Wagonheim Law
Wagonheim Law is a privately held Maryland business law firm that serves as outsourced general counsel to small and mid-sized companies across ten U.S. states, offering traditional legal services alongside a monthly subscription retainer (Empty Hourglass Program) and a subcontractor education platform (WagonheimU).
- Company typePrivate
- Founded2002
- HeadquartersHunt Valley, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Wagonheim Law does
Wagonheim & Associates, LLC, operating as Wagonheim Law, is a privately held business law firm founded in 2002 by Eliot M. Wagonheim and headquartered in Hunt Valley, Maryland. The firm serves as outsourced general counsel to small and mid-sized privately held companies throughout the mid-Atlantic region, with documented client matters handled across ten U.S. states. Practice areas include General Counsel, Business and Corporate, Construction Law, Litigation, Mergers and Acquisitions, and Real Estate.
The firm's core offering is professional legal services delivered via traditional hourly billing, augmented by two proprietary products: the Empty Hourglass Program (EHP), a monthly subscription retainer priced at $350-$750/month that provides unlimited phone/email access, contract review, and annual corporate compliance; and WagonheimU, an online educational platform launched in 2013 offering contract review and negotiation training to construction subcontractors. The firm operates without proprietary technology infrastructure — no APIs, no software products, and no AI tooling — and runs a content-driven marketing operation through its blog, free pocket guides, Drink 'N Think events, and founder-led SmartCEO contributions.
The business is entirely founder-owned, with no disclosed external capital, institutional investors, or M&A activity. The team comprises approximately 11-50 employees including a small attorney roster (Eliot Wagonheim, Lacie Simpson, Kimberly Bohle) supported by a paralegal (Rachel McCauley) and a marketing coordinator (Ally Wetherald). Go-to-market is sales-led and relationship-driven, anchored by no-cost initial consultations, multi-decade client retention (the Ridge Valley relationship spans 25 years), and referral-based expansion. Geographic scaling is achieved without physical office expansion by serving clients remotely across state lines.
Wagonheim Law firmographics
Firmographics- Name
- Wagonheim Law
- Legal name
- Wagonheim & Associates, LLC
- Website
- https://wagonheim.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wagonheim Law is a privately held Maryland business law firm that serves as outsourced general counsel to small and mid-sized companies across ten U.S. states, offering traditional legal services alongside a monthly subscription retainer (Empty Hourglass Program) and a subcontractor education platform (WagonheimU).
- Ownership category
- akta.pro rank
Wagonheim Law industry classification
Industry- Product category
- Legal Services
- NAICS
- Offices of Lawyers (541110)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Real Estate & Construction Law (BPAHAAAE)
Keywords
Where Wagonheim Law is headquartered
LocationHeadquarters
- HQ city
- Hunt Valley
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wagonheim Law business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Legal Services - Hourly Billing: Traditional hourly billing for legal services including general counsel, business and corporate, construction, litigation, mergers and acquisitions, and real estate matters. The firm offers 5% reduction on all hourly rates for Empty Hourglass Program members.
- Empty Hourglass Program (EHP) - Monthly Subscription: Monthly subscription program providing unlimited phone calls, emails, correspondence, monthly conferences, annual reviews, and contract review services. Priced from $350 to $750 per month based on client needs.
- WagonheimU - Educational Platform: Online learning platform for subcontractors providing contract support education. Revenue model includes paid courses for contract review and negotiation education.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Empty Hourglass Program subscription tiers based on client needs and service level |
| Other | Pay-as-you-go | No-cost initial consultation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Wagonheim Law product offering
Product offeringCore offering
Wagonheim Law provides ongoing legal counsel and business advisory services to small and mid-sized companies across Maryland and the Mid-Atlantic region. Core practice areas include general counsel, business and corporate law, construction law, litigation, mergers and acquisitions, and real estate services. The firm supplements its hourly legal practice with the Empty Hourglass Program (EHP), a subscription-based legal program that provides predictable access to outside general counsel for privately held businesses.
Product overview
Wagonheim Law is a business law firm offering legal services as a unified portfolio of practice areas rather than a modular software platform. Core services include General Counsel, Business and Corporate, Construction, Litigation, Mergers and Acquisitions, and Real Estate legal practices. The firm supplements traditional legal services with two subscription programs: the Empty Hourglass Program® (EHP), a monthly retainer service providing unlimited access to legal counsel starting at $350/month, and its In-House Counsel Program variant. Additionally, the firm offers WagonheimU, an online educational platform for subcontractors focused on contract review and negotiation training.
Differentiator
Problem solved
Functional benefit
Brands
- WagonheimU: Online learning platform for subcontractors providing practical and cost-effective contract review and negotiation education, created by Eliot Wagonheim.
- Empty Hourglass Program (EHP)
Products and services
- General Counsel Services Ongoing outsourced general counsel engagement providing day-to-day legal advice, contract review, corporate governance, and risk management for privately held small and mid-sized companies that lack in-house counsel.
- Business and Corporate Law Legal services covering business formation, entity structuring, contracts, corporate governance, and ongoing business advisory for small and mid-sized companies.
- Construction Law Specialized legal services for the construction industry, including contract drafting and review, mechanic's liens, project disputes, and construction-related regulatory matters for contractors and subcontractors.
- Litigation Business dispute resolution and litigation services for the firm's small and mid-sized business clients across its core practice areas.
