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Heumann Pharma

Full company profile

uuid0024s3t

Namestring
Heumann Pharma
Legal namestring
Heumann Pharma GmbH & Co. Generica KG
Websiteurl
heumann.de
Company typeenum
Private
Founded yearint
1913
Descriptiontext

Heumann Pharma GmbH & Co. Generica KG is a German pharmaceutical manufacturer founded in 1913 by Pfarrer Ludwig Heumann, headquartered at Südwestpark 50, 90449 Nürnberg, and operating as a private subsidiary of the India-headquartered Torrent Pharma Group (worldwide 12,000+ employees). Together with its sister company Heunet Pharma GmbH (the Komplementärin, managed by Geschäftsführer Nirav Jhaveri), Heumann forms the 5th largest generic drug group in Germany. The company manufactures and markets a broad portfolio of generic medications spanning more than ten therapeutic categories — allergy (Cetirizin, Desloratadin, Loratadin), migraine (Almotriptan, Naratriptan, Mutterkraut), pain and fever (Ibuprofen, Paracetamol, Diclofenac), sleep (Diphenhydramin), reflux (Omeprazol, Pantoprazol), venous health (ANTIVENO red vine leaf extract), smoking cessation (nikofrenon patches), nail fungus (Amorolfin), cold sores (Aciclovir), and topical anesthesia (Emulus with Lidocain/Prilocain) — together with higher-risk specialty prescription generics including Rivaroxaban, Mycophenolatmofetil, Fingolimod, Teriflunomid, Topiramat, Voriconazol, Denosumab (Denbrayce® 120mg and Izamby® 60mg), Emtricitabin/Tenofovir, and Abacavir/Lamivudin, each backed by downloadable Schulungsmaterial (patient passports, prescriber guides, checklists) for HCP risk-minimization.

The business model combines OTC product sales distributed through local German Apotheken, mail-order/Versandhandel pharmacies (with doc.green as the primary digital partner), Amazon.de marketplace listings for selected OTC SKUs, and long-term institutional Rabattverträge (discount contracts) with statutory health insurance funds (gesetzliche Krankenkassen) and private Krankenversicherungen, which are the dominant revenue vehicle for the prescription-generics book. Pricing is set per package (AVP – Apothekenverkaufspreis) in EUR across N1/N2/N3 pack sizes with no subscription or recurring component; published examples range from €3.47 (Paracetamol 20 St, N2) to €47.28 (ANTIVENO 90 St). Customer-facing technology is a standard CMS website with Google Tag Manager and Google Analytics (IP-anonymized for DSGVO compliance), DocCheck-gated Fachkreise login portals for physicians and pharmacists, and Softgarden-hosted recruiting.

Heumann serves three distinct customer segments: (1) German end-consumers (B2C) seeking affordable, established generics for self-medication and prescription therapy, (2) statutory and private health insurers (B2B) contracting via Rabattverträge for cost-contained prescription supply, and (3) prescribing physicians and dispensing pharmacists (HCP segment) reached via DocCheck-protected medical-information portals and specialty Schulungsmaterial. The company's stated mission since 1913 has remained constant: offering medicines with proven, recognized active ingredients at fair prices. No revenue figures, funding rounds, M&A activity, or independent headcount for the Heumann standalone entity are disclosed in the available source material.

Short descriptiontext

Heumann Pharma is a 111-year-old German manufacturer of generic medications (OTC and prescription), operating as part of the Torrent Pharma Group. With sister company Heunet Pharma, it forms Germany's 5th largest generic drug group, distributing via pharmacies, mail-order, Amazon.de, and statutory/private insurer discount contracts.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersNürnberg, Germany
HQ citystring
Nürnberg
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
generic pharmaceuticals, OTC medications, prescription generics, pharmaceutical manufacturing, discount contracts
Industry2 codes
1Small-Molecule Generics (Branded/Unbranded)
CodeHLAIABAAPrimaryYes
2Generic Hospital & Institutional Products
CodeHLAIABALPrimaryNo
NAICS code2 codes
  • Pharmaceutical Preparation Manufacturing325412
  • Drugs and Druggists' Sundries Merchant Wholesalers424210
SIC code2 codes
  • Pharmaceutical Preparations2834
  • Wholesale-Drugs, Proprietaries & Druggists' Sundries5122
Product category
Generic Pharmaceuticals
Social media profiles1 record
GTM motion4 records

Each record includes

Type, Description, Source

Revenue model2 records
1Generic drug product sales (OTC + prescription)
TypeHardware Sales
Description

Primary revenue from sale of branded generic medications (rezeptfrei/OTC and rezeptpflichtig/prescription) through German pharmacies and mail-order channels. Single-transaction purchase per package, with multiple pack sizes per SKU (N1/N2/N3).

heumann.de
2Rabattverträge (discount contracts) with statutory and private health insurers
TypeManaged Services
Description

Long-term discount contract partnerships with German statutory health insurance funds (gesetzliche Krankenkassen) and private health insurers; this is the dominant distribution and revenue vehicle for the prescription-generics business.

heumann.de
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Others
Pricing details13 tiers
1Loratadin 10 Heumann (allergy) - 20/50/100 tablets
ModelUnit PricingBilling cadencePay-as-you-go
Notes

