Olivio
Olivio Premium Products Corp. is a family-owned, Boston-based consumer packaged goods company founded in 1993 that manufactures olive oil-based buttery spreads, sprays, and dairy-free alternatives as heart-healthy substitutes for dairy butter, sold through traditional U.S. grocery retail.
- Company typePrivate
- Founded1993
- HeadquartersLong Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Olivio does
Olivio Premium Products Corp. is a privately held, family-owned consumer packaged goods company founded in 1993 by Ned and Lee. The company is headquartered at 867 Boylston Street, Boston, Massachusetts, and operates as a Massachusetts-incorporated corporation. Its business is the manufacture and marketing of a line of olive oil-based buttery spreads, sprays, and dairy-free alternatives positioned as heart-smart substitutes for traditional butter and margarine, sold exclusively through traditional U.S. grocery retail channels and targeted at health-conscious, calorie-conscious, and dairy-free/vegan consumer segments.
The product portfolio centers on a proprietary oil blend combining canola, palm, and olive oil, formulated to deliver butter-like flavor with reduced saturated fat (70% less than dairy butter), zero cholesterol, and 400mg of Omega-3 ALA per serving. Core SKUs include Original Buttery Spread, Light Buttery Spread (50% less fat and calories), and Original Buttery Spray (zero calories per serving). The portfolio was extended in 2023 with the launch of Olivio Vegan Buttery Spread (dairy-free, gluten-free, vegan, non-GMO, Kosher Pareve) and Olivio Coconut Spread, addressing the dairy-free and plant-based consumer segment. The formulation is described as proprietary but is not protected by disclosed patents or trademarks.
Olivio operates a wholesale CPG revenue model, selling through grocery distribution partners rather than through direct-to-consumer e-commerce; pricing is not publicly disclosed and consumers are directed to a product-locator tool on the company website. The marketing motion is content-led, centered on an extensive recipe library, newsletter signup, and social media presence designed to drive brand engagement and grocery purchase intent. The company maintains 11–50 employees and confines operations to the United States and its territories, with no disclosed international distribution, institutional investment, M&A activity, or partnerships.
Olivio firmographics
Firmographics- Name
- Olivio
- Legal name
- Olivio Premium Products Corp.
- Website
- https://olivio.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Olivio Premium Products Corp. is a family-owned, Boston-based consumer packaged goods company founded in 1993 that manufactures olive oil-based buttery spreads, sprays, and dairy-free alternatives as heart-healthy substitutes for dairy butter, sold through traditional U.S. grocery retail.
- Ownership category
- akta.pro rank
Olivio industry classification
Industry- Product category
- Olive Oil Spreads and Butter Alternatives
- NAICS
- Fats and Oils Refining and Blending (311225), Dairy Product (except Frozen) Manufacturing (31151)
- SIC
- Fats & Oils (2070), Dairy Products (2020)
- akta.pro primary industry
- Plant-Based Butter & Spread Alternatives Processing (Margarine-style, Cultured Spreads) (AFAHAJAD)
- akta.pro secondary industries
- Recombined/Blended Butter & Spreadable Butter Blends (Butter + Vegetable Oils) (AFAHACAH), Omega-3 & Specialty Lipids (Fish/Algal Oils, EPA/DHA, MCTs, CLA, Phospholipids) (AFAJAKAC)
Keywords
Where Olivio is headquartered
LocationHeadquarters
- HQ city
- Long Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Olivio business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Consumer Packaged Goods - Retail Sales: Olivio Premium Products Corp. generates revenue through the sale of its line of buttery spreads and sprays to consumers via traditional grocery retail channels across the United States. Products are sold as consumer packaged goods through mainstream grocery stores.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Olivio product offering
Product offeringCore offering
Olivio manufactures and sells a line of olive oil-based buttery spreads and sprays designed as healthier alternatives to dairy butter and margarine. The products use a proprietary blend of canola, palm, and olive oils to deliver buttery flavor with reduced saturated fat, zero cholesterol, and added Omega-3 ALA. The portfolio includes Original Buttery Spread, Light Buttery Spread, Original Buttery Spray, Vegan Buttery Spread, and Coconut Spread, sold through traditional grocery retailers in the United States.
Product overview
Olivio Premium Products Corp. is a small family-owned company based in Boston, Massachusetts that markets a line of healthy food products featuring olive oil as a key ingredient. The company was founded in 1993 by Ned and Lee at their family villa in Tuscany. Olivio's product portfolio consists of buttery spreads and sprays made with a proprietary blend of oils (canola, palm, and olive oil), designed as heart-smart alternatives to dairy butter. The core products include Original Buttery Spread, Light Buttery Spread, Original Buttery Spray, Vegan Buttery Spread, and Coconut Spread. These products are marketed for their health benefits including reduced saturated fat, zero cholesterol, and added Omega-3 ALA content compared to traditional butter and margarine. Olivio positions itself as the first buttery spread in America made with olive oil.