- Mergers and Acquisitions Legal advisory and transactional support for mergers, acquisitions, and similar corporate transactions involving small and mid-sized businesses.
- Real Estate Law Legal services for commercial and business real estate matters, including transactions, leases, and related advisory work for the firm's business clients.
- Empty Hourglass Program (EHP) — Subscription-Based Legal Program A subscription-based legal program that gives participating businesses predictable, ongoing access to outside general counsel services for a recurring fee, positioned as an in-house-style counsel solution without the cost of a full-time in-house lawyer.
- WagonheimU An online learning and training program operated by the firm, geared toward contractors and subcontractors (particularly in the construction industry), providing education on legal, contractual, and business topics relevant to trade contractors.
Companies that use Wagonheim Law
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Wagonheim Law technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wagonheim Law partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Wagonheim Law competitors and assessment
Company assessmentBroad incumbents
- Rocket Lawyer: Subscription-based online legal services platform serving individuals and small businesses nationally. Comparable on subscription legal services for SMBs but at a much larger scale, serving a broader geographic and customer base than Wagonheim's regional firm.
- Venable LLP: Major Mid-Atlantic business law firm with deep Maryland presence serving large and mid-market companies. Comparable on geography and practice overlap (business, construction, real estate, M&A, litigation) but as a much larger incumbent serving bigger clients than Wagonheim's SMB focus.
- LegalShield: Subscription legal services provider offering prepaid access to attorneys for individuals and small businesses. Comparable on the subscription/access-to-counsel model targeting price-sensitive SMB buyers, but as a national consumer-facing brand rather than a regional professional-services firm.
Direct peers
- Saul Ewing Arnstein & Lehr: Mid-Atlantic business law firm serving middle-market and emerging companies across MD, PA, NJ, DE and beyond. Comparable in serving the same Mid-Atlantic SMB segment with overlapping business, construction, real estate, and litigation practices, though larger in scale.
- FisherBroyles: Distributed, partner-only business law firm with no traditional offices, serving clients nationally. Comparable as a non-traditional law firm model that uses remote delivery to serve SMB and mid-market clients across multiple states without geographic overhead.
- Whiteford Taylor Preston: Mid-Atlantic business law firm headquartered in Baltimore with offices across MD, DC, VA, PA, DE. Comparable as a regional competitor targeting mid-market businesses in the same geography with overlapping corporate, construction, real estate, and litigation practices.
- Miles & Stockbridge: Maryland-headquartered business law firm serving mid-sized and emerging companies. Comparable as a Maryland-based competitor targeting the same SMB general-counsel, business/corporate, construction, and real estate matters, with a similar regional Mid-Atlantic orientation.
- Offit Kurman: Mid-Atlantic business law firm with offices across Maryland, Pennsylvania, Delaware, New Jersey and beyond. Directly comparable as a regional SMB-focused business and corporate law firm operating in the same geography as Wagonheim, with overlapping practice areas including business, real estate, construction, and litigation.
- BizCounsel: Subscription-based legal services platform serving SMBs with ongoing counsel access. Directly comparable on the recurring-revenue, in-house-counsel-as-a-service subscription model Wagonheim pioneered with the Empty Hourglass Program, targeting the same small-business buyer.
- Gordon Feinblatt LLC: Baltimore-based business law firm with deep roots in Maryland serving privately held companies and mid-market clients. Directly comparable on geography, client segment (privately held SMBs), and practice mix including business, real estate, construction, and litigation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Wagonheim Law social profiles
Digital presenceWagonheim Law financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wagonheim Law leadership team
Management profileNumber of profiles
Profiles5 records
Wagonheim Law subsidiaries and ownership
Company hierarchySubsidiaries1 record
Wagonheim Law funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wagonheim Law M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wagonheim Law
What does Wagonheim Law do?
Wagonheim Law provides ongoing legal counsel and business advisory services to small and mid-sized companies across Maryland and the Mid-Atlantic region. Core practice areas include general counsel, business and corporate law, construction law, litigation, mergers and acquisitions, and real estate services. The firm supplements its hourly legal practice with the Empty Hourglass Program (EHP), a subscription-based legal program that provides predictable access to outside general counsel for privately held businesses.
Is Wagonheim Law a public or private company?
Wagonheim Law is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wagonheim Law founded?
Wagonheim Law was founded in 2002. It employs 11 to 50 people.
Where is Wagonheim Law based?
Wagonheim Law is headquartered in Hunt Valley, United States, in the North America region.
How does Wagonheim Law make money?
Three revenue lines are on record. Legal Services - Hourly Billing is the primary driver. The others are empty Hourglass Program (EHP) - Monthly Subscription and wagonheimU - Educational Platform.
Who are Wagonheim Law's main competitors?
Broad incumbents on record are Rocket Lawyer, Venable LLP and LegalShield. Direct peers are Saul Ewing Arnstein & Lehr, FisherBroyles, Whiteford Taylor Preston, Miles & Stockbridge, Offit Kurman, BizCounsel and Gordon Feinblatt LLC.
Does Wagonheim Law have an API?
No public API is recorded for Wagonheim Law.
What industry is Wagonheim Law in?
Wagonheim Law's product category is Legal Services. Its primary akta.pro industry code is BPAHAAAE, Real Estate & Construction Law. Its NAICS code is 541110 and its SIC code is 8111.