AVP €7.33 (20 St, N1) / €16.84 (50 St, N2) / €29.99 (100 St, N3); rezeptfrei (OTC)

heumann.de
2Desloratadin HEUMANN 5 mg Filmtabletten (allergy) - 10 St or larger packs
ModelUnit PricingBilling cadencePay-as-you-go
Notes

AVP €5.75 (10 St, PZN 16908368) / €9.97 / €22.06 / €39.45; rezeptfrei (OTC)

heumann.de
3Cetirizin HEUMANN 10 mg Filmtabletten (allergy)
ModelUnit PricingBilling cadencePay-as-you-go
Notes

AVP €3.99 (10 St) / €16.99 (50 St) / €29.52 (100 St); rezeptfrei (OTC); teilbar, glutenfrei

heumann.de
4Naratriptan HEUMANN 2.5 mg Filmtabletten (migraine)
ModelUnit PricingBilling cadencePay-as-you-go
Notes

AVP €7.97 (2 St, N1); glutenfrei

heumann.de
5Almotriptan HEUMANN 12.5 mg Filmtabletten (migraine)
ModelUnit PricingBilling cadencePay-as-you-go
Notes

AVP €10.98 (2 St); lactose- and gluten-free; pain relief in ~30 minutes

heumann.de
6ANTIVENO Venentabletten 360 mg Filmtabletten
ModelUnit PricingBilling cadencePay-as-you-go
Notes

AVP €20.99 (30 St) / €47.28 (90 St); rezeptfrei (OTC); lactose- and gluten-free

heumann.de
7Paracetamol HEUMANN 500 mg Tabletten
ModelUnit PricingBilling cadencePay-as-you-go
Notes

AVP €3.47 (20 St, N2); rezeptfrei (OTC); lactose-free; for pain and fever

heumann.de
8Schlaftabletten HEUMANN 50 mg Tabletten (Diphenhydramin)
ModelUnit PricingBilling cadencePay-as-you-go
Notes

AVP €6.72 (20 St); rezeptfrei (OTC); gluten-free; for short-term treatment of insomnia

heumann.de
9Diclofenac HEUMANN Gel
ModelUnit PricingBilling cadencePay-as-you-go
Notes

AVP €7.64 (50 g, N1) / €11.47 (100 g, N2) / €19.92 (200 g); topical pain relief

heumann.de
10Ibuprofen HEUMANN Schmerztabletten 400 mg Filmtabletten
ModelUnit PricingBilling cadencePay-as-you-go
Notes

AVP €3.67 (10 St, N1) / €5.76 / €7.28 (30 St, N2) / €11.84 (50 St, N3); gluten-free; for children from age 6

heumann.de
11Emulus 25 mg/g + 25 mg/g Creme (Lidocain + Prilocain)
ModelUnit PricingBilling cadencePay-as-you-go
Notes

AVP €36.22 (30 g, N2); topical skin anesthesia for medical procedures and cosmetic needle/laser treatments

heumann.de
12Pantoprazol HEUMANN 20 mg magensaftresistente Tabletten
ModelUnit PricingBilling cadencePay-as-you-go
Notes

AVP €6.38 (7 St) / additional 14 St pack; lactose- and gluten-free; short-term heartburn treatment

heumann.de
13Omeprazol HEUMANN 20 mg magensaftresistente Hartkapseln
ModelUnit PricingBilling cadencePay-as-you-go
Notes

AVP €6.52 (7 St, PZN 07516468) / €10.72 (14 St, PZN 07516480); lactose- and gluten-free; up to 24h effect

heumann.de
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 3 records shown
1ANTIVENO
Description

Venentabletten (vein tablets) containing a concentrated extract of red vine leaves for chronic venous insufficiency.

heumann.de
+2 more records
Core offering1 text field

Heumann Pharma manufactures and distributes a broad portfolio of branded generic medications in Germany, covering both over-the-counter (rezeptfrei) self-medication products (e.g., Cetirizin, Ibuprofen, Paracetamol, Omeprazol, Pantoprazol, ANTIVENO) and prescription (rezeptpflichtig) generics (Rivaroxaban, Mycophenolatmofetil, Fingolimod, Denosumab as Izamby/Denbrayce, etc.), with full risk-minimization training materials for specialty drugs. The company is an established Rabattvertrag (discount contract) partner of German statutory and private health insurers, distributes via local pharmacies, mail-order/online pharmacies, and Amazon.de, and operates DocCheck-gated portals for physicians and pharmacists.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • 5th largest generic drug group in Germany (Heumann + Heunet Pharma)
+2 more records
Product and service17 records
1ANTIVENO Venentabletten 360 mg Filmtabletten
CategoryOver-the-counter herbal venous therapy
Description

Film-coated tablets containing a high-concentration extract from red vine leaves (4-6:1) used to treat chronic venous insufficiency, relieve leg swelling, pain, heaviness and protect against water retention; available OTC in packs of 30 and 90.

