Havoc Motorsport

What Havoc Motorsport does

Havoc Motorsport is a privately held motorsport services company founded in 1974 by Jody Lift, a national-winning race car driver and engineer, and operated by the Lift family out of a facility inside Autobahn Country Club in Joliet, Illinois. The firm functions as a full-service race prep shop and team supporting open-wheel and GT platforms including Pro Formula Mazda, Ligier JS F3, Formula Mazda, Formula Atlantic, World Challenge, Porsche Cayman, Audi R8/RS7, and GT-1/sports racers.

The business operates across multiple revenue streams: trackside support contracts (per race weekend or season), Arrive & Drive Ligier JS F3 rentals, secure car storage at $400/month, authorized Hoosier tire sales, in-house EIS custom seat building (SFI 45.2 certified, 10-minute cure), engine/transmission rebuilds, dyno services, and used race car sales. It is a certified reseller for Ligier Automotive North America, providing access to factory-supported LMP and Formula platforms. Proprietary in-house capabilities include engine and shock dyno testing, aircraft-quality welding, fuel injector flow testing, and composite/body work. Technical differentiation is anchored on the EIS seat pouring method and embedded access to Autobahn's private testing facilities.

The go-to-market is community-led and event-driven, leveraging physical presence at Autobahn Country Club and participation in SCCA Super Tour, Formula Race Promotions, and other US race weekends. Customers are primarily individual funded competition drivers, high-performance vehicle owners, and aspiring open-wheel racers seeking turnkey race participation. Marketing relies on a website, organic social (Facebook/Instagram), direct email, and event participation rather than paid acquisition. The company is privately held with no disclosed external funding.

Name

Havoc Motorsport

Legal name

Havoc Motorsport

Website

https://havocmotorsport.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Havoc Motorsport is a family-owned motorsport services firm founded in 1974 in Joliet, Illinois, offering race prep, Arrive & Drive Ligier JS F3 rentals, trackside support, custom seat building, car storage, and tire sales to funded drivers and high-performance vehicle owners at US race venues.

Ownership category

akta.pro rank

Product category

Motorsport Racing Services

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

akta.pro secondary industries

Motorsports Driver & Rider Management / Representation (MPAKAGAG), Motorsports Tracks & Racing Facilities (MPAKAEAC)

Keywords

• Motorsport racing services
• Race car preparation
• Arrive and drive racing
• Custom race seats
• Trackside support

Headquarters

HQ city

Joliet

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Race Car Sales: Sales of pre-built Formula Mazda and Pro Formula Mazda race cars. Vehicles come equipped with AIM data systems and Smarty cams.
2. Arrive & Drive Rental Program: Full race weekend Arrive & Drive programs in Ligier JS F3 race cars. Includes transport, prep, logistics, and car support. Optional coaching and data analysis available.
3. Trackside Support Services: Per-race weekend or season-long trackside service contracts including car transportation, maintenance, driver coaching, data analysis, car setup, and race weekend support.
4. Car Storage: Secure monthly storage for race and track cars at Autobahn Country Club facility.
5. Tire Sales and Service: Onsite authorized Hoosier tire dealer for Autobahn Country Club. Offers bulk and single set ordering with mounting and balancing services.
6. Custom Seat Building: In-house custom race seat builds using EIS technology, reducing costs and turnaround time for clients.
7. Ligier Race Car Resale: Certified reseller for Ligier Automotive North America, providing access to complete lineup of Ligier race cars and performance platforms with pricing, lead times, and availability.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Havoc Motorsport is a full-service motorsport facility that provides race car preparation, trackside support, Arrive & Drive rental programs in Ligier JS F3 cars, custom race seat pouring, secure car storage, Hoosier tire sales, and certified Ligier race car resale. They serve licensed competition drivers and racing teams across SCCA Super Tour and Formula Race Promotions events at their Autobahn Country Club facility in Joliet, IL.

Product overview

Havoc Motorsport is a full-service motorsport facility established in 1974, offering a comprehensive portfolio of racing products and services. The company serves as a certified Ligier Automotive North America reseller, selling Ligier race cars and operating Ligier JS F3 programs in the SCCA Super Tour series. Core services include Trackside Support (car transportation, maintenance, driver coaching, race weekend support), Arrive & Drive Rental Cars (Ligier JS F3 open-wheel rentals), Custom Seat Pouring (SFI 45.2-certified EIS foam seats), Car Storage, and Tire Sales (authorized Hoosier dealer). The company also maintains an inventory of Formula Mazda race cars for sale and provides in-house engine/transmission rebuild, dyno services, and design/engineering capabilities. The product architecture combines physical racing assets (cars, equipment) with service offerings (coaching, logistics, technical support) delivered at their Autobahn Country Club facility in Joliet, IL.

