Coral

Hypermarket Retailcoralhipermercados.com

Coral Hipermercados is an Ecuadorian family-owned hypermarket chain operating 14 physical stores across Quito, Guayaquil, Cuenca, Ambato, Manta, and Santo Domingo, plus a Magento 2 e-commerce site, selling 50,000-60,000+ SKUs across appliances, hardware, automotive, grocery, construction, home, clothing, toys, and school categories to consumers, tradespeople, and B2B accounts.

Company typePrivate
Founded-
HeadquartersPerú, Colombia
Headcount1,001–5,000
GTM typeB2C
OfferingServices

What Coral does

Coral Hipermercados is an Ecuadorian hypermarket chain operated by the privately held family company Gerardo Ortiz e Hijos Cía. Ltda. The business runs 14 physical retail stores across Ecuador's main commercial corridors — Quito (10 de Agosto, Calderón, La Magdalena, Tumbaco), Guayaquil (Alborada, Ceibos, Samborondón), Cuenca (Batán, Centro, Monay, Racar, Río), Ambato, Manta, and Santo Domingo — alongside a nationwide e-commerce storefront at coralhipermercados.com built on Magento 2 with Cloudflare CDN/security and a multi-location store-selection system that ties online product availability to the customer's nearest physical store.

The merchant offering covers 50,000-60,000+ SKUs across 10+ major categories: audio and video (TCL televisions and accessories), major and small household appliances (TCL, Midea, Chigo, Hamilton Beach, Remington, Conair), hardware and tools (Stanley, Dewalt, Black+Decker, Bellota, Tramontina), automotive parts and accessories, construction finishes (flooring, tiles, paints, bathroom), grocery and pharmacy (comisariato), home goods and furniture, clothing and footwear, school and office supplies, toys, and fabrics. Service features include 24/7 customer support via chat, phone, and email, free shipping on orders over $20, 24-hour nationwide delivery, 30-day returns, and a WhatsApp engagement channel (wa.me/593967628111).

Revenue is generated through one-time unit-priced retail sales with periodic promotional discounts of up to 50% and 2x1 offers, plus a dedicated corporate/business account channel for tradespeople, contractors, and bulk purchasers. Customer segments are horizontally diversified across general consumers (primary), tradespeople and contractors (secondary), and business/corporate accounts (tertiary), with no named anchor customers and no disclosed revenue figures. No AI/ML capabilities, patents, awards, funding rounds, M&A activity, or recent leadership changes are documented.

Coral firmographics

Firmographics

Name: Coral
Legal name: Gerardo Ortiz e Hijos Cía. Ltda.
Website: https://coralhipermercados.com
Company type: Private
Operating status: Operating
Headcount range: 1,001–5,000 employees
Short description: Coral Hipermercados is an Ecuadorian family-owned hypermarket chain operating 14 physical stores across Quito, Guayaquil, Cuenca, Ambato, Manta, and Santo Domingo, plus a Magento 2 e-commerce site, selling 50,000-60,000+ SKUs across appliances, hardware, automotive, grocery, construction, home, clothing, toys, and school categories to consumers, tradespeople, and B2B accounts.
Ownership category
akta.pro rank

Coral industry classification

Industry

Product category: Hypermarket Retail
NAICS: Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Hardware Retailers (444140), Clothing and Clothing Accessories Retailers (458110)
SIC: Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399), Retail-Apparel & Accessory Stores (5600)
akta.pro primary industry: Grocery & Pantry Inventory-led Online Retailers (CRAFADAF)
akta.pro secondary industry: Overstock & Surplus General Merchandise Retail (CRAEAFAB)

Keywords

Hypermarket retail chain
Home appliances electronics
Hardware tools supplies
Construction materials retail
Groceries household goods

Where Coral is headquartered

Location

Headquarters

HQ city: Perú
HQ country: Colombia
HQ region: Latin America

Offices15 records

Markets served

Coral business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

Retail product sales: Coral Hipermercados generates revenue through the sale of physical products across multiple categories including electronics/appliances, hardware/ferretería, automotive parts, groceries (comisariato), home goods, clothing, toys, school/office supplies, and construction finishes. Products are sold at fixed retail prices with periodic promotional discounts (e.g., up to 50% off). Free shipping is offered on orders over $20.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Individual consumer retail pricing with promotional discounts

Distribution channels3 records

Marketing channels5 records

Coral product offering

Product offering

Core offering

Coral Hipermercados operates a chain of hypermarkets selling over 50,000 products across electronics, appliances, hardware/tools, automotive supplies, construction finishes, groceries, home goods, clothing, footwear, school/office supplies, toys, and pharmacy items. The company distributes through 14 owned physical stores across Ecuador and a nationwide e-commerce website offering home delivery with free shipping on orders over $20.

Product overview

Coral Hipermercados is a Ecuadorian hypermarket chain operated by Gerardo Ortiz e Hijos Cía. Ltda. offering over 50,000 products across multiple categories. The platform operates as a Magento 2 e-commerce website with both online shopping and physical store locations (15 stores in Ecuador). Product categories include Audio y Video (TCL TVs, audio equipment), Electrodomésticos (TCL appliances, air conditioners), Ferretería (Stanley, Dewalt, Black+Decker tools), Automotriz, Acabados de Construcción (flooring, paints), Comisariato (supermarket/grocery), Hogar (mattresses, kitchenware), Ropa/Calzado, Escolar/Oficina, and Juguetes. The company offers delivery across Ecuador with free shipping on orders over $20.

