Editora Gente
Editora Gente is a privately held Brazilian book publisher selling approximately 533 business, self-development, leadership, and fiction titles in physical, e-book, and audiobook formats to individual readers nationwide via its VTEX e-commerce store and to corporate buyers via WhatsApp bulk bundles.
- Company typePrivate
- Founded1984
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Editora Gente does
Editora Gente is a privately held Brazilian publishing house headquartered in Caieiras, São Paulo, that publishes business, personal development, professional development, health, spirituality, and fiction titles across three imprints: Gente, Gente Autoridade, and Única Editora. The catalog comprises approximately 533 titles sold in physical, e-book, and audiobook formats through a direct-to-consumer e-commerce storefront built on VTEX, with nationwide Brazilian fulfillment ('Entregas para todo o Brasil'). Distribution is supplemented by a retail/fulfillment partnership with Livraria Martins Fontes for select titles and by a WhatsApp-led corporate channel for bulk team-gifting and HR development orders.
Editora Gente firmographics
Firmographics- Name
- Editora Gente
- Legal name
- Editora Gente
- Website
- https://editoragente.com.br
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Editora Gente is a privately held Brazilian book publisher selling approximately 533 business, self-development, leadership, and fiction titles in physical, e-book, and audiobook formats to individual readers nationwide via its VTEX e-commerce store and to corporate buyers via WhatsApp bulk bundles.
- Ownership category
- akta.pro rank
Editora Gente industry classification
Industry- Product category
- Book Publishing
- NAICS
- Book Publishers (513130)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)
- akta.pro secondary industry
- Business, Personal Finance & Careers Trade Publishing (MPAJAAAK)
Keywords
Where Editora Gente is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Editora Gente business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Physical Book Sales: One-time purchase revenue from physical books sold through the company's own e-commerce storefront and third-party retail partners (e.g., Livraria Martins Fontes). Price points range from approximately R$17 to R$100 for individual consumer copies, with bulk/corporate order bundles priced up to R$15,980.
- E-book and Audiobook Sales: Digital format sales (e-books, audiobooks) of published titles under the Desenvolvimento Profissional section. Sold as one-time digital purchases through the same e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual physical books |
| Unit Pricing | Pay-as-you-go | E-books and audiobooks |
| Unit Pricing | Pay-as-you-go | Bulk/corporate bundles (10–200 exemplars) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Editora Gente product offering
Product offeringCore offering
Editora Gente is a Brazilian publishing house that commissions, produces, and sells physical books, e-books, and audiobooks across the Gente, Gente Autoridade, and Única Editora imprints. Its catalog of approximately 533 titles spans business, entrepreneurship, personal development, professional development, health, spirituality, and fiction. The company sells directly to consumers through its own e-commerce platform with nationwide Brazilian delivery, with supplemental bulk/corporate sales for team development and an in-house "Imersão Best-seller" author coaching program led by CEO Rosely Boschini.
Product overview
Editora Gente is a Brazilian publishing house operating as a multi-imprint, multi-format book publisher. The company operates three distinct imprints: Gente (mainstream self-help and business titles), Gente Autoridade (authority/expert positioning books), and Única Editora (fiction/romance). Products span physical books, e-books, and audiobooks with approximately 533 products across categories including business/entrepreneurship, personal development, professional development, finance, health, and spirituality. The publisher offers multiple purchase formats including individual titles, combo/kits, bulk corporate packages, autographed editions, and pre-sale options. Services include the 'Imersão Best-seller' program for aspiring authors.
Differentiator
Problem solved
Functional benefit
Brands
- Única Editora: A sub-brand/imprint of Editora Gente focusing on romance and fiction books.
Products and services
- Editora Gente Physical Books Physical printed books published under the Gente and Gente Autoridade imprints, spanning business, entrepreneurship, personal development, leadership, sales, marketing, professional development, health, finance, and spirituality. Sold individually to Brazilian consumers through the publisher's e-commerce site, with individual title prices ranging from R$17 (entry-level self-help) to R$99.90 (premium/larger-format titles).
- Editora Gente E-books and Audiobooks Digital editions (e-books and audiobooks) of published titles, available for individual purchase and frequently bundled with physical copies as bonus items. Priced similarly to physical books, typically R$49.90–R$84.90.
- Combo/Kit Book Bundles Pre-packaged bundles of multiple books by the same author or theme, sold as complete learning journeys at discounted combined prices (e.g., Combo Nicole e Filippe at R$149.90, Quarteto da Gestão at R$299.90, Kit Livros Alfredo Soares at R$194.70, Kit Livros Joel Jota at R$259.60).
- Bulk/Enterprise Book Packages Large-quantity book packages for corporate teams, HR departments, and employee development programs, including options like 50 exemplares Engenharia do Lucro (R$2,495) and 200 Exemplares Planeje o Excelente (R$15,980). Sold directly to corporate buyers via WhatsApp (+55 11 98122-3997).
- Autographed Editions Signed copies of select titles available for collectors and dedicated fans, such as 'Desmarketize-se - Autografado' and 'Nada Easy (Ed. Revista) - Autografado'.
