Lasseter Family Winery
Lasseter Family Winery is an organically farmed, family-owned Sonoma estate winery producing Bordeaux and Rhône-inspired wines in small lots from three estate vineyards, sold direct-to-consumer through a tasting room, wine club, online shop, and select California restaurants.
- Company typePrivate
- Founded2000
- HeadquartersGlen Ellen, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Lasseter Family Winery firmographics
Firmographics- Name
- Lasseter Family Winery
- Legal name
- Lasseter Family Winery LLC
- Website
- https://lasseterfamilywinery.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lasseter Family Winery is an organically farmed, family-owned Sonoma estate winery producing Bordeaux and Rhône-inspired wines in small lots from three estate vineyards, sold direct-to-consumer through a tasting room, wine club, online shop, and select California restaurants.
- Ownership category
- akta.pro rank
Lasseter Family Winery industry classification
Industry- Product category
- Estate Winery / Premium Wine Production
- NAICS
- Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (44532)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Lasseter Family Winery is headquartered
LocationHeadquarters
- HQ city
- Glen Ellen
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lasseter Family Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: Wines sold direct from the winery through online shop and at the tasting room. Small quantities produced from estate vineyards available direct to consumer and at select fine California restaurants.
- Wine Club Membership: Three-tier wine club (Taster, Enthusiast, Collector) with recurring shipments 3-4 times per year. Additional exclusive Inner Circle membership. Members receive early access to new releases, exclusive bottlings, complimentary tastings, and member pricing.
- Hospitality Experiences: Paid tasting experiences including Cellar Tour & Salon Tasting ($95pp), Estate Vineyard Tour & Tasting ($95pp), and Patio Tasting ($60pp). Food pairings and small bites from Chef Clinton Huntsman available.
- Gift Collections and Merchandise: Estate grown wines, herbs, honey, and olive oil along with artisan home goods sold as gift sets and merchandise.
- Restaurant Wholesale: Wines available at select fine California restaurants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Patio Tasting - $60 per person |
| Other | Pay-as-you-go | Cellar Tour & Salon Tasting - $95 per person |
| Other | Pay-as-you-go | Estate Vineyard Tour & Tasting - $95 per person |
| Subscription | Annual | Taster Wine Club - Average $250 per release |
| Subscription | Annual | Enthusiast Wine Club - Average $550 per release |
| Subscription | Annual | Collector Wine Club - Average $1,100 per release |
| Subscription | Annual | Inner Circle Membership - By invitation only |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Lasseter Family Winery product offering
Product offeringCore offering
Lasseter Family Winery is a family-owned estate winery that produces small-lot, organically farmed wines from its Sonoma Valley and Moon Mountain District vineyards in Glen Ellen, California. The portfolio includes Bordeaux and Rhône-inspired White, Rosé, and Red wines, plus a heritage field blend Zinfandel. Wines are sold direct-to-consumer through an estate tasting room, online shop, and a tiered wine club, and are also available at select fine California restaurants.
Product overview
Lasseter Family Winery is an organically farmed estate winery producing Bordeaux and Rhône-inspired wines from its Sonoma Valley and Moon Mountain District vineyards. Its product portfolio is organized into two wine series: the Inspiration Series (Enjoué Provence Style Rosé, Zut Alors Sauvignon Blanc, Voilà White Bordeaux Blend, Chemin de Fer Red Rhône Blend, Dentelle de Fer Grenache Blend, Inattendu Syrah Blend, Paysage Merlot Blend, Amoureux Malbec) and the Exploration Series (Trinity Ridge Sauvignon Blanc, Trinity Ridge Chardonnay, L'Ame du Sage Old Vine Zinfandel, Reminiscence Cabernet Sauvignon, Trinity Ridge Cabernet Sauvignon, Trinity Ridge Syrah). Beyond wines, the winery offers wine club memberships across four tiers (Taster, Enthusiast, Collector, Inner Circle), estate-grown herbs, honey, and olive oil products, gift collections, and on-site tasting experiences. The portfolio is unified by its estate-only sourcing and Rhône/Bordeaux blending tradition, with 2025 marking the winery's 20th estate vintage and 25th anniversary.
