Big5 Games

What Big5 Games does

Big5 Games they operates a gamification platform which delivers easy-to-play, mobile games built around the Fantasy League, Prediction, and Quiz frameworks.

Name

Big5 Games

Legal name

Big 5 Games Limited

Website

https://www.big5games.com/

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Big5 Games is a Mobile Games And Esports Company.

Ownership category

akta.pro rank

Product category

Gamification Platform

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

akta.pro secondary industries

Esports & Creator Sponsorship/Brand Partnerships (Influencer Marketing for Gaming) (MPAFAEAE), Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)

Keywords

• White-label gamification
• Mobile fantasy games
• Prediction gaming platform
• Brand engagement games
• Esports gamification tools

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Brand Gaming Services: B2B gaming services where Big 5 Games designs and implements gaming and esports strategies for brands. This includes white-label platform access, game customization, and operational support for customer engagement campaigns. Brands pay for gaming solutions that create registered user bases and valuable data insights to enhance their digital strategies.
2. Consumer Engagement with Prizes: Free-to-play consumer games where players compete for prizes funded by brand sponsorships. Prize pools include cash prizes, product hampers, and investment vouchers. Multiple brands sponsor individual games (e.g., Topbet Predictor, MTN8 Match Predictor, Sanlam Moola-Money).
3. Data and Insights Monetization: Through gaming, the company creates a registered user base with valuable data and key insights that enhance clients' digital strategies. The data-driven approach brings companies and their audiences closer together around mobile games.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Big5 Games builds and operates a white-label gamification platform that delivers Fantasy League, Prediction, and Quiz game experiences on behalf of major brands and sports rights-holders. The company designs, develops, and manages these branded games end-to-end as managed services, allowing clients such as MTN, KFC, Orlando Pirates, and Sanlam to launch gamified consumer engagement campaigns under their own brands.

Product overview

Big5 Games operates a gamification platform delivering easy-to-play Fantasy League, Prediction and Quiz games across Sports, Finance and Entertainment. The core product portfolio includes seven branded consumer games (Topbet Predictor, RaceDay4, Orlando Pirates Match Predictor, Fantasy Fund Manager, MTN8 Match Predictor, Sanlam Moola-Money Quiz Game, and Robertsons Quiz Game) built on a white-label platform that brands can customize for customer engagement. Beyond consumer games, the company offers gaming and esports strategy services and runs educational initiatives including Level Up Africa (gaming clubs for schools/universities) and Africa Games + Esports Careers Day (virtual career event).

Differentiator

Problem solved

Functional benefit

Brands

• Topbet Predictor: Multi-sport prediction game covering Football, Rugby, Cricket, F1, Moto GP, Horse Racing, Tennis and more.
• RaceDay4
• Orlando Pirates Match Predictor
• Fantasy Fund Manager
• MTN8 Match Predictor
• Sanlam Moola-Money Quiz Game
• Robertsons Quiz Game
• Level Up Africa
• Africa Games + Esports Careers Day

Products and services

• White-Label Gamification Platform Core proprietary platform that enables brand clients to launch their own Fantasy, Prediction, and Quiz game experiences under the brand's own identity, configurable per campaign and delivered as a managed service.
• Brand Gaming Services (Managed Service) End-to-end managed service in which Big5 Games designs, builds, and operates gamified engagement experiences on behalf of brand clients such as MTN, KFC, Sanlam, FNB, and Castle Lite.
• Topbet Predictor Branded prediction game built on Big5's prediction engine and deployed for the Topbet betting brand, targeting sports fans with match and event predictions.
• RaceDay4 Fantasy-style racing prediction game built on Big5's platform for sports fans.
• Orlando Pirates Match Predictor White-label match prediction game delivered for the Orlando Pirates football club to drive supporter engagement and interactive match-day participation.
• Fantasy Fund Manager Fantasy game variant applying fund-manager mechanics on Big5's Fantasy League framework, aimed at financial-services brand engagement.
• MTN8 Match Predictor Branded prediction game built around the MTN8 football tournament to drive fan engagement during the competition.
• Sanlam Moola-Money Quiz Game White-label quiz game built for financial-services brand Sanlam under the Moola-Money sub-brand, using Big5's quiz game platform.
• Robertsons Quiz Game White-label quiz game deployed for the Robertsons brand, using Big5's quiz game platform for consumer engagement.

Quantifiable outcome

• Over 1 million individuals have played games with Big 5 Games
• +1 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• SportPesa: Leading Kenyan sports betting and gaming operator with pan-African reach. Comparable to Big5 Games through its use of prediction and sports engagement mechanics, though it operates consumer-facing wagering rather than a B2B white-label platform.
• BetKing: Nigeria-originated sports betting and virtual gaming operator expanding across Africa. Overlaps with Big5 Games through sports prediction mechanics, prize-led consumer engagement, and African market focus, but is consumer-direct rather than a brand partner platform.

Emerging players

• Maliyo Games: Lagos-based mobile game studio focused on African content. Comparable to Big5 Games as another African gaming company building locally-relevant products, though Maliyo focuses on first-party mobile game development rather than B2B brand gamification.
• Kuluya: Nigerian mobile games studio developing Africa-themed games. Comparable to Big5 Games as a fellow African mobile gaming company, but operates as a first-party studio rather than a B2B2C gamification platform.
• Drakonia (Drakonia/CoolGames): HTML5 casual and sweepstakes games platform with B2B distribution to brands and publishers. Comparable to Big5 Games through white-label casual game distribution and brand partnerships, but focused on browser-based casual rather than prediction/fantasy.
• OneUp Sports: B2B fantasy and prediction sports platform that powers free-to-play games for media companies and brands. Comparable to Big5 Games through white-label fantasy/prediction mechanics for brand partners, though its market focus is US/UK rather than Africa.
• SportAM: Mobile-first sports engagement and prediction platform provider. Comparable to Big5 Games through sport-themed prediction mechanics and brand monetisation, though it operates in the global market rather than Africa specifically.

Direct peers

• Flarie: Swedish B2B gamification platform that enables brands to launch interactive campaigns, sweepstakes, and quizzes. Highly comparable to Big5 Games' white-label gamification platform for brands, though Flarie targets European rather than African markets.
• Fantasy Football by Championship Fantasy: Operator of white-label fantasy sports platforms for media brands, leagues, and sponsors. Closely comparable to Big5 Games' Fantasy League framework for sports brands, though focused on traditional fantasy season-long play rather than short-form prediction.

Broad incumbents

• Pollard Banknote: Established North American lottery and charitable gaming supplier with digital engagement products. Comparable to Big5 Games through prize-based digital engagement with regulated gaming operators, though operates at much larger scale and in lottery rather than brand sponsorship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/big5games
• Facebookfacebook.com/big5games

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big5 Games