Luova Työmaa
Luova Työmaa is a Finnish full-service creative and marketing communication agency based in Oulu and Helsinki, part of the HTGP consortium, providing strategy, design, digital solutions, marketing, communications, and analytics to B2B, consumer, and government clients.
- Company typePrivate
- Founded2018
- HeadquartersOulu, Finland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Luova Työmaa does
Luova Työmaa is a Finnish full-service creative and marketing communication agency headquartered in Oulu with a secondary office in Helsinki. Operating since 1998 under the current legal entity Mainonnan Työmaa MPM Oy (established 2018), the firm is part of the HT Growth Partners (HTGP) consortium, which bundles strategy, technology, legal, recruitment, and financing capabilities for clients. The company serves B2B enterprises, consumer brands, and government/civic agencies across Finland, with notable long-term clients including Nordea, Ponsse, Kastelli, the City of Oulu, and the City of Rovaniemi.
The agency's service portfolio spans strategy, digital solutions, design, marketing, communications, and analytics. It has productized two named offerings: 'Wrap', a fixed-price brand identity package that delivers a corporate identity on a tight timeline, and 'Hetijulki', a WordPress-based platform for creating and publishing digital customer magazines without technical expertise. Notable award credentials include a Gold Outstanding at IWSC 2018 and Spirit of the Year at the World Spirits Award 2018 for Arctic Blue Gin packaging design.
Luova Työmaa operates a sales-led go-to-market model, acquiring clients through direct engagement, referrals, case studies, and industry events such as OFFF Barcelona. The leadership team comprises CEO Juha Mikkilä (appointed 2018), commercial director Gustaf From (joined 2025), and account director Jori Nissinen. Operating geographies are concentrated in Finland and the Nordic region, with no disclosed revenue, headcount outside the 11–50 band, or external institutional investment.
Luova Työmaa firmographics
Firmographics- Name
- Luova Työmaa
- Legal name
- Mainonnan Työmaa MPM Oy
- Website
- https://tyomaa.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Luova Työmaa is a Finnish full-service creative and marketing communication agency based in Oulu and Helsinki, part of the HTGP consortium, providing strategy, design, digital solutions, marketing, communications, and analytics to B2B, consumer, and government clients.
- Ownership category
- akta.pro rank
Luova Työmaa industry classification
Industry- Product category
- Creative and Marketing Communications Services
- NAICS
- Advertising Agencies (54181), Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Brand Campaign & Integrated Communications Agencies (MPAAAAAC)
Keywords
Where Luova Työmaa is headquartered
LocationHeadquarters
- HQ city
- Oulu
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Luova Työmaa business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services: Strategy, design, digital solutions, marketing, communication, and analytics services delivered as project-based engagements or ongoing partnerships with B2B, consumer, and government clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Luova Työmaa product offering
Product offeringCore offering
Luova Työmaa is a full-service creative and marketing communication agency that provides strategy, design, digital solutions, marketing, communications, and analytics services to B2B companies, consumer brands, and government agencies. The agency delivers project-based and ongoing engagements covering brand development, visual identity, packaging design, digital publishing, websites, and marketing campaigns, and also offers two named packaged offerings: Wrap (fixed-price brand identity package) and Hetijulki (WordPress-based digital publishing platform for customer magazines).
Product overview
Luova Työmaa is a creative agency offering a portfolio of marketing communication and design services. The company provides a structured service offering organized around eight core competencies: Strategy, Digital Solutions, Design, Marketing, Communications, and Analytics. The company also offers two named product offerings: Hetijulki, a WordPress-based digital publishing platform for creating digital customer magazines and publications without technical expertise; and Wrap, a brand identity package delivering complete corporate identity at a fixed price. All services are delivered through the company's team of professionals with a transparent operating model.
Differentiator
Problem solved
Functional benefit
Brands
- Wrap: Fixed-price brand identity package combining creative expertise with transparent operating model to deliver a credible brand project quickly.
