Upstream and downstream News&Market

What Upstream and downstream News&Market does

Upstream and downstream News&Market (上下游新聞) is a Taiwan-based independent media organization founded in 2011 and headquartered in Taichung, specializing in investigative journalism covering agriculture, food safety, and environmental issues. Over 15 years the outlet has published more than 10,000 articles and investigative reports, accumulating 57 journalism awards from 90 nominations, including Taiwan's top public service journalism honor (卓越新聞獎社會公器獎) in 2023. The organization explicitly operates without government subsidies, advertising placement, or government contracts, positioning editorial independence as its core identity.

The business operates a multi-platform content distribution system anchored by the newsmarket.com.tw news portal, structured across 14 thematic categories (food safety, policy, knowledge, farming, fisheries, green living, commentary, and podcast). Distribution extends through three newsletter tiers (家常菜, 本週套餐, 免菜單料理), the 食農調查線 podcast, and social media presence on Facebook, Instagram, Threads, and LINE, plus a citizen reporter program (公民寫手) that enables user-submitted content. Revenue is generated through two primary streams: an e-commerce marketplace (上下游市集) selling organic, pesticide-free, and locally-sourced Taiwanese agricultural products priced NT$45–NT$699, and donations and sponsorships accepted through the Upstream and Downstream Cultural Foundation (上下游文化基金會) established in 2026 to govern the editorial mission as a public welfare entity. A single physical retail store in Taichung supports in-person marketplace transactions.

The customer base comprises general public readers interested in food safety and environmental transparency, Taiwanese small-scale and organic farmers seeking market access, and food safety and environmental advocates. The outlet's competitive position rests on a closed-loop social enterprise model where marketplace revenue funds independent journalism, and journalism coverage validates the marketplace supply chain. No parent company, private equity, or venture capital ownership is present; the organization operates as a privately held non-profit media entity with a small editorial team (two named reporters identified).

Name

Upstream and downstream News&Market

Legal name

上下游文化基金會

Website

https://newsmarket.com.tw

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Upstream and downstream News&Market is a Taiwan-based independent media organization founded in 2011 that provides investigative journalism on agriculture, food safety, and environmental issues, serving general public readers, farmers, and advocacy groups through a digital news platform, marketplace, podcast, and cultural foundation.

Ownership category

akta.pro rank

Product category

Independent Digital Media & Agricultural Journalism

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Miscellaneous Publishing (2741)

akta.pro primary industry

Stock Media, Asset Marketplaces & Licensing Platforms (BPAMAJAM)

Keywords

• Independent journalism
• Agricultural news media
• Food safety reporting
• Environmental media
• Social enterprise marketplace

Headquarters

HQ city

Taichung

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Others

Revenue model

1. E-commerce Marketplace Sales: Operates 上下游市集 (Upstream and Downstream Market), an e-commerce platform selling organic, pesticide-free, and locally-sourced agricultural products from Taiwan farmers. Revenue generated from product sales with prices ranging from NT$45 to NT$550+ per item.
2. Donations and Sponsorship: Accepts donations and sponsorships through the 上下游文化基金會 (Upstream and Downstream Cultural Foundation) to support independent journalism operations. Website prominently features '支持上下游' (Support Us) call-to-action.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Upstream and Downstream News&Market (上下游新聞) is an independent Taiwanese media platform providing daily in-depth journalism on agriculture, food safety, and environmental issues across 14 content categories. It operates a directly run e-commerce marketplace (上下游市集) that sells organic, pesticide-free, and locally sourced agricultural products from Taiwanese farmers, with surplus revenue funding independent journalism operations through the 上下游文化基金會 foundation.

Product overview

上下游新聞 operates as a multi-platform independent media organization combining a news website (上下游新聞), an e-commerce marketplace (上下游市集), an audio podcast (《食農搜查線》), and a cultural foundation (上下游文化基金會). The news platform serves as the core product offering in-depth coverage of Taiwan's agriculture, food safety, and environmental issues through 14 thematic categories. The marketplace supports local farmers by selling organic and pesticide-free products, with proceeds funding the news operation. The podcast extends content into audio format, while the foundation provides institutional support and community engagement programs. This social enterprise model ensures financial independence by not accepting government subsidies or advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• 上下游新聞 (News Market News Website) Independent Taiwanese digital media platform delivering in-depth journalism on agriculture, food safety, environmental policy, and current affairs, organized across 14 content categories including policy, food safety, knowledge, country life, farming, food education, fishery/livestock, and green living.
• 上下游市集 (News Market Shop) Direct-to-consumer e-commerce marketplace featuring organic, pesticide-free, and locally sourced agricultural products from Taiwanese farmers, with categories including rice/grains, cooking ingredients, snacks, jams/spreads, tea/coffee/beverages, health supplements, baked goods, local wines, and lifestyle products. Surplus revenue funds independent journalism operations.
• 《食農調查線》Podcast Audio podcast series produced by Upstream and Downstream News covering food and agricultural topics in Taiwan, including investigations into food sourcing transparency, environmental issues, and rural development stories.
• 上下游文化基金會 (Upstream and Downstream Cultural Foundation) Non-profit foundation established in 2026 as the legal parent entity governing the news and marketplace operations, accepting donations and sponsorships to support independent journalism and offering educational and community engagement programs that connect people with Taiwan's land and food heritage.

Quantifiable outcome

• 57 journalism awards from 90 nominations over 15 years
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• 上下游文化基金會 (Upstream and Downstream Cultural Foundation)coreOthers · 1 January 2026Parent organization established in 2026 to oversee the media operations. The foundation continues the financial independence principles: no government subsidies, no advertising placement, no government contracts. Provides governance structure for public welfare organization credibility. Surplus from marketplace operations supports independent journalism.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/newsandmarket
• Instagraminstagram.com/newsmarket.com.tw

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upstream and downstream News&Market