2Cetirizin HEUMANN 10 mg Filmtabletten
CategoryOver-the-counter antihistamine (allergy)
Description

Film-coated tablets with cetirizine dihydrochloride 10 mg for symptomatic treatment of chronic allergic rhinitis, hay fever and chronic urticaria; gluten-free, divisible; available OTC in packs of 10, 20, 50 and 100.

3Desloratadin HEUMANN 5 mg Filmtabletten
CategoryOver-the-counter antihistamine (allergy)
Description

Film-coated tablets with desloratadine 5 mg for hay fever, house dust mite allergy, allergic skin reactions and urticaria; lactose- and gluten-free; once-daily dosing for 24-hour symptom control.

4Loratadin 10 Heumann
CategoryOver-the-counter antihistamine (allergy)
Description

Tablets with loratadine 10 mg used for allergic rhinitis (e.g., hay fever) and chronic urticaria; one tablet daily; suitable for children from 6 years; gluten-free.

5Naratriptan HEUMANN bei Migräne 2,5 mg Filmtabletten
CategoryOver-the-counter migraine medication (triptan)
Description

Film-coated tablets with naratriptan hydrochloride 2.5 mg for acute treatment of migraine headaches with and without aura; long-acting effect that can relieve nausea, light and noise sensitivity; gluten-free.

6Almotriptan HEUMANN bei Migräne 12,5 mg Filmtabletten
CategoryOver-the-counter migraine medication (triptan)
Description

Film-coated tablets with almotriptan DL-malate 12.5 mg for acute migraine attacks with or without aura; pain relief within approximately 30 minutes; can be taken with or without meals; lactose- and gluten-free.

7Omeprazol HEUMANN 20 mg bei Sodbrennen
CategoryOver-the-counter proton pump inhibitor (reflux)
Description

Gastro-resistant hard capsules with omeprazole 20 mg for short-term treatment of heartburn and acid reflux; up to 24-hour effect; one capsule daily; lactose- and gluten-free.

8Pantoprazol HEUMANN 20 mg bei Sodbrennen
CategoryOver-the-counter proton pump inhibitor (reflux)
Description

Gastro-resistant tablets with pantoprazole 20 mg (as sodium sesquihydrate) for short-term treatment of heartburn and acid reflux; one tablet per day; lactose- and gluten-free.

9Ibuprofen HEUMANN Schmerztabletten 400 mg Filmtabletten
CategoryOver-the-counter analgesic (NSAID)
Description

Film-coated tablets with ibuprofen 400 mg for mild to moderate pain, fever and inflammation-related complaints; suitable from 6 years of age (from 20 kg); gluten-free.

10Diclofenac HEUMANN Gel
CategoryOver-the-counter topical NSAID
Description

Topical gel containing diclofenac sodium for pain relief and anti-inflammatory action in muscle and joint pain, sports and accident injuries, rheumatic soft-tissue diseases and osteoarthritis of the finger and knee joints; rapid absorption with cooling effect.

11Paracetamol HEUMANN 500 mg Tabletten
CategoryOver-the-counter analgesic/antipyretic
Description

Tablets containing paracetamol 500 mg for mild to moderate pain (headache, toothache, period pain) and fever; effect within 30 minutes; suitable during pregnancy and lactation after medical consultation; lactose-free.

12Schlaftabletten HEUMANN 50 mg Tabletten
CategoryOver-the-counter sleep aid (antihistamine)
Description

Tablets with diphenhydramine hydrochloride 50 mg used for short-term treatment of sleep disorders; taken 30 minutes before bedtime; divisible; gluten-free.

13Emulus 25 mg/g + 25 mg/g Creme
CategoryOver-the-counter topical local anesthetic
Description

Cream with lidocaine and prilocaine (25 mg/g + 25 mg/g) for local anesthesia of the skin prior to medical procedures (e.g., vaccinations, blood sampling), minor superficial surgical procedures, tattoos and cosmetic needle/laser treatments (e.g., laser hair removal).

14nikofrenon nicotine patches (7 mg / 14 mg / 21 mg per 24 hours)
CategoryOver-the-counter smoking cessation aid (nicotine replacement therapy)
Description

Transdermal nicotine patches offered in three strengths (7, 14 and 21 mg/24 hours) for stepped nicotine replacement therapy to support smoking cessation; applied once daily upon waking and worn for 24 hours.

15Amorolfin Nagelkur HEUMANN (5% medicated nail lacquer)
CategoryOver-the-counter antifungal nail lacquer
Description

Medicated nail lacquer containing amorolfine (5%) for topical treatment of fungal nail infections (onychomycosis) of up to two nails; applied once weekly; water-resistant; complete nail set supplied with files, applicator and swabs. Available in 3 ml and 5 ml packs.

16Aciclovir HEUMANN Creme
CategoryOver-the-counter antiviral cold-sore cream
Description

Topical cream containing aciclovir for the treatment of cold sores (herpes labialis) caused by herpes simplex virus type 1; reduces blister formation, shortens healing time and relieves pain and itching.

17Mutterkraut HEUMANN 200 mg Filmtabletten
CategoryOver-the-counter herbal migraine prophylaxis
Description

Film-coated tablets with 200 mg feverfew (Mutterkraut) used as a traditional herbal medicinal product for the prevention of migraine-type headaches; can reduce frequency and intensity of migraine attacks; lactose- and gluten-free.

Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership8 partners
Strategic tierFlagship / Parent CompanyTypeStrategic or Co-development Partner
Description

Heumann Pharma is part of the Torrent Group, an India-headquartered pharmaceutical group with worldwide more than 12,000 employees. The corporate site explicitly states 'Heumann Pharma ist Teil der Torrent Gruppe mit weltweit mehr als 12.000 Mitarbeitern' and links to torrentpharma.com. The Nürnberg site is Heumann's German HQ under the broader Torrent umbrella, providing the company access to Torrent's global manufacturing, R&D and distribution scale.

Strategic tierFlagship / Sister CompanyTypeStrategic or Co-development Partner
Description

Heunet Pharma is the sister company (Komplementärin / general partner) of Heumann Pharma GmbH & Co. Generica KG. Together the two companies form the 5th largest generic drug group in Germany. The general partner Heunet Pharma GmbH is registered at Registergericht Nürnberg HRB 25678 with Nirav Jhaveri as Geschäftsführer (Managing Director).

Strategic tierCoreTypeTechnology or Integration
Description

DocCheck provides the authentication layer for Heumann Pharma's medical-professional areas (Ärzte / Apotheker logins). DocCheck uses its own cookies (Doccheck_user_id for single sign-on across DocCheck logins, Doccheck_scu_data for content personalization; 1 session vs 1 year lifetime) and processes protocol data (IP, access date/time, referrer URL, browser/device information). The cookie- and iframe-based login is embedded in the Heumann website.

Strategic tierCoreTypeTechnology or Integration
Description

Google Tag Manager is used to manage website tags. Google Analytics is used for web analytics with IP-anonymization enabled (IP truncated within EU/EEA before transmission to the US) and a data-processing agreement in place; demographic features (age, gender, interests) are enabled. An opt-out cookie mechanism is offered for visitor objection.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

doc.green is the digital mail-order pharmacy partner used on every Heumann product page as the 'In einer Apotheke bestellen und heute erhalten' (order at a pharmacy today) CTA, linking to doc.green campaign URLs with PZN-specific campaign IDs for each product. The Impressum on doc.green also lists Heumann explicitly as a partner.

Strategic tierSupportingTypeChannel Partner/ Reseller/ Distributor
Description

Amazon.de is used as a marketplace channel for OTC Heumann products with maas_adg affiliate-tagged URLs (e.g., ANTIVENO, Omeprazol Heumann, Pantoprazol Heumann, Schlaftabletten Heumann, nikofrenon, Mutterkraut Heumann, Amorolfin Nagelkur Heumann). Used as an 'Im Internet bestellen' alternative buy-now CTA alongside the local pharmacy option.

Strategic tierSupportingTypeTechnology or Integration
Description

Softgarden hosts Heumann Pharma's career portal at heumannpharmagmbhcogenericakg.career.softgarden.de, used for applicant tracking, job postings and employer branding at the Nürnberg site.

Strategic tierRegulatoryTypeOthers
Description

The Regierung von Oberfranken (Bayreuth) is Heumann's pharmaceutical supervisory authority (Aufsichtsbehörde) per the Impressum; relationship is regulatory oversight rather than commercial.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

German generics subsidiary within the Stada group, directly comparable to Heumann in price-competitive pharmacy-channel generic prescription and OTC products.

TypeBroad incumbent
Description

Largest German mail-order/online pharmacy; operates as both a Heumann distribution partner and a broader incumbent that retails OTC generics and competes for the same end-consumer demand via digital channels.

TypeDirect peer
Description

One of the largest German generic drug manufacturers (Sandoz/Novartis subsidiary), directly competing with Heumann in OTC and prescription generics across allergy, pain, cardiovascular and CNS categories, with overlapping Rabattvertrag activity.

TypeDirect peer
Description

Stada-affiliated German generics manufacturer targeting the same discount-contract and pharmacy-channel generic prescription market as Heumann.

TypeDirect peer
Description

Sister company and general partner (Komplementärin) of Heumann Pharma; together they form the 5th largest generic drug group in Germany with overlapping OTC/prescription generics portfolios in the same therapeutic categories.

TypeDirect peer
Description

Teva-owned German generics leader competing head-to-head with Heumann in pharmacy-channel OTC generics (Cetirizin, Ibuprofen, Omeprazol) and prescription discount-contract business.

TypeDirect peer
Description

Vertically integrated German generics and specialty pharma group; competes with Heumann in OTC pharmacy generics (allergy, pain, reflux) and operates its own discount-contract channels with German statutory health insurers.

TypeDirect peer
Description

German generics-focused company (Zentiva group) active in the same prescription-discount-contract and OTC generics categories as Heumann.

TypeDirect peer
Description

German generic prescription drug company competing with Heumann in Rabattvertrag-led generics supply to statutory health insurers.

