Trelise Cooper
- Company typePrivate
- Founded1985
- HeadquartersAuckland, New Zealand
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Trelise Cooper firmographics
Firmographics- Name
- Trelise Cooper
- Legal name
- Trelise Cooper Group Limited
- Website
- https://trelisecooper.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Trelise Cooper industry classification
Industry- Product category
- Designer Womenswear
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Apparel Manufacturing (315)
- SIC
- Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Handbags & Fashion Bags Manufacturing (IMAOAHAA)
- akta.pro secondary industry
- Sustainable/Ethical Shopping & Capsule Wardrobe Building (HSACAJAL)
Keywords
Where Trelise Cooper is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices8 records
Markets served
Trelise Cooper business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Retail sales through owned boutiques: Direct retail sales through 10 flagship boutiques across New Zealand and Melbourne, Australia, including e-commerce through trelisecooperonline.com
- Wholesale to independent retailers: Distribution through 300+ independent stockists across Australasia
- Outlet store sales: Discounted/clearance sales through 2 outlet stores in Ponsonby and Tirau
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Trelise Cooper product offering
Product offeringCore offering
Trelise Cooper designs, manufactures and sells premium women's fashion across four sub-brand labels (Trelise Cooper, Cooper, COOP, Curate) and a sustainable Trelise Cooper Eco Bags line. Products are distributed through 10 owned flagship boutiques in New Zealand and Melbourne, 2 outlet stores, the trelisecooperonline.com e-commerce platform, and a wholesale network of more than 300 independent stockists across Australasia. The brand emphasizes hand-beading, embroidery craftsmanship, ethical manufacturing with 40% local New Zealand production, and seasonal collection releases.
Product overview
Trelise Cooper Group is a New Zealand fashion designer company operating four distinct fashion brands: Trelise Cooper (flagship premium womenswear with beading, sequins, and occasion wear), Cooper (contemporary everyday womenswear), COOP (playful, fashion-forward pieces), and Curate (artistic, expressive designs). The company also offers sustainable Trelise Cooper Eco Bags made from biodegradable jute. Products are sold through ten flagship boutiques, outlet stores, over 300 stockists in Australasia, and an online store.
Differentiator
Problem solved
Functional benefit
Brands
- Cooper: Sub-brand offering womenswear collections
- COOP
- Curate
Products and services
- Trelise Cooper Flagship premium womenswear label featuring elegant garments with intricate hand-beading, sequins, delicate lace, and timeless silhouettes, including bold colours, prints, and occasion wear.
- Cooper
Quantifiable outcome
- Over 1.7 million eco bags sold since 2008, expanding to large global markets
Companies that use Trelise Cooper
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Trelise Cooper technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Trelise Cooper partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Breast Cancer Cure (Fashion for a Cure)coreCharitable partnership supporting breast cancer research through Fashion for a Cure events and fundraising initiatives
- Tomorrow's Foundation IndiaminorInternational charitable partnership supporting communities in India
- Women's RefugecoreNationwide partnership supporting victims of domestic abuse; brand also hosts Shielded Site technology for safe access to help
- Starship Children's HospitalminorCharitable partnership supporting New Zealand's national children's hospital
- Dress for SuccessminorPartnership supporting women entering the workforce through professional attire and development programs
- Variety – The Children's CharityminorCharitable partnership supporting children in need
- World VisionminorInternational development and charitable partnership
- New Zealand Red CrossminorHumanitarian charitable partnership supporting disaster relief and community programs
- The Fred Hollows Foundation New ZealandminorCharitable partnership supporting eye health initiatives
- Hospices NationwideminorCharitable partnership supporting hospice care services across New Zealand
- New Zealand manufacturerscoreLocal manufacturing partners in Auckland producing ladieswear, cutters, patterns, and textile printing - 40% of production budget
- International manufacturers (China, India, Italy, France, Turkey, Korea, Japan)coreGlobal manufacturing partners for garments, knitwear, leather, embroidery, and woven products - 60% of production budget
- Bi Changyu BCY (Autistic Artist from China)minorCharity collaborations with autistic artist from China for artistic partnerships
- Women's Refuge Shielded SitecoreImplementation of Shielded Site technology allowing victims of domestic abuse to safely access help through the brand's websites without leaving browser history traces
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Trelise Cooper competitors and assessment
Company assessmentDirect peers
- Zimmermann: Australian premium womenswear label with similar artisanal positioning, hand-worked detailing, and Australasian roots — directly comparable on premium pricing, craftsmanship differentiation, and international runway/celebrity exposure.
- Cue: Australian premium womenswear brand with owned boutiques and occasion-led collections — directly comparable on tailoring-led premium womenswear, boutique footprint, and Australasian retail base.
- Karen Millen: UK-based premium womenswear brand with global boutique and DTC footprint — comparable on occasion-wear positioning, multi-channel retail, and mid-luxury price architecture.
- Forever New: Australian-origin contemporary womenswear brand with multi-brand portfolio, owned boutiques, and global wholesale — directly comparable in scale, channel mix, and target customer to Trelise Cooper.
- Sass & Bide: Australian contemporary womenswear brand known for embellishment and beading — closely comparable on product aesthetic, hand-worked detailing, and Australasian department-store distribution.
Broad incumbents
- Ted Baker: UK-founded premium apparel and accessories brand with multi-channel retail and wholesale — comparable on multi-brand premium positioning, gift/occasion wear, and outlet-store strategy.
- Coach: Global premium accessories and apparel house with strong handbag franchise and growing apparel — relevant comparator for the Eco Bag / sustainable accessories extension thesis.
- Kate Spade New York: US-based premium womenswear and accessories house with strong handbag DNA and global DTC retail — comparable on accessories-led brand extension and lifestyle category breadth (e.g., Eco Bag adjacency).
Regional players
- Country Road: Australian premium apparel and homewares brand — comparable on Australasian premium positioning, sustainability messaging, and department-store wholesale relationships.
- Seed Heritage: New Zealand/Australian contemporary apparel and accessories brand — direct home-market peer with overlapping boutique and department-store wholesale model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Trelise Cooper social profiles
Digital presenceTrelise Cooper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trelise Cooper leadership team
Management profileNumber of profiles
Profiles2 records
Trelise Cooper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trelise Cooper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trelise Cooper
What does Trelise Cooper do?
Trelise Cooper designs, manufactures and sells premium women's fashion across four sub-brand labels (Trelise Cooper, Cooper, COOP, Curate) and a sustainable Trelise Cooper Eco Bags line. Products are distributed through 10 owned flagship boutiques in New Zealand and Melbourne, 2 outlet stores, the trelisecooperonline.com e-commerce platform, and a wholesale network of more than 300 independent stockists across Australasia. The brand emphasizes hand-beading, embroidery craftsmanship, ethical manufacturing with 40% local New Zealand production, and seasonal collection releases.
Is Trelise Cooper a public or private company?
Trelise Cooper is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trelise Cooper founded?
Trelise Cooper was founded in 1985. It employs 51 to 100 people.
Where is Trelise Cooper based?
Trelise Cooper is headquartered in Auckland, New Zealand, in the Oceania region.
How does Trelise Cooper make money?
Three revenue lines are on record. Retail sales through owned boutiques are the primary driver. The others are wholesale to independent retailers and outlet store sales.
Who are Trelise Cooper's main competitors?
Direct peers on record are Zimmermann, Cue, Karen Millen, Forever New and Sass & Bide. Broad incumbents are Ted Baker, Coach and Kate Spade New York. Regional players are Country Road and Seed Heritage.
Does Trelise Cooper have an API?
No public API is recorded for Trelise Cooper.
What industry is Trelise Cooper in?
Trelise Cooper's product category is Designer Womenswear. Its primary akta.pro industry code is IMAOAHAA, Handbags & Fashion Bags Manufacturing, with a secondary code of HSACAJAL, Sustainable/Ethical Shopping & Capsule Wardrobe Building. Its NAICS code is 45811 and its SIC code is 5621.