Altearah Bio Middle East

What Altearah Bio Middle East does

Altearah Bio Middle East is the exclusive regional operating entity for the French emotive cosmetics brand Altearah Bio across the GCC, structured as Spadunya Distribution Middle East LLC and headquartered at Al Barsha 1, Dubai. The business serves wellness-focused consumers and natural/organic beauty buyers seeking products that address both emotional and physiological needs, distributing a portfolio organized around a proprietary 14-synergy color-emotion framework that maps specific colours (e.g., Emerald/Oxygen, Royal Purple/Energy, White/Pure, Turquoise/Serenity) to proprietary blends of essential oils positioned through aromatherapy, chromotherapy, and olfactotherapy principles.

The catalogue spans three ranges — Wellness (flagship Parfums de Soin), Body (Skincare Oils, Concentrate Roll-Ons, Himalayan Bath Salts, Body Scrubs), and Face (Neuro-Active creams, eye solution, face spray, makeup remover, mask & scrub) — with the Face range additionally leveraging Neuro-Active ingredients marketed for cellular communication and skin self-healing. All formulations are positioned as 100% natural origin with 98%-100% organic farming content and are certified by Ecocert, Slow Cosmetique, and OneVoice; a separate Nutritive Oil free of essential oils targets sensitive skin, pregnant women, and children. Pricing ranges from AED 54 for a 5ml Concentrate/PARFUM trial size up to AED 1,750 for the 14-Colour 30ml Gift Box, with face care tiered at AED 142-288 per SKU.

Commercially, the company runs a direct-to-consumer e-commerce model through its owned altearah.ae storefront, shipping across the UAE, Saudi Arabia, Kuwait, Bahrain, Oman, and Qatar with localized customer service and an ALTEARAH REWARDS loyalty program. The revenue model is one-time purchase across SKUs (no disclosed subscription), supported by organic marketing through Instagram (@altearahbiome), a wellness blog, and product quiz tools for mid-funnel conversion. The company is privately held, employs 11-50 staff, and operates without disclosed institutional funding.

Name

Altearah Bio Middle East

Legal name

Spadunya Distribution Middle East LLC

Website

https://altearah.ae

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Altearah Bio Middle East, operating through Spadunya Distribution Middle East LLC in Dubai, distributes the French emotive cosmetics brand Altearah Bio across GCC markets via its altearah.ae storefront, selling skincare oils, wellness perfumes, and Neuro-Active face care built around a proprietary 14-color emotional synergy system.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Product Sales: One-time purchase model for wellness cosmetics including Parfums de Soin, Skincare Oils, Concentrate Roll-Ons, Bath Salts, Body Scrubs, Face Care products, and Accessories. Single SKU purchases with no subscription required.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Altearah Bio Middle East sells certified-organic, natural and cruelty-free emotive cosmetics — wellness perfumes (Parfums de Soin), body skincare oils, hyper-concentrated essential-oil roll-ons, Himalayan bath salts, body scrubs, face creams, cleansers and gift sets — organised around 14 proprietary colour-emotion synergies that combine aromatherapy, chromotherapy and olfactotherapy. Distribution is direct-to-consumer via the owned altearah.ae storefront targeting UAE and Middle East individual consumers.

Product overview

Altearah Bio Middle East offers an emotive cosmetics portfolio organized around 14 colour-synergy combinations (Oxygen, Energy, Pure, Creativity, Serenity, Freshness, Vitality, Clarity, Confidence, Peace, Joy, Tenderness, Balance, Repair) spanning Wellness, Body, and Face ranges. The core product is the Parfum de Soin, complemented by Concentrate Roll-Ons and Skincare Oils for body application. Face range includes SUBLIME Neuro-Active products and Cleansers. The portfolio includes Discovery/Gift boxes, accessories (Diffusion Box, Body Massage Brush), and the Nutritive Oil Without Essential Oils for sensitive users. All products are certified organic, natural, and cruelty-free with 100% natural origin ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Parfum de Soin

Quantifiable outcome

• 100% natural origin ingredients across all products
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Spadunya Distribution Middle East LLCcoreChannel Partner/ Reseller/ DistributorOperating entity for Altearah Bio in the Middle East region. Registered company in Dubai, UAE responsible for distribution, sales operations, and customer service for the Middle East market.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Customer concentration

• Instagraminstagram.com/altearahbiome
• Facebookfacebook.com/AltearahbioMiddleEast
• LinkedInlinkedin.com/company/altearah-bio-middle-east

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altearah Bio Middle East