TypeEmerging player
Description

Heumann's featured digital mail-order pharmacy partner on every product page; an emerging online pharmacy player competing in the same OTC e-commerce channel where Heumann products are listed.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance3 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Heumann Pharma

Generic Pharmaceuticalsheumann.de

Heumann Pharma is a 111-year-old German manufacturer of generic medications (OTC and prescription), operating as part of the Torrent Pharma Group. With sister company Heunet Pharma, it forms Germany's 5th largest generic drug group, distributing via pharmacies, mail-order, Amazon.de, and statutory/private insurer discount contracts.

What Heumann Pharma does

Heumann Pharma GmbH & Co. Generica KG is a German pharmaceutical manufacturer founded in 1913 by Pfarrer Ludwig Heumann, headquartered at Südwestpark 50, 90449 Nürnberg, and operating as a private subsidiary of the India-headquartered Torrent Pharma Group (worldwide 12,000+ employees). Together with its sister company Heunet Pharma GmbH (the Komplementärin, managed by Geschäftsführer Nirav Jhaveri), Heumann forms the 5th largest generic drug group in Germany. The company manufactures and markets a broad portfolio of generic medications spanning more than ten therapeutic categories — allergy (Cetirizin, Desloratadin, Loratadin), migraine (Almotriptan, Naratriptan, Mutterkraut), pain and fever (Ibuprofen, Paracetamol, Diclofenac), sleep (Diphenhydramin), reflux (Omeprazol, Pantoprazol), venous health (ANTIVENO red vine leaf extract), smoking cessation (nikofrenon patches), nail fungus (Amorolfin), cold sores (Aciclovir), and topical anesthesia (Emulus with Lidocain/Prilocain) — together with higher-risk specialty prescription generics including Rivaroxaban, Mycophenolatmofetil, Fingolimod, Teriflunomid, Topiramat, Voriconazol, Denosumab (Denbrayce® 120mg and Izamby® 60mg), Emtricitabin/Tenofovir, and Abacavir/Lamivudin, each backed by downloadable Schulungsmaterial (patient passports, prescriber guides, checklists) for HCP risk-minimization.

The business model combines OTC product sales distributed through local German Apotheken, mail-order/Versandhandel pharmacies (with doc.green as the primary digital partner), Amazon.de marketplace listings for selected OTC SKUs, and long-term institutional Rabattverträge (discount contracts) with statutory health insurance funds (gesetzliche Krankenkassen) and private Krankenversicherungen, which are the dominant revenue vehicle for the prescription-generics book. Pricing is set per package (AVP – Apothekenverkaufspreis) in EUR across N1/N2/N3 pack sizes with no subscription or recurring component; published examples range from €3.47 (Paracetamol 20 St, N2) to €47.28 (ANTIVENO 90 St). Customer-facing technology is a standard CMS website with Google Tag Manager and Google Analytics (IP-anonymized for DSGVO compliance), DocCheck-gated Fachkreise login portals for physicians and pharmacists, and Softgarden-hosted recruiting.

Heumann serves three distinct customer segments: (1) German end-consumers (B2C) seeking affordable, established generics for self-medication and prescription therapy, (2) statutory and private health insurers (B2B) contracting via Rabattverträge for cost-contained prescription supply, and (3) prescribing physicians and dispensing pharmacists (HCP segment) reached via DocCheck-protected medical-information portals and specialty Schulungsmaterial. The company's stated mission since 1913 has remained constant: offering medicines with proven, recognized active ingredients at fair prices. No revenue figures, funding rounds, M&A activity, or independent headcount for the Heumann standalone entity are disclosed in the available source material.

Heumann Pharma firmographics

Firmographics
Name
Heumann Pharma
Legal name
Heumann Pharma GmbH & Co. Generica KG
Website
https://heumann.de
Company type
Private
Founded year
1913
Operating status
Operating
Headcount range
11–50 employees
Short description
Heumann Pharma is a 111-year-old German manufacturer of generic medications (OTC and prescription), operating as part of the Torrent Pharma Group. With sister company Heunet Pharma, it forms Germany's 5th largest generic drug group, distributing via pharmacies, mail-order, Amazon.de, and statutory/private insurer discount contracts.
Ownership category
akta.pro rank

Heumann Pharma industry classification

Industry
Product category
Generic Pharmaceuticals
NAICS
Pharmaceutical Preparation Manufacturing (325412), Drugs and Druggists' Sundries Merchant Wholesalers (424210)
SIC
Pharmaceutical Preparations (2834), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
akta.pro primary industry
Small-Molecule Generics (Branded/Unbranded) (HLAIABAA)
akta.pro secondary industry
Generic Hospital & Institutional Products (HLAIABAL)

Keywords

  • Generic pharmaceuticals
  • OTC medications
  • Prescription generics
  • Pharmaceutical manufacturing
  • Discount contracts

