Denny's 5th Avenue Bakery

What Denny's 5th Avenue Bakery does

Denny's 5th Avenue Bakery is a third-generation, family-owned specialty bakery founded in 1969 and headquartered at 7840 5th Ave S, Bloomington, Minnesota. Operating under the legal entity DFAB LLC, the company runs a dual-channel model: a retail storefront open Tuesday-Saturday 6am-1pm serving walk-in consumers in the Twin Cities, and a wholesale B2B division supplying bulk bakery products to restaurants, hotels, country clubs, food service operations, and school districts in the Minneapolis-Saint Paul metro. The firm employs 51-100 people, has no external investors or parent company, and has no disclosed technology platform beyond a basic wholesale online ordering portal, standard social media presence, and an external wedding directory listing.

The product portfolio is broad and made-from-scratch, spanning breads (10-Grain, Artisan Sourdough, Ciabatta, French Vienna, Rye, plus bagels), donuts and pastries (Bismarks, Cake Donuts, Raised Donuts, Danish, Cinnamon Rolls, Cream Horns, Eclairs, fruit bread muffins), cookies and bars (English Toffee, Oatmeal Raisin, 7-Layer, Lemon bars, German Chocolate brownies), celebration cakes from 6-inch single layer to full sheet (96 servings), seasonal pies (Apple, Pumpkin, Pecan, French Silk), and a dedicated wedding/occasion cake sub-brand called Fifth Ave Cakes with buttercream pricing starting at $4.00 per serving and rolled fondant at $6.00 per serving. There are no proprietary technology components, no mobile app, no API, and no AI capabilities disclosed.

Revenue is generated through two transactional streams. Retail sales are direct walk-in purchases at the Bloomington storefront; wholesale orders are placed before 11am via phone, email, or an online portal for next-day delivery on Tuesday, Thursday, Friday, and Saturday, with delivery fees between $25 and $75 depending on proximity and day. Customer acquisition relies on organic social (Facebook, Twitter, Instagram, Yelp), seasonal blog content, and local wedding-industry affiliations (Twin Cities Wedding Association, Perfect Wedding Guide, Forever Bride), supported by Bloomington Chamber of Commerce, Retail Bakers of America, and Upper Midwest Bakery Association memberships.

Name

Denny's 5th Avenue Bakery

Legal name

DFAB LLC

Website

https://dennysbakery.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Family-owned specialty bakery founded in 1969 in Bloomington, Minnesota, operating a retail storefront and wholesale B2B channel supplying breads, cakes, donuts, pastries, and wedding cakes to consumers, restaurants, hotels, country clubs, and school districts across the Twin Cities metro.

Ownership category

akta.pro rank

Product category

Specialty Bakery Products

NAICS

Commercial Bakeries (311812), Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Retail-Food Stores (5400)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Cake Shops & Custom Celebration Cakes (THAFAFAC), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Commercial bakery products
• Artisan baked goods
• Wholesale bakery supply
• Custom celebration cakes
• Wedding cake services

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Bakery Sales: Direct-to-consumer sales of baked goods including breads, cakes, donuts, pastries, cookies, bars, and wedding cakes through the physical bakery storefront.
2. Wholesale/B2B Bakery Products: Bulk baked goods supplied to restaurants, hotels, country clubs, food service companies, and school districts in the Twin Cities metro area. Products include breads, rolls, buns, baguettes, artisan products, cakes, cupcakes, pastries, donuts, muffins, cookies, and bars. Orders placed before 11am for next-day delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Denny's 5th Avenue Bakery produces and sells from-scratch baked goods — breads, donuts, pastries, cookies, bars, muffins, and cakes — through a retail storefront in Bloomington, MN and a wholesale delivery division serving restaurants, hotels, country clubs, food service operators, and school districts in the Twin Cities metro area. The bakery also produces custom wedding cakes and specialty occasion cakes under its Fifth Ave Cakes sub-brand, with per-serving pricing and complimentary tastings.