Differentiator

Problem solved

Functional benefit

Products and services

Audio y Video (Audio and Video) Audio and video products including TCL televisions, audio equipment, and technology accessories sold to individual consumers and households in Ecuador.
Electrodomésticos (Home Appliances) Major and minor household appliances including TCL washing machines, refrigeration, microwaves, air conditioners (TCL and Chigo brands), Midea minibars, water heaters, vacuum cleaners, and small appliances from Conair, Hamilton Beach, and Remington.
Ferretería (Hardware and Tools) Hardware, machinery (pumps, compressors, generators), hand tools (Stanley, Dewalt, Black+Decker, Bellota, Tramontina), plumbing, electrical accessories, and industrial safety equipment for tradespeople, contractors, and DIY consumers.
Automotriz y Accesorios (Automotive and Accessories) Automotive products including bicycles, motorcycles, tires, batteries, lubricants, automotive accessories, cleaning equipment, and workshop tools for vehicle owners and automotive service buyers.
Acabados de Construcción (Construction Finishes) Construction finishes including floating floors, ceramic, granite and quartz flooring, wall tiles, bathroom equipment, paints, and building materials for renovation and construction projects.
Comisariato (Supermarket and Grocery) Supermarket and grocery assortment including dairy, frozen foods, dry goods, beverages, condiments, snacks, bakery, pharmacy, beauty, personal care, and household cleaning products.
Hogar y Muebles (Home and Furniture) Home goods and furniture including mattresses (brands such as Champions, Conforpedic, Elite, Novosueno), kitchenware (Tramontina), curtains, décor, and organizers for residential customers.
Ropa Calzado y Accesorios (Clothing, Footwear and Accessories) Clothing, footwear, and accessories for men, women, children, and babies including textiles and sewing supplies.
Escolar y Oficina (School and Office) School and office supplies including technology accessories, stationery, and musical instruments for students, families, and offices.
Juguetes (Toys) Toys and bicycles for children sold to families and individual consumers.
Telas Lonas y Costuras (Fabrics, Canvas and Sewing) Fabrics, canvas, and sewing materials including home textiles and decoration products for household and craft buyers.
Corporate / Business Account Dedicated business-account registration channel (Crear nueva Cuenta de Empresa) for corporate or bulk purchasers to procure supplies and inventory.

Quantifiable outcome

Up to 50% off on selected products; 2x1 promotions available; free shipping on orders over $20; 24h delivery across Ecuador; 30-day returns policy

Companies that use Coral

Customer profile

Segments3 records

Ideal customer profiles3 records

Coral technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Coral partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Gerardo Ortiz e Hijos Cía. Ltda.coreOthersThe company is operated and administered by Gerardo Ortiz e Hijos Cía. Ltda. ('the Empresa'), as stated in the cookie policy. This is the parent/legal entity behind Coral Hipermercados. The entity manages the coralhipermercados.com website and all Coral Hipermercados retail operations.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Coral competitors and assessment

Company assessment

Direct peers

Supermaxi: Ecuadorian supermarket chain with strong grocery and household assortment; overlaps with Coral's comisariato and hogar categories and competes for the same household-shopper wallet across major Ecuadorian cities.
Almacenes Tía: Ecuadorian hypermarket and variety-store chain offering groceries, apparel, electronics, and household goods; competes directly with Coral in the same Ecuadorian cities and price-sensitive mass-market segment.
De Prati: Ecuadorian department store focused on apparel, home, and electronics; overlaps with Coral's clothing/footwear and home/furniture categories and competes for similar mid-tier household shoppers.
AKÍ: Ecuadorian hardware and home-improvement chain; competes directly with Coral's ferretería, construction finishes, and home goods categories across Ecuador.
Pycca: Ecuadorian department and variety retailer offering home goods, electronics, and apparel; comparable to Coral's broad-assortment, multi-category physical-retail model in Ecuador.
Mi Comisariato: Ecuadorian discount/grocery chain offering food, household, and general merchandise; competes with Coral on price-led assortment in the Ecuadorian hypermarket and grocery segment.

Broad incumbents

Falabella: Latin American department store and home-improvement retailer operating across Chile, Peru, Colombia, and other markets; competes with Coral on electronics, apparel, and home furnishings at a regional scale.
Walmart México y Centroamérica: Operates Walmart, Bodega Aurrera, and Sam's Club hypermarket and discount formats across Mexico and Central America; broad incumbent in the same retail category as Coral with far larger scale and capital base.
Éxito: Colombian and South American hypermarket operator under Grupo Éxito; comparable omnichannel grocery-and-general-merchandise model relevant to Coral's regional expansion thesis.

Regional players

Tottus: Peruvian hypermarket and e-commerce operator owned by Falabella; comparable multi-category hypermarket model with a strong omnichannel push, useful benchmark for Coral's potential northern Peru expansion path.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Coral financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Coral leadership team

Management profile

Number of profiles

Profiles1 record

Coral funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Coral M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coral

What does Coral do?

Is Coral a public or private company?

Coral is a private company. It is classified as family owned and is currently operating.

When was Coral founded?

Coral was founded in -1. It employs 1,001 to 5,000 people.

Where is Coral based?

Coral is headquartered in Perú, Colombia, in the Latin America region.

How does Coral make money?

One revenue line is on record: retail product sales.

Who are Coral's main competitors?

Direct peers on record are Supermaxi, Almacenes Tía, De Prati, AKÍ, Pycca and Mi Comisariato. Broad incumbents are Falabella, Walmart México y Centroamérica and Éxito. Tottus is listed as a regional player.

Does Coral have an API?

No public API is recorded for Coral.

What industry is Coral in?

Coral's product category is Hypermarket Retail. Its primary akta.pro industry code is CRAFADAF, Grocery & Pantry Inventory-led Online Retailers, with a secondary code of CRAEAFAB, Overstock & Surplus General Merchandise Retail. Its NAICS code is 449 and its SIC code is 5331.