Where Heumann Pharma is headquartered

Location

Headquarters

HQ city
Nürnberg
HQ country
Germany
HQ region
Europe

Offices1 record

Markets served

Heumann Pharma business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

  1. Generic drug product sales (OTC + prescription): Primary revenue from sale of branded generic medications (rezeptfrei/OTC and rezeptpflichtig/prescription) through German pharmacies and mail-order channels. Single-transaction purchase per package, with multiple pack sizes per SKU (N1/N2/N3).
  2. Rabattverträge (discount contracts) with statutory and private health insurers: Long-term discount contract partnerships with German statutory health insurance funds (gesetzliche Krankenkassen) and private health insurers; this is the dominant distribution and revenue vehicle for the prescription-generics business.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goLoratadin 10 Heumann (allergy) - 20/50/100 tablets
Unit PricingPay-as-you-goDesloratadin HEUMANN 5 mg Filmtabletten (allergy) - 10 St or larger packs
Unit PricingPay-as-you-goCetirizin HEUMANN 10 mg Filmtabletten (allergy)
Unit PricingPay-as-you-goNaratriptan HEUMANN 2.5 mg Filmtabletten (migraine)
Unit PricingPay-as-you-goAlmotriptan HEUMANN 12.5 mg Filmtabletten (migraine)
Unit PricingPay-as-you-goANTIVENO Venentabletten 360 mg Filmtabletten
Unit PricingPay-as-you-goParacetamol HEUMANN 500 mg Tabletten
Unit PricingPay-as-you-goSchlaftabletten HEUMANN 50 mg Tabletten (Diphenhydramin)
Unit PricingPay-as-you-goDiclofenac HEUMANN Gel
Unit PricingPay-as-you-goIbuprofen HEUMANN Schmerztabletten 400 mg Filmtabletten
Unit PricingPay-as-you-goEmulus 25 mg/g + 25 mg/g Creme (Lidocain + Prilocain)
Unit PricingPay-as-you-goPantoprazol HEUMANN 20 mg magensaftresistente Tabletten
Unit PricingPay-as-you-goOmeprazol HEUMANN 20 mg magensaftresistente Hartkapseln

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Heumann Pharma product offering

Product offering

Core offering

Heumann Pharma manufactures and distributes a broad portfolio of branded generic medications in Germany, covering both over-the-counter (rezeptfrei) self-medication products (e.g., Cetirizin, Ibuprofen, Paracetamol, Omeprazol, Pantoprazol, ANTIVENO) and prescription (rezeptpflichtig) generics (Rivaroxaban, Mycophenolatmofetil, Fingolimod, Denosumab as Izamby/Denbrayce, etc.), with full risk-minimization training materials for specialty drugs. The company is an established Rabattvertrag (discount contract) partner of German statutory and private health insurers, distributes via local pharmacies, mail-order/online pharmacies, and Amazon.de, and operates DocCheck-gated portals for physicians and pharmacists.

Differentiator

Problem solved

Functional benefit

Brands

  • ANTIVENO: Venentabletten (vein tablets) containing a concentrated extract of red vine leaves for chronic venous insufficiency.
  • nikofrenon
  • Emulus

Products and services

  • ANTIVENO Venentabletten 360 mg Filmtabletten Film-coated tablets containing a high-concentration extract from red vine leaves (4-6:1) used to treat chronic venous insufficiency, relieve leg swelling, pain, heaviness and protect against water retention; available OTC in packs of 30 and 90.
  • Cetirizin HEUMANN 10 mg Filmtabletten Film-coated tablets with cetirizine dihydrochloride 10 mg for symptomatic treatment of chronic allergic rhinitis, hay fever and chronic urticaria; gluten-free, divisible; available OTC in packs of 10, 20, 50 and 100.
  • Desloratadin HEUMANN 5 mg Filmtabletten Film-coated tablets with desloratadine 5 mg for hay fever, house dust mite allergy, allergic skin reactions and urticaria; lactose- and gluten-free; once-daily dosing for 24-hour symptom control.
  • Loratadin 10 Heumann Tablets with loratadine 10 mg used for allergic rhinitis (e.g., hay fever) and chronic urticaria; one tablet daily; suitable for children from 6 years; gluten-free.
  • Naratriptan HEUMANN bei Migräne 2,5 mg Filmtabletten Film-coated tablets with naratriptan hydrochloride 2.5 mg for acute treatment of migraine headaches with and without aura; long-acting effect that can relieve nausea, light and noise sensitivity; gluten-free.
  • Almotriptan HEUMANN bei Migräne 12,5 mg Filmtabletten Film-coated tablets with almotriptan DL-malate 12.5 mg for acute migraine attacks with or without aura; pain relief within approximately 30 minutes; can be taken with or without meals; lactose- and gluten-free.
  • Omeprazol HEUMANN 20 mg bei Sodbrennen Gastro-resistant hard capsules with omeprazole 20 mg for short-term treatment of heartburn and acid reflux; up to 24-hour effect; one capsule daily; lactose- and gluten-free.
  • Pantoprazol HEUMANN 20 mg bei Sodbrennen Gastro-resistant tablets with pantoprazole 20 mg (as sodium sesquihydrate) for short-term treatment of heartburn and acid reflux; one tablet per day; lactose- and gluten-free.
  • Ibuprofen HEUMANN Schmerztabletten 400 mg Filmtabletten Film-coated tablets with ibuprofen 400 mg for mild to moderate pain, fever and inflammation-related complaints; suitable from 6 years of age (from 20 kg); gluten-free.
  • Diclofenac HEUMANN Gel Topical gel containing diclofenac sodium for pain relief and anti-inflammatory action in muscle and joint pain, sports and accident injuries, rheumatic soft-tissue diseases and osteoarthritis of the finger and knee joints; rapid absorption with cooling effect.
  • Paracetamol HEUMANN 500 mg Tabletten Tablets containing paracetamol 500 mg for mild to moderate pain (headache, toothache, period pain) and fever; effect within 30 minutes; suitable during pregnancy and lactation after medical consultation; lactose-free.
  • Schlaftabletten HEUMANN 50 mg Tabletten Tablets with diphenhydramine hydrochloride 50 mg used for short-term treatment of sleep disorders; taken 30 minutes before bedtime; divisible; gluten-free.
  • Emulus 25 mg/g + 25 mg/g Creme Cream with lidocaine and prilocaine (25 mg/g + 25 mg/g) for local anesthesia of the skin prior to medical procedures (e.g., vaccinations, blood sampling), minor superficial surgical procedures, tattoos and cosmetic needle/laser treatments (e.g., laser hair removal).
  • nikofrenon nicotine patches (7 mg / 14 mg / 21 mg per 24 hours) Transdermal nicotine patches offered in three strengths (7, 14 and 21 mg/24 hours) for stepped nicotine replacement therapy to support smoking cessation; applied once daily upon waking and worn for 24 hours.
  • Amorolfin Nagelkur HEUMANN (5% medicated nail lacquer) Medicated nail lacquer containing amorolfine (5%) for topical treatment of fungal nail infections (onychomycosis) of up to two nails; applied once weekly; water-resistant; complete nail set supplied with files, applicator and swabs. Available in 3 ml and 5 ml packs.
  • Aciclovir HEUMANN Creme Topical cream containing aciclovir for the treatment of cold sores (herpes labialis) caused by herpes simplex virus type 1; reduces blister formation, shortens healing time and relieves pain and itching.
  • Mutterkraut HEUMANN 200 mg Filmtabletten Film-coated tablets with 200 mg feverfew (Mutterkraut) used as a traditional herbal medicinal product for the prevention of migraine-type headaches; can reduce frequency and intensity of migraine attacks; lactose- and gluten-free.