Differentiator

Problem solved

Functional benefit

Products and services

• Trackside Support Comprehensive at-track support services including car transportation, vehicle maintenance and prep, driver coaching, data analysis, car setup and engineering, race weekend support, and private test day support. Available per race weekend or as a season-long service contract for licensed racers and team owners.
• Arrive & Drive Rental Cars Full Arrive & Drive race weekend program offering Ligier JS F3 Honda-powered open-wheel race car rentals for one or two day programs. Includes transport, prep, logistics, car support, and optional coaching and data analysis. Competes in SCCA and Formula Race Promotions events.
• Custom Seat Pouring In-house custom race seat builds using Expanded Integral Skin (EIS) foam technology. EIS conforms to body contours for maximum comfort and support, cures in 10 minutes, meets SFI 45.2 impact and flammability standards, and does not require replacement after impact.
• Race Car Storage Secure race car and track car storage within Autobahn Country Club at Havoc Motorsport's main building and other on-site locations. Monthly subscription storage starting at $400 per month.
• Tire Sales & Service Onsite authorized Hoosier tire dealer for Autobahn Country Club. Offers bulk and single set ordering with onsite mounting and balancing for race and track cars.
• Formula Mazda Race Cars for Sale Pre-built Formula Mazda and Pro Formula Mazda race cars for sale. Inventory includes a 1998 Formula Mazda rebuilt from the frame up in 2018 with AIM data system and Smarty cam ($20,000), a 2006 Pro Formula Mazda with ZERO hour motor, brand new fuel cell, and paddle shift upgrade ($50,000), and a 2004 Pro Formula Mazda with Geartronics Paddle shift kit ($50,000). All equipped with AIM Data and Smarty Cam.
• Ligier Race Car Sales Certified reseller for Ligier Automotive North America offering full access to the complete lineup of Ligier race cars and performance platforms, including LMP chassis, Formula development cars, and factory-supported engineering. Provides pricing, lead times, and availability for all current Ligier models and configurations.
• Engine & Transmission Rebuild Complete engine and transmission rebuild services available in-house at Havoc Motorsport, including aircraft-quality welding.
• Dyno Services In-house engine and shock dyno services for testing and development of race vehicles.
• Design & Engineering Services In-house design and engineering capabilities including aero and kinematic development, fuel injector flow test/matching, and data programming. Affiliate body/paint/composite shop available.

Quantifiable outcome

• EIS cure time of 10 minutes, faster than traditional beaded seats
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Ligier Automotive North AmericacoreChannel Partner/ Reseller/ DistributorCertified reseller for Ligier Automotive North America, offering full access to complete lineup of Ligier race cars and performance platforms. Provides pricing, lead times, and availability for LMP chassis, Formula development, and factory-supported engineering.
• Hoosier TirecoreChannel Partner/ Reseller/ DistributorOnsite authorized Hoosier tire dealer for Autobahn Country Club. Offers bulk and single set ordering with onsite mounting and balancing services.
• Autobahn Country ClubcoreStrategic or Co-development PartnerStrategic location within Autobahn Country Club in Joliet, IL. Provides facilities for building, testing, and tuning race cars in real time. Main building and additional locations on site for secure car storage.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Exclusive Autosport: Open-wheel race team running F4 and similar spec series with full-service driver support packages. Directly comparable in targeting funded amateur drivers seeking managed race programs.
• Crosslink Motorsports: Small US open-wheel race team and prep shop active in F4 and similar amateur series. Comparable in scale, business model (race team + driver services), and customer base.
• JDC Motorsports: F4/F3 race team offering Arrive & Drive and trackside support packages for amateur and funded drivers in US open-wheel series. Closely comparable service mix and team size to Havoc.
• Cape Motorsports: Small-to-mid open-wheel race team and prep shop that fields cars in F4, F3, and Atlantic-class series. Highly comparable in scale, customer base (amateur/paid drivers), and Arrive & Drive service offering.
• Pabst Racing: Long-running US open-wheel team competing in F4 and Atlantic championships with similar driver-development focus. Comparable in service breadth (race team + driver coaching) and customer profile.
• ArmsUp Motorsports: Independent race prep shop and SCCA/open-wheel team offering car preparation, trackside support, and driver services. Closely comparable in service portfolio and team scale to Havoc.
• DEForce Racing: F4/F3 open-wheel team providing driver development and race services to amateur and funded drivers. Directly comparable in service model and customer profile to Havoc.

Broad incumbents

• Radford Racing School: Drive-experience and racing school offering both track-day and competition preparation programs. Comparable in the Arrive & Drive / coaching overlap with Havoc's Ligier JS F3 offering, though much larger and broader.
• Skip Barber Racing School: Established driving school and Arrive & Drive operator in US open-wheel ladder. Comparable in the entry-level open-wheel customer segment, but operates at significantly larger scale and brand recognition.

Others

• Racetech: Specialist manufacturer of custom FIA/SFI-rated race seats. Comparable in the custom motorsport seat product category where Havoc's EIS service competes/overlaps; potential supplier relationship or substitute.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/havocmsport
• Facebookfacebook.com/HavocMotorsport
• LinkedInlinkedin.com/company/havoc-motorsport

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havoc Motorsport