Wellbuilt

What Wellbuilt does

Wellbuilt is a privately held, vertically integrated real estate firm headquartered in Greenwich, Connecticut, that delivers real estate development, construction, and asset management under a single operating umbrella. The company was founded in 2009 by Australian-trained Managing Partners Mitch Kidd and Scott Lumby, both University of New South Wales graduates, and operates through two Connecticut legal entities (WBPM LLC and WBCT Inc) with affiliated leasing and property management conducted under the Matilda Realty sub-brand. Services are organized around three pillars described as "well planned" (property acquisition and development), "well managed" (asset management via a 12-point framework covering daily property tasks, leasing, legal, and accounting oversight), and "wellbuilt" (construction services). The company does not develop proprietary technology; its product surface is physical real estate, with active projects including The Stillwater Stamford, the 130-unit The Lafayette Stamford, 100 East Putnam in Greenwich, and the mixed-use West Park Place in Stamford, complemented by the SEED community art installation at Mill River Park.

The firm's commercial activity spans three revenue streams: development fees and transactional profit from property acquisition, redevelopment, renovation, and new construction (one-time license); construction management and contracting for residential, commercial, retail, medical, and government projects (professional services); and recurring asset management (managed services). Customers are split between business counterparties (developers, landlords, and investors), residential end users leasing through Matilda Realty, and commercial and retail tenants at embedded ground-floor retail (approximately 4,550 sqft at 100 East Putnam and approximately 6,450 sqft at The Lafayette Stamford). Pricing is project-specific and not publicly disclosed.

Geographically, Wellbuilt operates across Connecticut (Greenwich and Stamford as core), with stated reach into New York, Washington DC Metro, Massachusetts, Palm Beach FL, and Sydney, Australia. Go-to-market is community-led: the founders engage directly with city government, the Connecticut State DOT, landowners, and developers, while deploying a place-making marketing strategy anchored in the annual Stamford Off Main Experience, public art installations, and partnerships with nonprofits including Rise Up Group and Stamford Murals. The firm has accumulated industry recognition including four 2022 HOBI Awards from the Home Builders and Remodelers Association of Connecticut and a 2023 Connecticut Property Manager of the Year recognition for Peter Grant, alongside national press coverage in The New York Times, Wall Street Journal, Architectural Digest, and Elle Decor.

Name

Wellbuilt

Legal name

WBPM LLC | WBCT Inc

Website

https://wellbuiltco.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Wellbuilt is a privately held, vertically integrated real estate firm in Greenwich, Connecticut delivering development, construction, and asset management services for developers, landlords, investors, and tenants across Connecticut, New York, DC Metro, Massachusetts, Palm Beach, and Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Greenwich

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Development: Development fees and profits from property acquisition, redevelopment, renovation, and new construction of residential and commercial projects across high-density urban regions.
2. Construction Services: Construction management and contracting services for residential, commercial, retail, medical, and government projects.
3. Asset Management: 12-point asset management framework providing property care, leasing, legal, and accounting oversight to optimize profitability of client assets over time.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wellbuilt is a vertically integrated real estate firm that acquires, develops, constructs, and manages residential and mixed-use properties in high-density urban markets. Its offerings span development and redevelopment of multi-family residential buildings, construction management and contracting services, and a 12-point asset management framework providing leasing, legal, accounting, and property care oversight to optimize client asset profitability.

Product overview

Wellbuilt is a vertically integrated real estate firm offering development, construction, and asset management services. The company operates through multiple branded residential projects (The Stillwater Stamford, The Lafayette Stamford, 100 East Putnam, and West Park Place) that provide multi-family housing with retail spaces in Connecticut. Matilda Realty serves as the property management and leasing arm. The company also operates The SEED, a community-focused permanent art installation. Services are organized around three pillars: well planned (property acquisition and development), well managed (asset management), and wellbuilt (construction services).

Differentiator

Problem solved

Functional benefit

Brands

• Matilda Realty: Property management and realty services brand affiliated with Wellbuilt Company, operating property listings and furnished rentals.

