What Medicine Hat Tigers does

Medicine Hat Tigers is a junior ice hockey franchise and a member club of the Western Hockey League (WHL), which itself operates under the Canadian Hockey League (CHL). Founded in 1970 and headquartered at 2802 Box Springs Way NW in Medicine Hat, Alberta, the organization fields a team that plays its home games at Co-op Place arena and competes as part of the WHL's Central Division. The franchise is privately held and operates with a workforce of 11-50 employees, serving local fans, families, and youth hockey stakeholders in a small-market catchment while also functioning as part of the broader WHL/CHL talent-development pipeline that feeds into the NHL.

The franchise monetizes a diversified set of revenue streams. Ticket sales form the core, structured across season tickets, single-game tickets, and group/event packages. Ancillary in-arena revenue includes birthday party and event packages and a Copper Coulee Casino 50/50 draw. Merchandise is sold direct-to-consumer through a Shopify-based online store. The sponsorship book spans multiple local and regional partners, including Supplement King (Hardest Working Player), Paterson Grain (Goals for Charity), Leis Law (Saves for Charity), Train Alberta (Assists for Charity), and Labels (Player of the Month). Distribution and content reach are extended through a Victory+ live-streaming partnership and a Wild 94.5 radio partnership, alongside a recently launched official mobile app.

The underlying operating model is that of a protected regional sports franchise: territorial exclusivity within the WHL/CHL structure, recurring in-arena and DTC commercial activity around a 68-game season, multi-channel content distribution (arena, app, streaming, radio), and a partner-driven community engagement layer. The 2025-26 season's 50-win, 0.794-win% record (1st in the Central Division) provides a strong on-ice product backdrop for the franchise's commercial operations, although no revenue, attendance, or financial disclosures are available in the input to corroborate the financial trajectory.

Name

Medicine Hat Tigers

Legal name

Medicine Hat Tiger Hockey Club

Website

https://tigershockey.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Medicine Hat Tigers is a WHL (CHL) junior hockey franchise based in Medicine Hat, Alberta, founded in 1970, that generates revenue from ticket sales, merchandise, event packages, and local sponsorships while serving local fans and the broader NHL talent-development pipeline.

Ownership category

akta.pro rank

Product category

Junior Hockey Franchise

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ice Hockey Leagues (MPAKAAAE)

akta.pro secondary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

Keywords

• Junior hockey league
• Hockey ticket sales
• Team merchandise
• Live game broadcasts
• Youth hockey development

Headquarters

HQ city

Medicine Hat

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Revenue from season tickets, single game tickets, and group/event bookings at Co-op Place arena
2. Merchandise Sales: Team merchandise sold through the official team store (medicinehattigershockey.myshopify.com)
3. Event Packages: Birthday party packages and special event bookings
4. Sponsorships & Advertising: Corporate sponsorships, arena advertising, jersey sponsorships, and promotional partnerships with local businesses

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Medicine Hat Tigers is a junior ice hockey franchise competing in the Western Hockey League (WHL), within the Canadian Hockey League (CHL), based in Medicine Hat, Alberta. It sells ticketed live home games (season and single-game tickets), birthday party experiences, and official team merchandise, and offers live game broadcasts via Wild 94.5 radio and the Victory+ streaming platform. The club also operates as a development pathway for players aged 16–20 toward the NHL Draft, supported by scholarship programs and coaching staff.

Product overview

Medicine Hat Tigers is a junior hockey team in the Western Hockey League (WHL) that offers ticketing products (season tickets, single game tickets, birthday party packages), official merchandise through its Team Store, and live game broadcasts via audio (Wild 94.5) and video (Victory+) streaming services. The team plays home games at Co-op Place arena.

Differentiator

Problem solved

Functional benefit

Products and services

• Season Tickets Season ticket packages granting access to all regular season home games of the Medicine Hat Tigers at Co-op Place arena, sold to individual fans and families.
• Single Game Tickets Individual game tickets for regular season and playoff home games at Co-op Place, sold to walk-up and online customers.
• Birthday Party Package Birthday party experience package that includes arena access and Tigers-themed celebrations at Co-op Place for families and children.
• Team Store Official online merchandise store selling Tigers jerseys, apparel, and fan memorabilia, operated on a Shopify storefront.
• Live Audio Streaming (Wild 94.5) Live radio broadcast streaming of Tigers games provided through local partner Wild 94.5 FM and the wild945.ca online player, available to fans inside and outside the market.
• Live Video Streaming (Victory+) Live video streaming service that allows fans to watch Tigers games online through the official streaming partner Victory+.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Victory+coreGTM or Marketing PartnerOfficial streaming partner providing live game broadcasts and video content delivery for fans unable to attend games in person.
• Wild 94.5coreGTM or Marketing PartnerLocal radio partner broadcasting live game coverage and team news through wild945.ca streaming platform.
• Co-op PlacecoreStrategic or Co-development PartnerHome arena venue for the Medicine Hat Tigers, providing game facilities, seating, and event infrastructure.
• Copper Coulee CasinominorGTM or Marketing PartnerSponsor of 50/50 draw fundraising initiative supporting team operations and community programs.
• Supplement KingminorGTM or Marketing PartnerSponsor of Hardest Working Player award recognizing player performance and community engagement.
• Paterson GrainminorGTM or Marketing PartnerSponsor of Goals for Charity initiative converting on-ice performance into charitable donations.
• Western Hockey League (WHL)coreStrategic or Co-development PartnerParent league organization governing team operations, scheduling, player development standards, and league-wide initiatives.
• Canadian Hockey League (CHL)coreStrategic or Co-development PartnerGoverning body for Canadian major junior hockey leagues including WHL, coordinating national events and NHL draft partnerships.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spokane Chiefs: WHL franchise based in Spokane, Washington — equivalent mid-market junior hockey franchise with similar ticket, sponsorship, and merchandise revenue structure.
• Seattle Thunderbirds: WHL franchise in Kent/Seattle — equivalent mid-market junior hockey franchise with established NHL development reputation similar to the Tigers'.
• Swift Current Broncos: WHL franchise in Swift Current, Saskatchewan — similar small-market, community-anchored junior hockey operation with equivalent sponsorship and ticketing dynamics.
• Lethbridge Hurricanes: WHL franchise based in Lethbridge, Alberta — same league, similar small-market Alberta operating model, comparable ticket/merch/sponsorship revenue mix and youth-development pipeline.
• Brandon Wheat Kings: WHL franchise based in Brandon, Manitoba — comparable mid-size market junior hockey club with similar revenue mix and player-development positioning within the WHL.
• Everett Silvertips: WHL franchise in Everett, Washington — same league, similar mid-market junior hockey operation with parallel revenue and player-development dynamics.
• Red Deer Rebels: WHL franchise in Red Deer, Alberta — same league structure, regional Alberta competitor with comparable market size, community-based GTM, and revenue model.
• Calgary Hitmen: WHL franchise in Calgary, Alberta — same league but larger metro market, providing a useful comparison on how scale, sponsorships, and attendance differ across Alberta WHL clubs.
• Portland Winterhawks: WHL franchise in Portland, Oregon — same league operations, comparable size of market, and similar multi-revenue business model anchored in community.
• Edmonton Oil Kings: WHL franchise in Edmonton — same league, larger urban market, comparable revenue streams, and development reputation; often a reference point for upper-bound Alberta franchise economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/tigershockey
• Facebookfacebook.com/whltigers
• Instagraminstagram.com/medhattigers
• LinkedInlinkedin.com/company/medicine-hat-tigers-hockey-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medicine Hat Tigers