Southern California Health Institute

What Southern California Health Institute does

Southern California Health Institute (SOCHi) is a private career college founded in 1995 and headquartered in North Hollywood, California, serving Los Angeles County and the San Fernando Valley. The institute delivers eight allied-health training programs — Medical Assistant Diploma, Certified Medical Administrative Assistant (CMAA), Massage Therapy Training, Physical Therapy Aide, Certified Nursing Assistant, Medical Billing and Coding, Personal Fitness Trainer, and an Associate of Science in Sports Rehabilitation Therapy — with program lengths ranging from approximately 8 to 18 months and instruction delivered primarily on campus using industry-equivalent medical and healthcare equipment. The CMAA program is also offered through a flexible online format.

SOCHi is nationally accredited by ACCET (since 2018), approved by the California Bureau for Private Postsecondary Education, and authorized to accept VA educational benefits through CSAAVE. The institution participates in Title IV Federal Student Aid (Pell Grants, Direct Student Loans), is an approved California Eligible Training Provider for WIA workforce funding, and partners with TFC Tuition Financing for installment payment plans. Revenue is generated primarily through tuition and fees charged per program of study, with federal financial aid, VA benefits, state workforce funds, and payment plans serving as the dominant payment mechanisms.

The institute operates a direct-to-consumer enrollment model, marketing through its institutional website, content blog, social media, email communications, and on-campus open house events. Hands-on clinical experience is enabled through exclusive clinical partnerships with MVMT WORX, Optum, Sports Rehab LA, Burke Williams, and Massage Envy. The customer base consists of adult learners, career changers, recent high school graduates, and veterans seeking short-duration, certification-oriented healthcare training.

Name

Southern California Health Institute

Legal name

Southern California Health Institute

Website

http://www.sochi.edu/

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Southern California Health Institute (SOCHi) is a private, ACCET-accredited career college in North Hollywood, California, offering eight allied-health diploma and associate degree programs to adult learners, career changers, and veterans in Los Angeles County.

Ownership category

akta.pro rank

Product category

Healthcare Vocational Education

NAICS

Technical and Trade Schools (6115), Colleges, Universities, and Professional Schools (6113), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Nursing Assistant (CNA) & Patient Care Technician (PCT) (EDAOAJAB)

akta.pro secondary industries

Allied Health & Rehabilitation Sciences Schools (PT/OT/SLP, etc.) (EDAHAGAH), Online Healthcare & Nursing Universities (Allied Health, RN-to-BSN, etc.) (EDAHALAF), Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB)

Keywords

• Healthcare vocational training
• Allied health education
• Medical assistant programs
• Career college diplomas
• Certified nursing assistant training

Headquarters

HQ city

North Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tuition and Fees: The institute generates revenue primarily through tuition and fees charged for its career training programs including diploma programs and an associate degree. Tuition is charged per program, with costs varying by program of study.
2. Federal Student Aid: SOCHi participates in Title IV Federal Student Aid programs, including Pell Grants and Direct Student Loans, which are awarded to eligible students to cover tuition and educational expenses. The institution acts as an eligible training provider for these funds.
3. Veterans Affairs Educational Benefits: The institute is authorized to accept VA educational benefits (Montgomery G.I. Bill) for eligible veteran students. VA benefits cover a significant portion of the cost of attendance.
4. State Workforce Development Aid (WIA): SOCHi is an approved training provider on the California Eligible Training Provider List (ETPL), enabling eligible individuals to use Individual Training Accounts (ITAs) through WIA Title I-B funds.
5. Institutional Payment Plan (TFC Tuition Financing): SOCHi partners with TFC Tuition Financing to facilitate payment plans for students, helping them finance their education through monitored installment payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Southern California Health Institute (SOCHi) is a privately held career college that delivers allied health training programs to adult learners through diploma, certificate, and Associate of Science degree pathways. Instruction combines classroom learning with hands-on clinical training using industry-equivalent equipment, supplemented by clinical placements at partner healthcare sites. Programs range from approximately 8 to 18 months and target entry into allied health professions such as Medical Assistant, Massage Therapy, Certified Nursing Assistant, Medical Billing and Coding, and Personal Fitness Trainer.

