Pasadena Weekly

What Pasadena Weekly does

Pasadena Weekly is a privately-held local newspaper serving Pasadena, South Pasadena, Altadena, and the broader San Gabriel Valley region of Los Angeles County, California. The publication operates as a member of Times Media Group, a diversified regional media company, and produces hyperlocal coverage across news, features, sports, opinion, dining, arts & culture, and obituaries. Its product portfolio centers on the pasadenaweekly.com news website (built on the TownNews BLOX content management system), supplemented by a digital editions portal, a dedicated online obituaries section, physical print copies distributed through pickup locations in the Pasadena area, and Arroyo Magazine, a monthly lifestyle sub-brand covering arts, business, design, dining, and philanthropy. Distribution is multi-channel: the website, email newsletter, and social media accounts on Facebook, Twitter, Instagram, and Vimeo.

Pasadena Weekly generates revenue primarily through local advertising sold via the Times Local Media advertising platform, with secondary contribution from digital subscriptions (the website prominently features a "Subscribe for Free" option, suggesting limited paid-subscriber monetization at present). Its go-to-market is community-led: editorial staff and contributors cover local civic events, schools, sports, and organizations to build reader loyalty and SMB-advertiser relationships that larger regional and national outlets do not replicate. The publication has no disclosed headcount, no venture funding, and no M&A activity; it is operated from a mailing address at PO Box 1349, South Pasadena, CA.

Name

Pasadena Weekly

Legal name

Pasadena Weekly

Website

https://pasadenaweekly.com

Company type

Private

Operating status

Operating

Short description

Pasadena Weekly is a privately-held local newspaper and digital news platform serving Pasadena and the San Gabriel Valley, operating under Times Media Group and covering local news, sports, dining, arts, and culture. It monetizes primarily through local SMB advertising via the Times Local Media platform, with a free digital subscription tier.

Ownership category

akta.pro rank

Product category

Local Community Newspaper

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

akta.pro secondary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

Keywords

• Local newspaper
• Community journalism
• Digital publishing
• News media
• Local advertising

Headquarters

HQ city

South Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising: The publication generates revenue through advertising, with a dedicated advertising portal and contact information for advertisers ([email protected]). Local businesses can advertise through the Times Local Media advertising platform.
2. Digital Subscriptions: The publication offers digital editions and subscriptions for readers, with options to subscribe for free and access digital content and issues.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pasadena Weekly is a local newspaper publication that provides hyperlocal news, features, sports, opinion, dining, arts and culture, and obituary coverage for the Pasadena and San Gabriel Valley communities in California. It distributes content through a news website, digital editions, print pickup locations, and the companion Arroyo lifestyle magazine, with revenue generated from advertising and digital subscriptions.

Product overview

Pasadena Weekly is a local news media organization offering a unified digital news platform with multiple content sections and publications. The core product is the pasadenaweekly.com news website covering local News, Features, Sports, Opinion, Dining, Arts & Culture, and Obituaries. The organization also publishes Arroyo Magazine as a lifestyle sub-brand, and offers Digital Editions and Obituaries as supplementary modules. The portfolio is built on TownNews BLOX CMS platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Pasadena Weekly News Website
• Digital Editions
• Arroyo Magazine Monthly lifestyle magazine covering Arts & Culture, Business, Design, Dining, Features, and Philanthropy topics for the Pasadena community, distributed as a companion publication to Pasadena Weekly.
• Obituaries Service Online obituary listings and funeral information service for Pasadena-area residents, hosted at a dedicated subdomain (obituaries.pasadenaweekly.com).

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Times Media GroupcoreOthersPasadena Weekly is a proud member of Times Media Group, a media company committed to preserving and advancing local journalism. Times Media Group delivers trusted, community-focused news to engaged readers across multiple regions and offers advertising platforms for local audiences. Learn more at timeslocalmedia.com.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Others

• Times Media Group: Pasadena Weekly's parent media group operating multiple community publications across regions. Relevant as the parent platform providing shared advertising sales and back-office infrastructure, with comparable community-journalism publications in the same portfolio.

Direct peers

• Pasadena Star-News: Daily/weekly local Pasadena newspaper also covering Pasadena and the San Gabriel Valley. Direct competitor for local news readers and local SMB advertisers, with overlapping content categories and target audience.
• San Gabriel Valley Tribune: Local newspaper serving the San Gabriel Valley — Pasadena Weekly's primary coverage area. Direct competitor for both readers and local advertisers, with overlapping content (news, sports, community events).
• LA Weekly: Los Angeles alternative weekly newspaper covering local news, arts, dining, and culture. Direct comparable in the LA DMA in terms of weekly print+digital community journalism format and advertising-supported model, though it operates at a broader LA scale.
• Culver City Observer: Small-scale community weekly newspaper serving Culver City in the Los Angeles DMA. Closely comparable in operating model, scale, and target audience (local LA community readers and SMB advertisers) — a useful peer for revenue-per-publication benchmarking.
• Argonaut News: Local community newspaper serving coastal LA neighborhoods (Venice, Mar Vista, Playa del Rey). Highly comparable in operating model — small-scale community weekly covering a defined LA micro-region with ad-supported print and digital editions.
• Beverly Hills Weekly: Community weekly newspaper serving Beverly Hills and adjacent LA neighborhoods. Closely comparable in business model (free weekly print + digital, ad-supported, hyperlocal content) and scale.

Emerging players

• The Eastsider LA: Digital-native hyperlocal news outlet covering Northeast Los Angeles neighborhoods adjacent to Pasadena. Comparable in its focus on community-led local journalism, but with a digital-first cost structure that competes for the same reader attention and SMB ad dollars.
• WeHo Times: Digital-first local news outlet covering West Hollywood and surrounding LA communities. Comparable as a community-led local journalism brand in the LA DMA, with similar SMB-advertiser dependency but a purely digital cost base.

Broad incumbents

• LA Magazine: Established LA regional lifestyle magazine covering arts, dining, and culture. Comparable in the lifestyle/culture sub-brand dimension (analogous to Arroyo Magazine) and in serving the broader LA SMB advertiser market, but operates at a much larger regional scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pasadenaweekly
• YouTubevimeo.com/user213011425
• Facebookfacebook.com/PasadenaWeekly
• Instagraminstagram.com/pasadenaweekly
• LinkedInlinkedin.com/company/pasadena-weekly

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pasadena Weekly