Zoobies

What Zoobies does

Zoobies is a privately held, for-profit toy manufacturing and supply company founded in 2007 and headquartered in Provo, Utah. The company specializes in producing plush cloaks, sleeping bags, and bathrobes — a niche product line that blends novelty stuffed-animal or character elements with functional wearable textiles. Based on the product mix, the company's likely end customers are children and families purchasing gifts, sleepover accessories, and themed loungewear.

The company's product positioning combines the play value of plush toys with the utility of wearables and bedding accessories, suggesting a target market at the intersection of the novelty toy and children's home goods categories. Its website (zoobies.com) serves as the company's primary digital presence, although no detailed product catalog, pricing, or distribution channel information was captured in the available source data.

The business model is consistent with a small-scale branded consumer goods manufacturer — selling finished textile products (likely both wholesale to retail partners and direct-to-consumer via the website). However, no disclosed revenue, headcount, funding history, ownership structure, management team, partnership agreements, or operational scale metrics were available in the source data. The extreme thinness of the data set — including the website returning only a verification page during collection — limits any deeper characterization of Zoobies' commercial operations, financial profile, or strategic posture.

Name

Zoobies

Website

https://zoobies.com

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Zoobies is a privately held toy manufacturer founded in 2007 in Provo, Utah, that produces plush cloaks, sleeping bags, and bathrobes for the children's consumer market.

Ownership category

akta.pro rank

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Zoobies is a toy manufacturer and supplier that designs, produces, and distributes plush character-themed products. Its core product lines include plush cloaks, plush sleeping bags, and plush bathrobes intended primarily for children and family consumers. The company sells these products through its own website and supplies them to retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Plush Cloaks

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Ty Inc. Manufacturer of Beanie Babies and other plush lines. Directly comparable to Zoobies as a U.S. plush toy manufacturer selling collectible and character plush into retail.
• Build-A-Bear Workshop: Specialty retailer and manufacturer of customizable stuffed animals. Comparable to Zoobies as a plush-first brand selling soft toys to children and gift buyers, with overlap in the experiential/gifting use case for plush products.
• Squishmallows (Kellytoy / Jazwares): Leading plush toy brand produced by Kellytoy (owned by Jazwares), offering character-driven soft plush across a wide range of sizes. Direct comparable to Zoobies in the consumer plush category, though at vastly greater scale and with stronger licensed IP.
• Aurora World: Global plush toy manufacturer with a broad line of stuffed animals and character plush. Comparable to Zoobies as a dedicated plush manufacturer serving mass-market and specialty retail.
• GUND (Spin Master): One of the oldest U.S. plush toy manufacturers, now owned by Spin Master. Directly comparable to Zoobies as a plush manufacturer selling classic and character plush into retail and gifting channels.
• Douglas Company: Family-owned plush toy manufacturer producing a wide range of stuffed animals. Comparable to Zoobies as a smaller, privately held U.S. plush manufacturer with multi-channel retail distribution.
• Wild Republic: Manufacturer of nature-themed plush toys and stuffed animals. Comparable to Zoobies as a specialty plush manufacturer selling into retail, gift shop, and educational channels.

Broad incumbents

• Mattel: One of the world's largest toy manufacturers (Barbie, Hot Wheels, Fisher-Price). Comparable as a broad incumbent that also produces and licenses plush-format toys, but at vastly greater scale and with major IP.
• Hasbro: Global toy and game company (Play-Doh, Nerf, My Little Pony). Comparable to Zoobies as a major toy incumbent with plush-adjacent products and licensed character merchandise.
• Melissa & Doug: Large privately held toy manufacturer offering plush alongside wooden toys, puzzles, and role-play items. Comparable to Zoobies in the plush category but operates at broader scale and across multiple toy categories.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/zoobiepets

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoobies