Great Lakes Angler Magazine

What Great Lakes Angler Magazine does

Great Lakes Angler Magazine is a US-based digital fishing publication operated under the Amato Media publishing umbrella, focused on recreational anglers fishing the Great Lakes region. The company produces a bi-monthly digital magazine (6 issues per year) covering salmon, steelhead, trout, walleye, perch, bass, pike, muskie, and bluegill fishing across all five Great Lakes plus inland waters, with content authored by named regional experts including Captain Mike Schoonveld, Capt. Steven Paul, and Matt Straw. Distribution is digital-first via email-delivered PDF issues accessible on any device, with a Shopify-powered storefront handling subscription sales, single print issues, digital back issues, branded merchandise (hats, t-shirts), and advertising packages.

The core product is a 1-year digital subscription priced at $19.95, with 2-year ($37.95) and 3-year tiers available. Revenue is generated through five streams: recurring digital subscriptions, one-time print and digital back issue sales, advertising placements in digital issues and on the website, branded merchandise, and bundled subscription-plus-tackle packages co-marketed with regional tackle brands (BnR, Yakima Bait, Silver Horde, Lamiglas, Kershaw, Al's Goldfish). Pricing for advertising starts at $149 for boat review placements and $590 for full digital issue plus website ad packages. The business is privately held with 11-50 employees, a Portland mailing address, and a US-only customer base (with limited Canada reach). The company also operates a related publication, Salmon Trout Steelheader, as a sub-brand within the same publishing operation.

The platform architecture is intentionally lean: Shopify for commerce and subscription management, email for digital issue delivery, a content blog for SEO-driven organic traffic, and a Shopify community message board for subscriber engagement. Customer acquisition relies on content marketing, free sample issues, and advertiser-sponsored bundle offers. There are no AI features, no app presence, no public API, and no disclosed funding rounds or institutional investment.

Name

Great Lakes Angler Magazine

Legal name

Great Lakes Angler

Website

https://glangler.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Great Lakes Angler Magazine is a privately held US digital fishing publication that delivers a bi-monthly digital magazine covering salmon, steelhead, walleye, trout, bass, and pike across the Great Lakes region, monetized through subscriptions, advertising, merchandise, and tackle brand bundles via a Shopify storefront.

Ownership category

akta.pro rank

Product category

Fishing Magazine

NAICS

Periodical Publishers (513120), Book Retailers and News Dealers (45921)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

General Fishing Tackle & Bait Retail (CRAMALAA)

Keywords

• Fishing magazine
• Great Lakes angling
• Digital subscriptions
• Fishing gear reviews
• Outdoor recreation content

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Digital Magazine Subscriptions: Bi-monthly digital magazine subscriptions (6 issues per year) sold as 1-year, 2-year, and 3-year terms. Digital format accessible on all devices.
2. Print Magazine Sales: Single print issues available for $5.99. Back issues available digitally ($3.95) and in print.
3. Advertising Revenue: Advertiser special offers and advertising packages for fishing/tackle brands. Ad placements in digital issues plus in-content website ads and eblast exposure.
4. Merchandise Sales: Branded merchandise including hats ($14.95), t-shirts ($9.95), and bundled subscription/merchandise packages.
5. Bundle Packages: Combination products pairing tackle gear (BnR soft beads, Stubby Dodgers, Rooster Tails, Lamiglas rods) with multi-year subscriptions at discounted bundle pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Great Lakes Angler Magazine publishes a bi-monthly digital magazine (6 issues per year) focused on fishing for salmon, steelhead, trout, bass, pike, walleye, perch, and muskie in the Great Lakes region. The core offering is a digital subscription ($19.95 for 1 year) delivered via email with cross-device compatibility. The company also sells print single issues, online back issues, branded merchandise, tackle bundles (Lamiglas rods, BnR beads, Yakima Rooster Tails, Silver Horde Stubby Dodgers), and advertising placements to fishing and tackle brands.

Product overview

Great Lakes Angler Magazine is a digital-focused fishing publication offering bimonthly content (6 issues per year) covering fishing for salmon, steelhead, trout, bass, pike, walleye, and perch in the Great Lakes region. The core product is the digital magazine subscription ($19.95/year), with print single issues and online back issues also available. The business model combines content subscriptions with merchandise (t-shirts, hats), tackle bundles (Lamiglas rods, Dave's Tangle Free weights), and advertiser-sponsored subscription specials that bundle fishing tackle (BnR beads, Yakima Rooster Tail, Silver Horde Stubby Dodgers, Kershaw scissors) with subscriptions at discounted bundle prices. Additional revenue comes from boat review listings and online advertising placements.

Differentiator

Problem solved

Functional benefit

Brands

• Salmon Trout Steelheader: A related fishing magazine publication also available by subscription

Products and services

• Great Lakes Angler Digital Subscription

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Amato MediacoreOthersAmato Media is the parent/parent company operating Great Lakes Angler magazine. The magazine website and subscriptions are powered by Amato Media infrastructure. Contact: [email protected], [email protected]

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ohis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Lakes Angler Magazine