What EETILITY does

EEtility Company is a privately-held Benefit Corporation founded in late 2014 in Overland Park, Kansas, that operates a turnkey program-delivery platform for tariffed on-bill energy efficiency financing under the PAYS (Pay As You Save) trademark. The company partners with municipal utilities, electric cooperatives, and investor-owned utilities to identify high-energy-burden homes, scope and vet cost-effective upgrades, manage local contractors, and ensure quality control so that installed measures deliver savings that exceed the on-bill tariff charge from day one. Its product portfolio includes the core PAYS platform, free home energy assessments valued at ~$300, and a set of regionally branded sub-programs (HELP PAYS in Arkansas, Upgrade To Save in North Carolina, U-Save Advantage in Tennessee, How$mart in Kentucky, SOUL in Georgia, Water Upgrade $ave in California) that template the model for new jurisdictions.

The underlying technology is a cloud architecture supporting secure, scalable tariff on-bill program management, with CTO Mikiel Butler leading cloud and security initiatives. Differentiation rests on the PAYS protocol (installed cost capped at 80% of estimated bill savings over 80% of measure lifetime) and on regulatory precedents established in Missouri, Georgia, and Arkansas, rather than on proprietary AI or data assets. Reported program outcomes include 672,160 kWh saved, 1.5 kW average peak demand reduction per home, $910.13 average annual participant savings, 30-35% home energy savings, and take rates of 50-90%, materially above traditional on-bill loan programs.

EEtility makes money as a managed-services provider to utilities rather than directly to end consumers. Customers pay nothing upfront; participating utilities finance the upgrades and recover costs through a tariff charge on the meter that stays with the premises rather than the individual, enabling renter participation. Revenue is generated through program management, contractor oversight, quality assurance, and assessment services delivered to utility partners, with a partnership stack that includes capital providers (Inclusive Prosperity Capital), advocacy groups (SEEA, Clean Energy Works), and implementation partners (Groundswell, Slipstream). The company employs 11-50 staff and serves 18 utilities across at least 8 states, positioning itself as a specialized niche player in the inclusive energy efficiency financing market.

Name

EETILITY

Legal name

EEtility Company

Website

https://eetility.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

EEtility is a Kansas-based Benefit Corporation that partners with electric utilities to deliver the PAYS (Pay As You Save) tariff on-bill energy efficiency program, managing audits, contractors, and upgrades for low-to-moderate income and renter households across 18 utilities in 8 states.

Ownership category

akta.pro rank

Product category

Energy Efficiency Program Services

NAICS

Utilities (22)

SIC

Electric & Other Services Combined (4931)

akta.pro primary industry

DER Program Operations & Customer/Installer Enablement (Applications, Portals, Inspections) (EUADALAO)

Keywords

• Tariff on-bill financing
• Utility energy efficiency
• Energy efficiency programs
• Building retrofit services
• Pay-as-you-save

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Utility Program Management Services: EEtility works with utilities to identify and upgrade energy-intense homes through the PAYS tariff on-bill program. They provide turnkey solutions for tariff on-bill retrofitting, taking responsibility for identifying high-energy locations, managing contractors, and vetting upgrades to ensure installations last well after utilities recover their investments.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

EEtility operates as a program operator partner for electric utilities, delivering turnkey PAYS tariff on-bill energy efficiency programs. The company identifies high energy-intensive locations, conducts free home energy assessments, creates cost-effective scopes of work, vets upgrades, and manages local contractors and quality control so utilities can offer customers energy efficiency upgrades with no upfront cost, no credit checks, and no debt obligation.

Product overview

EEtility operates as a service company providing turnkey energy efficiency program delivery to utilities through the PAYS® (Pay As You Save) platform. The core offering is a tariff on-bill financing program that removes traditional barriers to energy efficiency by requiring no credit checks, no loans, no down payments, and including both renters and homeowners. EEtility offers complementary services including free home energy assessments, contractor management and quality control, and works with utility partners across multiple branded regional programs including HELP PAYS® (Arkansas), Upgrade To Save (North Carolina), U-Save Advantage (Tennessee), and SOUL (Georgia). The company is structured as a benefit corporation focused on serving low and moderate income communities.

Differentiator

Problem solved

Functional benefit

Brands

• Upgrade To Save: PAYS program brand operated by Roanoke Electric
• HELP PAYS
• U-Save Advantage
• Lagrange SOUL
• How$mart
• Water Upgrade $ave

