Ashutosh Securities

What Ashutosh Securities does

Ashutosh Securities, operating under the legal name Shri Ashutosh Securities Pvt Ltd, is a SEBI-regulated mutual fund distributor and financial advisory firm headquartered in Patna, Bihar, India. Founded in 2005, the company distributes regular-plan mutual fund schemes from a broad shelf of Indian asset managers — including SBI Mutual Fund, HDFC Mutual Fund, ICICI Prudential, Axis, Nippon India (formerly Reliance), DSP, Aditya Birla Sun Life, Franklin Templeton, IDFC, JM Financial, and Indiabulls — and layers this distribution franchise with adjacent advisory offerings in stocks & shares, fixed deposits and bonds, life and general insurance, and taxation services. The business has historically operated as a relationship-driven advisory practice centered on personalized goal-based financial planning for individual retail investors in the Bihar region, with a team of professional planners providing 24x7 support.

Underlying the advisory business is a modest digital infrastructure. The firm runs an InvestWell-based portfolio management and goal-planning portal at mfpatna.my-portfolio.in (covering Build Wealth, Child's Education, Marriage, Retirement, and Tax Saving goal wizards), together with Android (TVS Ashutosh MF) and iOS (Ashutosh MF) applications for self-serve mutual fund transactions. Goal-planning tools on the website capture intent and route users toward either self-directed investing or assisted plan creation. Content marketing — an SEO-targeted blog of 70+ educational articles distributed through Facebook, Twitter, and WhatsApp — functions as the primary top-of-funnel acquisition channel, supplemented by customer testimonials on the company website.

Revenue mechanics are characteristic of an Indian ARN-registered mutual fund distributor: the firm earns trail commissions embedded in the expense ratios of regular-plan mutual fund schemes distributed to clients, with no separately disclosed advisory fee. Pricing is therefore not under the company's direct control, and economics scale with assets under management rather than transactions. The company is privately held, has 11–50 employees per the reported band, and does not disclose revenue, AUM, or funding information.

Name

Ashutosh Securities

Legal name

Shri Ashutosh Securities Pvt Ltd

Website

https://mutualfundpatna.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Ashutosh Securities is a SEBI-regulated mutual fund distributor and financial advisory firm in Patna, India, distributing regular-plan schemes from major Indian AMCs and offering goal-based planning, insurance, and taxation services to individual retail investors.

Ownership category

akta.pro rank

Product category

Mutual Fund Distribution

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industry

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

Keywords

• Mutual fund distribution
• Financial advisory services
• Wealth management planning
• Goal-based investing
• Retail investment advisory

Headquarters

HQ city

Patna City

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Mutual Fund Distribution Commission: The company operates as a mutual fund distributor/ARN holder earning commission from various asset management companies. Revenue is generated through trail commissions on assets under management (AUM) from mutual fund schemes distributed to clients. Commission rates are built into the expense ratios of the distributed funds.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ashutosh Securities is a SEBI-regulated mutual fund distributor and financial advisory firm that distributes mutual fund schemes from leading Indian asset management companies (SBI, HDFC, ICICI Prudential, Nippon India, DSP, Aditya Birla Sun Life, Franklin Templeton, IDFC, JM Financial, Indiabulls) to retail investors, and provides personalized financial planning across mutual funds, stocks & shares, fixed deposits & bonds, life and general insurance, and taxation services. It delivers goal-based investment planning (Build Wealth, Child's Education, Marriage, Retirement, Income Tax Saving) supported by a 24x7 advisory team, an in-house mobile application, and web-based goal-planning tools.

Product overview

Ashutosh Securities (operating as Mutual Fund Patna) is a financial advisory and distribution company that offers a comprehensive suite of financial planning services. The core offering centers on mutual fund distribution across various schemes from multiple asset management companies. The product portfolio includes: mutual funds as the primary offering, complemented by stocks & shares, fixed deposits & bonds, life insurance, general insurance, and taxation services. Additionally, the company provides goal-based investment planning through specific sub-products including Build Wealth, Child's Education, Marriage, Retirement Goal, and Income Tax Saving plans. A key investment feature is the Systematic Investment Plan (SIP) that enables disciplined, periodic investing with features like rupee-cost averaging and step-up capabilities. The company also offers personalized financial planning through experienced professional planners who create customized plans based on individual goals and risk profiles.

