What Limegreen Tangerine does

Limegreen Tangerine (legal entity Limegreentangerine Limited, company number 04921231, ICO registration Z1933780) is an independent, privately-held branding and design agency founded in 2002 and headquartered at Limegreen Studios, Cottrell Road, Cardiff CF24 3EX, with a secondary studio in Duffy, Canberra (ACT 2611), Australia. The firm operates with a boutique team of 11–50 staff, led by co-founder and creative director Andy Rees, and has no disclosed external investors, parent company, or subsidiaries.

The agency's offering is built around two interconnected service lines. The first, Brand Strategy & Visual Identity, covers brand strategy, naming, trademarking, visual identity, packaging, illustration, animation, 3D, video, photography, and environmental design. The second, Web Design & E-commerce, covers UX workshops, wireframing, prototyping, UX/UI design, design systems, e-commerce (predominantly on Shopify with integrated Shopify POS), CMS integration (Prismic), hosting and support, and SEO. Technology stack for client builds centres on SvelteKit for front-end, Cloudflare for security and performance, Google Tag Manager for analytics, and — for sport-sector clients — Stats Perform's Opta API for live match data and Ticketmaster for ticketing. Notable named clients span the Football Association of Ireland, The PGA, Cardiff Devils, Moody Meadows, Trefloyne Manor, Ellers Farm Distillery, Kicking Goat Cider, Gateway of India, Thornfalcon Winery, Sustainable Energy Ltd, Axiom Manufacturing, and Copper Horse.

The business model is professional services: project-based engagements priced bespoke to each client's brief, delivered through direct, iterative, and collaborative senior-led partnerships rather than through resellers or self-service channels. Marketing is conducted via portfolio case studies, LinkedIn, Instagram, and Facebook, supplemented by industry-award visibility (World Brand Design Society, CIM, AWWWARDS, Lürzer's Archive, The Dieline). The firm is registered with the UK Information Commissioner's Office for data-protection compliance and has not raised external capital; its geographic footprint is concentrated in the UK and Australia without disclosed restrictions or wider global pursuit.

Name

Limegreen Tangerine

Legal name

Limegreentangerine Limited

Website

https://limegreentangerine.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Limegreen Tangerine is a privately-held Cardiff-based branding and design agency with a satellite studio in Canberra, Australia. It delivers brand strategy, visual identity, packaging, and Shopify/SvelteKit web and e-commerce builds for enterprise clients across sport, hospitality, food and drink, and technology.

Ownership category

akta.pro rank

Product category

Branding & Design Agency

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

Keywords

• Brand strategy services
• Visual identity design
• Packaging design
• Web design development
• Ecommerce development

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Brand & Strategy Services: Project-based professional services including brand strategy, visual identity, packaging, illustration, animation, 3D, video, photography, and environmental design
2. Web + E-commerce Services: UX workshops, wireframing, prototyping, UX/UI design, design systems, ecommerce, CMS, hosting, support, and SEO optimisation

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Limegreen Tangerine is an independent creative design agency delivering strategic branding, visual identity, packaging, web design, and e-commerce services to organisations across multiple sectors. The agency builds thoughtful, unified brand platforms spanning naming, trademarking, illustration, animation, 3D, video, photography, environmental design, and Shopify-based online stores. Web engagements cover UX workshops, wireframing, prototyping, UX/UI design, design systems, CMS integration, hosting, support, and SEO optimisation.

Product overview

Limegreen Tangerine is a branding and design agency offering two interconnected core services: Brand Strategy & Visual Identity (including naming, visual identity, packaging, illustration, animation, 3D, video, photography, and environmental design) and Web Design & E-commerce (including UX/UI design, design systems, ecommerce on Shopify, CMS integration, and SEO). The agency specializes in building comprehensive brand experiences through strategy, digital product design, and web development. Notable client-specific digital products include bespoke match centres, ticketing solutions, and ecommerce platforms built on Shopify. The studio operates from Cardiff, Wales and Canberra, Australia, serving clients across hospitality, food & drink, sports, and technology sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Visual Identity End-to-end strategic branding services including brand strategy, naming, trademarking, visual identity, packaging, illustration, animation, 3D, video, photography, and environmental design for organisations building or refreshing their brand platforms.
• Web Design & E-commerce Website design and development services covering UX workshops, wireframing, prototyping, UX/UI design, design systems, e-commerce solutions, CMS integration, hosting, support, and SEO optimisation for businesses needing digital platforms.
• Digital Product & UX/UI Design User-centric digital product design service with streamlined navigation systems, dedicated landing pages for different user segments, and custom functionality development such as match centres, ticketing integrations, and bespoke content platforms.

Quantifiable outcome

• 82% uplift in orders and 120% turnover increase for Gateway of India following rebrand
• +4 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Six partnerships are on record, tiered core.

• PrismiccoreTechnology or IntegrationCMS platform used for building client websites. Prismic is an open-source content management system that enables flexible content management for websites.
• ShopifycoreTechnology or IntegrationE-commerce platform used for building client online stores. Used for Gateway of India, Kicking Goat Cider, and Ellers Farm Distillery ecommerce solutions.
• SvelteKitcoreTechnology or IntegrationWeb framework used for building high-performance websites. Used for building modern, fast-loading web applications for clients.
• CloudflarecoreTechnology or IntegrationWebsite security and performance platform. Used for security, performance optimization, and DDoS protection for client websites.
• Stats Perform (Opta API)coreTechnology or IntegrationSports data provider used for Football Association of Ireland website's bespoke match centre with real-time match statistics, player information, and comprehensive sports data.
• TicketmastercoreTechnology or IntegrationTicketing platform integrated into Football Association of Ireland website for seamless ticket purchasing across all fixtures and match days.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pentagram: World's largest independent design consultancy with multi-partner structure across global cities. A broad incumbent - overlaps in brand identity, packaging and digital - but operates at substantially greater scale than Limegreen Tangerine.
• Design Bridge and Partners: Global brand and packaging design consultancy with strong food & drink, hospitality and lifestyle credentials. Direct overlap in Limegreen Tangerine's CPG and hospitality packaging work (Kicking Goat, Ellers Farm, Thornfalcon) but at significantly larger global scale.
• Superunion: Global brand and design network (formerly The Partners and several merged agencies) with enterprise clients across sectors. Overlaps in brand strategy and visual identity but at network scale rather than boutique.

Direct peers

• Ragged Edge: London-based independent branding agency focused on brand strategy, identity and digital experience for ambitious businesses. Direct peer - same boutique model, similar senior-engagement positioning and comparable UK client roster.
• Output Studio: Independent UK design agency specialising in sport, lifestyle and entertainment brand and digital work. Closely comparable given Limegreen Tangerine's strong sports (PGA, FAI, Cardiff Devils) vertical focus.
• Made by Studio: Independent brand and digital design studio with hospitality, food & drink and lifestyle focus. Comparable to Limegreen Tangerine's hospitality (Trefloyne, Moody Meadows, Thornfalcon) and food & drink (Ellers Farm, Kicking Goat) portfolio.
• Spy Studio: Independent UK creative agency working in brand, digital and packaging. Similar boutique scale, multi-sector portfolio and emphasis on founder-led creative direction.
• Eleven (Eleven Design): Independent Cardiff/Wales-based creative agency offering branding, digital and design services. Geographic peer in the same Welsh market and similar sector breadth.
• Without: Independent UK design and branding studio delivering brand identity, digital design and motion for ambitious clients. Comparable size and direct-senior-team model to Limegreen Tangerine.

Emerging players

• Koto Studio: Independent brand and digital studio with strong identity design and naming capabilities, growing international presence. Comparable in scale and offering, focused on challenger brands and emerging categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/limegreentangerine
• LinkedInlinkedin.com/company/limegreentangerine
• Instagraminstagram.com/limegreentangerine

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Limegreen Tangerine