NGP Integrated Marketing Communications

What NGP Integrated Marketing Communications does

NGP Integrated Marketing Communications (NGP-IMC) is a Philippines-based public relations and integrated marketing communications (IMC) agency headquartered in Pasig City, operating for approximately 25 years under founder Nancy G. Pascual. The firm delivers a comprehensive service portfolio organized across three core pillars: traditional public relations (media relations, broadcast engagement, press release development and seeding, media training, crisis preparedness), digital marketing (social media community management, content marketing, TikTok marketing, blog development, webinar/podcast production, ads management, website development), and influencer marketing. Its proprietary "Tell-Share-Connect" framework is applied across end-to-end campaign execution covering media engagements, trade engagements, product launches, corporate events, road shows, exhibitions, and conferences.

The business is human-driven and operates without proprietary technology platforms; AI-assisted content drafting, social listening, media monitoring, and analytics are referenced as external tooling rather than in-house capability. GTM is sales-led via direct client engagement, website lead capture, industry referrals, and content marketing through the company blog and thought-leadership articles. Revenue is generated exclusively through professional services fees structured as project-based engagements or multi-year retainers, with custom pricing tied to campaign scope, complexity, timeline, and resource intensity — no standardized pricing tiers are published.

The customer base spans enterprise multinationals and Philippine corporates across pharmaceutical/healthcare (MSD Philippines), real estate (Aboitiz Land), transportation/logistics (Victory Liner), manufacturing/construction (CEMEX Philippines), oil and gas (Shell Philippines), food and beverage (ARC Refreshments Corporation), and retail/lifestyle (Greenfield District, Ming Sing), alongside mid-market and SMB clients. The company is privately held and founder-controlled, with no disclosed external institutional investors, no parent company, no subsidiaries, and no mergers or acquisitions to date. Geographic operations are concentrated domestically in the Philippines.

Name

NGP Integrated Marketing Communications

Legal name

NGP Integrated Marketing Communications Inc.

Website

https://www.ngpimc.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

NGP Integrated Marketing Communications provides PR, digital marketing, and integrated communications services.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industries

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA), Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

Keywords

• Public relations services
• Integrated marketing communications
• Digital marketing services
• Influencer marketing
• Media relations

Headquarters

HQ city

Pasig

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PR and Communications Services: NGP IMC generates revenue through professional services fees charged to brands for public relations campaigns, integrated marketing communications (IMC) strategy and execution, digital marketing services, and ongoing agency retainer engagements. Revenue is project-based or retainer-based, tailored to client scope and campaign complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

NGP Integrated Marketing Communications is a Philippine-based public relations and integrated marketing communications agency that delivers traditional media relations, digital PR (ePR), digital marketing campaigns, influencer marketing, and end-to-end IMC execution for enterprise and mid-market brands. The agency applies a proprietary Tell-Share-Connect storytelling framework, connecting client brand stories to Filipino audiences through an established 25+ year media network, digital platforms, influencer networks, and on-ground activations including media familiarization tours, product launches, and crisis management.

Product overview

NGP Integrated Marketing Communications is a PR and integrated marketing communications (IMC) agency based in the Philippines with 25+ years of experience. The company offers a comprehensive suite of services organized into three core pillars: Traditional Public Relations (covering media relations, broadcast engagement, media training, crisis management, and press release development), Digital Marketing (including social media management, content marketing, TikTok marketing, blog development, webinar/podcast production, ads management, and website development), and Influencer Marketing. The agency combines traditional PR expertise with digital capabilities through a 'Tell-Share-Connect' framework, providing end-to-end IMC services from concept to execution for clients across various industries including pharmaceutical, real estate, logistics, technology, food & beverage, and lifestyle & retail.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Public Relations Traditional media relations services covering print, TV, and radio channels to build brand awareness and credibility for brands seeking exposure through established Philippine media networks. Includes press release development and seeding, broadcast engagement, media engagement, column feed/exclusive feature placement, PR kit seeding, media familiarization tours, media training, IMC copywriting, stakeholder engagement, and crisis preparedness, response, and management.
• Digital PR (ePR) Online brand credibility and reputation management through increased digital footprint, SEO impact, community building, and long-term brand presence in digital spaces for brands seeking visibility and search discoverability online.
• Digital Marketing Services Full-suite digital marketing campaigns including social campaigns, microsites, PPC campaigns, video production, and advocacy marketing for brands seeking integrated digital presence. Spans social media community management, content marketing, TikTok marketing, blog development, webinar and podcast production, ads management, digital PR and SEO, and website development and maintenance.
• Influencer Marketing Enhancing brand digital footprint through influencers and content creators that align with client goals, including influencer selection, engagement, and campaign management for brands seeking to amplify reach through creator partnerships.
• Integrated Marketing Communications (IMC) End-to-end IMC services applying the Tell-Share-Connect framework to seamlessly link public relations strategies, on-ground activations, and digital marketing campaigns for brands. Coverage spans concept to execution of media engagements, trade engagements, product launches, corporate events, road shows, exhibitions, and conferences across industries including pharmaceutical, real estate, logistics, technology, food and beverage, and lifestyle.

Quantifiable outcome

• 89% customer retention rate for brands with strong omnichannel engagement vs. companies with weak engagement

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Havas Ortega: Philippine-headquartered PR-led communications agency with integrated creative and digital capabilities; directly comparable to NGP-IMC as a domestic PR+IMC shop serving large enterprise brands across the Philippines.
• EON (The EON Group): Established Philippine PR and stakeholder engagement firm; comparable to NGP-IMC as a domestic integrated communications agency serving enterprise clients in regulated and consumer verticals.

Broad incumbents

• Dentsu Creative Philippines: Local arm of a global network agency offering integrated advertising, PR, and digital services; competes with NGP-IMC for the same Philippine enterprise AOR budgets but with broader international resources.
• Ogilvy Philippines: Global network agency offering brand, PR, digital, and influencer services in the Philippines; competes for enterprise IMC briefs with NGP-IMC and brings global tooling and pricing leverage.
• McCann Worldgroup Philippines: Global network agency with a strong Philippines presence spanning advertising, PR, and digital; competes with NGP-IMC for large enterprise integrated marketing mandates.
• Publicis Groupe / Leo Burnett Philippines: Global holding-company network with Philippines operations delivering integrated advertising and communications; comparable as an enterprise-grade IMC competitor to NGP-IMC.
• Campaigns & Grey: Philippine presence of a global creative/advertising network; competes with NGP-IMC for brand and integrated marketing engagements with Philippine enterprise clients.
• BBDO Guerrero: Philippine office of a global creative network offering integrated advertising and brand communications; a comparable incumbent competing for the same enterprise brand work as NGP-IMC.
• IPG Mediabrands Philippines: Media and integrated marketing arm of a global holding company with Philippines operations; comparable to NGP-IMC's media and ads management capabilities, but with global scale.
• Starcom Philippines: Philippine media agency within a global network that overlaps with NGP-IMC's digital/ads management and integrated media capabilities; competes for the same enterprise media budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ngpimc
• LinkedInlinkedin.com/company/ngpimc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NGP Integrated Marketing Communications