Imperial London Hotels
- Company typePrivate
- Founded1837
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
Imperial London Hotels firmographics
Firmographics- Name
- Imperial London Hotels
- Legal name
- Imperial London Hotels Ltd
- Website
- https://imperialhotels.co.uk
- Company type
- Private
- Founded year
- 1837
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Imperial London Hotels industry classification
Industry- Product category
- Hotel Hospitality Services
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Urban & Downtown Full-Service Hotels (THAGAAAA)
- akta.pro secondary industries
- Business & Corporate Full-Service Hotels (THAGAAAE), City/Urban Convention Hotels (THAGALAA), Urban Limited-Service Hotels (THAGABAH)
Keywords
Where Imperial London Hotels is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Imperial London Hotels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Hotel Room Accommodations: The primary revenue stream comes from hotel room bookings across 7 properties in Bloomsbury, London. Rooms are available on room-only or bed and breakfast basis, with prices per room per night inclusive of VAT at no more than 20%.
- Food and Beverage: Revenue from 9 restaurants and bars across the hotel group, including The London Pub, Botanica, Atrium Bar & Restaurant, The Library, Woolf & Whistle, Blooms Coffee and Pizza, Poppadom Indian Kitchen, Arcus rooftop bar, and Edit Bar & Lounge.
- Meetings and Events: Meeting and event spaces available at Royal National Hotel (Galleon Suite, Garden Suite), Bedford Hotel (Wendy House, Acer Room), with private dining and wedding services.
- Membership Program (1837 Club): Members receive 15% off Best Available Rate when booking directly and 20% off food and beverage (excluding alcohol). The program is currently suspended to new members.
- Car Parking: Underground car parking available at most hotels with hourly/daily tariffs. Royal National: up to 24 hours for £24. President/Imperial: up to 24 hours for £27.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Room-only basis - standard room accommodation without meals |
| Subscription | Pay-as-you-go | Bed and Breakfast - room accommodation with breakfast included |
| Unit Pricing | Per seat | Roll-away beds for children under 16 |
| Unit Pricing | Pay-as-you-go | Baby cots for infants under 2 years |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Imperial London Hotels product offering
Product offeringCore offering
Imperial London Hotels operates seven hotels in the Bloomsbury district of central London, offering 1,630+ guest rooms across the Royal National, City Sleeper, Bedford, President, Tavistock, Morton, and the upcoming The Imperial (reopening 2026). Each property provides overnight accommodation, on-site food and beverage across nine restaurants and bars, and meeting and event spaces, supported by a 24/7 reception, Premium Wi-Fi, and a Guest Portal with mobile-wallet digital room keys. The group also runs the 1837 Club membership programme offering discounted rates and other member benefits.
Product overview
Imperial London Hotels is a family-owned hotel group operating 7 unique hotels in Bloomsbury, central London, since 1837. The portfolio includes the UK's largest hotel (Royal National Hotel with 1,600+ rooms), boutique properties (Morton Hotel with 34 rooms), and the upcoming flagship The Imperial (reopening Summer 2026 with 357 rooms). The group offers 9 restaurants and bars including Poppadom Indian Kitchen, The London Pub, Botanica, Arcus rooftop bar, and The Library Bar. Additional services include meeting and events venues, digital check-in via mobile wallets (Apple Wallet and Google Wallet), complimentary Wi-Fi, car parking, and the 1837 Club loyalty program. The group recently completed a brand refresh in 2023, evolving to 'Imperial London Family of Hotels.'
Differentiator
Problem solved
Functional benefit
Products and services
- Royal National Hotel The group's flagship and largest hotel in the UK, located in Bloomsbury, central London, offering a high volume of guest rooms, on-site food and beverage outlets, and meeting/event facilities. It serves leisure travellers, families, groups, and event organisers.
- City Sleeper
Quantifiable outcome
- UK's largest hotel with 1630+ rooms at Royal National Hotel
- +2 more outcomes
Companies that use Imperial London Hotels
Customer profileSegments6 records
Ideal customer profiles3 records
Imperial London Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Imperial London Hotels partnerships and signals
Strategic signalScale indicators5 records
Recent moves9 records
Expansion highlights6 records
Imperial London Hotels competitors and assessment
Company assessmentRegional players
- Hand Picked Hotels: Independent UK hotel collection focused on country house hotels and regional destinations. Comparable as a UK independent hotel group, but its portfolio is concentrated outside London in regional/luxury leisure markets.
Direct peers
- Red Carnation Hotels: Family-owned (Torroella family) collection of boutique and luxury hotels in London and other UK cities. Comparable as a long-standing independent, family-operated UK hotel group focused on full-service and upscale experiences.
- Edwardian Hotels London: Independently owned London hotel group operating Radisson Blu and Edwardian-branded full-service properties across central London. Closely comparable to Imperial London Hotels in scale, urban London focus, independent ownership, and broad segment targeting (leisure, business, groups).
- Park Plaza Hotels (PPHE Hotel Group): London-listed hotel group with multiple full-service urban hotels in central London (Park Plaza Westminster, Park Plaza County Hall). Comparable in scale, urban London positioning, and mix of leisure/business/group demand.
- glh Hotels (Clermont Hotel Group): London-centric hotel operator with multiple properties across central London (formerly Guoman/Thistle). Directly comparable as a multi-property urban London full-service hotel group targeting leisure and business travellers with F&B venues and meeting facilities.
- The Doyle Collection: Family-owned independent hotel group operating upscale London properties (The Bloomsbury Hotel is directly adjacent). Comparable as a London-centric, family-operated, full-service hotel portfolio targeting similar leisure and business segments.
- Firmdale Hotels: Family-owned (Tim and Kit Kemp) London boutique hotel group operating The Haymarket, Covent Garden, Soho, Number Sixteen, etc. Comparable as a London-based independent boutique hotel group with strong design-led F&B and heritage positioning.
Emerging players
- The Hoxton (Ennismore): Lifestyle/lifestyle-luxury hotel brand with multiple London locations targeting experience-led leisure and business travellers. Comparable in competing for the same design-conscious, direct-booking, urban London guest segment.
Broad incumbents
- Whitbread (Premier Inn): UK's largest hotel operator with a significant London presence through Premier Inn. Comparable as a broad London hotel incumbent, although positioned more toward budget/limited-service than Imperial's full-service offering.
- Travelodge UK: UK budget hotel chain with a substantial central London footprint. Comparable in competing for value-conscious leisure and group bookings in Bloomsbury and similar London districts, though limited-service rather than full-service.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Imperial London Hotels social profiles
Digital presenceImperial London Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imperial London Hotels leadership team
Management profileNumber of profiles
Imperial London Hotels subsidiaries and ownership
Company hierarchySubsidiaries16 records
Imperial London Hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imperial London Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imperial London Hotels
What does Imperial London Hotels do?
Imperial London Hotels operates seven hotels in the Bloomsbury district of central London, offering 1,630+ guest rooms across the Royal National, City Sleeper, Bedford, President, Tavistock, Morton, and the upcoming The Imperial (reopening 2026). Each property provides overnight accommodation, on-site food and beverage across nine restaurants and bars, and meeting and event spaces, supported by a 24/7 reception, Premium Wi-Fi, and a Guest Portal with mobile-wallet digital room keys. The group also runs the 1837 Club membership programme offering discounted rates and other member benefits.
Is Imperial London Hotels a public or private company?
Imperial London Hotels is a private company. It is classified as family owned and is currently operating.
When was Imperial London Hotels founded?
Imperial London Hotels was founded in 1837. It employs 101 to 250 people.
Where is Imperial London Hotels based?
Imperial London Hotels is headquartered in London, United Kingdom, in the Europe region.
How does Imperial London Hotels make money?
Five revenue lines are on record. Hotel Room Accommodations are the primary driver. The others are food and Beverage, meetings and Events, membership Program (1837 Club) and car Parking.
Who are Imperial London Hotels's main competitors?
Hand Picked Hotels is listed as a regional player. Direct peers are Red Carnation Hotels, Edwardian Hotels London, Park Plaza Hotels (PPHE Hotel Group), glh Hotels (Clermont Hotel Group), The Doyle Collection and Firmdale Hotels. The Hoxton (Ennismore) is listed as an emerging player. Broad incumbents are Whitbread (Premier Inn) and Travelodge UK.
Does Imperial London Hotels have an API?
No public API is recorded for Imperial London Hotels.
What industry is Imperial London Hotels in?
Imperial London Hotels's product category is Hotel Hospitality Services. Its primary akta.pro industry code is THAGAAAA, Urban & Downtown Full-Service Hotels, with a secondary code of THAGAAAE, Business & Corporate Full-Service Hotels. Its NAICS code is 72111 and its SIC code is 7011.