Flipper Marin

What Flipper Marin does

Flipper Marin is a privately held, full-service boat dealership headquartered at Hamnvägen 8 in Täby/Stockholm, Sweden, operating from a waterfront site with its own docks on Stora Värtan for on-water test drives. Founded around 1966 and active for nearly 60 years, the company functions as an authorized dealer for six Scandinavian boat brands controlled by Nimbus Group (Nasdaq First North Growth Market Sweden): Aquador, Bella, Falcon, Flipper, Nimbus, and Alukin, alongside Mercury outboard and inboard motors and boat trailers. Its product portfolio spans family daycruisers, premium weekenders, commuters and flybridge yachts up to the Nimbus 495 Flybridge (priced at 17.1M SEK), as well as aluminum commercial-grade boats, with price points ranging from approximately 349,000 SEK to over 17M SEK.

The business operates a multi-revenue-stream model combining new boat sales, certified used boat brokerage, an authorized Mercury service workshop, parts distribution, winter storage (outdoor wrapped, cold hall, and warm hall options), and bundled financing (up to 80% loan-to-value, 240-month terms, current rate 5.45%) and Svedea-branded insurance distribution. Its proprietary "All Inclusive" packaging concept bundles equipment, insurance, and financing into a single first-season-ready purchase, marketed as exclusive to Flipper Marin. Distribution is direct-to-consumer through the Täby showroom and a network of boat shows including Stockholm Älvsjö, Cannes Yachting Festival, and Allt på Sjön in Gustavsberg, complemented by scheduled test-drive Saturdays on Stora Värtan. The company is small (11–50 employees) and primarily serves Swedish recreational boat buyers, with adjacent exposure to the professional/commercial segment through the Alukin brand, whose parent Nimbus Group holds a 400 MSEK, 15-year framework agreement with the Swedish Armed Forces (FMV).

Name

Flipper Marin

Legal name

Flipper Marin

Website

https://flippermarin.se

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Flipper Marin is a long-standing Swedish boat dealership in Täby/Stockholm that sells six Nimbus Group boat brands and Mercury motors, serving recreational and commercial buyers with sales, financing, insurance, service, and storage.

Ownership category

akta.pro rank

Product category

Boat Dealership and Marine Retail

NAICS

Boat Dealers (441222), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)

akta.pro secondary industry

Recreational Fishing & Sportfishing Boat Manufacturing (IMAJAEAH)

Keywords

• Boat dealership
• Motorboat sales
• Marine services
• Boat financing
• Boat insurance

Headquarters

HQ city

Talby

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. New Boat Sales: Sale of new boats from brands including Aquador, Bella, Falcon, Flipper, Nimbus, and Alukin. Offers 'All Inclusive' packages that bundle equipment, service, and financing.
2. Used Boat Sales: Sale of certified used boats with warranty. They offer trade-in services and broker used boats.
3. Workshop and Service: Authorized workshop for Mercury outboard and inboard motors. Provides maintenance, service, and repairs for all boat brands sold.
4. Insurance Services: Offers branded boat insurance through Svedea for all major boat brands, including comprehensive coverage packages.
5. Financing Services: Provides boat financing solutions with competitive interest rates (5.45% currently), offering loans up to 80% of boat value with flexible terms.
6. Parts and Accessories: Sale of spare parts and accessories. Authorized parts department for Mercury motors and all represented brands.
7. Winter Storage: Winter storage services including options for outdoor winter storage (wrapped), cold hall, or warm hall.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Flipper Marin is a full-service boat dealership in Täby/Stockholm that sells new motorboats from the Nimbus Group brand portfolio (Aquador, Bella, Falcon, Flipper, Nimbus, Alukin) as well as certified used boats, Mercury outboard motors, and boat trailers. It complements sales with boat financing, branded insurance through Svedea, an authorized Mercury workshop, spare parts, winter storage, test drives on Stora Värtan, and brokerage of used boats — packaged through its proprietary "All Inclusive" concept.

Product overview

Flipper Marin is a boat dealership (not a technology company) selling a portfolio of Scandinavian motorboat brands under the Nimbus Group umbrella. The core offering includes six boat brands: Aquador (family hardtops and daycruisers), Nimbus (premium weekenders, tenders, commuters, and flybridge models), Flipper (sporty daycruisers), Bella (affordable modern boats), Falcon (aluminum boats with hybrid construction), and Alukin (commercial-grade aluminum boats). The company also sells Mercury outboard motors and boat trailers. Services include financing, insurance partnerships (Svedea), authorized maintenance, winter storage, and test drives. The business operates on a 'All Inclusive' pricing model bundling equipment and services.