Quantifiable outcome

  • 5th largest generic drug group in Germany (Heumann + Heunet Pharma)
  • +2 more outcomes

Companies that use Heumann Pharma

Customer profile

Segments4 records

Ideal customer profiles3 records

Heumann Pharma technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Heumann Pharma partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered flagship / parent company, flagship / sister company, core, supporting and regulatory.

  • Torrent Group (Torrent Pharma)flagship / parent companyStrategic or Co-development PartnerHeumann Pharma is part of the Torrent Group, an India-headquartered pharmaceutical group with worldwide more than 12,000 employees. The corporate site explicitly states 'Heumann Pharma ist Teil der Torrent Gruppe mit weltweit mehr als 12.000 Mitarbeitern' and links to torrentpharma.com. The Nürnberg site is Heumann's German HQ under the broader Torrent umbrella, providing the company access to Torrent's global manufacturing, R&D and distribution scale.
  • Heunet Pharma GmbHflagship / sister companyStrategic or Co-development PartnerHeunet Pharma is the sister company (Komplementärin / general partner) of Heumann Pharma GmbH & Co. Generica KG. Together the two companies form the 5th largest generic drug group in Germany. The general partner Heunet Pharma GmbH is registered at Registergericht Nürnberg HRB 25678 with Nirav Jhaveri as Geschäftsführer (Managing Director).
  • DocCheck (DocCheck Medical Services)coreTechnology or IntegrationDocCheck provides the authentication layer for Heumann Pharma's medical-professional areas (Ärzte / Apotheker logins). DocCheck uses its own cookies (Doccheck_user_id for single sign-on across DocCheck logins, Doccheck_scu_data for content personalization; 1 session vs 1 year lifetime) and processes protocol data (IP, access date/time, referrer URL, browser/device information). The cookie- and iframe-based login is embedded in the Heumann website.
  • Google Ireland Limited (Google Tag Manager, Google Analytics)coreTechnology or IntegrationGoogle Tag Manager is used to manage website tags. Google Analytics is used for web analytics with IP-anonymization enabled (IP truncated within EU/EEA before transmission to the US) and a data-processing agreement in place; demographic features (age, gender, interests) are enabled. An opt-out cookie mechanism is offered for visitor objection.
  • doc.green Online-ApothekecoreChannel Partner/ Reseller/ Distributordoc.green is the digital mail-order pharmacy partner used on every Heumann product page as the 'In einer Apotheke bestellen und heute erhalten' (order at a pharmacy today) CTA, linking to doc.green campaign URLs with PZN-specific campaign IDs for each product. The Impressum on doc.green also lists Heumann explicitly as a partner.
  • Amazon.desupportingChannel Partner/ Reseller/ DistributorAmazon.de is used as a marketplace channel for OTC Heumann products with maas_adg affiliate-tagged URLs (e.g., ANTIVENO, Omeprazol Heumann, Pantoprazol Heumann, Schlaftabletten Heumann, nikofrenon, Mutterkraut Heumann, Amorolfin Nagelkur Heumann). Used as an 'Im Internet bestellen' alternative buy-now CTA alongside the local pharmacy option.
  • Softgarden (Softgarden Hi Bob GmbH)supportingTechnology or IntegrationSoftgarden hosts Heumann Pharma's career portal at heumannpharmagmbhcogenericakg.career.softgarden.de, used for applicant tracking, job postings and employer branding at the Nürnberg site.
  • Regierung von Oberfranken, BayreuthregulatoryOthersThe Regierung von Oberfranken (Bayreuth) is Heumann's pharmaceutical supervisory authority (Aufsichtsbehörde) per the Impressum; relationship is regulatory oversight rather than commercial.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Heumann Pharma competitors and assessment

