Armada ETF Advisors
Armada ETF Advisors is a US-based quantitative investment advisor that manages two actively managed REIT-focused ETFs (HAUS and REAI), distributing them through major retail brokerages and the CBOE and NASDAQ exchanges, and serving retail and institutional investors seeking liquid real estate exposure.
- Company typePrivate
- Founded2021
- HeadquartersShelton, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Armada ETF Advisors does
Armada ETF Advisors is a US-registered investment advisory firm founded in 2021 and headquartered in Shelton, Connecticut, that operates as a quantitative asset manager focused exclusively on publicly traded REITs. The firm's product platform consists of two actively managed exchange-traded funds: HAUS (Residential REIT ETF), launched on CBOE on February 28, 2022, and REAI (Intelligent Real Estate ETF, formerly PRVT), launched on NASDAQ on June 12, 2023 and rebranded in January 2024. REAI applies proprietary data, statistical models, and trained machine learning models to quantitatively grade each constituent in the investable REIT universe and to optimize sub-sector exposure, position size, and rebalance timing, while HAUS runs a residential REIT strategy without disclosed ML. Armada distributes both funds through a multi-channel model that includes exchange trading on CBOE and NASDAQ and listings on major retail platforms (Charles Schwab, Robinhood, SoFi, E-Trade, Ameritrade, Fidelity, Vanguard, BNY Mellon Pershing, Interactive Brokers), targeting both retail and institutional investors seeking liquid, income-generating real estate exposure.
Revenue is generated almost entirely through ETF management fees embedded in expense ratios of 0.60% on HAUS and 0.59% on REAI, accruing daily on net assets under management. Combined AUM stood at approximately $9.68m as of mid-2026 ($8.62m HAUS as of 07/09/2026; $1.06m REAI as of 06/30/2026), implying fee revenue well below $100,000 annualized at current scale. The firm employs 1-10 people, operates with no disclosed venture funding, and on June 10, 2025 was acquired by Inveniam Capital Partners, a strategic acquirer pursuing decentralized finance and private-asset data infrastructure, with stated intent to combine Inveniam's data technology with Armada's REIT expertise to develop DeFi-focused investment products.
Armada ETF Advisors firmographics
Firmographics- Name
- Armada ETF Advisors
- Legal name
- Armada ETF Advisors
- Website
- https://armadaetfs.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Armada ETF Advisors is a US-based quantitative investment advisor that manages two actively managed REIT-focused ETFs (HAUS and REAI), distributing them through major retail brokerages and the CBOE and NASDAQ exchanges, and serving retail and institutional investors seeking liquid real estate exposure.
- Ownership category
- akta.pro rank
Armada ETF Advisors industry classification
Industry- Product category
- Exchange-Traded Fund (REIT) Asset Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Real Assets & Infrastructure ETFs (REITs, Infrastructure, Natural Resources) (FSAAAFAH)
Keywords
Where Armada ETF Advisors is headquartered
LocationHeadquarters
- HQ city
- Shelton
- HQ country
- United States
- HQ region
- North America
Markets served
Armada ETF Advisors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- ETF Management Fees: Armada ETF Advisors generates revenue through management fees embedded in the expense ratios of its exchange-traded funds. HAUS charges 0.60% expense ratio and REAI charges 0.59% expense ratio. These fees are calculated on net assets under management and accrue daily as a percentage of the fund's assets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | HAUS - Residential REIT ETF |
| Other | Monthly | REAI - Intelligent Real Estate ETF |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Armada ETF Advisors product offering
Product offeringCore offering
Armada ETF Advisors is a quantitative investment manager that issues and manages actively managed exchange-traded funds focused exclusively on Real Estate Investment Trusts (REITs). Its product suite consists of HAUS, a pure-play U.S. residential REIT ETF, and REAI (formerly PRVT), a commercial real estate ETF that uses proprietary statistical and machine learning models to grade REITs and optimize portfolio construction. The firm generates revenue through management fees embedded in the ETFs' expense ratios.
Product overview
Armada ETF Advisors is a quantitative investment manager offering two actively managed exchange-traded funds focused on Real Estate Investment Trusts (REITs). The product suite consists of HAUS (Residential REIT ETF) - the only active pure play U.S. residential real estate strategy ETF, and REAI (Intelligent Real Estate ETF) - which targets commercial real estate through a systematic approach using proprietary technology, statistical models, and machine learning. Both funds leverage proprietary data alongside traditional quantitative methods to identify factors that drive real estate performance.
Differentiator
Problem solved
Functional benefit
Brands
- HAUS: Residential REIT ETF - an actively managed exchange-traded fund investing in publicly traded REITs that derive revenue from ownership and/or management of residential properties. Ticker: HAUS, listed on CBOE, CUSIP 886364587. Expense ratio: 0.60%. Fund inception: 2/28/2022.
- REAI
Products and services
- HAUS (Residential REIT ETF) An actively managed exchange-traded fund that invests in publicly traded REITs deriving revenue from ownership and/or management of residential properties. Marketed as the only ETF with an active pure-play U.S. residential real estate strategy. Trades on CBOE under ticker HAUS with a 0.60% expense ratio.
- REAI (Intelligent Real Estate ETF) An actively managed exchange-traded fund (formerly PRVT) that invests in publicly traded REITs deriving revenue from ownership and/or management of commercial real estate properties. Uses proprietary statistical models and machine learning to quantitatively grade REITs and optimize sub-sector exposure, position size, and rebalance timing. Trades on NASDAQ under ticker REAI with a 0.59% expense ratio.
Quantifiable outcome
- HAUS since inception (02/28/2022): 6.98% cumulative, 1.57% annualized as of 06/30/2026
- +1 more outcomes
Companies that use Armada ETF Advisors
Customer profileSegments1 record
Ideal customer profiles2 records
Armada ETF Advisors technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Armada ETF Advisors partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights4 records
Armada ETF Advisors competitors and assessment
Company assessmentMarket position
Weaknesses3 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Armada ETF Advisors social profiles
Digital presenceArmada ETF Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Armada ETF Advisors leadership team
Management profileNumber of profiles
Profiles1 record
Armada ETF Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Armada ETF Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Armada ETF Advisors
What does Armada ETF Advisors do?
Armada ETF Advisors is a quantitative investment manager that issues and manages actively managed exchange-traded funds focused exclusively on Real Estate Investment Trusts (REITs). Its product suite consists of HAUS, a pure-play U.S. residential REIT ETF, and REAI (formerly PRVT), a commercial real estate ETF that uses proprietary statistical and machine learning models to grade REITs and optimize portfolio construction. The firm generates revenue through management fees embedded in the ETFs' expense ratios.
Is Armada ETF Advisors a public or private company?
Armada ETF Advisors is a private company. It is classified as corporate owned and is currently acquired.
When was Armada ETF Advisors founded?
Armada ETF Advisors was founded in 2021. It employs 1 to 10 people.
Where is Armada ETF Advisors based?
Armada ETF Advisors is headquartered in Shelton, United States, in the North America region.
How does Armada ETF Advisors make money?
One revenue line is on record: ETF Management Fees.
Does Armada ETF Advisors have an API?
No public API is recorded for Armada ETF Advisors.
What industry is Armada ETF Advisors in?
Armada ETF Advisors's product category is Exchange-Traded Fund (REIT) Asset Management. Its primary akta.pro industry code is FSAAAFAH, Real Assets & Infrastructure ETFs (REITs, Infrastructure, Natural Resources). Its NAICS code is 523940 and its SIC code is 6282.