Differentiator
Problem solved
Functional benefit
Brands
- Inspiration Series: The original expression of the Lasseters' passion for wine, featuring commissioned label art. Includes wines like Enjoué (Provence Style Rosé), Zut Alors (Sauvignon Blanc), Voila (White Bordeaux Blend), Chemin de Fer (Red Rhône Blend), Dentelle de Fer (Grenache Blend), Inattendu (Syrah Blend), Paysage (Merlot), and Amoureux (Malbec).
- Exploration Series
Products and services
- Enjoué (Provence Style Rosé) A pale salmon/silver-hued Rhône blend-inspired rosé made from 100% estate fruit, featuring aromas of fresh white grapefruit, white peach, fresh flowers, white pepper, and white strawberries, with a refreshing chalky texture. Aimed at wine enthusiasts seeking elegant Provence-style rosé.
- Zut Alors (Sauvignon Blanc) A crisp, refreshing Sauvignon Blanc from Los Guilicos Vineyard in Sonoma Valley with a brilliant silver/straw hue, subtle oak aging, and notes of white peach and salted grapefruit, positioned as a Sancerre-style white for white wine enthusiasts.
- Voilà (White Bordeaux Blend) A 70% Sauvignon Blanc and co-fermented Sémillon white Bordeaux blend aged in new French oak for ten months, offering white peach, salted grapefruit, elegant floral notes, and a mouthwatering finish. Targets consumers of white Bordeaux-style blends.
- Chemin de Fer (Red Rhône Blend) A 52% Mourvèdre, 32% Grenache, and Syrah red Rhône blend with fruity primary notes, mineral undertones, strawberries, cocoa, tea leaf, candied flowers, and pepper, described as medium to full-bodied with a graceful feel. For enthusiasts of Châteauneuf-du-Pape-style blends.
- Dentelle de Fer (Grenache Blend) A Grenache-based blend from Justi Vineyard in Sonoma Valley, offering a spicy and appealing perfume with sweet red and purple fruit, fresh sage, and wet stones, medium to full-bodied with a chalky texture. Aimed at Grenache and Rhône blend enthusiasts.
- Inattendu (Syrah Blend) A blend of 51% Syrah, 35% Grenache, and Mourvèdre, displaying notes of olive, fresh plum, pepper, and wildflowers with a meaty, full-bodied structure and gravelly texture. Targeted at Syrah lovers.
- Paysage (Merlot Blend) An 85% Merlot, 9% Malbec, and Cabernet Franc Bordeaux-style blend with notes of savory pine sap, dark chocolate, spiced black plum, and cedar, well-balanced with ripe tannins and a long, smoky finish. For Bordeaux red blend drinkers.
- Amoureux (Malbec) A Malbec from Justi Creek Vineyard, Sonoma Valley, offering a fantastic perfume of pure black plum, menthol, pressed lavender, and pine sap, full-bodied with ripe tannins and notes of boysenberry and tea leaf. Targeted at varietal Malbec consumers.
- Trinity Ridge Sauvignon Blanc A Sauvignon Blanc from Trinity Ridge Vineyard in the Moon Mountain District, noted for real pedigree, strong varietal character, mountain structure, textural intensity, and crushed rocks, sage, and citrus peel. A single-vineyard white for serious wine enthusiasts.
- Trinity Ridge Chardonnay A Chardonnay from Trinity Ridge Vineyard, Moon Mountain District, described as deep and beautifully layered with hints of lemon confit, tangerine peel, mint, slate, and dried herbs, super classy and polished. For Chardonnay drinkers.
- L'Ame du Sage (Old Vine Zinfandel Heritage Field Blend)
Companies that use Lasseter Family Winery
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles5 records
Lasseter Family Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Lasseter Family Winery partnerships and signals
Strategic signalScale indicators4 records
Recent moves10 records
Expansion highlights6 records
Lasseter Family Winery competitors and assessment
Company assessmentDirect peers
- Silver Oak Cellars: Estate-focused, DTC-emphasizing premium Cabernet producer (Napa and Sonoma AVAs) with tasting rooms and an Alexander Valley hospitality program. Comparable on estate-only Cabernet focus, DTC motion, and tasting-room-driven hospitality.