Company assessment

Direct peers

  • 1A Pharma GmbH: German generics subsidiary within the Stada group, directly comparable to Heumann in price-competitive pharmacy-channel generic prescription and OTC products.
  • Hexal AG: One of the largest German generic drug manufacturers (Sandoz/Novartis subsidiary), directly competing with Heumann in OTC and prescription generics across allergy, pain, cardiovascular and CNS categories, with overlapping Rabattvertrag activity.
  • ALIUD PHARMA GmbH: Stada-affiliated German generics manufacturer targeting the same discount-contract and pharmacy-channel generic prescription market as Heumann.
  • Heunet Pharma GmbH: Sister company and general partner (Komplementärin) of Heumann Pharma; together they form the 5th largest generic drug group in Germany with overlapping OTC/prescription generics portfolios in the same therapeutic categories.
  • ratiopharm GmbH: Teva-owned German generics leader competing head-to-head with Heumann in pharmacy-channel OTC generics (Cetirizin, Ibuprofen, Omeprazol) and prescription discount-contract business.
  • STADA Arzneimittel AG: Vertically integrated German generics and specialty pharma group; competes with Heumann in OTC pharmacy generics (allergy, pain, reflux) and operates its own discount-contract channels with German statutory health insurers.
  • Winthrop Arzneimittel GmbH: German generics-focused company (Zentiva group) active in the same prescription-discount-contract and OTC generics categories as Heumann.
  • betapharm Arzneimittel GmbH: German generic prescription drug company competing with Heumann in Rabattvertrag-led generics supply to statutory health insurers.

Broad incumbents

  • DocMorris (Redcare Pharmacy N.V.): Largest German mail-order/online pharmacy; operates as both a Heumann distribution partner and a broader incumbent that retails OTC generics and competes for the same end-consumer demand via digital channels.

Emerging players

  • doc.green Online-Apotheke: Heumann's featured digital mail-order pharmacy partner on every product page; an emerging online pharmacy player competing in the same OTC e-commerce channel where Heumann products are listed.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Heumann Pharma social profiles

Digital presence

Heumann Pharma compliance and trust

Trust signal

Compliance3 records

Heumann Pharma financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Heumann Pharma leadership team

Management profile

Number of profiles

Profiles1 record

Heumann Pharma subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Heumann Pharma funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Heumann Pharma M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heumann Pharma

What does Heumann Pharma do?

Heumann Pharma manufactures and distributes a broad portfolio of branded generic medications in Germany, covering both over-the-counter (rezeptfrei) self-medication products (e.g., Cetirizin, Ibuprofen, Paracetamol, Omeprazol, Pantoprazol, ANTIVENO) and prescription (rezeptpflichtig) generics (Rivaroxaban, Mycophenolatmofetil, Fingolimod, Denosumab as Izamby/Denbrayce, etc.), with full risk-minimization training materials for specialty drugs. The company is an established Rabattvertrag (discount contract) partner of German statutory and private health insurers, distributes via local pharmacies, mail-order/online pharmacies, and Amazon.de, and operates DocCheck-gated portals for physicians and pharmacists.

Is Heumann Pharma a public or private company?

Heumann Pharma is a private company. It is classified as corporate owned and is currently operating.

When was Heumann Pharma founded?

Heumann Pharma was founded in 1913. It employs 11 to 50 people.

Where is Heumann Pharma based?

Heumann Pharma is headquartered in Nürnberg, Germany, in the Europe region.

How does Heumann Pharma make money?

Two revenue lines are on record. Generic drug product sales (OTC + prescription) is the primary driver. The others are rabattverträge (discount contracts) with statutory and private health insurers.

Who are Heumann Pharma's main competitors?

Direct peers on record are 1A Pharma GmbH, Hexal AG, ALIUD PHARMA GmbH, Heunet Pharma GmbH, ratiopharm GmbH, STADA Arzneimittel AG, Winthrop Arzneimittel GmbH and betapharm Arzneimittel GmbH. DocMorris (Redcare Pharmacy N.V.) is listed as a broad incumbent. doc.green Online-Apotheke is listed as an emerging player.

Does Heumann Pharma have an API?

No public API is recorded for Heumann Pharma.

What industry is Heumann Pharma in?

Heumann Pharma's product category is Generic Pharmaceuticals. Its primary akta.pro industry code is HLAIABAA, Small-Molecule Generics (Branded/Unbranded), with a secondary code of HLAIABAL, Generic Hospital & Institutional Products. Its NAICS code is 325412 and its SIC code is 2834.

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