What Boudreaux's Butt Paste does

Boudreaux's Butt Paste specializes in diaper rash creams designed to treat and prevent diaper rash effectively. The products are formulated with zinc oxide and natural ingredients, offering options like the Original and Maximum Strength formulas. These creams are free from dyes, talc, and parabens, making them suitable for sensitive skin. Boudreaux's Butt Paste is recommended by pediatricians and aims to provide gentle and effective relief for babies' skin.

Name

Boudreaux's Butt Paste

Legal name

Prestige Consumer Healthcare Inc.

Website

https://www.buttpaste.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Boudreaux's Butt Paste offers diaper rash creams with zinc oxide and natural ingredients for effective rash relief.

Ownership category

akta.pro rank

Product category

Baby Skin Care Products

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Diapering & Wipes (Diaper Creams, Wipes) (CRABAJAC)

akta.pro secondary industry

Baby Skincare (Lotions, Creams, Oils) (CRABAJAB)

Keywords

• Diaper rash treatment
• Baby care products
• Skin barrier ointments
• Zinc oxide creams
• Infant skincare

Headquarters

HQ city

Lynchburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Consumer Healthcare Product Sales: Sale of diaper rash treatment and prevention products (ointments, creams, barrier formulas) through retail and e-commerce channels. One-time purchase model for individual consumer units and larger family-size containers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Boudreaux's Butt Paste is a pediatrician-recommended consumer healthcare brand that manufactures and sells diaper rash treatment and prevention products. The product line includes Original Butt Paste® (16% zinc oxide), Maximum Strength Butt Paste® (40% zinc oxide), Butt Barrier Ointment (98% plant-based), and Boudreaux's Sensitive formulation, designed for treating and preventing diaper dermatitis in infants and toddlers.

Product overview

Boudreaux's Butt Paste is a pediatricians-recommended consumer healthcare brand specializing in diaper rash treatment and prevention products. The product line consists of four distinct diaper rash care formulations: Original Butt Paste® (16% zinc oxide for mild to moderate rash), Maximum Strength Butt Paste® (40% zinc oxide for severe rash), Butt Barrier Ointment (plant-based protective barrier cream), and Boudreaux's Sensitive (formulated for sensitive skin). All products are free from parabens, preservatives, dyes, and talc. The brand is owned by Prestige Consumer Healthcare Inc. and has been making baby care products since 1978.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Butt Paste®

Quantifiable outcome

• Provides visible improvement in as little as three hours for severe diaper rash
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Little RemediescoreOthersLittle Remedies is a sister brand under Prestige Consumer Healthcare. Both brands are part of the same parent company portfolio of baby and consumer healthcare products. Little Remedies offers complementary products including saline nasal mist, gas relief drops, and gripe water that are often featured together with Boudreaux's Butt Paste in parenting content.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Desitin: Desitin is the most direct competitor to Boudreaux's Butt Paste in the US diaper rash cream category, offering both Original and Maximum Strength zinc-oxide formulations and pediatrician-recommended positioning; now owned by Johnson & Johnson.
• Aquaphor Baby: Aquaphor's Baby Healing Ointment and diaper rash products compete directly with Boudreaux's in the baby skin protection category, offering a multi-purpose petrolatum-based barrier; owned by Beiersdorf.
• Triple Paste: Triple Paste is a direct competitor in premium diaper rash treatment, offering zinc-oxide-based formulas and pediatrician recommendations; positions as a higher-end alternative to Boudreaux's.
• A+D Original Ointment: A+D (Bayer) is a long-standing OTC diaper rash brand competing directly with Boudreaux's Original formula in mass and pharmacy retail channels.
• Mustela: Mustela is a premium baby skincare brand offering natural-origin diaper creams and eczema-prone skin products, positioning similarly to Boudreaux's plant-based and Sensitive SKUs in the premium baby care segment.

Broad incumbents

• Johnson's Baby: Johnson's Baby (Kenvue/Johnson & Johnson) is a broad incumbent offering a full baby care portfolio including diaper rash products, lotions, washes, and powders; competes with Boudreaux's for shelf space and caregiver mindshare.
• Aveeno Baby: Aveeno Baby (Kenvue) is a broad baby personal care incumbent featuring oat-based formulations, including diaper creams and eczema-prone skin products that overlap with Boudreaux's Sensitive positioning.
• Cetaphil Baby: Cetaphil Baby (Galderma) is a broad baby personal care brand offering washes, lotions, and diaper creams targeted at sensitive skin, directly overlapping with Boudreaux's Sensitive and Butt Barrier SKUs.
• Baby Dove: Baby Dove (Unilever) is a broad baby personal care brand with sensitive-skin positioning that overlaps with Boudreaux's mass-market diaper rash SKUs and competes for parents seeking gentle baby care products.

Emerging players

• Honest Company Baby: The Honest Company offers a clean-ingredient baby care line including diaper rash cream, competing in the same plant-based / sensitive-skin positioning as Boudreaux's Butt Barrier and Sensitive SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/buttpaste
• Xx.com/buttpaste

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boudreaux's Butt Paste