Product overview

Southern California Health Institute (SOCHi) offers a portfolio of career-focused healthcare training programs designed to prepare students for in-demand allied health professions. The institute provides eight distinct programs including diploma/certificate programs (Medical Assistant, Medical Administrative Assistant, Massage Therapy, Physical Therapy Aide, Certified Nursing Assistant, Medical Billing and Coding, Personal Fitness Trainer) and one Associate of Science degree (Sports & Rehabilitation Therapy). Programs range from 8-18 months and combine classroom instruction with hands-on clinical training using industry-standard equipment. The institution serves Los Angeles County and the San Fernando Valley area, with clinical partnerships providing real-world experience opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Assistant Diploma A diploma program providing comprehensive medical assistant training that combines clinical and administrative skills to prepare students for healthcare careers in medical offices and facilities.
• Certified Medical Administrative Assistant (CMAA) A certification program preparing students for healthcare administration roles, offered in a flexible online format for those seeking to work in medical office management.
• Massage Therapy Training An advanced professional massage therapy program teaching therapeutic techniques through hands-on training for careers in spas, wellness centers, and healthcare settings.
• Physical Therapy Aide Training A training program preparing students to work alongside physical therapists, supporting patient rehabilitation in hospitals, physician offices, and physical therapy practices.
• Certified Nursing Assistant (CNA) An accelerated state-approved CNA program providing training and preparation for state certification exams to quick-start nursing careers.
• Medical Billing and Coding A training program preparing students for healthcare administrative roles, covering medical terminology, coding systems, and billing practices for insurance claims processing.
• Personal Fitness Trainer Certification A certification program training students to become personal trainers for careers in fitness centers, corporate wellness, and self-employment.
• Sports & Rehabilitation Therapy (Associate of Science) An associate degree program providing comprehensive sports rehabilitation education covering anatomy, exercise physiology, and injury evaluation with clinical rotations and internships.

Quantifiable outcome

• Programs can be completed in as little as 8 months
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• MVMT WORXminorOthersExclusive clinical partner of SOCHi. Listed among SOCHi's clinical partners providing practical training experience for students.
• OptumminorOthersExclusive clinical partner of SOCHi. Optum is a health services company providing clinical training opportunities for healthcare students.
• Sports Rehab LAminorOthersExclusive clinical partner of SOCHi providing sports rehabilitation clinical training experiences for students in sports and rehabilitation programs.
• Burke WilliamsminorOthersExclusive clinical partner of SOCHi. Burke Williams is a spa chain providing massage therapy clinical training sites for SOCHi students.
• Massage EnvyminorOthersExclusive clinical partner of SOCHi. Massage Envy provides clinical placement opportunities for massage therapy students.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Concorde Career Colleges: Operates multiple California campuses (including North Hollywood) offering diploma and degree programs in Medical Assistant, Medical Coding, Massage Therapy, and other allied health disciplines — overlapping SOCHi's programs and competing for the same student demographic.
• American Career College: Multi-campus for-profit career college headquartered in Irvine, California, offering diploma and associate degree programs in Medical Assistant, Medical Billing/Coding, Massage Therapy, and other allied health fields — directly overlapping SOCHi's program portfolio and Los Angeles-area catchment.
• Pima Medical Institute: Multi-state for-profit career college specializing in allied health training including Medical Assistant, Medical Billing/Coding, and Massage Therapy; comparable business model and target student to SOCHi, though broader geographic footprint.
• Platt College: California-based for-profit college offering Medical Assistant, Medical Billing/Coding, and related allied health programs across multiple SoCal campuses, competing for the same Title IV-funded student base.
• UEI College: For-profit career college with multiple Southern California campuses offering allied health, medical, and trades programs including Medical Assistant, Dental Assistant, and Medical Billing — competes with SOCHi for adult learners seeking short-cycle healthcare credentials.
• Carrington College: For-profit career college operating across the Western U.S. with strong California presence, offering diploma and associate programs in Medical Assistant, Massage Therapy, and other allied health fields — directly comparable to SOCHi's model.

Regional players

• San Joaquin Valley College: California-based private college offering allied health and trades programs across multiple campuses; overlaps SOCHi's program mix but primarily serves Central and Southern California outside the LA metro.
• CBD College: Los Angeles-area career college offering Medical Assistant, Medical Billing, and other allied health diploma programs; directly comparable to SOCHi on both program mix and Los Angeles geography.

Broad incumbents

• College of Health Careers (Brightwood / Kaplan): Kaplan's vocational division historically offered allied health diploma programs in California; serves as a broader-incumbent comparator with deeper resources and brand but overlapping program categories.
• West Coast University: Larger private university with multiple California campuses offering nursing and health science degree programs; broader institution than SOCHi but competes for the same allied-health-career-oriented adult learners in Southern California.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sochi_education
• Facebookfacebook.com/122632847758926
• LinkedInlinkedin.com/company/southern-california-health-institute-9a283513

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern California Health Institute