional players

• Société des Eaux de Marseille: Regional water utility serving the Marseille metropolitan area under delegated contracts. Comparable as a regional delegated-services water operator with similar B2C/B2B customer mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/agur.eau
• LinkedInlinkedin.com/company/agur
• Instagraminstagram.com/agur_eau

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGUR