LaurelRock

What LaurelRock does

LaurelRock is a privately held, family-owned landscape design, build, and property maintenance firm headquartered in Wilton, Connecticut, serving affluent residential property owners across Fairfield County and adjacent New York markets including Westport, Darien, New Canaan, Greenwich, Fairfield, and Ridgefield. The firm is led by President Burt DeMarche and operates with a tenured staff of 50+ professionals, including licensed landscape architects and credentialed arborists. Its service portfolio spans site-specific design/build installations, recurring property maintenance, specialized tree care, and a sustainability-focused offerings category covering green walls, green roofs, and edible gardens.

The business operates a dual revenue model. One-time design/build engagements deliver premium, customized landscape installations for high-net-worth residential estates at project-level pricing reflective of material complexity, scale, and craftsmanship requirements. A parallel recurring maintenance arm provides ongoing property care, tree care, and seasonal services, generating contract-based annuity revenue across the firm's installed base. The firm positions itself on craftsmanship, sustainability credentials, and multi-decade continuity, with stated history tracing to predecessor entity DDLA in 1975 and rebranding under the LaurelRock identity in 1993.

Commercial operations are supported by community and industry partnerships, including affiliations with Come Alive Outside and local historical societies, alongside a Houzz project presence for inbound digital demand. The firm has executed 1,000+ residential projects over its 50+ year operating history and holds 20+ state and national industry recognitions. LaurelRock competes in the high-end residential segment where customer relationships, design talent, and execution quality — rather than technology differentiation — drive buying decisions. The company remains privately held with no disclosed revenue, funding events, or external investment activity.

Name

LaurelRock

Legal name

The LaurelRock Company

Website

https://laurelrock.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

LaurelRock is a family-owned landscape design, build, and property maintenance firm based in Wilton, Connecticut, serving affluent residential property owners across Fairfield County and select New York markets through design/build, recurring maintenance, tree care, and sustainable offerings.

Ownership category

akta.pro rank

Product category

Residential Landscaping Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (54132)

akta.pro primary industry

Lawn Aeration & Overseeding (Core Aeration, Seeding) (HSAIAAAE)

Keywords

• Landscape design services
• Property maintenance services
• Residential landscaping
• Tree care services
• Hardscape construction

Headquarters

HQ city

Wilton

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Design/Build Services: One-time landscape design and construction services including site planning, hardscaping, softscaping, and full property transformations
2. Property Maintenance: Recurring maintenance programs including Core Maintenance Program with weekly lawn care, seasonal cleanups, turf applications, and irrigation management
3. Tree Care Services: Professional tree services including pruning, trimming, removal, and stump grinding
4. Enhancements: Premium enhancement services including fine gardening, landscape upgrades, and specialty installations

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

LaurelRock provides residential landscape design, construction, and ongoing property maintenance services for affluent homeowners in Fairfield County, Connecticut. The firm delivers full-service offerings including custom landscape design and build, comprehensive property care programs, dedicated tree care and stump grinding, and environmentally sustainable landscape solutions for high-end residential properties.

Product overview

LaurelRock is a full-service residential landscape design, construction, and property maintenance company serving Fairfield County, Connecticut. The company operates as a single unified service offering organized around two main divisions: Design/Build Services (encompassing landscape design, construction, hardscaping, and softscaping) and Property Maintenance Services (including lawn care, tree care, and sustainable offerings). The Design/Build division handles custom landscape projects from concept through installation, while the Property Maintenance division provides ongoing care through programs like the Core Maintenance Program. Additional specialized services include Tree Care (with stump grinding capabilities) and Sustainable Offerings (green walls/roofs, edible gardens, smart irrigation controllers). The company has served over 1,000 residential properties over its 50+ year history.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Design/Build Services
• Property Maintenance Program
• Tree Care Services
• Sustainable Landscape Solutions
• Seasonal Landscape Enhancements

Quantifiable outcome

• Properties enhanced: 1,000+ residential properties in Fairfield County
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• National Association of Landscape Professionals (NALP)coreStrategic or Co-development PartnerMember of NALP STARS Safe Company Program, the nation's top safety program for landscape industry. LaurelRock has received multiple safety awards from NALP including Overall Safety Achievement and No Vehicle Accidents awards. The company also participates in NALP Trailblazer Program where President Burt DeMarche mentors other landscape professionals.
• Come Alive OutsidecoreStrategic or Co-development PartnerNon-profit organization focused on encouraging people to spend more time outdoors. LaurelRock's President Burt DeMarche serves on the Board of Directors and actively participates in the organization's mission to promote outdoor activity.
• Stephen Stimson AssociatescoreStrategic or Co-development PartnerLandscape architecture partnership on High Meadow Farm project. This collaboration resulted in award-winning landscape design that earned multiple NALP awards including Grand Award, Judges Award, and Audience Choice Award in 2013.
• Vicente-Burin ArchitectscoreStrategic or Co-development PartnerArchitecture firm collaboration on Greens Farms Estate project. This partnership delivered formal driveway, front gardens, birch grove, sweeping lawns, and garden path design.
• American Society of Landscape Architects (ASLA)coreStrategic or Co-development PartnerProfessional affiliation with national landscape architecture organization. LaurelRock has received multiple ASLA awards including 2007 Merit Award.
• Association of Professional Landscape Designers (APLD)coreStrategic or Co-development PartnerProfessional organization membership. LaurelRock received 2014 APLD International Landscape Design Gold Award.
• Westport Historical SocietyminorGTM or Marketing PartnerCommunity partnership for preserving local history. LaurelRock maintains Westport's Gateway Gardens as part of community service commitment.
• Wilton Chamber of CommerceminorGTM or Marketing PartnerLocal business chamber membership supporting regional business community.
• Aspetuck Land TrustminorGTM or Marketing PartnerEnvironmental conservation organization partnership supporting local land preservation efforts.
• Connecticut Audubon SocietyminorGTM or Marketing PartnerConservation organization partnership supporting environmental education and wildlife preservation.
• Connecticut Nursery Landscape AssociationminorStrategic or Co-development PartnerState industry association membership supporting Connecticut landscaping professionals.
• Westport Downtown Merchants AssociationminorGTM or Marketing PartnerLocal business association supporting Westport commerce and community.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Mariani Landscape: Premium residential landscape design/build firm serving high-net-worth clients with integrated maintenance programs. Directly comparable to LaurelRock in luxury positioning, holistic design-build-maintenance model, and focus on estate-scale properties.
• Bartlett Tree Experts: Scientific tree and shrub care company with residential and commercial services across the Northeast. Comparable to LaurelRock in offering integrated tree care, landscape maintenance, and property management services for estate-level clients.
• SavATree: National tree care, lawn care, and landscape services company serving affluent residential and commercial clients. Closely comparable to LaurelRock in combining design/build, ongoing maintenance, and tree-care offerings with a focus on higher-end customers.

Broad incumbents

• LandCare: National commercial and high-end residential landscape services company offering design, installation, and maintenance. Comparable business model to LaurelRock in integrated design-build-maintenance, but serving a broader geographic and customer mix.
• Davey Tree Expert Company: Large, established national provider of tree, lawn, and landscape services with residential, commercial, and utility divisions. Overlaps with LaurelRock in residential tree care and lawn maintenance but operates at much greater scale and geographic breadth.
• TruGreen: National lawn care services company providing fertilization, weed control, and aeration to residential customers. Directly overlaps with LaurelRock's Core Maintenance Program (lawn mowing, fertilization, weed control, aeration, overseeding) but without the design/build and tree-care components.
• BrightView Landscapes: Largest commercial landscape services company in the U.S., also serving high-end residential clients. Comparable in offering design/build and maintenance but skewed toward commercial and master-planned communities rather than LaurelRock's luxury estate focus.

Emerging players

• Yellowstone Landscape: Regional full-service landscape company providing design, installation, and maintenance for commercial and residential clients. Comparable to LaurelRock in service breadth but operating at smaller scale and with a more commercial-leaning customer mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LaurelRock
• Facebookfacebook.com/TheLaurelRockCompany
• LinkedInlinkedin.com/company/the-laurelrock-company
• Instagraminstagram.com/laurelrockct
• Pinterestpinterest.com/laurelrockco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LaurelRock