Differentiator

Problem solved

Functional benefit

Products and services

• Mutual Fund Distribution Distribution of mutual fund schemes from multiple Indian asset management companies (SBI, HDFC, ICICI Prudential, Nippon India, DSP, Aditya Birla Sun Life, Franklin Templeton, IDFC, JM Financial, Indiabulls, etc.) to retail investors, with advisory on fund selection for SIP, lump-sum, and goal-based investing.
• Stocks & Shares Advisory Investment advisory for direct stock market investing aimed at long-term wealth creation, guiding clients on when, where, and how to invest in equities given the risk-return trade-off.
• Fixed Deposits & Bonds Advisory Advisory and distribution of tax-free investments, guaranteed-return deposits, secured and government bonds, capital-gain tax-free bonds, and debentures/deposits from banking and non-banking financial institutions.
• Life Insurance Distribution Distribution of life insurance products as a risk management tool to protect individuals and families from financial hardship caused by unfortunate events.
• General Insurance Distribution Distribution of non-life insurance products covering risks beyond life insurance, including property, health, and casualty insurance.
• Taxation Services Tax planning services that go beyond compliance to proactively recommend legal tax-saving strategies for individual investors.
• Build Wealth Goal Plan Goal-oriented investment plan for creating long-term wealth through systematic investing, customized to the client's income and risk profile.
• Child's Education Goal Plan Solution-oriented investment plan designed to fund children's future financial needs, primarily higher education expenses, through disciplined long-term investing.
• Marriage Goal Plan Long-term investment plan to accumulate corpus for marriage-related expenses of the investor or their family members.
• Retirement Goal Plan Retirement-focused investment planning with customized portfolios built around the client's risk profile and retirement timeline.
• Income Tax Saving Plan Investment plan focused on legally reducing tax liability through Section 80C and other tax-saving investment avenues such as ELSS funds.

Quantifiable outcome

• Goal achievement through personalized financial planning and disciplined investment approach

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• JM FinancialcoreChannel Partner/ Reseller/ DistributorJM Financial is a mutual fund house whose schemes are distributed by Ashutosh Securities as part of the company's product portfolio.
• SBI Mutual FundcoreChannel Partner/ Reseller/ DistributorSBI Mutual Fund is one of India's largest asset management companies. Ashutosh Securities distributes SBI mutual fund schemes as an authorized distributor.
• ICICI Prudential Mutual FundcoreChannel Partner/ Reseller/ DistributorICICI Prudential Mutual Fund schemes are distributed by Ashutosh Securities as part of the company's mutual fund product lineup.
• IDFC Mutual FundcoreChannel Partner/ Reseller/ DistributorIDFC Mutual Fund is included in the product portfolio distributed by Ashutosh Securities.
• Reliance Mutual Fund (Nippon India)coreChannel Partner/ Reseller/ DistributorNippon India Mutual Fund (formerly Reliance Mutual Fund) schemes are distributed by Ashutosh Securities as an authorized ARN holder.
• Indiabulls Mutual FundminorChannel Partner/ Reseller/ DistributorIndiabulls Mutual Fund schemes are included in the product portfolio distributed by Ashutosh Securities.
• HDFC Mutual FundcoreChannel Partner/ Reseller/ DistributorHDFC Mutual Fund is one of India's leading asset managers whose schemes are distributed by Ashutosh Securities.
• Franklin Templeton Mutual FundcoreChannel Partner/ Reseller/ DistributorFranklin Templeton Mutual Fund is distributed by Ashutosh Securities as part of the company's multi-fund-house distribution model.
• DSP Mutual FundcoreChannel Partner/ Reseller/ DistributorDSP Mutual Fund is included in Ashutosh Securities' product distribution portfolio.
• Aditya Birla Sun Life Mutual FundcoreChannel Partner/ Reseller/ DistributorAditya Birla Sun Life Mutual Fund is distributed by Ashutosh Securities as part of the company's diverse product range.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Groww: India's largest direct mutual fund and equity investment platform. Directly competes with Ashutosh's self-serve mobile app by offering zero-commission MF investing and is rapidly expanding into Tier-2/3 markets including Bihar.
• Kuvera: India-based direct mutual fund investment platform with goal-planning tools and commission-free direct plans. Comparable to Ashutosh Securities as an MF distribution/investment platform serving Indian retail investors with hybrid digital and advisory features.
• Zerodha Coin: Direct mutual fund platform from India's largest broker. Competes with Ashutosh on the digital self-serve mutual fund channel with no distributor commissions and broad AMC coverage.
• Prudent Corporate Advisory: Listed Indian mutual fund distributor and wealth advisory firm with multi-city branch network. Same core business — ARN-based MF distribution with goal-based financial planning — but at significantly greater scale.
• NJ IndiaInvest: Indian mutual fund distributor and investment advisory platform serving retail investors across multiple cities. Closely comparable business model — ARN-based MF distribution combined with advisory services.

Broad incumbents

• HDFC Securities: Subsidiary of HDFC group offering mutual fund distribution alongside broking and wealth advisory. Overlaps with Ashutosh on MF distribution and investment advisory for Indian retail investors.
• Motilal Oswal Financial Services: Full-service Indian financial services firm with mutual fund distribution, wealth advisory, and broking. Comparable in offering breadth (MF + stocks + insurance + advisory) but at a national footprint and listed-company scale.
• ICICI Securities: Large Indian brokerage and wealth management firm with mutual fund distribution, IAP program, and goal-based advisory. Competes for the same retail investors Ashutosh targets but at national scale and with much deeper resources.
• Geojit Financial Services: Established Indian financial services group offering mutual fund distribution, broking, and wealth advisory. Overlaps Ashutosh's MF and advisory offering but operates as a broader, multi-product, multi-region incumbent.
• Tata Capital Wealth: Wealth management arm of Tata group offering goal-based investment advisory, mutual funds, and portfolio management services across India. Comparable advisory proposition to Ashutosh's goal-planning suite but serving HNI and mass-affluent segments nationally.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/mutualfundpatna
• LinkedInlinkedin.com/company/shri-ashutosh-securities-private-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashutosh Securities