Products and services

• Wellbuilt Asset Management A comprehensive 12-point asset management framework offering daily property tasks, transparent reporting, leasing oversight, legal oversight, and accounting oversight designed to optimize the long-term profitability of client-owned real estate assets. Targeted at developers, landlords, and investors who own Wellbuilt-developed or third-party properties.
• Wellbuilt Real Estate Development Real estate development services covering property acquisition, redevelopment, renovation, and new construction of residential and commercial projects in high-density urban markets across Connecticut, New York, Washington DC Metro, Massachusetts, Palm Beach, and Australia. Targeted at developers, landlords, and investors seeking strategically positioned properties.
• Wellbuilt Construction Services Construction management and contracting services delivered for residential, commercial, retail, medical, and government projects as part of Wellbuilt's vertically integrated offering. Targeted at project owners and developers requiring in-house construction execution.
• Matilda Realty Property Management and Leasing An affiliated property management and realty brand offering furnished rentals and comprehensive property management services including leasing and tenant management for Wellbuilt-developed residential buildings such as The Stillwater Stamford and The Lafayette Stamford. Targeted at residential renters and property owners requiring leasing support.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Rise Up GroupcoreGTM or Marketing PartnerNonprofit community partner collaborating with Wellbuilt to bring vibrance to neighborhoods through the Stamford Off Main Experience community art events in 2022 and 2023.
• Stamford MuralsminorGTM or Marketing PartnerCommunity arts organization partner in the Stamford Off Main Experience, contributing to neighborhood beautification and community engagement.
• Stamford ChamberminorGTM or Marketing PartnerLocal chamber of commerce partner collaborating on the Stamford Off Main Experience community events.
• The SEEDcoreStrategic or Co-development PartnerPermanent art installation along the Richmond Hill Riverwalk at Mill River Park in Stamford, CT. Housed in a retrofitted shipping container, this 24-hour outdoor gallery showcases art and fosters community connection. Wellbuilt is committed to community place-making through this initiative.
• Stamford FirehousesminorStrategic or Co-development PartnerWellbuilt donated their demolition site at The Lafayette Stamford to Stamford Firehouses for training and demonstrations, supporting community safety and engagement.
• Stamford East Side PartnershipcoreStrategic or Co-development PartnerMitch Kidd serves as executive director of the Stamford East Side Partnership, fostering vibrant, sustainable communities through this community organization.
• Stamford Parks Community PartnershipminorStrategic or Co-development PartnerStephanie Odenath serves as Vice Chair on the Board of Directors, contributing to community development through parks and green space initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carmel Partners: Carmel Partners is a multifamily investment, development, and management firm focused on urban high-density infill, closely aligned with Wellbuilt's transit-oriented development strategy.
• Bozzuto Group: Bozzuto is a vertically integrated residential real estate firm combining development, construction, and property management with a strong Mid-Atlantic / Northeast presence, making it the closest scale-and-model comparable to Wellbuilt's full-stack approach.
• Trammell Crow Residential: Trammell Crow Residential develops, builds, and operates multifamily rental communities nationwide as part of Crow Holdings, sharing Wellbuilt's vertically integrated rental business model in major metros.
• Wood Partners: Wood Partners is a multifamily developer and builder operating across multiple US metros, with a similar focus on developing, constructing, and leasing Class A urban rental communities.
• Mill Creek Residential: Mill Creek is a multifamily developer, builder, and operator that delivers, leases, and manages its own rental communities across major US metros, mirroring Wellbuilt's development-to-asset-management lifecycle.
• The NRP Group: NRP is a vertically integrated multifamily developer, general contractor, and property manager active across the US, with comparable urban infill / transit-oriented development focus to Wellbuilt.

Broad incumbents

• Lennar: Lennar is one of the largest US homebuilders with a multifamily rental strategy through LMC, serving as a broader incumbent that competes for land, capital, and tenants in the same metro markets.
• AvalonBay Communities: AvalonBay is a publicly traded multifamily REIT that develops, leases, and manages Class A apartment communities in high-density Northeast and metro markets, overlapping Wellbuilt's urban geographies.
• Toll Brothers: Toll Brothers is a national luxury homebuilder with an apartment development division, representing a much larger incumbent that competes for similar high-end residential buyers and tenants.
• Greystar Real Estate Partners: Greystar is the largest US apartment property manager and an active developer of multifamily communities, representing a broad incumbent version of the same development-plus-management business Wellbuilt operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/WellbuiltSupplyCo
• Facebookfacebook.com/Wellbuiltcompany
• Instagraminstagram.com/wellbuiltco
• Xx.com/wellbuiltco

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellbuilt