Recolor
Recolor is a Finland-based (Kuuhubb) mobile coloring app for adults with 50M+ downloads, offering 5,000+ professional coloring pages, social community sharing, AI-powered content moderation, and Apple Pencil Pro support under a freemium subscription model.
- Company typePrivate
- Founded2015
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Recolor does
Recolor is a consumer mobile application providing a digital coloring book experience for adults, operated by Finland-based Kuuhubb and launched in 2015. The app offers 4,000–5,500+ professionally created coloring pages spanning mandalas, flowers, animals, portraits, and seasonal themes, alongside 70+ color palettes (including gradients and crayons), 80+ effects and filters, custom palette creation, photo import, and a social community where users share and view colored creations. Since launch, the app has accumulated 50+ million downloads worldwide, positioning itself in the stress relief, anxiety management, and mindfulness category rather than children's entertainment.
The technical stack combines a mobile coloring engine with a custom AI moderation system developed in partnership with Swedish vendor Oterlu that detects inappropriate comments and flags potential self-harm expressions in real time, reducing inappropriate comment volume to under 0.2% of community activity. The iOS app supports Apple Pencil Pro with haptic feedback, tilt/angle sensitivity, hover detection, and pressure sensitivity, and integrates with Apple Family Sharing for subscription distribution. Distribution is exclusively through Apple App Store and Google Play Store globally, with marketing driven by a content blog, TikTok challenge integration, and word-of-mouth within the in-app community.
Recolor operates a freemium-to-subscription model: free users receive limited pages and basic palettes, while premium subscribers pay monthly or annual fees for full access to premium content, unlimited daily imports, and 4x greater sharing capacity. The parent Kuuhubb also publishes an adjacent casual simulation game, My Hospital. The company has no disclosed funding rounds, no enterprise or B2B channel, and serves a long-tail consumer base globally. In August 2021, Recolor settled with the U.S. FTC over alleged COPPA Rule violations related to data collection from children under 13, subsequently formalizing a 13+ age requirement in its terms of service.
Recolor firmographics
Firmographics- Name
- Recolor
- Legal name
- Kuuhubb (operating Recolor)
- Website
- https://recolor.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Recolor is a Finland-based (Kuuhubb) mobile coloring app for adults with 50M+ downloads, offering 5,000+ professional coloring pages, social community sharing, AI-powered content moderation, and Apple Pencil Pro support under a freemium subscription model.
- Ownership category
- akta.pro rank
Recolor industry classification
Industry- Product category
- Mobile Coloring Apps
- NAICS
- Graphic Design Services (541430), Art Dealers (45992), Stationery Product Manufacturing (32223)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- Rebrand & Brand Refresh Programs (MPAAAEAJ)
- akta.pro secondary industry
- Photo Library Organization & Curation (HSAFAGAA)
Keywords
Where Recolor is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Markets served
Recolor business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Premium Subscription: Monthly and yearly subscription plans providing access to 5500+ premium coloring pages, all palettes/effects/filters/outlines, ability to create custom palettes, unlimited daily imports, and 4x more picture sharing than free users. iOS Family Sharing allows subscribers to share subscription with up to 5 family members.
- Freemium: Free version with access to limited coloring pages, basic palettes, and limited daily imports. Users can share fewer pictures than premium subscribers. Premium features unlockable through subscription upgrade.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free Version - Limited access with basic features |
| Subscription | Monthly | Monthly Subscription - Full premium access billed monthly |
| Subscription | Annual | Yearly Subscription - Full premium access billed annually |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Recolor product offering
Product offeringCore offering
Recolor operates a mobile digital coloring book application for adults, offering over 4,000-5,000 professionally created coloring pages (mandalas, flowers, animals, portraits, fashion, seasonal themes) with 70+ color palettes, gradients, crayons, and 80+ effects, filters, and outlines. The app includes a social community where users share creations, photo import capabilities, and is distributed via the Apple App Store and Google Play Store with a freemium model backed by monthly and yearly premium subscriptions.
Product overview
Recolor is a single mobile application focused on digital coloring for adults. The core product is the Recolor coloring book app, which offers a vast library of professionally created coloring pages along with creative tools and a social community. The product portfolio includes the flagship Recolor App as the primary offering, supported by a premium Subscription add-on that unlocks additional content and features, and extends to My Hospital, a related simulation game from the same publisher that shares the creative and casual gaming space.
Differentiator
Problem solved
Functional benefit
Brands
- My Hospital: A whimsical simulation game brought to you by the Publishers of Recolor. Users can build and decorate their own hospital, farm resources and heal patients.
Products and services
- Recolor App Digital coloring book app for adults with over 4,000 unique coloring pages created by professional artists. Includes 70+ color palettes (solid, live, gradients, crayons), 80+ effects, filters and outlines, photo import capability, and a social community for sharing colored creations. Available globally on iOS and Android.
- Recolor Premium Subscription Subscription-based premium tier providing full access to Recolor's content library and advanced features for individual adult consumers seeking a complete digital coloring experience.
- My Hospital: Build. Farm. Heal. Casual simulation game published by the Recolor publisher where players build and decorate a hospital, farm healing resources, and treat patients with quirky illnesses. Targeted at casual mobile gaming audiences seeking creative simulation gameplay.
Quantifiable outcome
- 50+ million downloads worldwide
- +2 more outcomes
Companies that use Recolor
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Recolor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Recolor partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ApplecoreApple provides the Family Sharing feature for iOS that allows Recolor subscribers to share their premium subscription with up to 5 family members. Each family member gets their own Recolor account with individual pictures and galleries while sharing only the subscription.
- OterlucoreSwedish-based AI company specialized in creating moderation systems for online communities. Oterlu created a customized AI model specifically for Recolor that detects inappropriate comments and flags potential self-harm expressions in real-time. The AI learns and adjusts to community behavior patterns and enforces Recolor's community guidelines while maintaining user privacy with anonymization exceeding GDPR requirements.
- MattelminorCollaborative promotional campaign with Mattel featuring Barbie images in the app. Users responded positively to the promotional Barbie images created with Mattel during collaborative campaigns.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Recolor competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Recolor social profiles
Digital presenceRecolor compliance and trust
Trust signalCompliance1 record
Recolor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Recolor leadership team
Management profileNumber of profiles
Recolor subsidiaries and ownership
Company hierarchySubsidiaries1 record
Recolor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Recolor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Recolor
What does Recolor do?
Recolor operates a mobile digital coloring book application for adults, offering over 4,000-5,000 professionally created coloring pages (mandalas, flowers, animals, portraits, fashion, seasonal themes) with 70+ color palettes, gradients, crayons, and 80+ effects, filters, and outlines. The app includes a social community where users share creations, photo import capabilities, and is distributed via the Apple App Store and Google Play Store with a freemium model backed by monthly and yearly premium subscriptions.
Is Recolor a public or private company?
Recolor is a private company. It is classified as corporate owned and is currently operating.
When was Recolor founded?
Recolor was founded in 2015. It employs 11 to 50 people.
Where is Recolor based?
Recolor is headquartered in Helsinki, Finland, in the Europe region.
How does Recolor make money?
Two revenue lines are on record. Premium Subscription is the primary driver. The others are freemium.
Does Recolor have an API?
No public API is recorded for Recolor.
What industry is Recolor in?
Recolor's product category is Mobile Coloring Apps. Its primary akta.pro industry code is MPAAAEAJ, Rebrand & Brand Refresh Programs, with a secondary code of HSAFAGAA, Photo Library Organization & Curation. Its NAICS code is 541430 and its SIC code is 7330.