- Pre-Sale Books (Pré-vendas) Advance purchase options for upcoming book releases, allowing customers to order and pay for titles before their official publication date, often with bonus items included.
- Única Editora Fiction Imprint Fiction and romance publishing imprint under Editora Gente, featuring works such as 'Tudo Pelo Amor Dele', 'As Anônimas', and 'O Naturalista', marketed to Brazilian romance and fiction readers.
- Imersão Best-seller Author Program Paid publishing services and coaching program for aspiring authors, led personally by CEO Rosely Boschini, providing step-by-step guidance to write and publish a book through Editora Gente with the goal of achieving national best-seller status. Marketed as "the editor that most launches first-time authors among the country's best-sellers."
Companies that use Editora Gente
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Editora Gente technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Editora Gente partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Livraria Martins FontescoreLivraria Martins Fontes, a major Brazilian bookseller and retail chain, serves as a fulfillment and retail partner for select Editora Gente titles. Pre-sale pages indicate books are 'Vendido e entregue por livraria Martins Fontes', extending distribution reach to Martins Fontes' customer base across Brazil.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Editora Gente competitors and assessment
Company assessmentDirect peers
- Editora Sextante: Brazilian trade publisher focused on business, personal development, and self-help best-sellers, with a similar D2C e-commerce model and best-seller-led catalog. Most direct comparable in category overlap and audience.
- Companhia das Letras: One of Brazil's largest and most prestigious trade publishers, operating across fiction, nonfiction, and business. Comparable as a broad-based Brazilian trade publisher with substantial catalog depth.
- Editora Intrínseca: Brazilian trade publisher known for high-profile business and self-help best-sellers with strong D2C presence. Comparable in audience (Brazilian business/self-help readers) and best-seller positioning.
- Editora Gente (subject): This is the subject company, included here only for reference.
- Novo Conceito (Editora Novo Conceito): Brazilian trade publisher with strong best-seller catalog spanning personal development, fiction, and business. Comparable in audience and best-seller-led commercial strategy.
Regional players
- Editora Mundo Cristão: Brazilian publisher specializing in Christian and spirituality titles, addressing a specific subsegment of Editora Gente's catalog. Comparable for the religion/spirituality publishing vertical only.
Broad incumbents
- Editora Globo: Major Brazilian publisher (part of Grupo Globo) with a broad catalog spanning business, lifestyle, reference, and fiction. A larger incumbent in the same Brazilian trade publishing space.
- HarperCollins Brasil: Brazilian operations of major global publisher, with a broad catalog including business and self-help. Comparable as a larger incumbent addressing similar Brazilian readers.
- Editora Rocco: Established Brazilian trade publisher with fiction and nonfiction catalog, including self-help-adjacent titles. Comparable as a broader Brazilian trade publisher with nationwide distribution.
- Planeta Brasil (Grupo Planeta): Brazilian arm of Spanish-language publisher Grupo Planeta, with broad trade catalog including business and self-help. A larger, broader competitor in the Brazilian trade market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Editora Gente social profiles
Digital presenceEditora Gente financial estimates
Financial estimateRevenue estimate
Valuation estimate
Editora Gente leadership team
Management profileNumber of profiles
Profiles1 record
Editora Gente funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Editora Gente M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Editora Gente
What does Editora Gente do?
Editora Gente is a Brazilian publishing house that commissions, produces, and sells physical books, e-books, and audiobooks across the Gente, Gente Autoridade, and Única Editora imprints. Its catalog of approximately 533 titles spans business, entrepreneurship, personal development, professional development, health, spirituality, and fiction. The company sells directly to consumers through its own e-commerce platform with nationwide Brazilian delivery, with supplemental bulk/corporate sales for team development and an in-house "Imersão Best-seller" author coaching program led by CEO Rosely Boschini.
Is Editora Gente a public or private company?
Editora Gente is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Editora Gente founded?
Editora Gente was founded in 1984. It employs 11 to 50 people.
Where is Editora Gente based?
Editora Gente is headquartered in São Paulo, Brazil, in the Latin America region.
How does Editora Gente make money?
Two revenue lines are on record. Physical Book Sales are the primary driver. The others are E-book and Audiobook Sales.
Who are Editora Gente's main competitors?
Direct peers on record are Editora Sextante, Companhia das Letras, Editora Intrínseca, Editora Gente (subject) and Novo Conceito (Editora Novo Conceito). Editora Mundo Cristão is listed as a regional player. Broad incumbents are Editora Globo, HarperCollins Brasil, Editora Rocco and Planeta Brasil (Grupo Planeta).
Does Editora Gente have an API?
No public API is recorded for Editora Gente.
What industry is Editora Gente in?
Editora Gente's product category is Book Publishing. Its primary akta.pro industry code is MPAJAAAA, General Trade Publishing (Adult Fiction & Nonfiction), with a secondary code of MPAJAAAK, Business, Personal Finance & Careers Trade Publishing. Its NAICS code is 513130 and its SIC code is 2731.