What 100on100.com does

Autus Financial Consultants Pvt. Ltd, operating under the domain 100on100.com and the trade name Autus Financial, is a Kolkata-based financial advisory firm established in 2014. The firm offers a six-part advisory portfolio covering Financial Planning, Retirement Planning, Investment Planning, Tax Planning, Insurance Planning, and Budgeting & Loan Management for organisations, high net-worth individuals, and retail investors in India. The service model is structured and disciplined: advisors construct written financial plans, design diversified portfolios, and conduct periodic reviews, with the customer relationship anchored on personalised in-house support rather than a proprietary technology platform.

The firm's revenue model is a hybrid of advisory fees and affiliate commissions. Advisers distribute mutual funds, company fixed deposits, and bonds (with CRISIL/ICRA-rated products highlighted), refer clients to partner banks and NBFCs for home loans, loan-against-assets, and project financing, and place insurance business with leading Life and General Insurance companies across term, health, motor, travel, and corporate lines. The underlying technology is minimal — a content website with a financial calculator, a customer login portal, and an admin webmail — with no proprietary trading, portfolio management, or risk-engineering platform evidenced. Go-to-market is sales-led via direct advisory consultations, supplemented by toll-free phone, WhatsApp chat, and appointment booking. Distribution relies on partnerships with leading Indian financial institutions rather than owned channels, and brand trust is signalled through regulatory body links (RBI, SEBI, Income Tax, AMFI's Mutual Funds Sahi Hai).

Name

100on100.com

Legal name

Autus Financial Consultants Pvt Ltd

Website

https://100on100.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Autus Financial Consultants Pvt. Ltd is a Kolkata-based financial advisory firm (est. 2014) offering financial planning, investment, tax, insurance, and loan advisory services to organisations, high net-worth individuals, and retail investors in India, earning revenue through advisory fees and partner commissions.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282), Loan Brokers (6163)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

Keywords

• Financial advisory services
• Wealth management planning
• Investment advisory India
• Insurance advisory services
• Tax planning consulting

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Financial Advisory Fees: Revenue generated from providing structured financial advisory and planning services to clients including organisations, high net-worth individuals, and retail investors.
2. Insurance Commission: Commissions earned from partnering with leading Life and General Insurance Companies in India to offer insurance solutions including term plans, child plans, pension plans, ULIPs, endowment plans, health insurance, and corporate insurance.
3. Loan/Financing Referral Fees: Fees or commissions from association with leading Banks and NBFCs offering loans including home loans, loan against assets, and project financing solutions.
4. Mutual Fund Distribution: Distribution of mutual funds, company fixed deposits, bonds, and government securities with advisory on tax-efficient investments.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Autus Financial Consultants Pvt. Ltd, operating as 100on100.com, is a Kolkata, India-based financial advisory firm founded in 2014 that offers financial planning, retirement planning, investment planning, tax planning, insurance planning, and loan management services. The firm works in partnership with banks, NBFCs, mutual fund houses, and insurance companies to deliver advisory and distribution services to individuals, families, and corporate clients across India.

Product overview

Autus Financial operates as a financial advisory firm offering a unified suite of financial planning services through six core offerings: Financial Planning (written roadmap for life goals), Retirement Planning (income goal-setting with investment strategies), Investment Planning (diversified portfolio design), Tax Planning (liability reduction through exemptions and deductions), Insurance Planning (solutions from leading insurers), and Budgeting & Loan Management (loan services via banks and NBFCs). The Investment Planning module encompasses sub-products including Mutual Funds (professionally managed pooled investments), Company Fixed Deposits (rated corporate deposits), and Bonds (G-Sec, Corporate, and Capital Gain). The Insurance Planning module covers Life Insurance Solutions (income protection and wealth creation), General Insurance Plans (asset protection), and Business Insurance Solutions (corporate risk management). The Loan Management module includes Loan Against Assets, Home Loans, and Project Financing.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning
• Retirement Planning
• Investment Planning
• Tax Planning
• Insurance Planning
• Loan Management
• Corporate Financial Advisory

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Leading Banks and NBFCscoreChannel Partner/ Reseller/ DistributorAutus partners with leading Banks and Non-Banking Financial Companies (NBFCs) to offer loans and financing solutions including Home Loans, Loan Against Assets, and Project Financing. This partnership enables clients to access competitive rates and best terms through Autus's advisory services.
• Renowned Banks (for Project Financing)coreChannel Partner/ Reseller/ DistributorFor project financing needs, Autus cooperates with renowned banks and actively supports customers in preparing required financing documentation and applications.
• Leading Life Insurance Companies in IndiacoreChannel Partner/ Reseller/ DistributorAutus offers best-in-class insurance solutions from leading Life Insurance Companies including term plans, child plans, pension plans, ULIPs, endowment plans, and money back policies.
• Leading General Insurance Companies in IndiacoreChannel Partner/ Reseller/ DistributorAutus provides access to General Insurance solutions from leading providers including health insurance, car insurance, two-wheeler insurance, travel insurance, marine insurance, home insurance, fire insurance, and corporate insurance through a single advisory interface.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Prudent Corporate Advisory Services: Listed Indian financial product distributor offering mutual funds, insurance, bonds, and loans through a sub-distributor network. Highly comparable as a multi-product advisory and distribution firm targeting similar retail and HNI segments.
• Anand Rathi Wealth Services: Listed Indian wealth management firm providing financial planning, investment advisory, and distribution services to HNI and retail clients. Comparable business model combining financial planning with mutual fund, bond, and insurance distribution.
• Motilal Oswal Wealth Management: Wealth advisory and broking arm offering portfolio management, financial planning, and distribution of mutual funds and insurance. Comparable offering and target segments to Autus, with stronger brand and pan-India presence.
• Kotak Wealth Management: Private banking and wealth advisory arm of Kotak Mahindra providing investment, tax, retirement, and insurance planning to HNI clients. Comparable product breadth and target segment to Autus.
• NJ Wealth (NJ IndiaInvest): Large mutual fund distribution and wealth advisory network in India serving retail and HNI clients with multi-product solutions. Directly comparable to Autus given its emphasis on mutual fund, insurance, and loan distribution via a partner-led model.
• IIFL Wealth Management: One of India's largest private wealth managers offering financial planning, investment advisory, and insurance to HNI clients. Comparable as a multi-product wealth advisory serving affluent Indian households, though at significantly larger scale.

Broad incumbents

• ICICI Securities: Large Indian financial services firm offering broking, mutual fund distribution, insurance, and wealth advisory through its iDirect and Private Wealth divisions. Comparable product mix but at much larger institutional scale.
• Sharekhan (BNP Paribas subsidiary): Pan-India broking and distribution franchise offering mutual funds, insurance, loans, and advisory services to retail investors. Comparable multi-product distribution model targeting similar retail and HNI segments.
• HDFC Securities: Subsidiary of HDFC Bank offering broking, mutual fund distribution, and investment advisory across India. Overlaps with Autus on mutual fund distribution and investment planning but offers a much wider portfolio of financial products.

Emerging players

• Zerodha (Rainmatter portfolio): India's largest discount broker with growing mutual fund (Coin), bonds, and advisory offerings via its in-house ecosystem. Emerging threat to traditional advisory distributors like Autus, with strong technology platform and pan-India reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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