Incident Prevention

Name

Incident Prevention

Legal name

Utility Business Media, Inc.

Website

https://incident-prevention.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Crystal Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine Subscriptions: Free and paid subscriptions to Incident Prevention magazine, with bulk corporate subscription options available for companies wishing to distribute to multiple employees.
2. Advertising: Advertising revenue from reaching 18,000+ utility safety professionals. The company offers customized advertising programs and sponsorships, with a media kit available for advertisers.
3. Conference Revenue: The iP Utility Safety Conference & Expo generates revenue through registration fees, exhibitor booth fees, sponsorships, and promotional video packages. Registration and education sales are handled exclusively by Utility Business Media.
4. Education and Training: Revenue from CUSP certification, Frontline Utility Leadership training courses, webinars, and online education programs. The company offers onsite training and LMS-hosted course options.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Incident Prevention (iP) is a B2B media and education brand producing the bimonthly iP Magazine, the iP Institute training programs, the CUSP professional certification, and the annual iP Utility Safety Conference & Expo. It serves electric utilities, contractors, and communication providers with expert-authored content, podcasts, webinars, and leadership development courses. Content spans safety management, OSHA compliance, incident prevention, and frontline utility leadership.

Product overview

Incident Prevention is a B2B media and education company producing content and training for utility safety and operations professionals. The core offering is iP Magazine, a bimonthly publication covering utility safety topics. Related products include the iP Institute education division with the Frontline Utility Leadership training program, CUSP Certification credential, and The Hurdle leadership book. The company also hosts the annual iP Utility Safety Conference & Expo, produces the Utility Safety Podcast series, and offers the iPi monthly forum for professional Q&A. The iP Digital Edition App provides mobile access to magazine content. The portfolio is unified around professional development and knowledge-sharing for utility safety leaders.

Differentiator

Problem solved

Functional benefit

Brands

• Utility Fleet Professional: Magazine dedicated to the unique informational needs of utility fleet, utility contractor fleet, equipment and maintenance managers. Published 5X annually.
• iP Institute
• USOLN (Utility Safety & Ops Leadership Network)
• iP Utility Safety Conference & Expo

Products and services

• iP Magazine (Incident Prevention Magazine) A bimonthly B2B trade publication containing utility safety and operations articles written by industry experts for electric utilities, contractors, and communication providers. Covers safety management, OSHA compliance, equipment operations, leadership development, and industry best practices.
• iP Institute Online education and training division offering courses, certifications, and professional development resources for utility safety professionals, including LMS-hosted course hosting for corporate clients.
• Frontline Utility Leadership A highly interactive educational series developed by industry experts for next-generation frontline utility leaders, covering leadership, incident prevention, and human performance through classroom and online modules.
• iP Utility Safety Conference & Expo

Quantifiable outcome

• Publication reaches 18,000+ utility safety professionals
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Utility Safety & Ops Leadership Network (USOLN)coreStrategic or Co-development PartnerUSOLN is a non-profit organization launched in 2009 by the iP Advisory Board. USOLN created the Certified Utility Safety Professional (CUSP) credential, which has achieved 600+ credential holders since its inception in 2014. Carla Housh, President & CEO of Utility Business Media, serves as Executive Director to USOLN.
• Frontline Utility LeadershipcoreStrategic or Co-development PartnerFrontline Utility Leadership is a highly interactive educational series developed by industry experts for next generation Frontline Utility Leaders. Produced by Incident Prevention Institute (iPi) and Utility Business Media. Offers courses on Leadership, Incident Prevention, and Human Performance.
• Incident Prevention Institute (iPi)coreStrategic or Co-development PartneriPi provides online education and professional development for utility safety professionals. Offers Frontline Online courses, Job Briefings programs, and hosts the Incident Prevention Institute Podcast. Provides LMS-compatible course hosting for corporate clients.
• Utility Business Media, Inc.coreStrategic or Co-development PartnerParent company of Incident Prevention. Also publishes Utility Fleet Professional magazine and operates related conferences. Utility Business Media is WBENC-certified women-owned business. Carla Housh serves as President & CEO.
• Utility Fleet ProfessionalminorStrategic or Co-development PartnerA sister publication launched by Utility Business Media in 2011, dedicated to the unique informational needs of utility fleet, utility contractor fleet, equipment and maintenance managers. Published 5X annually with bonus distribution at key industry events.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EC&M (Electrical Construction & Maintenance): B2B trade publication serving electrical construction and maintenance professionals with editorial content, digital editions, and industry events. Comparable trade media model with overlapping utility and contractor audiences.
• POWER Magazine: B2B trade publication covering power generation, with editorial content, conferences, and newsletters serving the broader power industry audience. Comparable media and conference business model targeting utility professionals.
• POWERGRID International: B2B media brand focused on electric power transmission and distribution with editorial content and events. Comparable trade media + events model serving utility operations and engineering audiences.
• Utility Dive: Industry news publication serving electric, gas, and water utility professionals with digital editorial content, newsletters, and events. Directly comparable as a B2B media platform targeting the same utility safety/operations decision-maker audience.
• Transmission & Distribution World (T&D World): Long-running B2B trade publication serving the electric utility transmission and distribution industry with editorial content, digital editions, and industry events. Directly comparable trade media model and utility audience to Incident Prevention.
• Utility Products: Trade publication and digital platform serving utility product, equipment, and operations buyers with editorial content and product news. Comparable niche B2B media model for utility industry audiences.
• Public Utilities Fortnightly: Long-running trade publication covering the utility industry with analysis, regulatory coverage, and editorial content for utility executives and professionals. Comparable B2B editorial model for the utility sector.

Others

• BIC Magazine: B2B trade publication with a print/digital editorial model serving industrial and energy-sector audiences including utilities. Comparable niche B2B media business model, though with broader industrial focus.

Emerging players

• Energy Central: Online community and content platform for the power industry, offering articles, expert insights, and networking for utility professionals. Comparable in providing editorial content and professional community, but lighter on paid training/certification offerings.

Broad incumbents

• National Safety Council (Safety+Health Magazine): Major workplace safety media and training organization publishing Safety+Health magazine and offering safety education across multiple industries including utilities. Broader scope but comparable content + training business model addressing safety professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/IncidentPrevent

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incident Prevention