Armory Capital Management

What Armory Capital Management does

Armory Capital Management, LLC is an independent, fee-only registered investment advisory firm founded in 2009 and headquartered in Armory Square, downtown Syracuse, New York. The firm provides two core services: Portfolio Management, covering the accumulation, preservation, and distribution of client assets using individual stocks and bonds, low-cost mutual funds, and ETFs benchmarked against custom asset-allocation models; and Retirement Plan Consulting, supporting 401(k), 401(a), 403(b), and profit sharing plans. All client assets are custodied at Charles Schwab, with reporting delivered through Morningstar's Client Web Portal, and performance is reported net of all fees and expenses under a transparent, tiered AUM-based fee schedule (1.00% on the first $2M, stepping down to 0.40% above $10M).

The firm is led by President and Investment Advisor Henry J. Wildhack II (joined 2012) and Investment Advisor Matthew J. Abbott (joined 2011), who together bring over 35 years of financial and investment management experience. Its investment approach is grounded in a buy-and-hold philosophy codified as the "7 Key Tenets to Successful Long-Term Investing" and delivered through a Time, Money, Options, Guidance (T.M.O.G.) framework. The firm is registered with the SEC and operates as a fiduciary.

Armory serves four client segments from a single office: high-net-worth individuals (primary), corporate and individual retirement plans, trusts and estates, and charities and endowments. Go-to-market is relationship-driven: clients are acquired primarily through referrals (formalized via a confidential referral form), a quarterly client newsletter called The Buttonwood, and direct consultations, with quarterly investment review meetings institutionalized for client retention. The firm has no external investors, no parent company, and no disclosed M&A or funding activity.

Name

Armory Capital Management

Legal name

Armory Capital Management, LLC

Website

https://armorycm.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Armory Capital Management is an independent, fee-only SEC-registered RIA in Syracuse, NY that provides buy-and-hold portfolio management and retirement plan consulting to high-net-worth individuals, retirement plans, trusts and estates, and charitable organizations.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

akta.pro secondary industry

Institutional Separate Accounts & SMAs (Mandates) (FSAAAGAL)

Keywords

• Investment advisory services
• Wealth management
• Portfolio management
• Retirement plan consulting
• Fiduciary financial planning

Headquarters

HQ city

Syracuse

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advisory Fees (AUM-based): Armory Capital Management operates as a fee-only investment advisory firm. They charge advisory fees based on a percentage of assets under management (AUM), using a tiered fee schedule. The firm is registered with the SEC as an RIA and acts as a fiduciary, meaning they must act in the best interest of clients in all financial and investment matters.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Armory Capital Management is an independent, fee-only SEC-registered investment advisory firm that provides discretionary and non-discretionary portfolio management using a buy-and-hold philosophy, constructing portfolios from individual stocks and bonds, low-cost mutual funds, and ETFs. The firm also offers retirement plan consulting for 401(k), 401(a), 403(b), and profit sharing plans, with client assets custodied at Charles Schwab and performance reported against custom asset-allocation benchmarks.

Product overview

Armory Capital Management offers a unified wealth management platform consisting of two core services: Portfolio Management and Retirement Plan Consulting. The Portfolio Management service provides comprehensive fee-only investment advisory using a buy-and-hold philosophy with custom benchmarking. Retirement Plan Consulting assists businesses with qualified plans. The Buttonwood Newsletter is a supplementary quarterly publication that supports client education and engagement. All services are grounded in the firm's 7 Key Tenets to Successful Long-Term Investing and Time, Money, Options, Guidance (T.M.O.G.) approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Portfolio Management Comprehensive fee-only investment portfolio management for high net-worth individuals, trusts and estates, and charities/endowments. Portfolios are constructed using individual stocks and bonds, low-cost mutual funds, and ETFs, with custom benchmarks matched to each client's asset allocation and quarterly performance reporting net of all fees.
• Retirement Plan Consulting Consulting service for plan sponsors and employers of all sizes on qualified retirement plans including 401(k), 401(a), 403(b), and profit sharing plans. Services include helping sponsors select diversified investments, advising employees on investment options, and acting as liaison between plan administrators and employers.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Charles Schwab & Co., Inc.coreOthersCharles Schwab serves as the custody provider for all client assets. This ensures reliable execution and timely reporting for Armory Capital Management clients. Client assets are not co-mingled and are held separately at Charles Schwab.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Facet Wealth: Tech-enabled fee-only RIA targeting HNW individuals with flat-fee pricing and remote advisory delivery. Comparable to Armory on fiduciary, fee-only model and HNW focus, but differentiated by digital-first distribution and lower stated fees.
• Vanguard Personal Advisor Services: Vanguard's hybrid digital-plus-advisor wealth management service offering portfolio management and retirement planning at low fees. Comparable in target customer (HNW-ish individuals) and core service, but competing on price and digital experience.

Broad incumbents

• Schwab Wealth Advisory: Charles Schwab's in-house advisory service, which uses the same custody relationship Armory relies on. Directly comparable on RIA services, fee structure, and target audience, but operates as a vertically integrated incumbent.
• Edward Jones: Large retail wealth management firm focused on individual investors and retirement plans, with strong regional branch presence. Comparable to Armory on HNW and retirement plan service lines, though historically commission-oriented.
• Hightower Advisors: Wealth management firm built by acquiring/partnering with independent advisory teams serving HNW clients. Comparable in offering fee-only portfolio management, retirement plan consulting, and trust/estate services à la Armory.
• Focus Financial Partners: Large partnership network of independent, fee-only RIAs. Highly comparable to Armory as a fellow SEC-registered RIA serving HNW clients, but at much greater scale and with a partner-firm support model.
• Brown Brothers Harriman Wealth Management: Private bank offering discretionary portfolio management, trust and estate services, and family office solutions for UHNW/HNW clients. Comparable to Armory on trust/estate and endowment service lines, though at a higher asset tier.
• Creative Planning: National fee-only RIA offering portfolio management and retirement plan consulting to HNW individuals and businesses. Closely comparable business model to Armory, including tiered AUM-based pricing and fiduciary positioning, but at substantially larger scale.
• Fidelity Wealth Services: Fidelity's HNW wealth management offering combining portfolio management, retirement planning, and trust services. Comparable to Armory across all core service lines but with vastly greater scale and brand recognition.

Direct peers

• Markel | Gaynor Wealth Advisors: Independent, fee-only RIA serving HNW individuals, families, and institutions with portfolio management and financial planning. Closely comparable to Armory on business model, size band, and service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armory Capital Management