Products and services

• PAYS® (Pay As You Save) Trademarked tariff on-bill financing program for residential energy efficiency upgrades. Upgrades are approved only when estimated savings exceed monthly tariff charges; repayment stays with the utility meter rather than the individual, so renters and customers without credit can participate while utilities recover their investment.
• Home Energy Assessment Services Free complete home energy assessments (valued at $300) that identify recommended improvements and quantify annual energy cost savings for measures such as insulation, duct sealing, air sealing, lighting, and HVAC upgrades. Provided to utility customers as part of PAYS programs.
• HELP PAYS® Program PAYS program brand operating in Arkansas through Ouachita Electric Cooperative, providing tariffed on-bill energy efficiency upgrades to co-op members regardless of income, credit score, or renter status. Reached 500+ homes with 30% energy savings for single-family homes and 35% for apartment dwellers, and tripled participation versus the cooperative's prior loan program.
• Upgrade To Save Program PAYS program brand operating in North Carolina through Roanoke Electric Cooperative, enabling members to upgrade homes for little to no upfront costs in a territory with high percentages of low-income members and renters.
• U-Save Advantage Program PAYS program brand operating in Tennessee through Appalachian Electric Cooperative, offering energy efficiency upgrades with on-bill repayment.
• SOUL (Save On Utilities Long-term) Program Pilot PAYS-style program launched in the City of LaGrange, Georgia in partnership with Groundswell and EEtility, helping approximately 60 renters and homeowners with above-average utility bills complete comprehensive energy improvements.
• Energy Efficiency Makeover Contest Annual contest program providing comprehensive energy efficiency upgrades to winning homes, including blower door tests, duct leakage tests, infrared thermal imaging, insulation, weather sealing, and LED lighting upgrades.

Quantifiable outcome

• Average annual savings of $910.13 per participant on utility bills
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Southeast Energy Efficiency Alliance (SEEA)coreStrategic or Co-development PartnerSEEA is a regional alliance focused on energy efficiency in the southeastern United States. Mandy Mahoney, President of SEEA, has provided public endorsements of EEtility's PAYS program, particularly highlighting its value for the South where old and inefficient homes and households struggling with energy bills are prevalent.
• Clean Energy WorkscoreStrategic or Co-development PartnerClean Energy Works is an organization that advocates for innovative financing methods like PAYS. Holmes Hummel, founder of Clean Energy Works, has expressed support for EEtility's model and the expansion of inclusive financing programs.
• GroundswellcoreStrategic or Co-development PartnerGroundswell partnered with EEtility on the SOUL (Save On Utilities Long-term) pilot program in the City of LaGrange, Georgia. This partnership enables energy efficiency improvements for approximately 60 renters and homeowners.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vermont Energy Investment Corporation (VEIC): Nonprofit that operates Efficiency Vermont, the nation's first energy efficiency utility, and provides energy efficiency program design and implementation services nationally. Comparable to EEtility as a leading energy efficiency program operator with deep utility relationships and a focus on innovative program design including on-bill financing.
• Slipstream: Nonprofit energy efficiency organization providing program support, research, and expertise to utilities and government agencies. Listed as a partner of EEtility and operates in an adjacent space providing similar energy efficiency program services, making it a meaningful peer even where collaboration occurs.
• Elevate Energy: Mission-driven energy efficiency program implementer focused on serving low- and moderate-income households. Highly comparable to EEtility in mission alignment around energy equity and LMI access to efficiency, with overlapping service offerings including program design, implementation, and utility partnership models.
• APPRISE: Energy efficiency and low-income program consulting firm providing program evaluation, design, and implementation services to utilities, state agencies, and nonprofits. Comparable to EEtility in targeting LMI energy customers and providing utility-facing energy efficiency program expertise.
• CLEAResult: The largest energy efficiency program implementation company in North America, providing turnkey program design, delivery, and management services to utilities, governments, and businesses. Directly comparable to EEtility as a B2B service provider to utilities for energy efficiency program delivery, though CLEAResult operates at significantly greater scale across more utility types and program categories.
• Franklin Energy: National energy efficiency program implementer serving utilities, businesses, and government agencies with program design and management services. Comparable to EEtility as a direct competitor in delivering energy efficiency programs to utility clients, including program management, contractor coordination, and customer engagement.
• Resource Innovations: Energy efficiency and demand-side management consultancy providing program implementation, evaluation, and advisory services to utilities and state agencies. Directly comparable to EEtility in serving utility clients with energy efficiency program delivery and evaluation services.

Broad incumbents

• DNV: Global assurance and energy advisory firm providing testing, certification, and energy consulting services including energy efficiency program support. Comparable in addressing utility-side energy and sustainability challenges, though as a much larger organization with broader scope than EEtility's focused program delivery model.
• ICF International: Large global consulting firm with a substantial energy practice covering energy efficiency, climate, and utility advisory services. Broadly comparable to EEtility in serving utility clients with energy efficiency and demand-side management services, though ICF operates across many sectors and not exclusively focused on LMI program delivery.

Emerging players

• Groundswell: Nonprofit that builds community-centered clean energy programs, including PAYS-style on-bill financing pilots, often partnering with utilities and mission-driven companies like EEtility. Comparable as a peer in the LMI energy efficiency space and a current co-implementation partner on the SOUL pilot in LaGrange, Georgia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eetility
• Facebookfacebook.com/EEtility-155834368150703

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EETILITY