Differentiator
Problem solved
Functional benefit
Brands
- Olivio Vegan Buttery Spread: A clean-label buttery spread that is dairy-free, gluten-free, vegan, and non-GMO, with butter flavor.
- Olivio Coconut Spread
Products and services
- Original Buttery Spread
Quantifiable outcome
- 70% less saturated fat than dairy butter per serving
- +4 more outcomes
Companies that use Olivio
Customer profileSegments3 records
Ideal customer profiles3 records
Olivio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Olivio partnerships and signals
Strategic signalScale indicators2 records
Expansion highlights3 records
Olivio competitors and assessment
Company assessmentBroad incumbents
- Becel: Heart-healthy margarine brand (Unilever/Upfield) with Omega-3 and cholesterol-lowering claims that closely overlap Olivio's heart-health differentiation, but at much larger scale.
- Country Crock: Mass-market margarine and buttery spread brand owned by Upfield; a broad incumbent that dominates the same grocery shelves where Olivio competes, with vastly larger trade and marketing budgets.
- I Can't Believe It's Not Butter: Iconic margarine brand owned by Upfield; competes head-to-head with Olivio Original in the spread/butter-alternative set, with massive scale advantages.
- Parkay: Long-standing margarine brand (Upfield) competing in the same buttery spread set with broad grocery distribution, illustrating the scale of incumbents Olivio must compete against.
Direct peers
- Flora: Plant-based margarine and buttery spread brand (Upfield) with a heart-health and plant-oil heritage analogous to Olivio's olive-oil-based positioning.
- Smart Balance: Heart-healthy buttery spread with Omega-3 positioning, owned by B&G Foods. Closely parallels Olivio's functional health messaging and grocery channel placement.
- Melt Organic: Organic, plant-based buttery spread positioned around clean ingredients and health benefits, mirroring Olivio's heart-smart and non-GMO messaging in the same grocery channel.
- Brummel & Brown: Butter-blended spread made with yogurt and vegetable oils (Upfield), structurally analogous to Olivio Original's dairy-plus-vegetable-oil formulation and use cases.
- Earth Balance: Plant-based buttery spread brand offering dairy-free margarine alternatives with similar health and clean-label positioning to Olivio's vegan spread line. Directly competes in the same retail grocery butter-alternative set.
- Miyoko's Creamery: Premium plant-based butter and cheese brand competing in the dairy-free buttery spread category with a vegan, non-GMO proposition similar to Olivio's Vegan Buttery Spread.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Olivio social profiles
Digital presenceOlivio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Olivio leadership team
Management profileNumber of profiles
Profiles2 records
Olivio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Olivio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Olivio
What does Olivio do?
Olivio manufactures and sells a line of olive oil-based buttery spreads and sprays designed as healthier alternatives to dairy butter and margarine. The products use a proprietary blend of canola, palm, and olive oils to deliver buttery flavor with reduced saturated fat, zero cholesterol, and added Omega-3 ALA. The portfolio includes Original Buttery Spread, Light Buttery Spread, Original Buttery Spray, Vegan Buttery Spread, and Coconut Spread, sold through traditional grocery retailers in the United States.
Is Olivio a public or private company?
Olivio is a private company. It is classified as family owned and is currently operating.
When was Olivio founded?
Olivio was founded in 1993. It employs 11 to 50 people.
Where is Olivio based?
Olivio is headquartered in Long Beach, United States, in the North America region.
How does Olivio make money?
One revenue line is on record: consumer Packaged Goods - Retail Sales.
Who are Olivio's main competitors?
Broad incumbents on record are Becel, Country Crock, I Can't Believe It's Not Butter and Parkay. Direct peers are Flora, Smart Balance, Melt Organic, Brummel & Brown, Earth Balance and Miyoko's Creamery.
Does Olivio have an API?
No public API is recorded for Olivio.
What industry is Olivio in?
Olivio's product category is Olive Oil Spreads and Butter Alternatives. Its primary akta.pro industry code is AFAHAJAD, Plant-Based Butter & Spread Alternatives Processing (Margarine-style, Cultured Spreads), with a secondary code of AFAHACAH, Recombined/Blended Butter & Spreadable Butter Blends (Butter + Vegetable Oils). Its NAICS code is 311225 and its SIC code is 2070.