Product overview

Denny's 5th Avenue Bakery is a full-service retail and wholesale bakery established in 1969, serving the Twin Cities metro area. The company offers a diverse product portfolio organized into two main channels: retail (direct consumer sales) and wholesale (B2B restaurant/hotel supply). Retail products include Bread Products, Celebration Cakes, Wedding Cakes (marketed under the Fifth Ave Cakes brand), Cookies & Bars, Donuts & Pastries, Muffins, and seasonal Pies. The wholesale division supplies breads, rolls, artisan products, custom desserts, and pastries to restaurants, country clubs, hotels, and food service operations. The bakery emphasizes made-to-order freshness, customization capabilities, and short lead times for wholesale customers.

Differentiator

Problem solved

Functional benefit

Brands

• Fifth Ave Cakes: A sub-brand specializing in wedding cakes and specialty occasion cakes with award-winning decorators

Products and services

• Bread Products Fresh baked breads including 10-Grain, Artisan Sourdough, Ciabatta, French Vienna, Rye, White, and specialty items like English Muffin Crimp and Wild Rice, plus bagels in various flavors. Available to retail walk-in customers and wholesale food service accounts.
• Celebration Cakes Custom celebration cakes available in sizes from 6-inch single layer to full sheet (96 servings), including licensed character cakes and photo cakes with edible images. Targeted at individual consumers and event occasions.
• Fifth Ave Cakes (Wedding Cakes) Wedding and special event cakes under the Fifth Ave Cakes sub-brand, with award-winning decorators. Round buttercream cakes start at $4.00 per serving, rolled fondant cakes start at $6.00 per serving, and gourmet flavors (Red Velvet, Carrot) start at $4.50 per serving. Includes complimentary tastings and Twin Cities metro delivery.
• Cookies & Bars Fresh baked cookies including English Toffee, Oatmeal Raisin, Peanut Butter, Snickerdoodle, and Sugar, plus bars and brownies in varieties such as 7-Layer, Date, Lemon, Raspberry, and German Chocolate. Available to retail customers and wholesale accounts.
• Donuts & Pastries Fresh baked donuts including Bismarks, Cake Donuts, French Donuts, Old Fashioned Donuts, and Raised Donuts, plus pastries such as Cinnamon Rolls, Danish, Cream Horns, Eclairs, and Fruit Bread Muffins. Available to retail customers and wholesale accounts.
• Muffins Fresh baked muffins in varieties including Apple Cinnamon, Banana Walnut, Chocolate Chip, Chocolate-Chocolate Chip, Poppyseed, and seasonal Pumpkin Cream Cheese. Available to retail customers and wholesale accounts.
• Pies Fresh baked pies available seasonally in varieties including Apple, Banana Cream, Blueberry, Cherry, French Silk, Lemon Meringue, Pecan, Pumpkin Chiffon, and Pumpkin. Targeted at retail customers for holiday and seasonal occasions.
• Wholesale Bakery Products Bulk bakery supply serving restaurants, country clubs, hotels, food service operators, and school districts in the Twin Cities metro area. Includes breads, rolls, buns, baguettes, artisan products, cakes, cupcakes, pastries, donuts, muffins, cookies, and bars. Orders placed before 11am for next-day delivery on Tuesday, Thursday, Friday, and Saturday.

Quantifiable outcome

• Over 50 years in business as a locally-owned bakery
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Perfect Wedding GuideminorOthersAffiliation displayed on website indicating membership or preferred vendor status with wedding planning resource directory.
• Twin Cities Wedding AssociationcoreOthersActive membership in local wedding industry professional association serving the Minneapolis-Saint Paul metro area.
• Forever BrideminorOthersAffiliation with wedding resource platform, indicating preferred vendor or promotional partnership status.
• Bloomington Chamber of CommercecoreOthersActive member of local business chamber of commerce in Bloomington, MN, supporting the local business community.
• Retail Bakers of AmericacoreOthersNational trade association membership for retail bakers, demonstrating professional affiliation and industry standards compliance.
• Upper Midwest Bakery AssociationcoreOthersRegional trade association membership covering bakery businesses in the Upper Midwest region, supporting industry networking and standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dennysbakerymn
• Facebookfacebook.com/Dennys5thAvenueBakery
• Instagraminstagram.com/dennysbakery/?hl=en
• LinkedInlinkedin.com/company/denny-s-5th-avenue-bakery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Denny's 5th Avenue Bakery