- Ridge Vineyards: Premium California estate winery famous for its heritage Zinfandel field blends (Lytton Springs) and Bordeaux-style Monte Bello Cabernet. Closely mirrors Lasseter's combination of century-old heritage Zinfandel field blends (L'Ame du Sage) plus estate Bordeaux-style bottlings at the 95-98 point level, with DTC, tasting room, and limited restaurant distribution.
- Sine Qua Non: Cult California winery producing minute quantities of Rhône-inspired wines with cult pricing, allocation-based mailing list, and recurring top critic scores. Highly comparable to Lasseter on Rhône-inspired style, scarcity, premium pricing, and DTC reliance.
- Frog's Leap: Rutherford (Napa) estate winery focused on organically and dry-farmed Rutherford vineyards producing premium Cabernet, Zinfandel, and Sauvignon Blanc. Closely comparable on organic estate farming philosophy, DTC emphasis, and premium estate positioning in California wine country.
- Continuum Estate: Pritchard Hill / Napa Valley estate founded by the Tim Mondavi family producing a single flagship Bordeaux-style blend from organically farmed high-elevation vineyards. Highly comparable to Lasseter on estate-only, premium, organic, small-production positioning with single-vineyard bottlings.
- Tablas Creek: Paso Robles estate winery founded by the Perrin family (Château de Beaucastel) with a focus on Rhône-inspired blends, organically farmed vineyards, small production, and a DTC/founders-club model. Direct analogue to Lasseter's Rhône-inspired organically farmed estate approach.
- Stag's Leap Wine Cellars: Historic Napa Valley estate producer of premium estate-grown Cabernet Sauvignon with a strong DTC and fine dining channel presence. Comparable as a multi-decade estate premium wine producer with high critical acclaim and Bordeaux-style focus.
Broad incumbents
- Caymus Vineyards: Family-owned (Wagner family) Napa producer famous for Caymus Cabernet Sauvignon and Special Selection, with broader national wholesale and DTC reach than Lasseter. Comparable brand profile but materially larger and more distributed.
- Joseph Phelps Vineyards: Multi-estate Napa Valley producer with Insignia and broader portfolio, now backed by LVMH. Comparable at the high-end estate Bordeaux-inspired tier but broader in scale, distribution, and SKU count.
- Beaulieu Vineyard: One of the historic Napa Valley wineries (founded 1900), now part of Treasury Wine Estates, with broad distribution across multiple tiers. Comparable as a historic California estate but operates at much greater scale and broader trade distribution.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Lasseter Family Winery social profiles
Digital presenceLasseter Family Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lasseter Family Winery leadership team
Management profileNumber of profiles
Profiles6 records
Lasseter Family Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lasseter Family Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lasseter Family Winery
What does Lasseter Family Winery do?
Lasseter Family Winery is a family-owned estate winery that produces small-lot, organically farmed wines from its Sonoma Valley and Moon Mountain District vineyards in Glen Ellen, California. The portfolio includes Bordeaux and Rhône-inspired White, Rosé, and Red wines, plus a heritage field blend Zinfandel. Wines are sold direct-to-consumer through an estate tasting room, online shop, and a tiered wine club, and are also available at select fine California restaurants.
Is Lasseter Family Winery a public or private company?
Lasseter Family Winery is a private company. It is classified as family owned and is currently operating.
When was Lasseter Family Winery founded?
Lasseter Family Winery was founded in 2000. It employs 11 to 50 people.
Where is Lasseter Family Winery based?
Lasseter Family Winery is headquartered in Glen Ellen, United States, in the North America region.
How does Lasseter Family Winery make money?
Five revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Membership, hospitality Experiences, gift Collections and Merchandise and restaurant Wholesale.
Who are Lasseter Family Winery's main competitors?
Direct peers on record are Silver Oak Cellars, Ridge Vineyards, Sine Qua Non, Frog's Leap, Continuum Estate, Tablas Creek and Stag's Leap Wine Cellars. Broad incumbents are Caymus Vineyards, Joseph Phelps Vineyards and Beaulieu Vineyard.
Does Lasseter Family Winery have an API?
No public API is recorded for Lasseter Family Winery.
What industry is Lasseter Family Winery in?
Lasseter Family Winery's product category is Estate Winery / Premium Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130.