- Hetijulki
Products and services
- Wrap Wrap is a packaged brand identity service that delivers a credible corporate identity or product identity at a fixed price and tight schedule, combining professional creative talent with transparent operations. It is targeted at B2B companies, consumer brands, and government organizations needing a structured, fast brand project.
- Hetijulki Hetijulki is a WordPress-based digital publishing platform designed specifically for creating and publishing digital customer magazines and other digital publications quickly and effortlessly, without requiring technical expertise. It is targeted at organizations that need to produce ongoing digital publications such as customer magazines.
- Strategy (Strategia) Strategic consulting services that provide deeper understanding of markets and customers to help clients sell more and better. Targeted at B2B companies, consumer brands, and government agencies.
- Digital Solutions (Digitaaliset ratkaisut) Digital solutions delivered through user-centered methods, producing easily approachable and user-friendly digital services such as websites and digital platforms. Targeted at B2B companies, consumer brands, and government agencies.
- Design Design services that make products and services winners through careful design and form-making, covering visual identity, packaging, and broader design work. Targeted at B2B companies, consumer brands, and government agencies.
- Marketing (Markkinointi) Marketing services that generate growth for businesses through advertising and marketing campaigns. Targeted at B2B companies, consumer brands, and government agencies.
- Communications (Viestintä) Communications services that make a client's product or service a talking point, covering PR, content, and broader communications work. Targeted at B2B companies, consumer brands, and government agencies.
- Analytics (Analytiikka) Analytics services that turn customer and consumer data into input for growth, decision-making, and marketing planning. Targeted at B2B companies, consumer brands, and government agencies.
Quantifiable outcome
- Arctic Blue Gin won Gold Outstanding award (93+ points) at IWSC 2018
- +1 more outcomes
Companies that use Luova Työmaa
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Luova Työmaa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Luova Työmaa partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor, core and parent company.
- VinterminorSwedish partner agency for HTGP Academy 'Go West, mot Sverige' breakfast event in Oulu, promoting cross-border collaboration.
- DigizercoreCollaboration within HTGP-konserni combining data and design capabilities. The partnership represents a service model upgrade towards growth.
- HT Growth Partners (HTGP)parent companyHT Growth Partners is a growth partner for companies, supporting strategy, technology, legal, recruitment, and financing perspectives. HTGP helps companies grow sustainably and succeed internationally.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Luova Työmaa competitors and assessment
Company assessmentRegional players
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Luova Työmaa social profiles
Digital presenceLuova Työmaa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luova Työmaa leadership team
Management profileNumber of profiles
Profiles3 records
Luova Työmaa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luova Työmaa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luova Työmaa
What does Luova Työmaa do?
Luova Työmaa is a full-service creative and marketing communication agency that provides strategy, design, digital solutions, marketing, communications, and analytics services to B2B companies, consumer brands, and government agencies. The agency delivers project-based and ongoing engagements covering brand development, visual identity, packaging design, digital publishing, websites, and marketing campaigns, and also offers two named packaged offerings: Wrap (fixed-price brand identity package) and Hetijulki (WordPress-based digital publishing platform for customer magazines).
Is Luova Työmaa a public or private company?
Luova Työmaa is a private company. It is classified as corporate owned and is currently operating.
When was Luova Työmaa founded?
Luova Työmaa was founded in 2018. It employs 11 to 50 people.
Where is Luova Työmaa based?
Luova Työmaa is headquartered in Oulu, Finland, in the Europe region.
How does Luova Työmaa make money?
One revenue line is on record: professional Services.
Who are Luova Työmaa's main competitors?
Gusto IDS is listed as a regional player.
Does Luova Työmaa have an API?
No public API is recorded for Luova Työmaa.
What industry is Luova Työmaa in?
Luova Työmaa's product category is Creative and Marketing Communications Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAC, Brand Campaign & Integrated Communications Agencies. Its NAICS code is 54181 and its SIC code is 7311.