Differentiator

Problem solved

Functional benefit

Products and services

• Aquador Motorboats New family motorboats (hardtop, daycruiser, walkaround designs) from the Aquador brand, with Scandinavian design, generous social spaces and modern comfort features for family recreational boating.
• Nimbus Motorboats Premium Scandinavian motorboats from Nimbus covering Weekender, Tender, Commuter, and Flybridge models from 9 to 15 meters, known for smart functionality, comfort, safety, and Scandinavian design.
• Flipper Motorboats Sporty and luxurious daycruiser boats combining family-friendly design with driving pleasure and safety, featuring Simrad navigation systems and comfortable cockpit-style driving positions.
• Bella Motorboats Modern and affordable motorboats offering smart equipment, favorable insurance, and attractive pricing, sold through "All Inclusive" packages at Flipper Marin.
• Falcon Aluminum Boats Aluminum boats with patented noise insulation providing quiet performance; combines aluminum hull with fiberglass deck and interior for low maintenance and a comfortable ride.
• Alukin Aluminum Boats Durable aluminum boats originally developed for commercial purposes, now used by active lifestyle users requiring year-round capable boats with strength, safety, and good sea handling. Manufactured in Roslagen, Sweden.
• Used Boat Sales and Brokerage Certified used boats sold with warranty; the dealership offers trade-in services and brokers used motorboats on behalf of owners, with listings via the dealership and Blocket.
• Mercury Outboard Motors Mercury four-stroke outboard motors in various horsepower ratings, sold through Flipper Marin with authorized service for Mercury inboard and outboard engines.
• Boat Trailers Quality boat trailers for transporting boats, available through Flipper Marin as part of the complete boat purchasing solution.
• Boat Financing Services Boat financing allowing customers to borrow up to 80% of the boat's price with a competitive interest rate (5.45%) and flexible repayment terms (e.g., 240-month loans with 20% down).
• Boat Insurance (Svedea-branded) Brand-specific boat insurance policies for Alukin, Aquador, Bella, Falcon, Flipper, and Nimbus boats offered through Svedea, with assistance, all-risk coverage, new value replacement, and accident insurance.
• Winter Storage Service Winter storage options including wrapped outdoor storage, cold hall, or warm hall storage, along with winterization, commissioning, and maintenance services.
• Authorized Workshop, Service and Maintenance Authorized workshop for Mercury inboard and outboard engines, plus service and maintenance for Alukin, Aquador, Bella, Falcon, Flipper, and Nimbus boats. Includes spare parts sales and authorized parts department for Mercury.
• Test Drive Service Test drive opportunities on Stora Värtan with various boat models at Flipper Marin's waterfront Täby location with its own docks; includes scheduled provkörningsdagar (test driving Saturdays).
• "All Inclusive" Boat Package Proprietary bundled offering pioneered by Flipper Marin that combines the boat, required equipment, service, insurance and financing into a single package for the customer's first season of ownership.

Quantifiable outcome

• Aquador 400 HT named finalist in Motor Boat Awards 2026 (Best Family Cruiser)
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SvedeacoreGTM or Marketing Partner · 18 August 2022Nasdaq-listed Nimbus Group partnered with Svedea for branded boat insurance policies covering Alukin, Aquador, Bella, Falcon, Flipper, and Nimbus. The partnership provides brand-specific insurance with comprehensive coverage including assistance, all-risk, and machine/electronics damage after warranty expires.
• Nimbus GroupcoreChannel Partner/ Reseller/ DistributorFlipper Marin is an authorized dealer for Nimbus Group's boat brands including Nimbus, Aquador, Bella, Falcon, Flipper, and Alukin. Nimbus Group is listed on Nasdaq First North Growth Market Sweden and had revenue of 1,455 MSEK in 2021.
• Mercury MarinecoreTechnology or IntegrationFlipper Marin is an authorized service center for Mercury outboard and inboard motors. They provide service, maintenance, and repairs for Mercury engines across all boat brands they sell.
• SeaSeaminorChannel Partner/ Reseller/ DistributorPartnership with neighboring SeaSea store for boat accessories at competitive prices. Flipper Marin collaborates with SeaSea to offer customers favorable pricing on most accessories needed for new boats.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hjertmans: Large Swedish marine retail chain selling boats, engines, accessories, and service across multiple locations. Closely comparable multi-brand boat retail business model with similar service offering (financing, service, winter storage).
• KGK Båtservice: Nordic boat sales and service dealer with multiple Swedish locations. Comparable business model combining new and used boat sales, engine service, and marine accessories distribution.
• Mälarens Marin: Established boat dealership in the Mälaren/Stockholm region selling multiple premium Scandinavian boat brands. Direct competitor for the same Stockholm archipelago customer base as Flipper Marin.
• Westins Motor: Swedish boat dealership group selling multiple premium motorboat brands across locations. Comparable to Flipper Marin as a multi-brand authorized Scandinavian boat dealer serving a similar regional premium customer base.
• Marinmax: Swedish boat dealer selling multiple boat brands and outboard motors. Comparable to Flipper Marin in product range, target customer profile, and full-service offering.

Others

• Nimbus Group: Swedish boat manufacturer (Nasdaq First North Growth Market) that owns all six boat brands Flipper Marin sells (Aquador, Bella, Falcon, Flipper, Nimbus, Alukin). Strategic supplier and channel partner rather than competitor.
• Brunswick Corporation: US marine conglomerate and parent company of Mercury Marine (Flipper Marin's authorized engine partner). Adjacent ecosystem participant through the Mercury Marine relationship that underpins Flipper Marin's service business.

Broad incumbents

• MarineMax: Largest recreational boat retailer in the United States with national footprint. Comparable boat dealership business model at significantly larger scale, useful for benchmarking unit economics and recurring service revenue potential.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/flipper-marin-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flipper Marin